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Date: Tuesday, 9 June 2026
Time: 10:00 – 17:00
Location: Green Village - Nieuwegein
Audience: FMCG & Retail professionals
Attendance: Free (registration required)
The YouGov Insights Forum Netherlands 2026 brings together senior FMCG and retail decision‑makers on 9 June in Green Village to explore one key question: how can real shopper data support stronger and faster commercial decisions?
Throughout the day, we will explore:
- Real shopper behaviour: A grounded view of how Dutch shoppers choose, switch, and navigate categories and channels.
- Real shopper signals: Clarity on where momentum is building and where growth pressure is emerging, based on consistent shopper insights
- Real shopper impact: How to apply shopper data directly to pricing, promotion, assortment, brand strategy, and commercial planning.
Programme & speakers
These themes come to life throughout the programme, with insights from YouGov experts and industry speakers from FMCG and retail.
| Time | Description | Speaker/Organisation |
|---|---|---|
10:15 | Welcome with coffee. | |
10:45 | Seize your opportunity. | Norman Buysse (Account Group Manager, YouGov) |
11:15 | Outperforming as a Mindset – How to Make a Difference! | Jeroen Harks (General Manager, Lotus Bakeries Netherlands) |
11:40 | The Journey of Sanex Body Wash. | Tanmayi Jagadeesan (Consumer Experience Lead Personal Care NL, Colgate-Palmolive) |
12:00 | Lunch & networking. |
| Time | Description | Speaker/Organisation |
|---|---|---|
13:00 | Reality & resilience: The shopper’s balancing act. | Lenneke Schils (Global Insights Director, YouGov) |
13:20 | From transactional to actionable: turning shopper data into decisions. | Rogier Moes (Category Development & Marketing Director, GoodLife Foods) |
13:40 | Plant-Based Meat in the Market: Growth, Adoption, and Nutritional Implications. | Samuel Stäbler (Assistant Professor of Marketing, Tilburg University) |
14:00 | Breda's Swiss Army knife. YouGov as a multifunctional data tool. | Jos van Gorkum (Channel Manager Specialist, Nestlé Purina Petfood) |
14:20 | Break. |
| Time | Description | Speaker/Organisation |
|---|---|---|
14:50 | HARIBO: driving growth by aiming mainstream. | Patrick Tax (Vice President Marketing & Category Management, HARIBO The Netherlands and Belgium) |
15:10 | Most Chosen Brand Awards. | Ilse van Velden (Commercial Lead Netherlands, YouGov) |
15:30 | Wrap-up. | Davy Van Raemdonck (Director Belgium & Netherlands, YouGov) |
15:50 | Reception & networking. |
Secure your place
Register now for free to confirm your seat at the YouGov Insights Forum Netherlands and move your commercial decisions forward with real shopper data.