Which industries and brands are the most persuasive the KSA?Download report

Some brands grab attention. A few go further by changing minds and winning hearts. Those are the persuasive brands. And for marketers and business leaders, they’re worth watching closely, because they’re the ones turning awareness into action and setting the pace for growth in Saudi Arabia.

YouGov's latest report 'KSA's most persuasive brands 2025' highlights the brands converting awareness into purchase intent, while also revealing the key factors driving consumer behavior in KSA. Did you know that 6 in 10 people in KSA prefer to buy products made in their home country? Or that more UAE consumers now say they trust influencer recommendations than those who don’t?

Inside the report, you’ll also find:

  • How KSA consumers really view brands
  • Which industries are proving most persuasive right now
  • The top brands across 9 sectors like dining, travel, retail banks, and beauty

Download the report to see the full picture - from industries leading the persuasion race to the standout brands across categories.

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