Increasing customer loyalty and reducing churn are key to enabling growth in the fiercely competitive mobile market. YouGov has created a series of regular reports designed to help network and OEM brands better understand their consumers’ upgrading and switching intentions. Download YouGov’s China Mobile Market Quarterly Report: Q1 2022 to:
- Understand network upgrading and switching intention
- Get a view of handset upgrading and switching intention
- See a profile of consumers planning to upgrade their phones with the next 12 months