YouGov: what the UK thinks

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Podcast ads report 2026

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AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Is there a “Keminaissance”?

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Who's taking all the sun loungers? Italians and French more to blame than Germans

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Government approval

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1.Emirates55%
2.British Airways54%
3.Virgin Atlantic51%
4.EasyJet51%
5.TUI Airways49%

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Voting intention

In what kind of state would you say your local area is in at the moment?

How popular is Donald Trump in Europe? July 2026

How popular are national leaders in Europe? July 2026

UK Biggest Brand Movers 2026

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Brands Rising Among Gen Z in the UK in 2026

The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

The UK's sporting super weekend: What happens when every major event competes for attention?

June 2026 consumer confidence: A slight uptick

Who are Great Britain’s true crime podcast listeners?

[GB on-demand webinar] The new search journey: How AI is changing online discovery

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Will new ownership restore Harvey Nichols’ fortunes?

Ahead of its Hong Kong IPO, has fast fashion retailer SHEIN lost its shine in the UK?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

Would you support or oppose a ban on the sale of disposable barbecues?

The gender divide: How British men and women shop differently

The great consumer cool-down: How UK summer heatwaves are driving purchase decisions

Top summer sips 2026: Pimm's and Aperol record the strongest seasonal uplift

From freezer to fork: How Britons choose and consume frozen food

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Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov/Cebr Consumer Confidence Index 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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YouGov Behavioral: Relationship Status and SVOD Consumption

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

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How important is arts and creative industries to the British economy?

Do you see work of the artist Banksy where stencils are sprayed on to the walls of buildings more as public art or as vandalism?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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How popular is Donald Trump in Europe? July 2026

How popular are national leaders in Europe? July 2026

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

In what kind of state would you say your local area is in at the moment?

YouGov News Tracker: 9-10 August 2026

Is there a “Keminaissance”?

Voting intention, 9-10 August 2026: Lab 24%, Ref 22%, Con 21%, Grn 12%, LD 11%

Britons have a more negative view of immigration in 2026 than in 2016

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Who's taking all the sun loungers? Italians and French more to blame than Germans

What is Britain’s favourite ice cream flavour?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

In what kind of state would you say Britain in general is in at the moment?

Boomers and bank holidays: are there any extra days off older Britons would support?

The YouGov Big Survey on Family

Is it acceptable to wear shorts at work?

How did UNICEF's brand metrics change during Soccer Aid 2026?

View all society and lifestyle content

From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Lionel Messi’s favourability plummets following World Cup

What do Britons think of the 2026 World Cup changes, in their own words

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As new EU rules on AI come into force, what do the public think of LLM-generated content?

UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

42% of Britons don’t trust financial institutions

AI is becoming part of UK adults' health information journey

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

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Anyone’s guest: UK hotel brand rankings for 2026

As bidders vie for easyJet, what kind of brand will they be buying?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

How interested would you be in going on a canal boat holiday (i.e. self-navigating down canals and sleeping in the boat overnight)?

Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

Jet fuel fears have subsided - not that British holidaymakers were worried

Are Britons considering term-time holidays as living costs rise?

UK summer travel 2026: How inflation and travel costs are changing plans

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