Get an exclusive first look at the latest insights from the YouGov Shopper Monitor 2026 report and discover how changing shopper habits, economic pressure, and market dynamics are reshaping grocery retail in Denmark.

Want a preview of the report?Sign up for the webinar here

Join our 30-minute webinar to explore what’s changing among Danish grocery shoppers, what it means for retailers and brands, and discover the three winners of the YouGov Shopper Danish Grocery Retail Award 2026.

Webinar details:

Date: 3 November 2026
Time: 10:00 CET
Duration: 30 minutes

What will we cover?

  • Economic pressure – How price sensitivity and changing household finances are influencing grocery spending.
  • Changing shopper behaviour – How shoppers are adapting, switching retailers, and reprioritising categories.
  • The retailer landscape – Which channels and banners are gaining or losing ground, and what’s happening to shopper loyalty.
  • This years Grocery Retail Awards – We’ll reveal the three winners of this year’s Danish Grocery Retail Award 2026.

Speakers:

Philip Ursin
Market Research Consultant - Advanced Solutions

Peter Palmqvist
Senior Consultant

Webinar, Nordics, The Danish shopper is changing. Are retailers keeping up?

Want to know what’s changing among Danish grocery shoppers – and who is leading the way?

Sign up for the webinar and get a first look at the Shopper Monitor 2026 report and this year’s three award winners.

If you want to explore what’s changing among Swedish grocery shoppers, join our webinar on the 4th of November and discover the three winners of the Swedish YouGov Shopper Grocery Retail Award 2026.

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