Each year, we dive deep into the guest experience across more than 70 Out of Home foodservice formulas in the Netherlands. This comprehensive report reveals how well these concepts resonate with their visitors—measuring satisfaction, loyalty, and overall appreciation.

📊 Categorized into 5 Key Segments:

  • Fastservice
  • Coffee & Lunch
  • On the Move
  • At Work
  • Casual Dining

🔍 Evaluated Through the Proven 7 G Model:

We assess each formula using seven essential dimensions of guest satisfaction:

  • Convenience
  • Enjoyment
  • Affordability
  • Hospitality
  • Healthiness
  • Good Conscience
  • Compelling Story

These pillars form the foundation for our annual nominations and rankings.

📈 What You'll Learn:

The Out of Home Formula Report offers a detailed view of how appreciation and loyalty are evolving across the Dutch foodservice landscape. For every formula, you'll gain insights into performance across the 7 G’s—supported by 35 underlying factors that shape the guest experience.

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