Interactive elements and features like location tags and polling stickers are used by 60% of brands.

This article shares some statistics that can inform a marketer’s Instagram strategy in 2020. The author shares that Instagram has over 1 billion active monthly users, of which 63% log in each day. Average per day, per user usage is estimated to be 28 minutes.

Instagram’s tools like Stories and shoppable tags are making a noticeable impact on the platform. The piece shares that over 75% of businesses in the US are predicted to use Instagram in 2020.

Additionally, the completion rate of brand stories was 85% (and about 70% for regular users) in 2019. Currently, 60% of brands are using interactive elements and features like location tags or polling stickers to connect with their audiences.

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[5 minute read]

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