YouGov Insights Forum Netherlands 2026: Driving growth with real shopper data

Date: Tuesday, 9 June 2026

Time: 10:00 – 17:00

Location: Green Village - Nieuwegein

Dutch FMCG brands face a new commercial reality

Shopper behavior in the Netherlands is evolving rapidly, which makes continuously updated shopper insights essential to remain relevant and competitive. At the same time, commercial teams are under growing pressure to move faster while navigating:

• Strained margins
• Higher expectations for evidence‑based decisions
• The need to anticipate shopper shifts earlier

The consequences are clear. Sustainable FMCG growth can no longer rely on category intuition or past experience alone; it requires reliable, representative and continuously updated shopper data that reflects how Dutch consumers actually behave across brands, categories and channels.

YouGov Insights Forum Netherlands 2026: Driving growth with real shopper data

Within this FMCG landscape, the YouGov Insights Forum Netherlands brings together senior decision-makers from FMCG and retail on 9 June in Green Village to focus on one critical question: How can real shopper data support to make stronger and faster commercial decisions?

The event is designed for leaders across marketing, category management, commercial strategy, and retail partnerships who need evidence they can trust and apply.

Throughout the day, we will explore:

• Real shopper behavior

A grounded view of how Dutch shoppers choose, switch, and navigate categories and channels.

• Real shopper signals

Clarity on where momentum is building and where growth pressure is emerging, based on consistent shopper insights.

• Real shopper impact

How to apply shopper data directly to pricing, promotion, assortment, brand strategy, and commercial planning.

Featuring shopper insights from industry voices

These perspectives are brought to life by YouGov specialists alongside senior FMCG leaders who work daily with shopper evidence to drive commercial performance. Together, they share how data of shopper insights is used in practice to support confident, defensible decisions.

Speakers:

What you will take away

By the end of the day, you will leave with:

• A sharper understanding of the shifts shaping Dutch shopper behavior.
• Practical methods to integrate real evidence into daily decision‑making.
• Clearer prioritization of growth opportunities across categories.
• Inspiration from peers applying shopper data to real business challenges.

Secure your place

Register now for free to confirm your seat at the YouGov Insights Forum Netherlands and move your commercial decisions forward with real shopper data.