- AI-moderated interviewing tool extended to the wider YouGov custom research ecosystem
- Builds on the success of YouGov BrandIndex Voices, combining conversational AI with YouGov’s verified panel to surface the motivations, sentiment and reasoning behind survey responses
- Qualitative findings delivered alongside quantitative data in Crunch, with filtering by demographics and audience segments
- Available now in the US, UK and Australia
YouGov, the international research and data analytics group, has released YouGov Voices, an AI-moderated qualitative interviewing tool that enables custom research clients to go beyond what their surveys measure and understand why their respondents think and behave as they do.
The launch marks the next step in YouGov's qualitative innovation. It follows the successful introduction of BrandIndex Voices – which brought AI-powered interviewing to YouGov’s brand tracking clients. YouGov Voices applies the same technology more broadly, making conversational depth available within custom research studies for the first time.
YouGov Voices works by inviting survey respondents to opt in to an additional AI-moderated conversation within or after completing their quantitative survey. Rather than relying on a fixed set of open-ended questions, the AI interviewer listens to each response and asks relevant follow-ups in real time.
Once interviews are complete, YouGov Voices automatically analyses the transcripts to identify key themes and generate an executive summary. Clients can also access full respondent transcripts directly, meaning they can see both a quick synthesis of the interviews and the underlying evidence – all delivered within the same Crunch interface where clients analyse their quantitative data.
Stephan Shakespeare, CEO and co-founder of YouGov: “The launch of YouGov Voices means custom research clients can now combine the scale of quantitative research with the depth of genuine human conversation. YouGov Voices brings a level of qualitative depth to quantitative research. It means clients move from a survey result to a rich qualitative explanation without leaving their existing workflow – and every insight comes from conversations with real people from YouGov’s world-leading proprietary panel. Our combination of speed, scale and authenticity is something only YouGov can offer.”
YouGov Voices is grounded in YouGov's proprietary panel of more than 30 million members worldwide, consistently recruited, engaged and understood over time. Clients are receiving responses from real people responses can be understood in the context of their quantitative data
YouGov Voices is available now in the US, UK and Australia.