According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Meny registered the biggest increase in Advertising Awareness for June 2025 of all brands YouGov tracks in Norway. The Norwegian and Danish supermarket chain saw an uplift of 11.4 percentage points in the observation period, rising from 20.7% to 32.2%.

Kiwi follows with a 9.0 percentage point increase, moving from 36.3% to 45.3%. Vipps rounds out the top three with a gain of 8.8 percentage points, rising from 19.4% to 28.3%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between June 1st and June 30th, 2025. Learn more about BrandIndex.

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