India sports on the rise 2025

Uncover the sports, teams and competitions on the rise in 2025Download report

India's sports landscape is evolving rapidly, with fan excitement shifting across leagues, teams, and major events. YouGov’s Sports on the rise in 2025 (India) report highlights the brands that have seen the biggest year-on-year improvements in overall brand health and word-of-mouth exposure.

What's in store:

Liverpool and AC Milan top the list of most improved football teams by Index and WOM scores respectively.
Summer Olympic Games, English Premier League (EPL), and Formula One (F1) lead the charge among sports leagues and competitions.
Gen Z fuel Formula One’s rise, Millennials balance global glamour with homegrown ISL, while Gen X stay loyal to EPL but uniquely back World Athletics
Rankings are broken down by gender and generation, offering a deeper look into shifting fan perceptions.

Download the full report to see the complete rankings and understand which teams and sports are driving India’s shifting sports fandom.

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