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- Neuromarketing technology measures emotional impact on the body
- UK public favourability towards ads reaches lowest ever 25%
- Matching pictures to personalities could boost the effectiveness of digital ads
- TfL’s diversity competition prompts debate about “the right reasons” for campaigns
- Global Digital 2019 reports show social media usage continues to rise
- Analyse the right hashtags to find B2B influencers
- Digital transformation trends will make CMOs more important
- A new estimate increases the value of the global marketing industry, for now
- Har fagforeninger udspillet deres rolle? Ikke hvis du spørger danskerne
- Danskernes kendskab og indtryk af fagforeninger
- Jobs and women safety are the biggest expectations from the upcoming budget
- Traditional theories of how advertising works still have value
- Returning to heritage designs is not a “one size fits all” approach to rebrands
- Viewer heart rate could be a reliable predictor of TV ad performance
- Academic research reveals the “ABCD” of viral video
- LinkedIn launches new targeting feature
- Gillette’s Purchase Intent Scores rise
- The sound of HSBC
- Google tops the 2018 YouGov BrandIndex Buzz Rankings in India
- YouTube tops YouGov’s annual BrandIndex Buzz rankings in Thailand
- Rewards programmes dominate annual YouGov Annual BrandIndex Buzz Rankings
- WhatsApp tops YouGov’s annual Malaysian BrandIndex Buzz Ranking
- Netflix dominates 2018 YouGov BrandIndex Buzz Rankings
- Advertisers enjoyed record demand and new features on Amazon this Christmas
- An end to “the-cat-and mouse game” with malware advertising?
- Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East
- WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt
- Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings
- Emirates tops UAE’s YouGov BrandIndex Buzz Rankings 2018, ahead of Samsung and WhatsApp
- Vipps er på snakkis-toppen
- Lidl ykkösenä BrandIndex-pöhinämittauksessa
- Her er Danmarks bedst omtalte varemærker
- Advertisers should be cautious of unreliable publishers
- Customer experience now trumps efficiency in US B2B firms
- Deep learning could shape the future of SEO
- There are good reasons for Mastercard’s nameless logo play
- The NYT grows European ad-revenues without open exchanges
- How far can the modernisation of logos affect UAE consumers’ brand loyalty?
- Voice assistants must be localised to get value out of all users
- Despite ‘WhatsApp Addiction’, people most likely to fight fake news in 2019
- Marketers should focus on customer needs not tech hype
- Small brands should answer consumer questions with search ads
- A 8 de cada 10 españoles les preocupa el desperdicio alimentario
- Facebook users want to be amused or inspired
- Nyhetsåret 2018
- Is your judgement a reflection on someone’s level of control?
- Will Zomato’s recent delivery crisis drive away customers to Swiggy?
- Design for trust to build better data-driven experiences
- Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents
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