YouGov Insights Forum Netherlands 2026: Driving growth with real shopper data

Date: Tuesday, 9 June 2026

Time: 10:00 – 17:00

Location: Green Village - Nieuwegein

Audience: FMCG & Retail professionals

Attendance: Free (registration required)

On 9 June 2026, senior FMCG and retail decision‑makers came together at Green Village in Nieuwegein to explore one central question:

how can real Dutch shopper data support stronger and faster commercial decisions?

Across three plenary sessions, the day moved from understanding shopper behaviour, to identifying growth signals, and finally to translating insights into concrete commercial impact.

Session 1

The day opened with a focus on opportunity and mindset in FMCG and retail. Real brand cases showed how strategic choices translate into shopper relevance.

Session 2

This session explored how Dutch shoppers balance pressure, priorities and choice. Speakers highlighted where growth signals emerge and how data becomes actionable.

Session 3

The final session focused on turning shopper insight into brand and category growth. The day closed with the Most Chosen Brand Awards and key takeaways.