YouGov: what the U.S. thinks

How Americans search

Launch a survey

Latest Economist poll

Tracking Trump's term

Audience activation

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

More Americans say they are neither 'woke' nor 'anti-woke' than say they are either one

null

Democrats have a double-digit lead among those who say they'll definitely vote in November

null

President Trump's second-term job approval rating

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

1.Johns Hopkins University61%
2.Stanford University57%
3.Yale University57%
4.Harvard University55%
5.Princeton University53%

entity image

Congressional ballot voting intention

Do you think children should receive an allowance?

Is it wrong to help a relative get a job? Most Americans don't think so

At what age, if any, do you think children should start receiving an allowance?

Likely voters, data centers, 'woke,' and more: August 21 - 24, 2026 Economist / YouGov Poll

Worth a sip: U.S. beverage rankings 2026

View all content

Worth a sip: U.S. beverage rankings 2026

Gen Z hotel rankings: How hotel brand consideration differs by generation

The AI tools winning with each generation: From Gen Z to Baby Boomers

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.

U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

U.S. Biggest Brand Movers 2026

U.S. Advertisers of the Month 2026

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Anyone’s guest: U.S. hotel rankings for 2026

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

The gender divide: How U.S. men and women shop differently

View all agency content

What drives back-to-school shoppers’ purchase choices?

U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

entity image

How often Americans buy food and drinks at: Outdoor markets

Which, if any, of the following is your favorite way to eat potatoes?

Which brands stand out among brand-conscious clothes shoppers?

Gen Z's top water brands in 2026: What's quenching younger Americans' thirst?

The gender divide: How U.S. men and women shop differently

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

View all consumer content

Is it wrong to help a relative get a job? Most Americans don't think so

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

DIY investors: Are Americans using AI tools to make investment decisions?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

entity image

DIY investing: Why Americans are skipping financial advisors in 2026

How many subscriptions do you currently pay for?

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

View all economy content

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

entity image

Paid film consumption

As far as you know, is the rapper Tupac Shakur alive or dead?

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

View all entertainment content

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Would you say that you personally have felt the effects of climate change, or not?

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

View all health content

Likely voters, data centers, 'woke,' and more: August 21 - 24, 2026 Economist / YouGov Poll

Democrats are twice as likely as Republicans to say a lack of affordable housing is a major cause of homelessness

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

entity image

Congressional ballot voting intention

Did you get a spending allowance from your parents when you were a child?

Two-thirds of Democrats say race relations have gotten worse since 2016 but Republicans are split

How do Americans describe Donald Trump?

What do Americans think about socialism?

Since Trump's return to the White House, Republicans see a better country and Democrats a worse one

View all politics and current affairs content

Frequent social media users are more likely to prefer the algorithm to chronological feeds

Moving pictures, falling approval, and chasing squirrels

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

entity image

How many hours do Americans sleep at night

How often do you ride a bicycle?

Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

What Americans think about board games

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

View all society and lifestyle content

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

entity image

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Who do you think is overall the greatest basketball player of all time?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

View all sports content

The AI tools winning with each generation: From Gen Z to Baby Boomers

[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.

Which technologies do Americans miss — and which are they glad to be rid of?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

entity image

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

Would you support or oppose the U.S. government banning social media use among children under 16?

Do Americans think AI is smarter than Donald Trump?

How does ChatGPT compare to other AI brands among Americans?

Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

View all technology content

Worth a sip: U.S. beverage rankings 2026

Gen Z hotel rankings: How hotel brand consideration differs by generation

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

entity image

Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

Electric cars and connected homes: How technology adoption extends beyond the driveway

Anyone’s guest: U.S. hotel rankings for 2026

Are rising gas prices making electric vehicles more appealing to U.S. automobile buyers?

Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.