Which QSR brands are winning over British diners?Download the full report

Nearly three in four Brits purchase food or drinks from quick service restaurants at least once a month, but not all brands win their attention equally.

Consumer choices are shaped by a mix of quality, value and convenience, making it critical to understand what really drives consideration in today’s competitive QSR landscape.

So which brands are truly standing out in 2026?

In this session YouGov experts Richard Moller and Stuart Presland will reveal the latest data behind the UK’s top QSR brands. Drawing on YouGov BrandIndex and QSR CategoryView, we’ll uncover which brands lead and what’s driving those preferences today.

Watch the webinar to learn:

  • The most considered QSR brands among UK consumers
  • Which brands lead on value and quality 
  • How purchase consideration varies by generation and gender
  • Which brands are rated best for burgers, chicken, chips, coffee and pizza 

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Meet the speakers

uk qsr webinar speakers

Richard Moller, Research Director - Consumer, YouGov

Rich has 20+ years research experience working within both large and small research agencies. He has worked across a multitude of sectors with both quantitative and qualitative methodologies, specialising in consumer and food service insight. He has had specific experience in the QSR, working on brand segmentations and tracking for leading brands within the category, building his knowledge in this space.

Stuart Presland, Business Development Manager, YouGov

Stuart has been with YouGov for over 5 years and is our Hospitality sector specialist. He works with the world's largest QSR brands to deliver on their research & insights requirements, including but not exhaustive to; brand tracking, segmentation, campaign effectiveness, NPD & other thought leadership. Stuart is a product specialist for our syndicated tools, YouGov BrandIndex & YouGov Profiles and supports our clients with our daily/weekly tracking tools to better their brand.

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