YouGov: what the UK thinks

Voting intention

2026 Recommend report

Competitor monitoring

Health and disability

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Scotland political snapshot, October 2026

null

Wales political snapshot, October 2026

null

Government approval

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

1.Hugo Boss53%
2.Ralph Lauren47%
3.Calvin Klein46%
4.Ted Baker45%
5.Dior45%

entity image

The most important issues facing the country

From everything you have seen and heard, which of the following do you think is the case when it comes to diagnosis levels of ADHD and autism?

ASOS cyber security incident: What does it mean for UK consumer trust and shopping intentions?

Pepsi Max is the UK’s most-considered cola brand – but who’s driving the sugar-free surge?

Frasers Group buys a stake in Under Armour – but where does it fit into Mike Ashley’s vision?

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

View all content

UK Advertisers of the Month 2026

UK Biggest Brand Movers 2026

Brands Rising Among Gen Z in the UK in 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Which alcohol brands lead with each generation in the UK?

More British women are using Reddit – but who are they and how can brands reach them?

Happy hour: UK alcoholic beverage rankings 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Are business decision makers in the UK embracing AI?

Was Grand Theft Auto’s Netflix reveal event the right vehicle for the juggernaut game franchise?

[On-demand UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK

Have the Grand Theft Auto VI leaks affected excitement among British gamers?

View all agency content

ASOS cyber security incident: What does it mean for UK consumer trust and shopping intentions?

Pepsi Max is the UK’s most-considered cola brand – but who’s driving the sugar-free surge?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy45%
2.British Gas34%
3.E.ON31%
4.Scottish Power25%
5.EDF Energy23%

entity image

Do Brits shop for gifts online or in store?

Do you like the taste of Guinness?

Frasers Group buys a stake in Under Armour – but where does it fit into Mike Ashley’s vision?

Will Sephora boost M&S’s brand among younger shoppers?

The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain

Greggs is now the biggest coffee chain by store count. Is it the best?

View all consumer content

Monzo recruits Olivia Colman for its biggest ad campaign yet – but did it make an impact on the public?

YouGov/Cebr Consumer Confidence Index 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Richard Branson42%
2.Alan Sugar39%
3.Deborah Meaden33%
4.Bill Gates32%
5.James Dyson25%

entity image

How Brits feel about the banking industry

Do you think it is acceptable or unacceptable for a candidate at a job interview to bring an iced coffee they had purchased from a store into the job interview with them?

Are business decision makers in the UK embracing AI?

Will AI help financial services companies act in consumers’ best interests? The public aren’t convinced

Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

View all economy content

Most streamed TV shows in the UK 2026

Openness to paid social media features varies by how Britons use social media

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Which Britons are listening to more music?

entity image

How important is arts and creative industries to the British economy?

Which of the following skills, if either, do you think are more important?

YouGov Behavioral: Relationship Status and SVOD Consumption

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

View all entertainment content

Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Dettol79%
2.Oral-B78%
3.Colgate77%
4.Boots76%
5.NHS76%

entity image

How the government is handling the issue of health in the UK

From everything you have seen and heard, which of the following do you think is the case when it comes to diagnosis levels of ADHD and autism?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

View all health content

Wales political snapshot, October 2026

YouGov News Tracker: 11 - 12 October 2026

Voting intention

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

entity image

Government approval

From the following list, which do you consider to be the biggest threat to the UK?

Scotland political snapshot, October 2026

Ahead of the 2026 Budget, Labour’s economic reputation has improved since last year

Britons increasingly believe Greens are prejudiced against Jewish people

Voting intention, 11-12 October 2026: Lab 24%, Con 23%, Ref 21%, LD 12%, Grn 11%

View all politics and current affairs content

What else do Britons call an alleyway?

How people give to charity in the UK: Donations, demographics and giving intentions

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery51%
2.EuroMillions40%
3.Postcode Lottery32%
4.The Health Lottery26%
5.Scratchcards24%

entity image

Government approval

Which of the following comes closest to how you feel about your speaking and verbal communication skills?

Two thirds of straight women are unwilling to date a bisexual man

Shelter donation consideration rises following Andy Burnham’s rough sleeping pledge

How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup

The YouGov Big Survey on Weddings

View all society and lifestyle content

Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?

What are the most considered betting brands among UK sports fans?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB69%
2.England Women's National Football Team54%
3.England National Football Team54%
4.Paralympic GB53%
5.England National Rugby Union Team50%

Manchester City F.C.

entity image

Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

The Hundred finishes for 2026 – but is it bowling the public over?

Which 2026 Premier League clubs have the most local fans?

From stadiums to street style: Sports-fashion partnerships win over UK consumers

View all sports content

As BT agrees to buy TalkTalk, what do customers think of the acquisition?

How do attitudes towards AI companies compare to other industries?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell68%
2.Philips66%
3.Canon63%
4.Kodak62%
5.Microsoft61%

X (formerly known as Twitter)

entity image

How social media has affected the mental health of Brits

When watching TV shows or movies in your native language, do you generally prefer to have the subtitles on or off?

More British women are using Reddit – but who are they and how can brands reach them?

Britons are increasingly worried about the impact of AI

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Who's most to blame when AI goes rogue?

View all technology content

Land Rover in 2026: How have UK consumer perceptions changed?

ScotRail records Britain’s biggest improvement in customer recommendation

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn66%
2.Travelodge48%
3.Holiday Inn48%
4.Hilton46%
5.Walt Disney Parks and Resorts46%

entity image

How many days holiday Brits take

Would you support or oppose allowing councils to levy a 'tourist tax' in the form of a small additional charge per night on all hotel, B&B and short term let stays in their area?

UK summer travel 2026: How travel plans compared with reality

Which UK hotel brands have the most satisfied customers in 2026?

Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.