What are people from Chelsea and Essex REALLY like?

Britain would rather be in Made in Chelsea than The Only Way is Essex – but dynamic Opigram data reveals what people from Chelsea and Essex are really like

The twin worlds of Made in Chelsea and The Only Way is Essex have finally collided, as MIC’s Ollie Locke and TOWIE’s Sam Faiers prepare to share the Celebrity Big Brother house until eviction.

Now a YouGov survey finds that 70% of British people would rather star in the ‘structured reality’ of Made in Chelsea, while only 30% would rather star in The Only Way is Essex (excluding don’t knows).

But what are these worlds really like?

Dynamic Opigram data reveals how the preferences of people from Chelsea and Essex differ from the rest of the population, going far deeper than a traditional survey.