YouGov: what the UK thinks

Voting intention

Podcast ads report 2026

Launch a survey

Competitor monitoring

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Who would make the best prime minister? June 2026

null

Political favourability ratings, June 2026

null

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

entity image

Voting intention

Do you think women in Britain generally dress well or badly (in the fashion sense)?

What do Britons think about the UK’s relationship with the US – in their own words

YouGov News Tracker: 21-22 June 2026

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Cancer Research UK: Personal connections drive higher awareness and donation consideration

View all content

Who are Great Britain’s true crime podcast listeners?

[Great Britain Webinar] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in Great Britain?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

UK Biggest Brand Movers 2026

More than meets the ear: Great Britain podcast ads report 2026

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

UK Advertisers of the Month 2026

View all agency content

One in five British beer drinkers consume 14 or more units of alcohol per week

Why are one in three Brits drinking less alcohol in 2026?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

entity image

Do Brits shop for gifts online or in store?

Do you think women in Britain generally dress well or badly (in the fashion sense)?

Etsy's brand visibility in the UK rises following recent campaign launch

Andy Burnham’s call for Thames Water’s nationalisation may be popular with the public

What FIFA World Cup 2026 means for British grocery brands, pubs and food delivery services

UK fruit beer trends 2026: BrewDog Elvis Juice, JUBEL and Früli lead consumer awareness

View all consumer content

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

[On-demand UK webinar] YouGov Consumer Duty Index

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

entity image

How Brits feel about the banking industry

Would you support or oppose introducing a law whereby employers cannot require workers to work if the temperature of the working environment is above 30C?

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

View all economy content

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Which podcast genres are most popular among men and women in Great Britain?

entity image

How important is arts and creative industries to the British economy?

Do you think that royal children, such as Prince George, should be educated at private schools or state schools?

UK media consumption trends in 2026: TV, streaming and social media usage

YouGov Behavioral: Viewership Trends by US Political Party

Most Britons like the new Banksy statue

David Attenborough tops list of UK national treasures

View all entertainment content

What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

entity image

How the government is handling the issue of health in the UK

Would you support or oppose banning NHS staff from wearing political badges on their uniforms?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

View all health content

What do Britons think about the UK’s relationship with the US – in their own words

Who would make the best prime minister? June 2026

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

entity image

Voting intention

How are you finding the weather currently?

YouGov News Tracker: 21-22 June 2026

Political favourability ratings, June 2026

In their own words: why do Britons think Brexit was right or wrong?

Ten years after the EU referendum, do the French and German publics want the UK to rejoin?

View all politics and current affairs content

Cancer Research UK: Personal connections drive higher awareness and donation consideration

Western Europeans in six countries believe crime is rising

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

United States of America

entity image

Government approval

Would you support or oppose making sex education compulsory for 16 to 18 year olds?

Britons talk about their favourite animals – in their own words

What do Britons think are the biggest harms of social media for children – in their own words

What is Britain’s second city?

Why do Britons think young people have unhealthy attitudes to sex?

View all society and lifestyle content

UEFA Champions League final sponsorship exposure metrics: Who won the game?

[Great Britain webinar] Youth Sport Tracker: Understanding the next gen of sports fans

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

entity image

Which sports Brits follow (watch live or support a team)

How interested are you in watching the "Enhanced Games"; an international sports event taking place for the first time in 2026, where athletes will not be subject to drug testing and are allowed to take performance-enhancing drugs?

Are Britons excited for the 2026 World Cup?

Premier League fans still say VAR is working badly

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

As England win their eighth Women’s Six Nations on the bounce, what did the public make of this year’s tournament?

View all sports content

[Great Britain Webinar] The new search journey: How AI is changing online discovery

British public tend to say harms of social media have outweighed the benefits

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

entity image

How social media has affected the mental health of Brits

How much of a role, if any, do you think that social media has played in the recent Belfast disorder?

Eight in ten parents say social media use has a negative impact on children

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

How do Britons think AI will impact the UK?

View all technology content

Jet fuel fears have subsided - not that British holidaymakers were worried

Are Britons considering term-time holidays as living costs rise?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

entity image

How many days holiday Brits take

Currently people and goods are able to freely cross between Northern Ireland and the Republic of Ireland – this is known as the Common Travel Area. Would you support or oppose introducing border controls at the border between Northern Ireland and the Republic of Ireland?

UK summer travel 2026: How inflation and travel costs are changing plans

What do Britons think of Ferrari’s new electric car?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

Flying high: UK airline rankings 2026

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

Accurate data

Real data that you can trust with confidence, guiding impactful action.

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.