YouGov: what the UK thinks

Voting intention

2026 Recommend report

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AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

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Britons are increasingly worried about the impact of AI

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Where do Britons stand on the Ed Sheeran / Macklemore free Palestine row?

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Government approval

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1.Ralph Lauren53%
2.Calvin Klein52%
3.Dior50%
4.Hugo Boss49%
5.Tommy Hilfiger49%

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The most important issues facing the country

Overall, how similar or different do you think Britain and Ireland are?

Voting intention, 20-21 September 2026: Lab 23%, Con 21%, Ref 21%, Grn 14%, LD 12%

Happy hour: UK alcoholic beverage rankings 2026

Shelter donation consideration rises following Andy Burnham’s rough sleeping pledge

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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Happy hour: UK alcoholic beverage rankings 2026

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Are business decision makers in the UK embracing AI?

Was Grand Theft Auto’s Netflix reveal event the right vehicle for the juggernaut game franchise?

[On-demand UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK

Have the Grand Theft Auto VI leaks affected excitement among British gamers?

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Britain’s electric vehicle owners bring their appetite for technology into the home

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

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Happy hour: UK alcoholic beverage rankings 2026

Will customers embrace Waitrose’s Wellbeing Bays?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

Do you like or dislike tiramisu?

Beer and cider map of the UK: Which brands stand out where?

Top of the pumps: UK petrol station brand rankings 2026

Zara’s parent company launches cut-price Lefties brand – but is it the right move?

Jack Daniel’s brand metrics rise alongside McLaren F1 2026 limited edition bottle launch

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Are business decision makers in the UK embracing AI?

Will AI help financial services companies act in consumers’ best interests? The public aren’t convinced

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov/Cebr Consumer Confidence Index 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

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Openness to paid social media features varies by how Britons use social media

Which Britons are listening to more music?

How often Brits go to the theatre and musicals

Brand health tracking

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Most streamed TV shows in the UK 2026

Eurovision Song Contest

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How important is arts and creative industries to the British economy?

Do you think the UK's recent run of poor scores at the Eurovision Song Contest are more down to poor singer/song choices on the UK's part, or more down to countries voting politically?

YouGov Behavioral: Relationship Status and SVOD Consumption

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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Voting intention, 20-21 September 2026: Lab 23%, Con 21%, Ref 21%, Grn 14%, LD 12%

Where do Britons stand on the Ed Sheeran / Macklemore free Palestine row?

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Thinking about Keir Starmer's relationship with Donald Trump while he was prime minister, do you think Starmer was too critical of Trump, not critical enough of Trump, or got the balance about right?

Labour’s Westminster vote share up 10pts in Wales in first YouGov poll since Andy Burnham became PM

How do Britons see the Liberal Democrats and Ed Davey, ahead of the party’s 2026 conference?

YouGov News Tracker: 13 - 14 September 2026

How popular is Donald Trump in Europe? August 2026

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Shelter donation consideration rises following Andy Burnham’s rough sleeping pledge

How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

Overall, how similar or different do you think Britain and Ireland are?

The YouGov Big Survey on Weddings

How do attitudes to language learning differ across Europe?

The YouGov Big Survey on Relationships

Who's taking all the sun loungers? Italians and French more to blame than Germans

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Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

The Hundred finishes for 2026 – but is it bowling the public over?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

Which 2026 Premier League clubs have the most local fans?

From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

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Britons are increasingly worried about the impact of AI

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

Do you think the possibility of artificial intelligence (AI) ending all human life is a realistic or unrealistic prospect?

Who's most to blame when AI goes rogue?

What different generations use AI for

Which AI brands have the most satisfied users?

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

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UK summer travel 2026: How travel plans compared with reality

Which UK hotel brands have the most satisfied customers in 2026?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

Would you support or oppose allowing councils to levy a 'tourist tax' in the form of a small additional charge per night on all hotel, B&B and short term let stays in their area?

Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

Which UK hotel brands are winning with each generation?

Britain’s electric vehicle owners bring their appetite for technology into the home

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