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- Marketers should consider generational gaps and differences while dealing with consumers
- Brands should always disclose if AI systems have been implemented
- Brands are tone-deaf while advertising to the Hispanic community in the US
- CMOs should evaluate the best way to capture and store customer data
- Businesses should educate their employees to help them become loyal brand ambassadors
- By the age of seven, 53% of the children in the UK own a mobile phone
- Leverage the power of “3Cs” to amplify ROI from all marketing activations
- Deciding the concept of an AR project early on can ensure the result works smoothly
- B2B marketers must avoid “overrelying on data” and make room for intuition as well
- For a brand to survive, marketing’s focus must switch from messaging to experiences
- 95% of email marketers find transactional emails to be ‘very’ or ‘somewhat important’ for engagement
- Getting an op-ed published can lead to new business and media opportunities
- FDA proposes studies to examine influencer marketing impact on the audience
- Hver fjerde dansker har et nytårsforsæt for 2020
- Yhdellä viidestä on uudenvuodenlupaus vuodelle 2020
- 1 av 5 svenskar har ett nyårslöfte för 2020
- Mer enn hver fjerde nordmann har et nyttårsforsett for 2020
- Advertising would need to rethink its digital ad strategies for a cookie-free world
- 63% of consumers tap through six or fewer pages on Instagram Stories
- Adding relevant industry insights to emails can help B2B marketers improve personalization
- Marketers should embrace revenue operations to align with sales efforts and enhance campaign results
- PR professionals should “Pub-Test” their subject before approaching journalists
- Moderating content on the websites can help brands better their customer communication
- Facebook defines the powers of its content review board
- The magnitude of a crisis should be big enough before placing the CEO as the spokesperson
- Analysing specific user behaviours can help marketers optimise UX to retain website visitors
- Ad campaigns promoting events must have appealing CTAs
- Branded video interviews can showcase a company’s capabilities and values
- Retailers can opt for unified commerce to provide flexibility in payment and fulfilments
- 82% of agency buyers are interested in the UK market for M&A deals
- Marketers targeting different shopper types must understand consumers and their interactions
- Brands should improve experiences to demonstrate their commitment to consumers
- To measure return on experience, identify key metrics impacted by digital experiences
- Brands need to sell experiences instead of products to resonate with the young consumers
- 56% of US consumers are aware of, considering or currently using visual search
- Involve customers in the brand stories to build a relationship with the audience
- NFL in Germany – A fan profile
- Apps are now embracing RTB for buying media with ad networks offering bidding options
- 27% of weekly podcast listeners discover new brands through podcast advertising
- Reviews from blogs and social media pages can highlight the areas that need improvement
- Knowing the buying committee can help B2B marketers make their personas actionable
- Facebook’s new tool enables users to manage data that third-party websites share for ad-targeting
- Google’s removal tools will let companies hide URLs from showing up in Google search
- Determine what the acceptable ROI could be while evaluating foot traffic attribution
- Google desktop search ads see clicks increasing for the first time in two years
- Marketers could look to platforms like TikTok, Reddit to build a presence on
- A “kill switch” can ensure that brand messaging during a crisis isn’t “tone-deaf”
- For AI to be transformative, marketers must use the right data
- Marketers should schedule their content on YouTube to engage with more viewers
- Creating compelling video stories can help brands attract users to their Instagram IGTV series
- Build a shared dictionary within the marketing team to avoid confusion regarding business terms
- Creating cross-channel advertising strategies can help marketers acquire more customers
- Offering non-monetary incentives can help businesses with tight budgets to partner with influencers
- Publishing content on trending topics can aid new websites to rank better on Google
- Include case studies in the websites to boost SEO and build authority
- Interactive content formats are 93% more effective than “static” content
- 5G can help B2B businesses deliver richer, immersive experiences
- AI can help social media marketers extract deep insights from the collected data
- Focus on customer benefits and ROI while leveraging value marketing to B2B customers
- Companies must create “heavily copy-dependent” ads for the Super Bowl
- Click hotspots can provide insights into a webpage’s performance
- Run branded hashtag challenges to effectively leverage TikTok
- Content with over 3,000 words gets an average of 77.2% of referring domains more
- AR can be used by consumers to try out a particular product
- A large majority of UAE residents like the new national logo
- Addressing negative customer experiences can help subscription businesses retain consumers
- Smaller video streaming platforms explore ecommerce marketing opportunities within interactive video
- Creating a customer survey can help marketers gather data for Facebook lead generation
- Brands can use breadcrumb schema to enhance mobile search rankings on Google
- Marketers should build a ‘consistent’ and ‘authentic’ character to narrate their business stories
- Informing performance marketing with a comprehensive view of the consumer journey can push ROI
- Brands need to focus on mobile video advertising while the ecosystem for CTV matures
- Expertise, trustworthiness and authority to be buzzwords in 2020
- Distributing workload among resources can help brands better address a crisis during early hours
- 52% of marketers feel the need to strengthen their data policies
- Only 28% of marketers are prioritising data quality
- Some brands are opting for in-house agencies to manage Super Bowl work
- Safety for women and better jobs are the biggest expectations from the budget second time in a row
- A logo with a “cluttered design” can help create an illusion of dimension or movement
- Focused and coordinated social media campaigns can let brands expand their podcast audience
- “Buy online, pick up in store” option is preferred by 39% of shoppers
- Ensure links are live and current to limit negative impact on SEO
- Companies must take a stand on issues but avoid alienating their consumers
- Brands can leverage Instagram influencers to create bespoke video content for their brands
- Websites with easy-to-read designs can help brands retain users
- Connected TV market in the US is expected to grow to 82% by 2023
- TikTok signs music licensing deal with Merlin to expand its music collection
- NBC teams up with Snapchat to create customised Olympic content for the young US audiences
- Oversaturation is a main challenge for email marketing efforts
- Validate the intent of corporate purpose with action
- Advertisers and media companies collaborate to eliminate damaging online content
- Data-driven insights will let marketers methodically spend across channels and locations
- Adhere to Google’s E-A-T standards while creating niche content
- Use qualitative information to calibrate quantitative research and validate assumptions
- Social media listening enables marketers to track consumer sentiments and manage brand reputation
- Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East
- Google tops the 2019 YouGov BrandIndex Buzz Rankings in India
- Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia
- Active approach towards content governance can help content developers deliver quality content
- Google ditches ‘ad’ and ‘sponsored’ tags from flight search results
- Brands should leverage AI to analyse engagement processes to stand out among competition
- Asking consumers about their expectations from a brand can help create better buyer personas
- 60% of Gen Z will recommend brands they are “committed” to
- Revisit first and second-party data, and contextual targeting for more accuracy
- Location-based advertising may get “dumber” as Apple and Google tighten location privacy controls
- Businesses should employ conversion-focused end cards in their YouTube videos to increase views
- Advertising on streaming services should put users before programmers
- Data science can improve lead scoring and help businesses minimize waste
- Connect physical and digital stores to enhance the shopper journey
- Companies must focus on what their consumers love to build a distinctive brand
- Win over Gen Alpha by embracing their preferred technologically-powered experiences and channels
- To provide value, PR professionals must assist CEOs in driving transformation
- Organisations must develop a structure for frontline team to share their experiences
- 47% of millennials buy second-hand items due to affordability and sustainability factors
- Brands should analyse domain strengths while evaluating backlink opportunities
- Sentiment analysis can help marketers prevent PR disasters in 2020
- Marketers need to implement processes that meet customer data privacy policies globally
- Brands can leverage carousel ads on social channels to drive awareness and promote content
- Businesses should post statistics about the industry on LinkedIn to define their brand
- Brands must “punch up” their TikTok videos to engage audiences
- Monitoring email list growth helps estimate the success of the subscriber acquisition strategy
- Consider alternatives like product iterations or spinoff brands before pivoting
- Netflix boosted its marketing spend by $325 million in Q4 of 2019
- Diversifying content across multiple channels can help brands keep the audiences engaged
- Netflix tops YouGov’s annual Buzz Rankings in the UK by replacing Aldi
- Ensure crisis communication is authentic as Gen Z responds positively to genuine updates
- Choose an ecommerce platform that’s reliable and easy to use
- 86% of marketers have budgets defined for personalised messaging
- Focus on evocative marketing to establish an emotional bond with audiences
- Social selling strategies enable reps to better connect with prospects
- Marketers must ensure that addresses on email lists are valid before launching an email campaign
- NBCUniversal has launched its streaming service called “Peacock”
- Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time
- Volvo är fortfarande i topp
- Her er Norges snakkis-topp for 2019
- Lidl ykkösenä BrandIndex-pöhinämittauksessa 2019
- Her er de bedst omtalte varemærker
- Companies must understand what digital adoption entails before opting for it
- Implementing AMP technology can help websites improve rankings by reducing loading time
- Olympics and presidential elections are expected to increase US ad spends to $389.5 billion
- Focusing on user experience can help brands improve rankings with Google’s evolving algorithms
- Google will replace data-vocabulary markup with Schema.org markups
- Businesses can leverage SEO to highlight meaningful content and enhance their digital reputation
- Acknowledging consumer feedback on social platforms can help brands close the communication loop
- Marketers should embrace returns as a key touchpoint to enhance customer experience
- Adtech firms are failing to contextualise keywords, leading to “overblocking”
- Advertisers say TikTok’s new self-serve ad model requires better tracking capabilities
- Video addressability will require collaboration and interoperability across systems and players
- WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt
- Schedule a calendar to ensure maximum flow of relevant promotional messages
- Ask Me Anything sessions on Instagram can let brands interact with the audience live
- Use social media beyond marketing by making it a customer service hub that encourages conversations
- PR experts must advance measurements and align PR goals with overall business goals
- UK’s media companies collaborate to map carbon footprints of digital value chains
- Snibble, social-video ad content platform, to launch on 1 February
- 64% of UK’s in-house communication leaders are considering hiring a virtual PR agency
- Brands could use event-based hashtags to participate in an Instagram conversation
- Brands can leverage exit pop-ups to retain consumers and turn them into email subscribers
- B2B brands should create empathy-based content to build strong relationships with their prospects
- Brand safety is the key priority issue for 77% of marketers
- AI can deliver full-funnel insights throughout marketing campaigns for multi-touch attributions
- Businesses should use Instagram posts to create engagement and not push sales
- Creating squeeze pages can help brands effectively gather their prospects’ email addresses
- Using backlinks from top-tier publishers can help businesses improve their domain authority
- Publishing content consistently on YouTube can create a loyal follower base
- Developing a binge worthy content strategy can provide a solid customer experience
- 85% of marketers are worried about the growing costs of Facebook ads
- People are moving from using public-facing social media to private social media
- Offer thought-leadership content to customers in the top-of-mind nurture stage
- Asda’s “packaging-free fixture” trial may be a shot in the dark
- Brands must determine their campaign goals to find the best ad choices and platform
- “Favicons” to now appear in desktop search results as well
- To boost ROI of marcom efforts, marketers must integrate various facets of it
- Netflix to nearly double their French language originals
- Revenue lost due to cookie-blocking can be recovered by monetising adblocks
- Marketers must acquire fundamental design and data analysis skills
- Mapping out influencer content against brand content can help marketers find like-minded influencers
- Brands should create a unified messaging app to provide a seamless omni-channel customer experience
- Leveraging data from advanced analytics can enable marketers track customer attribution
- Spend on mobile games is predicted to reach $100 billion in 2020, globally
- Facebook changes course, rethinks introducing ads to WhatsApp
- Instagram’s IGTV content can now be uploaded in the same manner as photos and videos
- 73% of consumers would shop more frequently at retailers with aligning core values
- Implementing a digital asset management system can help businesses reduce costs
- Leverage TikTok and Pinterest’s growing popularity to garner higher returns on ad spend
- Offering volunteer days to employees can grow a brand’s visibility among supporters of a charity
- Data gathered from using quizzes as lead magnets can help improve click rates
- Categorise videos on YouTube to help them rank better on the platform
- CMOs must work with the right data to achieve data-driven success
- Rank findings in a listicle when pitching a story to online publishers
- Posting on LinkedIn regularly can reactivate outbound leads
- Publishers could benefit from their first-party data as Chrome abandons third-party cookies
- Marketers should “write naturally” to optimise for Google’s BERT update
- Brands should decide themes and topics beforehand to create an effective content marketing plan
- Luxury brands can leverage AI to improve digital customer experiences
- Engaging audiences with focus groups can help marketers target the right demographics
- Google looks to bring “Privacy Sandbox” between advertisers and user’s personal details
- B2B marketers should define their ideal customer for more relevant communication
- Businesses can leverage the binging culture to create engaging video marketing campaigns
- Use neuromarketing and marketing analytics together to emotionally connect with consumers
- Adding “bestseller” stamps on products can strengthen social proof
- Building customer relationships is topmost priority of 29% of retailers in 2020
- Europæerne om mode og etik
- Eurooppalaisten näkemykset muodista ja eettisyydestä
- Européerna om mode och hållbarhet
- Europeerne om mote og etikk
- Businesses can earn consumer trust by implementing user-friendly privacy policies
- Well-executed brand mashups can foster customer loyalty
- 55% of executives believe marketing and communication efforts drive a company’s reputation
- Include summary boxes for long blogs to appear in Google’s featured snippets
- Include summary boxes for long blogs to appear in Google’s featured snippets
- “Loyalty” has been the topmost consumer value in the US over the decade
- LinkedIn rolls out new tools to help businesses better connect with audiences
- Live webinars and contests can help generate leads through social media
- Synchronise touchpoints across channels to engage shoppers “at the edge”
- 85% of Gen Z prefers buying from familiar brands over new or non-mainstream brands
- Distributing video documentaries on native platforms can help marketers drive engagement
- Businesses should enable consumer engagement via cloud-based contact centres
- 67% of marketers say SEO is the most effective method to improve content marketing performance
- For 46% of IT security heads, accidental employee breach is a top concern
- Creating a social media policy can help marketers effectively handle consumer grievances
- Net balance of +15.7% of UK companies could upwardly revise their total marketing budgets in 2020/21
- Pinterest’s US user base reached 82.4 million by the end of 2019
- Apps like Tinder, Grindr, MyDays were found selling user data
- Only 11.8% of UK website designs comply with the European law
- Connected devices provide enormous opportunities but come with security risks
- Bring a data protection officer on board to stay one step ahead of regulations
- In two years, Google looks to block third-party cookie use in Chrome
- Produce lesser content and ease approval processes for social media posts
- Devise packaging strategies that “transcend tradition” to create a good first impression
- 94% of businesses are investing in competitive intelligence
- Brands should evangelise their category POV to set de facto standards
- Xandr has launched a new ad unit called Pause Ads
- Implementing a skyscraper technique allows brands to build quality backlinks effectively
- Re-optimising content allows marketers to drive traffic and improve search rankings
- Brands are starting to rely on AI to emotionally connect with consumers
- Adding a human touch to market research allows marketers to glean actionable insights for businesses
- Multichannel mid-funnel strategies can help DTC marketers enhance consumer acquisition
- Creating a landing page with a focused CTA results in more conversions
- Among Gen Z in the US, Google, Netflix, Amazon are most trusted brands
- Modify content according to each social media platform’s lingo
- Retailers can look forward to unassisted shopping and sensor-based recommendations in 2020
- Trump mest omtalt, men NAV-skandalen har gjort mest inntrykk
- Send well-articulated emails as a way of treating audience with respect
- Microsoft introduces ad tools, PromoteIQ and Bing for Commerce, for retailers
- Brand messages must be cohesive, compelling and creative to propel purchases
- Make use of online training modules to get a new crisis plan adopted
- Design a tailored content plan for Twitter and Facebook, each
- Costs of business review monitoring and online reputation management could dip for companies in 2020
- Voice-controlled devices to become a crucial part of PR professional’s tool
- Winning awards can distinguish a brand from its competitors and boost employee morale
- Leverage data points like CRM and search data for better insights into customer journey
- Brands can leverage Facebook Messenger bots to create compelling social media campaigns
- Building a valuable product ecosystem can increase sales and improve consumer retention
- Creating a cohesive and consistent Instagram feed can attract target audiences
- Empowering employees can help brands drive innovation and growth
- An increasing number of customers are concerned about brands “trustwashing”
- Brands should enhance the product journey to improve the consumers’ shopping experience
- Brand-building is expected to be a major trend in 2020
- Email receipts can help marketers upsell and cross sell related products
- Include scenario-based training sessions while practicing for on-camera interviews
- In 2020, over 75% of US businesses are expected to be on Instagram
- Small businesses could look into creating Instagram accounts meant particularly for creators
- Facebook to launch a redesign of its desktop site
- In the next five years, brands could be faster in moving spends from adtech to martech
- Western brands trying to penetrate the Chinese market must focus on building trust
- Employee Content Creation could be an as yet unexplored source of marketing
- Define business objectives while investing in an analyst
- Half of UAE residents are likely to buy a self-driving car in the future
- 42% of consumers buy from small businesses because of the “unique products or services” on offer
- Digital sales during 2019’s holiday season generated $723 billion globally
- Developing a clear value proposition can help brands effectively distribute their YouTube videos
- Number of Instagram feed posts with #ad hashtags surpassed three million in 2019
- Online brands should identify consumer return patterns to reduce product returns
- IAB UK launches six commitments to help advertisers meet their data protection obligations in RTB
- Retailers could hold sales in January to turn around poor holiday season sales
- PR pros must build integrated communication strategies that elicit “self-discovery” of events
- Amazon’s new Fire TV Edition to be integrated into cars by late 2020
- Shoppable videos will enable brands to meet their ecommerce goals
- Brands must clearly communicate their KPIs to influencers for better ROI
- Repurpose high performing content to scale personalisation efforts
- Businesses must demand fee transparency from partners
- Companies must adhere to data minimalisation, differential privacy and de-identifying data
- ‘Saving more’ continues to be the top financial goal of Indians in 2020
- Brands must give relevant and brief answers to be visible in featured snippets in search
- Customers migrating to online grocery stores could force physical ones to shut down
- Privacy-focused DuckDuckGo edges out Bing in Google’s Android ‘choice screen’ search
- Creating an unbiased buyer’s guide can better help highlight the product’s USP
- First-party user-consent data can be leveraged to create a streamlined consumer experience
- Nielsen tests the beta version of its addressable TV with seven major networks
- 69% of consumers prefer communicating with brands over text messages rather than calls
- Twitter launches new takeover ad unit, Promoted Trend Spotlight
- DTC brands must find partners who understand data-driven advertising tactics and technology
- Replace “no-reply” email addresses with real ones to encourage engagement
- 46% of Americans are most frustrated by seeing the same ad repeatedly on streaming services
- Creating multimedia content for each stage of the marketing funnel can help brands drive sales
- Use order management and unified commerce platform to deliver an omni-channel experience
- Spotify allows tracking of impressions, reach and audience data on podcast ads
- LinkedIn ranks first as the most frequently appearing site for branded queries
- S4 to merge with Circus Marketing
- Brands must avoid indulging in “mindless price wars”
- Integrating workflows across teams can help brands create a seamless customer experience
- Including the company’s purpose in social media guidelines can help brands avoid legal concerns
- Combining content and product marketing strategies can help create convincing ad copies
- TikTok tests music tab on verified and selected artist profiles
- Advertisers must explore updating their martech stacks
- Practice “list hygiene” to not persistently email disinterested subscribers
- Invest in PR to help spread word about a brand’s accomplishments and recognition
- In the event of a crisis, business should demonstrate empathy through words and actions
- Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women
- Businesses targeting children could arrange for them to meet an animal mascot in-store
- Vegan food brands can maximise their potential by targeting flexitarians
- Complement inbound marketing with paid advertising to tap new audiences
- Brands must develop an ideal buyer persona to produce effective content
- Companies must choose logo typography depending on what suits a brand
- Create in-depth, long-form content to serve as an authority on a topic
- Create paid search ads focused on people’s purchase intent to yield better results
- Businesses can use predictive analysis to upsell and cross-sell via email campaigns
- Brands should cautiously leverage AI, while balancing personalisation and privacy
- 47% of “frustrated” respondents wouldn’t buy from brands after an unsatisfactory experience
- News Corp divests Unruly to Tremor for £15 million
- YouTube restricts targeted ads on kid’s content to comply with children’s privacy laws
- Companies must balance personalised and public messaging
- Use market research and product pricing analysis to optimally set the price of premium products
- Early observations reveal inconspicuous opt out options on publisher sites
- Profiles Peeks: il profilo di un trentenne non laureato
- CMOs must focus on results-oriented approach and long-view branding projects in 2020
- AI and machine learning can help recognise patterns of “humanity”
- Brands should review their competitor’s top-performing content to create content marketing ideas
- YouGov Ad of the Month – Malaysia: Clinique
- Be aware of all facts before devising strategy to tackle a data breach
- Brands must make sure their campaigns are a part of long-term strategy
- Marketers can leverage micro-influencers to scale up the content creation process
- Launching pre-launch reach campaigns through social media ads can boost reach and engagement
- 2020’s online marketing strategies should focus on consumer created content
- Creating a new sitemap for images can help improve website traffic
- Privacy can be made an integral part of the digital experience
- Average email open rate across all industries in 2019 was 17.8%
- Instagram’s user growth drops from 10.1% in 2018 to 6.7% in 2019
- Brands must write short and precise meta tag descriptions
- Companies should hire third-party sustainability consulting firms to analyse their carbon footprints
- Adopt best practices to make content accessible to users with disabilities
- Walmart has introduced a self-serve ad platform to “meet advertisers’ needs”
- Focus on natural language while optimising keywords for voice search
- Lidl to do away with cartoon characters from its cereal range in the UK
- Marketers should imbibe the mobile mindset to engage consumers in 2020
- Consumers expect online brands to tighten their focus on child safety
- Brands should involve employees in their cause marketing campaigns to gain and retain customers
- Let the customer be the hero while crafting customer stories from testimonials
- Become “customer culture buffs” to be a part of customers’ daily lives
- Automation can act as a “turbo boost” for traditional qualitative researchers but not replace them
- PR professionals could nudge companies towards better gatekeeping and culture testing
- Zero party data helps build direct and personal relationships with consumers
- Deep learning can help mine special insights
- M&A in the marketing services industry saw a $5 billion drop in 2019
- Asda launches “Plant Based”, its own vegan brand
- Brands could use augmented reality with a clear purpose
- Study says marketers will spend $112 billion on social media adverts in 2020
- Instagram is encouraging small businesses by refining its e-commerce strategies
- Brands should shift from short-term clickbait strategies to long-term goal approaches in 2020
- Testing out creative elements can help identify factors that resonate most with the target audience
- Post a “cookie apocalypse”, a consumer must be in a greater position of control and knowledge
- About 45% of enterprise executives are optimistic about growth in 2020
- 50% of Americans don’t trust Facebook’s ability to protect their data on its dating platform
- Brands should focus more on “intent” than on “keywords” to improve consumers’ search experiences
- The fashion industry will adopt sustainable practices across their supply chain in 2020
- Provide insightful product data to improve content marketing efforts
- Tencent Holdings buys a 10% stake worth $3.4 billion in Universal Music
- Brands could use Twitter chats, lists and pinned tweets to boost engagement on the platform
- TikTok’s transparency report indicates zero content takedown requests from China
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