Get a first look at the latest insights from the YouGov Shopper Monitor 2026 report and discover how changing shopper habits, economic pressure, and market dynamics are reshaping grocery retail in Denmark.
In this session we explored what’s changing among Danish grocery shoppers, what it means for retailers and brands, and discovered the winner of the YouGov Shopper Danish Grocery Retail Award 2026.
We covered:
- Economic pressure – How price sensitivity and changing household finances are influencing grocery spending.
- Changing shopper behaviour – How shoppers are adapting, switching retailers, and reprioritising categories.
- The retailer landscape – Which channels and banners are gaining or losing ground, and what’s happening to shopper loyalty.
- This years Danish Grocery Retail Awards.
If you want to explore what’s changing among Swedish grocery shoppers, watch our Swedish webinar on demand and discover the winner of the Swedish YouGov Shopper Grocery Retail Award 2026.