On the Growth Path. Case Study of the Top-Performing Brands in the Brand Footprint 2025 Ranking – Piątnica & Oshee

Watch our webinar about and learn two distinct paths to market success.

Date: 29th of July 2025, 10:00am CET

Main Speakers: 

• Szymon Mordasiewicz – Managing Director, YouGov Poland
• Michalina Szczepańska – Editor, Handel
• Tomasz Wygnański – Editor-in-Chief, Media Marketing Poland

During the session, our speakers – Szymon Mordasiewicz (YouGov Poland), Michalina Szczepańska (Handel) and Tomasz Wygnański (Media Marketing Polska) – will explore insights from the Brand Footprint 2025 ranking and discuss:

• What the shopping behavior of 13.5 million Polish households reveals about market dynamics?
• How Piątnica became the most chosen FMCG brand in Poland?
• How Oshee significantly expanded its reach and reshaped its portfolio?
• What CRP (Consumer Reach Points) tells us about brand growth opportunities?
• How local habits, price sensitivity and brand storytelling influence purchase decisions