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Trust in Media 2026

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Trust in Media 2026: Which news sources Americans use and trust

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Half of Republicans and 11% of Democrats define patriotism as supporting their country unconditionally

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President Trump's second-term job approval rating

Research surveys

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National & religious events

1.Thanksgiving79%
2.Mother's Day76%
3.Veterans Day76%
4.Memorial Day75%
5.Martin Luther King Jr. Day74%

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Congressional ballot voting intention

Do you approve or disapprove of the U.S. Senate passing a resolution directing President Trump to remove U.S. armed forces from hostilities against Iran unless Congress explicitly authorizes the use of military force?

Few Democrats or Republicans want their party to move to the center

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

Has Dove Men+Care found its FIFA World Cup footing?

Decoding white goods purchases: How motivations shift across generations

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[US livestream] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in the U.S.?

U.S. Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

More than meets the ear: U.S. podcast ads report 2026

Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

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Decoding white goods purchases: How motivations shift across generations

Etsy's brand visibility in the U.S. rises following recent campaign launch

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

The grocery habits of higher-income Americans

Are clothes shoppers ready for AI in apparel retail?

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

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Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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Have cryptocurrencies gained mass market trust in the U.S.?

Does anybody, in any circumstance, deserve to have a trillion dollars in personal wealth?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

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Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

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Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

Independence Day (United States)

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Paid film consumption

Do you have a favorable or an unfavorable opinion of Tucker Carlson?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Would you say that you personally have felt the effects of climate change, or not?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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Half of Republicans and 11% of Democrats define patriotism as supporting their country unconditionally

Trust in Media 2026: Which news sources Americans use and trust

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

Ten years ago Britain voted to leave the European Union. In hindsight, do you think that it would have been better for Britain to vote to…?

The Iran deal, what Americans want from the parties, and more: June 19 - 22, 2026 Economist/YouGov Poll

Trump's job approval rebounds, Americans lack confidence in elections, abortion views, and more: June 13 - 15, 2026 Economist/YouGov Poll

How much power do billionaires and workers have?

A new low for Trump approval on the economy, expectations of a drawn-out Iran war, and more: June 5 - 8, 2026 Economist/YouGov Poll

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What Americans think about board games

Call her normal? What Americans think about sex and marriage

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

Do you approve or disapprove of the U.S. Senate passing a resolution directing President Trump to remove U.S. armed forces from hostilities against Iran unless Congress explicitly authorizes the use of military force?

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

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Has Dove Men+Care found its FIFA World Cup footing?

UEFA Champions League final sponsorship exposure metrics: Who won the game?

FIFA World Cup 2026 is already outscoring the 2022 edition in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

If the New York Knicks — who won the NBA title on Saturday — are invited to the White House to meet with President Trump, do you think they should or should not go?

What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup

What Americans think about the 2026 World Cup

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

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One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Trust in the age of generative AI

If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

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[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

The White House

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Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

View all travel content

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