YouGov spotlight Webinar: Discover the Market Share Simulator for assortment optimization

Assortment and Product Listings are routinely evaluated by both retailers and manufacturers to optimize performance. But Do You Know the Real Impact of Your Assortment Decisions?

By explaining two practical examples you will get to know how to make the most of the YouGov powerful tool The Market Share Simulator.

• We will explore how to simulate a brand delisting scenario at a specific retailer and assess its impact on both the manufacturer and the retailer.
• We will use the simulator to assess the added value of products within your portfolio at a given retailer, helping you identify your core assortment and distinguish it from the weaker tail of products.

Let’s dive in and see how data-driven insights can support smarter strategic decisions.