Every six months, YouGov takes a closer look at the Belgian retail landscape through its Retailer Appreciation Report. This study highlights the retailers that truly stand out in the eyes of shoppers, based on three essential qualities: Advantages, Appearance, and Friendliness, all key drivers of customer satisfaction.

On September 4th, we proudly announced the winners of the Summer Edition 2025 and celebrated their success with personal award handovers at their offices. Meeting the winners face-to-face was not only inspiring, but also a fantastic opportunity to recognize their hard-earned achievements.

The winners we were happy to award this time are:

Top national retailer
Top regional retailer
Most growing retailer

If you’d like to learn more or are interested in accessing the full report, feel free to reach out to your YouGov contact person or fill in our 'Get in Touch' form.