A Black Friday landing page must be designed depending on the promotions being run.

This piece recommends a few steps that brands could take to get their Black Friday sale up and running. Companies must identify the special deals or discounts they are going to offer. Offering a different promotion each day of the sale can keep things fresh.

These could include “extra % off”, free gift on purchase and free shipping. Businesses must create the banners, images and other graphics elements needed for the website, email and social media.

Additionally, based on how a promotion is structured, a brand must design their landing page. For the best open rates, email customers between 10 am and 4 pm. Additionally, using a simple, eye-catching design can set a brand apart from their competitors.

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