United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- The UK’s top travel brands—and Brits’ favourite destinations in 2022
- CTV advertisers must look beyond Roku to reach diverse audiences
- With cookies set to take a bow, the time for Contextual advertising is nigh
- Global: What types of brands do consumers most like to follow online?
- Trust in how companies use personal data down across several sectors
- Personalise newsletter content to turn curious browsers into consistent readers
- Serve unobtrusive and integrated ads to boost marketing efforts on social media
- Companies planning to enter the metaverse must embrace diversity
- New business openings in the US increased 14% from March 2020 to January 2021
- 59% of Americans are more likely to buy products visualised by AR
- Regularly exercising Brits likely to feel healthier… mentally
- Streaming services are offering bundled content to appeal to subscribers
- Align brand values with philanthropic efforts to build consumer trust
- Brits, Americans find wearables useful, but privacy concerns remain
- Brands can use text messages to enhance retention marketing
- Human interaction provided by sales staff in offline stores helps in conversions
- A majority of KSA residents are aware of cryptocurrencies, but only a few invest in them
- 93% of companies use chatbots to interact with prospects
- Brands could consider pitching advertising opportunities to DAOs
- AIPs, PDNs can help publishers and brands enhance ad targeting without cookies
- 74% US consumers want to feel valued and understood in a brand loyalty program
- The UK ranks third as the country with most Instagram posts published in 2021
- Pandemic-time trends will continue influencing how brands do business in 2022
- Use chatbots to enhance ABM strategy and create meaningful connections
- Publishers need to diversify their products to tackle low subscriber growth
- Addressing consumers’ practical concerns can help automakers sell EVs
- Integrate social media in PR campaigns to spur brand awareness, user engagement
- Offer a mix of digital, in-person customer service channels to retain consumers
- LinkedIn begins testing Verizon-sponsored LinkedIn Podcast Network
- Header bidding could be beneficial for selling mobile ad inventory
- Target right customers, educate them about offerings to reduce churn rate
- Apple’s ATT changes impact in-app mobile gaming purchases
- Use bright colours, include text in YouTube thumbnail images to attract viewers
- What recruiters need to know about esports fans
- Grocers have a big opportunity knocking if they can leverage data properly
- Majority of event planners will host at least a portion of events virtually in 2022
- Edit or remove publishing date to republish relevant content
- Integrate AR and VR to boost marketing campaigns in the metaverse
- Ecommerce set to become a priority revenue stream for publishers in 2022
- When it comes to DEI policies, brands must ensure companywide implementation
- Offering engaging content during livestreams can help build brand communities
- Integrate brand, product and growth marketing to enhance marketing efforts
- Create multiple LinkedIn pages to attract leads and enhance B2B marketing
- Leverage personal branding to spur consumer trust and build real connections
- Educate influencers about the brand to create relevant, impactful brand content
- Research content creators, influencers, and their audiences before hiring them
- LinkedIn adds new capabilities to the Marketing Partner Community Group
- Brands need to educate consumers on the positive impact AI can have
- Utilise Facebook’s native ad features to reach, nurture target audiences
- Engage with local media and influencers to spur local businesses awareness
- US Financial Services Advertiser of the Month: Cash App
- US Automotive Advertiser of the Month: Hyundai
- Thais' Perception on Cryptocurrency
- Gaming marketers must innovate new ways to market, measure and optimise
- This content category will fuel Global SVOD platform growth over the coming years
- In the rush to retain hard-won subscribers, publishers are pivoting to non-news content
- Online activity among consumers across the UK, US and India has increased
- Leverage HTML tags and 301 redirects to separate original from duplicate content
- Global: Which sectors benefit most from product placement?
- Choose the right colours to establish brand image and boost on-site conversions
- Tap into customer emotions to develop a distinct, bold and impactful brand voice
- Sales for private label brands fluctuated throughout 2021
- Multi-screen activity, demand for non-live sports content rises among sports lovers
- Animal welfare group RSPCA leads YouGov’s first Charity Rankings in Australia
- Leveraging tech and training can help marketers stake their claim in the brands’ growth strategy
- Meta to launch Facebook Reels in over 150 countries, plus monetisation options
- The COVID-19 pandemic has transformed B2B buying behaviour
- Associate with the right technology partner to extend reach
- Use AR to achieve full-funnel marketing goals and not just as a media tactic
- Rely on long-form content, videos, infographics to boost engagement on LinkedIn
- Leverage social media listening to gather customer feedback, identify trends
- Here’s why brands should avoid using one-click unsubscribe buttons
- New HFSS laws may be postponed—how do people feel about the ad ban on HFSS foods?
- Which media behaviors will stick and which will grow in the US, according to the Global Media Report
- Collect keyword data from semantic competitors to enhance SEO
- Leverage AI and deep learning as programmatic grows
- Marketers should consider these trends and predictions in 2022
- Address genuine complaints while avoiding abuse from consumers
- Align marketing goals and strategies to build an effective martech stack
- Microsoft Advertising announces dynamic descriptions for Dynamic Search Ads
- With loyal, pre-built audiences, student-athletes are doubling up as influencers
- Use text messages to interact with customers directly, gather zero-party data
- Offer multicultural marketing training to create more inclusive brand content
- Use quizzes to understand customer preferences and convert leads effectively
- Craft a content workflow to speed up content approval internally or from clients
- 37% of US cord-cutters resubscribed to cable TV to access live content
- Having social governance protocols in place can mitigate risks like data leaks
- Optimise websites for mobile screens, use the primary keyword in URL to boost SEO
- Create explainer videos to educate prospects about key product features
- YouGov Australia 2022 Charity Rankings
- UK firms are unable to scale digital transformation plans to the fullest
- Attract prospects by including discounts and offers in flyers
- Advertisers, publishers can collect first-party data to leverage Google’s Topics
- Leverage metaverse to offer 3D demonstrations of products and services
- Discover patterns and include human decisions to lower bias in AI solutions
- Manage multiple brand accounts with social media proxies
- Diversify product backgrounds, shoot videos in portrait mode to engage TikTok users
- Employee advocacy programs can significantly increase a brand’s social engagement
- Conduct brand perception surveys to shape brand identity and inform strategies
- YouTube will add new tools to limit the spread of misinformation
- To effectively bridge skill gaps, look inwards and train existing employees
- Understand customer expectations, reduce hold time to boost user satisfaction
- National airline Garuda Indonesia heads YouGov’s Travel & Tourism Rankings in Indonesia
- Conduct content audits and update sitemap to redesign websites
- Create original, bite-sized, minimalistic visual brand content to boost engagement
- Focus on creating relevant video and cold-calling strategies to drive B2B sales
- Understanding of NFTs has doubled in the past year
- Buzzing insurance brands among American and British gamers
- UK: What are people looking for from a gym membership?
- US: People are returning to the gym — what do consumers value most?
- Explore paid media opportunities through podcasts, TV and radio
- UK – Biggest Brand Movers – February 2022
- Pay-TV penetration in the US will drop below 50% of TV households by 2026
- Valgmåling februar 2022
- 94% of brands rate their customer engagement practices as good or excellent
- Video marketing can help improve brand awareness and customer lifetime value
- Create direct, causal and authentic content to lure Gen Z customers
- Use branded hashtags, lenses and face filters to encourage engagement on TikTok
- Invest over 20% of digital transformation budget into connectivity
- Podcasts are losing sheen as go-to platforms for Americans to consume news
- Companies must treat customer support as a path to better customer relationships
- Analyse competitors’ content to plug content gaps, identify backlink opportunities
- Small businesses can use Instagram to narrate their brand story
- Before investing in NFTs, think about its long-term impact on the community
- US consumers are less likely to make impulse purchases than before the pandemic
- Here is why consumers will buy from a brand they have bought in the past
- Global: Is food nutrient labelling a waste of space?
- Brands can create digital creatives using NFTs in a secure and safe manner
- Assess supply and demand levels in the digital landscape for improved targeting
- Swedbank är årets stjärnvarumärke
- Classify prospects based on firmographics to boost ROI and drive sales
- Total retail sales in the US up 3.8% in January compared to December
- Travel businesses can use Instagram to offer virtual tours to their audiences
- AI will not replace marketers but equip them, here is how
- Post authentic and engaging branded Twitter content to reach prospects
- Study individual, environmental, societal risks before giving in to the NFT lure
- Creating brand videos that explain product usage can help boost sales
- Spotify acquiring Chartable and Podsights is appealing to creators, advertisers
- Create homegrown stock photos for use in marketing efforts
- Keep ads funny, relatable and brightly designed to grab customer attention
- Encourage and empower customers to share meaningful product and service reviews
- Social shopping is set to become a trillion-dollar channel by 2025
- Instagram or Snapchat: which platform should brands use for their social strategy?
- The top travel brands and destinations among Americans in 2022
- The most successful advertisers of Super Bowl LVI
- Meta announces a list of new, varied, fine-tuned company values
- GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
- Is a better deal a good enough incentive for consumers to switch carriers?
- US and Canadian consumers want brands to provide improved CX across channels
- Emirates tops YouGov’s Travel and Tourism Rankings 2022 in the UAE
- New Google programme allows publishers to use encrypted advertising identifiers
- Prioritise customer service, take note of feedback to retain customers
- In the age of automation, deploy empathy by opting for human interactions
- 88% of B2B and B2C marketers use content marketing to drive brand awareness
- UK small businesses must prioritise data and digital for recovery
- Host virtual events, conferences across geographies using LinkedIn Audio Events
- Implement the AARRR framework to track the performance of SaaS products
- Leverage native features on Facebook to optimise ads, reach wider audiences
- Improve user-driven factors to boost app ranking on App Store and Play Store
- Focus on creating frameworks that help marketers build data-driven strategies
- Brands should avoid overtly promoting themselves on Instagram
- YouGov’s Biggest Brand Movers in the US (February 2022)
- When running tests, businesses must pick on small ideas and use relevant data
- Lessons from Super Bowl 2022 advertising: Focus on storytelling, relatability
- Create brand names that reflect a company's values
- Customisation, personalisation, sustainability: the marketing trinity for 2022
- Guest post on websites with high domain authority and keyword-based rank
- Leverage the 80-20 rule to boost returns from blogs
- Young consumers are likely to drive streaming growth in India
- Young adults likely to drive paid subscriptions for audio & video services in the UAE
- Global AI market to touch $432.8 billion this year, exceed $500 billion in 2023
- YouGov Travel & Tourism Rankings 2022
- Shopify store owners should leverage community marketing in 2022
- Sales, marketing and ABM being in alignment enhances lead quality
- Super Bowl streaming occurred mostly on smart and connected TVs
- Young consumers to drive streaming in Singapore, with two in five claiming to increase consumption
- Use ad tools and offer seasonal deals to boost sales on Amazon
- Allow customers to self-serve in order to empower them and build loyalty
- Leverage NFTs to attract prospects and measure ecommerce metrics
- Opt for UX design that makes it easy for customers to navigate online stores
- A CRM software can help B2B brands nurture leads with relevant, specific content
- YouGov Travel & Tourism Rankings 2022 Japan
- YouGov Travel & Tourism Rankings 2022 China
- YouGov Travel & Tourism Rankings 2022 Indonesia
- Positive online reviews impact American consumers' purchase decisions
- More than 40% of all US TV sets are no longer connected to cable or satellite boxes
- Visual trends from the Jet Era, 90s’ are some design trends to watch for
- New IAB campaign urges brands to replace click-through rates with other metrics
- Optimise websites for mobile search to boost search ranking
- Taking a cue from Netflix, SVODs will take the gaming route
- Optimise the “Thank You” page to improve customers’ post-purchase experience
- Even with increased output, content marketers are struggling to keep up
- To support inbound marketing efforts, interact with prospects on social media
- SaaS marketing agencies can help develop brand image, create effective content
- Aim to collect phone call attribution data to help with conversion attribution
- Companies issued new RFPs in 2021 as their current platforms became obsolete
- Reacting to cultural moments, experimenting with tech key to thrive in 2022
- Focus on linking both online and offline customer behaviour to personalise UX
- Marketers must capitalise on automated chatbots to improve CX in 2022
- Study claims widespread bipartisan support in the US for regulating tech firms
- UK’s competition authority greenlights Google’s Privacy Sandbox
- Leverage discussions on Reddit to build user communities around niche topics
- Metaverse retail stores must consider community, experience and engagement
- Programmatic direct requires standardisation to benefit buyers and suppliers
- Messenger adds new features to let users celebrate Black History Month
- Young adults are affected the most by UAE's new work week policy
- Look beyond brand awareness and use Super Bowl ads to build relationships
- Align marketing messages with each stage of the consumer lifecycle
- Use effective CTAs to spur micro-conversions among window shoppers
- YouTube to offer new tools to let creators sell content as NFTs
- Google plans to discontinue Currents, its users expected to migrate to Spaces
- Social commerce and personalised marketing are among key ecommerce trends in 2022
- Shopee tops YouGov’s Best Buzz Rankings in Indonesia for the third year running
- YouTube tops YouGov’s Best Buzz Rankings in Thailand for the third year running
- Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore
- HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running
- Think mobile, experiment with videos to make the best of Facebook advertising
- Conduct product research with clear goals and unbiased questions
- Consumers prefer feeling valued and understood over discounts and loyalty perks
- Brands should avoid relying only on humour and jokes to engage audiences
- Invest in sonic branding to boost consumer recall and reinforce the brand sentiment
- Companies must adopt technology to accommodate consumers' shift in behaviour
- Develop technology-supported marketing solutions to attract Gen Alpha
- Google tops YouGov’s Best Buzz Rankings 2021 in Egypt
- Saudia tops YouGov’s Best Buzz Rankings 2021 in KSA
- Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again
- Let customers be brand storytellers to gain a long-term SEO value
- YouTube tops YouGov’s Best Buzz Rankings 2021 in India
- First-party data will be a top priority for only 21% of businesses in 2022
- OCBC phishing scam: Have “goodwill payouts” been enough to restore bank’s brand?
- Create a content strategy that offers a cohesive content experience
- Craft simple and easy to read content to boost website accessibility
- Being proactive about social issues can help brands build trust
- Align sustainability initiatives with consumers’ messaging expectations
- Google updates its ranking system to help local news publishers boost traffic
- Publishers must consider audience preferences while designing mobile app strategies
- Inflation is a significant challenge for small business owners
- Influencers from these social platforms are raking in the moolah
- YouGov Best Buzz Rankings 2021 Singapore
- What do Americans spend money on now compared to before the pandemic?
- Look for advertising opportunities on platforms of non-publishing industries
- TikTok announces policy changes to ban content promoting disordered eating
- CX is paramount for UK and US consumers to remain loyal
- When it comes to sustainability, brands need to look beyond obvious concerns
- 91% of B2B businesses use content to boost awareness
- YouGov Best APAC Buzz Rankings 2021
- YouGov Best Buzz Rankings 2021: Egypt
- YouGov Best Buzz Rankings 2021: KSA
- YouGov Best Buzz Rankings 2021: India
- YouGov Best Buzz Rankings 2021: UAE
- Det globale medielandskapet 2022
- Maailmanlaajuinen mediamaisema 2022
- Det globale medielandskab 2022
- Det globala medielandskapet 2022
- UK’s radio ad revenue reaches £718.7 million in 2021
- Hong Kong Advertiser of the Month: Dettol
- AI-powered machine translation can help streamline the translation process
- This is how brands can explain their stand without aggravating people
- 63% of US online grocery sales comes from nonedible categories
- Brands can showcase creative use of new technologies at events like Super Bowl
- Optimise product attributes to enhance Pinterest feeds
- Recommend products and streamline the checkout process to boost conversions
- Brands will prioritise AR to offer immersive experiences and boost conversions in 2022
- Focus on engaging niche communities, feature UGC to boost engagement in 2022
- After previous failure, Google launches its latest bid to replace cookies effectively
- Despite its uncertain future, investment in third-party data has grown
- YouGov Best Buzz Rankings 2021 China
- YouGov Best Buzz Rankings 2021 Australia
- YouGov Best Buzz Rankings 2021 Hong Kong
- YouGov Best Buzz Rankings 2021 Philippines
- YouGov Best Buzz Rankings 2021 Malaysia
- YouGov Best Buzz Rankings 2021 Indonesia
- YouGov Best Buzz Rankings 2021 South Korea
- YouGov Best Buzz Rankings 2021 Japan
- YouGov Best Buzz Rankings 2021 Thailand
- YouGov Best Buzz Rankings 2021 New Zealand
- Scale positive reviews and testimonials via automation tools
- AI-powered contextual ads can help publishers enhance targeting and ROI
- Brands are increasingly using AI services for media management: Study
- Companies still take a cautious and traditional approach to all-in content experiences
- YouGov Global Media Report 2022: Which media behaviors will stick around and which will grow?
- Build a sitemap and include structured data to optimise technical SEO efforts
- Leverage Facebook’s Instant Articles to boost user engagement with brand content
- Sponsor local sports teams and use analog ads to boost local marketing
- Leverage zero-party data to create accurate customer profiles and boost personalisation
- Create engaging social content via a social media management tool
- Artificial intelligence can help small businesses meet SEO challenges efficiently
- Audit company profile, content, and marketing strategy on LinkedIn
- Brands must ensure their social media content is accessible for all audiences
- Create relevant content, offer free templates and tools to spur inbound links
- US total home entertainment spending grew $36.5 billion in Q4 2021
- How consumers feel amid rising mobile provider costs
- Create equivalised metrics by combining first, second and third-party data
- Pick influencers that align with the target audience to engage prospects
- Amazon’s advertising spend reaches a record high of $16.9 billion in 2021
- 42% of viewers tune in to the Super Bowl event to specifically enjoy the adverts
- Respond to consumer queries and enhance CX with media monitoring tools
- Ecommerce brands must incorporate UGC to enhance sales and customer relationships
- 25% of all people will spend at least one hour daily in the metaverse by 2026
- Offer incentives and create quality content to acquire consumers in Web 3.0
- Inform link-building efforts with recent changes to Google's ranking algorithm
- Use email verification tools to improve delivery rates and remove invalid emails
- A/B test marketing messages to boost growth marketing
- Gen Zs prefer brands that go beyond transactions and offer enjoyable experiences
- This tech can help brands remove bias in their data, further humanise workplaces
- Small businesses are sticking to pandemic-influenced trends to boost revenue
- Use onboarding and abandoned cart emails to offer discounts and boost sales
- Is APAC’s travel outlook for 2022 still gloomy?
- Programmatic advertisers finally start paying attention to a long neglected element
- CTV projected to become a significant component of TV advertising in 2022
- NFTs can help brands create exclusive experiences and build communities
- US auto brands' national TV spending was an estimated $415.6 million in Jan 2022
- Apple proposes a 27% commission on in-app purchases made via external systems
- Brands must opt for STAT to analyse, test and feature high-value keywords
- Take cues from usage data to improve product features and drive engagement
- Micro and nano-influencers will grow in significance in 2022
- Use adaptable and easy-to-use tech to transact across geographies
- Create products that have value and recognition to achieve product-market fit
- Feature product attributes, quality images to improve Google Shopping ads
- Align campaign ideas with SMART goals to boost marketing effectiveness
- Maintaining a single source of data is key to boosting organisational efficiency
- You’re doing Italian food all wrong, say Italians
- Meta’s revenue lifted 37% as compared to 2020, to $117.929 billion in 2021
- 47% of financial services site visitors exit after viewing one page of content
- Brands are looking beyond TV spots to spur Super Bowl engagement
- 83% of Facebook users rely on the platform for social connections: Study
- B2B marketers must identify what kind of content helps achieve different goals
- Suggest alternatives to out-of-stock items, enable pre-orders to retain sales
- Focus on quality leads and relevant channels to leverage limited marketing budgets
- Global streaming adoption slows down, CTV loses streaming viewing share
- Use authentication protocols like DKIM and SPF to boost email deliverability
- Interactive and tailored viewing experiences can lower CTV ad repeats
- You’re doing Italian food all wrong, say Italians
- Starbucks enters the energy drink space with new launch, Baya Energy
- Valentine’s Day total US gifting spend could reach $23.9 billion
- Leverage QR codes in OOH ads to boost conversions
- Advanced programmatic solutions can help brands comply with privacy regulations
- Travel Advertiser of the Month: Jet2holidays (UK)
- Do Americans understand the metaverse – and do they care?
- US & UK Advertiser of the month: WW (Weight Watchers)
- News publishers must leverage TikTok to reach younger audiences in 2022
- One in ten Brits are interested in the NFL
- A profile peek into vegans in the US and Britain
- Global: To what extent do online reviews affect purchase decisions across various sectors?
- A 41% jump from 2020, Alphabet sees $257.6 billion in revenue in 2021
- Global: Most consumers don’t think mobile data speeds have improved in the past five years
- January KSA Advertiser of the Month: Puma
- Leverage authentic celebrity endorsements to drive sales and build trust
- Associated Press looking to connect directly with readers via newsletters
- Instagram updates post layout, accessibility process for visually impaired users
- Instead of only relying on CTR, brands should use these metrics to reach audiences
- Brands must invest in anti-virus tools to avoid compromising data and processes
- Mobile ad spend is set to overtake desktop ad spend in 2022
- Drive app downloads and retain users with fresh updates
- US executives are increasingly relying on AI to generate content and personalise CX
- Build branded communities to support word-of-mouth marketing
- Customers across age groups value brands that use AI to improve CX
- Expansion into new markets requires a data and insight driven go-to-market plan
- Make offers and spark conversations with webinar attendees to spur conversions
- Nurture B2B clients by using explainer videos in email marketing campaigns
- Repurposing existing content can help brands widen their reach and improve SEO
- Global: Fitness and diet tracking
- Podcast advertising in the US crossed the $500 million milestone last year
- Building relationships with tech leaders is key to navigating the post-cookie scape
- Google will ask customers for proof of experience before posting reviews
- Brands must understand DEI concepts thoroughly for better strategies
- Diversify tech partnerships to avoid facing backlash on an ethical front
- The return of travel in 2022: What travel brands can look forward to this year
- Global: Most consumers consider themselves loyal to your brand after just four purchases
- Global: As consumers reject unknown numbers, is telemarketing dead?
- Global: Most popular gaming devices
- Sony picks up video game company, Bungie, for $3.6 billion
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in UAE
- Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia
- Make value creation a part of innovation strategy to develop core products
- Companies must align sustainability measures with growth and financial viability
- Brands must leverage social platform features to boost ecommerce
- For Google Ads, a new unified advertiser verification system has been introduced
- Elicit responses to Instagram Stories from users via the Add Yours feature
- Continue organising virtual events to reach and engage a wide range of audiences
- Enterprise businesses can benefit from a centralised platform for APIs
- Post TikTok videos at a time when target audiences are the most active
- Creating internal links can help improve website navigation and user experience
2025-112025-102025-092025-082025-072025-062025-052025-042025-032025-022025-012024-122024-112024-102024-092024-082024-072024-062024-052024-042024-032024-022024-012023-122023-112023-102023-092023-082023-072023-062023-052023-042023-032023-022023-012022-122022-112022-102022-092022-082022-072022-062022-052022-042022-032022-022022-012021-122021-112021-102021-092021-082021-072021-062021-052021-042021-032021-022021-012020-122020-112020-102020-092020-082020-072020-062020-052020-042020-032020-022020-012019-122019-112019-102019-092019-082019-072019-062019-052019-042019-032019-022019-012018-122018-112018-102018-092018-082018-072018-062018-052018-042018-032018-022018-012017-122017-112017-102017-092017-082017-072017-062017-052017-042017-032017-022017-012016-122016-112016-102016-092016-082016-072016-062016-052016-042016-032016-022016-012015-122015-112015-102015-092015-082015-072015-062015-052015-042015-032015-022015-012014-122014-112014-102014-092014-082014-072014-062014-052014-042014-032014-022014-012013-122013-112013-102013-092013-082013-072013-062013-052013-042013-032013-022013-012012-122012-112012-102012-082012-072012-062012-052012-042012-022012-012011-122010-06
>