YouGov: what the UK thinks

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What are European attitudes towards air conditioning?

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Where do Londoners stand on Sadiq Khan after 10 years as mayor?

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Government approval

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1.Emirates55%
2.British Airways54%
3.Virgin Atlantic51%
4.EasyJet51%
5.TUI Airways49%

Jeremy Clarkson

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The most important issues facing the country

Do you think there should or should not be a general election before the end of the year?

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Have rising fuel prices given EVs a boost in Britain?

Voting intention, 23-24 August 2026: Ref 23%, Lab 22%, Con 20%, Grn 13%, LD 13%

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Britain’s electric vehicle owners bring their appetite for technology into the home

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

Brands Rising Among Gen Z in the UK in 2026

The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

The UK's sporting super weekend: What happens when every major event competes for attention?

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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Sip stars: UK non-alcoholic beverage rankings 2026

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

Would you support or oppose the construction of a water reservoir in your local area?

How Gen Z consumers eat out in 2026: Attitudes, restaurant types and discovery drivers

Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?

Back-to-school shopping: How much do parents shop and what do they buy?

Will new ownership restore Harvey Nichols’ fortunes?

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Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov/Cebr Consumer Confidence Index 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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Most streamed TV shows in the UK 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

How often Brits go to the theatre and musicals

Brand health tracking

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UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

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How important is arts and creative industries to the British economy?

And do you think the royal family have generally treated Prince Harry and Meghan, Duchess of Sussex fairly or unfairly?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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Voting intention, 23-24 August 2026: Ref 23%, Lab 22%, Con 20%, Grn 13%, LD 13%

What are European attitudes towards air conditioning?

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Do you think there should or should not be a general election before the end of the year?

Where do Londoners stand on Sadiq Khan after 10 years as mayor?

YouGov News Tracker: 16-17 August 2026

Voting intention, 16-17 August 2026: Ref 24%, Lab 22%, Con 19%, Grn 13%, LD 12%

Political favourability ratings, August 2026

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How do attitudes to language learning differ across Europe?

The YouGov Big Survey on Relationships

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

In principle, would you support or oppose reducing the university tuition fees that European students attending British universities have to pay, in exchange for better trade terms with the EU?

Who's taking all the sun loungers? Italians and French more to blame than Germans

What is Britain’s favourite ice cream flavour?

Boomers and bank holidays: are there any extra days off older Britons would support?

The YouGov Big Survey on Family

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From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

Which sports Brits play

Brand health tracking

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1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Lionel Messi’s favourability plummets following World Cup

What do Britons think of the 2026 World Cup changes, in their own words

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Who's most to blame when AI goes rogue?

Which AI brands have the most satisfied users?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

As new EU rules on AI come into force, what do the public think of LLM-generated content?

UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

42% of Britons don’t trust financial institutions

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Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

Do you think moped/motorbike delivery drivers should be required to have a full driving licence in order to perform delivery work, or should they be able to do so with a provisional licence (L plates)?

Which UK hotel brands are winning with each generation?

Britain’s electric vehicle owners bring their appetite for technology into the home

Anyone’s guest: UK hotel brand rankings for 2026

As bidders vie for easyJet, what kind of brand will they be buying?

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