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- Streaming services are offering bundled content to appeal to subscribers
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- Human interaction provided by sales staff in offline stores helps in conversions
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- Is Boris Johnson the right man to handle Britain’s response to the Russian invasion of Ukraine?
- 45% of Britons think Russia plans to attack further European countries
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- Brands could consider pitching advertising opportunities to DAOs
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- The UK ranks third as the country with most Instagram posts published in 2021
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- Offer a mix of digital, in-person customer service channels to retain consumers
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- Apple’s ATT changes impact in-app mobile gaming purchases
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- LinkedIn adds new capabilities to the Marketing Partner Community Group
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- Engage with local media and influencers to spur local businesses awareness
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- US/GB: Which industries would the public be proudest to work in?
- US Automotive Advertiser of the Month: Hyundai
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- Sales for private label brands fluctuated throughout 2021
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- Meta to launch Facebook Reels in over 150 countries, plus monetisation options
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- Public opinion of Boris Johnson’s competence and trustworthiness reach new lows
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- Use quizzes to understand customer preferences and convert leads effectively
- Craft a content workflow to speed up content approval internally or from clients
- 37% of US cord-cutters resubscribed to cable TV to access live content
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- Optimise websites for mobile screens, use the primary keyword in URL to boost SEO
- Create explainer videos to educate prospects about key product features
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- Manage multiple brand accounts with social media proxies
- Sonntagsfrage: Union kann Vorsprung vor SPD ausbauen
- Diversify product backgrounds, shoot videos in portrait mode to engage TikTok users
- Employee advocacy programs can significantly increase a brand’s social engagement
- Conduct brand perception surveys to shape brand identity and inform strategies
- YouTube will add new tools to limit the spread of misinformation
- To effectively bridge skill gaps, look inwards and train existing employees
- Understand customer expectations, reduce hold time to boost user satisfaction
- National airline Garuda Indonesia heads YouGov’s Travel & Tourism Rankings in Indonesia
- Conduct content audits and update sitemap to redesign websites
- Create original, bite-sized, minimalistic visual brand content to boost engagement
- Focus on creating relevant video and cold-calling strategies to drive B2B sales
- COVID-19 behavior and attitudes today look a lot like they did just before Omicron
- Americans are aware of Russia’s troop presence near Ukraine and many expect an invasion
- President of the U.S. for a day? Most Americans aren’t interested.
- Wordle: Three-quarters of U.S. players say they would not pay for the game
- John Humphrys: Problems at the Palace... Time for the Tumbrels..?
- Understanding of NFTs has doubled in the past year
- Buzzing insurance brands among American and British gamers
- UK: What are people looking for from a gym membership?
- US: People are returning to the gym — what do consumers value most?
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- Explore paid media opportunities through podcasts, TV and radio
- People across the West tend to think there is more to be done on women’s rights domestically
- UK – Biggest Brand Movers – February 2022
- Pay-TV penetration in the US will drop below 50% of TV households by 2026
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- 94% of brands rate their customer engagement practices as good or excellent
- Video marketing can help improve brand awareness and customer lifetime value
- Create direct, causal and authentic content to lure Gen Z customers
- Use branded hashtags, lenses and face filters to encourage engagement on TikTok
- Invest over 20% of digital transformation budget into connectivity
- Podcasts are losing sheen as go-to platforms for Americans to consume news
- Companies must treat customer support as a path to better customer relationships
- Analyse competitors’ content to plug content gaps, identify backlink opportunities
- Small businesses can use Instagram to narrate their brand story
- Profile Peek: Online shopping with Augmented Reality
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- Most Americans say Trump taking classified materials to Florida is wrong
- Inflation dominates Americans’ worries about the economy
- UK Automotive Advertiser of the Month: Dacia
- US consumers are less likely to make impulse purchases than before the pandemic
- Here is why consumers will buy from a brand they have bought in the past
- Global: Is food nutrient labelling a waste of space?
- Voting Intention: Con 34%, Lab 38% (16 - 17 Feb)
- Brands can create digital creatives using NFTs in a secure and safe manner
- Assess supply and demand levels in the digital landscape for improved targeting
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- Classify prospects based on firmographics to boost ROI and drive sales
- How do people around the world feel about vaccine passports?
- Total retail sales in the US up 3.8% in January compared to December
- Travel businesses can use Instagram to offer virtual tours to their audiences
- Rund drei von fünf Deutschen befürworten politischen Boykott von Olympia
- Travel Rankings 2022: Lufthansa unter Deutschen am beliebtesten
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- Post authentic and engaging branded Twitter content to reach prospects
- Study individual, environmental, societal risks before giving in to the NFT lure
- Creating brand videos that explain product usage can help boost sales
- Spotify acquiring Chartable and Podsights is appealing to creators, advertisers
- Create homegrown stock photos for use in marketing efforts
- Keep ads funny, relatable and brightly designed to grab customer attention
- Encourage and empower customers to share meaningful product and service reviews
- Social shopping is set to become a trillion-dollar channel by 2025
- Instagram or Snapchat: which platform should brands use for their social strategy?
- The top travel brands and destinations among Americans in 2022
- The most successful advertisers of Super Bowl LVI
- Meta announces a list of new, varied, fine-tuned company values
- What do Britons make of the PM’s claims about Keir Starmer regarding Jimmy Savile?
- GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
- Is a better deal a good enough incentive for consumers to switch carriers?
- US and Canadian consumers want brands to provide improved CX across channels
- Has the pandemic changed views on human extinction?
- Dans quelles entreprises les Français souhaiteraient travailler ?
- Emirates tops YouGov’s Travel and Tourism Rankings 2022 in the UAE
- New Google programme allows publishers to use encrypted advertising identifiers
- Prioritise customer service, take note of feedback to retain customers
- In the age of automation, deploy empathy by opting for human interactions
- 88% of B2B and B2C marketers use content marketing to drive brand awareness
- UK small businesses must prioritise data and digital for recovery
- Host virtual events, conferences across geographies using LinkedIn Audio Events
- Implement the AARRR framework to track the performance of SaaS products
- Leverage native features on Facebook to optimise ads, reach wider audiences
- Improve user-driven factors to boost app ranking on App Store and Play Store
- Focus on creating frameworks that help marketers build data-driven strategies
- Brands should avoid overtly promoting themselves on Instagram
- Who do Americans think has more leverage: workers or employers?
- YouGov’s Biggest Brand Movers in the US (February 2022)
- Where Americans put their feet down on the great shoe debate
- When running tests, businesses must pick on small ideas and use relevant data
- Lessons from Super Bowl 2022 advertising: Focus on storytelling, relatability
- Football Biggest Movers in January
- Biggest Movers im Februar 2022: Fertige Kuchen von Bahlsen sind Ranking-Sieger
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- Investimenti e sostenibilità: gli italiani sono degli eco-investitori?
- Create brand names that reflect a company's values
- Three in four have a negative view of politics in Britain today
- Customisation, personalisation, sustainability: the marketing trinity for 2022
- Guest post on websites with high domain authority and keyword-based rank
- Leverage the 80-20 rule to boost returns from blogs
- Young consumers are likely to drive streaming growth in India
- Young adults likely to drive paid subscriptions for audio & video services in the UAE
- Global AI market to touch $432.8 billion this year, exceed $500 billion in 2023
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- Shopify store owners should leverage community marketing in 2022
- Sales, marketing and ABM being in alignment enhances lead quality
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- Use ad tools and offer seasonal deals to boost sales on Amazon
- Allow customers to self-serve in order to empower them and build loyalty
- Leverage NFTs to attract prospects and measure ecommerce metrics
- Opt for UX design that makes it easy for customers to navigate online stores
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- YouGov Travel & Tourism Rankings 2022 Indonesia
- YouGov Travel & Tourism Rankings 2022 Japan
- YouGov Travel & Tourism Rankings 2022 Australia
- 69% des Français ont déjà laissé un avis client sur internet
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- Is it young people’s fault if they can’t afford a home?
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- Visual trends from the Jet Era, 90s’ are some design trends to watch for
- New IAB campaign urges brands to replace click-through rates with other metrics
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- Taking a cue from Netflix, SVODs will take the gaming route
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- Aim to collect phone call attribution data to help with conversion attribution
- Companies issued new RFPs in 2021 as their current platforms became obsolete
- Reacting to cultural moments, experimenting with tech key to thrive in 2022
- Focus on linking both online and offline customer behaviour to personalise UX
- Marketers must capitalise on automated chatbots to improve CX in 2022
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- Starmer and Labour remain unconvincing to older voters
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- Programmatic direct requires standardisation to benefit buyers and suppliers
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- Align marketing messages with each stage of the consumer lifecycle
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- Google plans to discontinue Currents, its users expected to migrate to Spaces
- Social commerce and personalised marketing are among key ecommerce trends in 2022
- YouTube tops YouGov’s Best Buzz Rankings in Thailand for the third year running
- Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore
- Shopee tops YouGov’s Best Buzz Rankings in Indonesia for the third year running
- HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running
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- Brands should avoid relying only on humour and jokes to engage audiences
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- Saudia tops YouGov’s Best Buzz Rankings 2021 in KSA
- Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again
- Let customers be brand storytellers to gain a long-term SEO value
- YouTube tops YouGov’s Best Buzz Rankings 2021 in India
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- Create a content strategy that offers a cohesive content experience
- Craft simple and easy to read content to boost website accessibility
- Being proactive about social issues can help brands build trust
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- Google updates its ranking system to help local news publishers boost traffic
- Publishers must consider audience preferences while designing mobile app strategies
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- Super Bowl 2022: 27% of viewers say the commercials are their favorite part
- Influencers from these social platforms are raking in the moolah
- Consumer confidence slips as Britons’ household finance concerns increase
- YouGov Best Buzz Rankings 2021 Singapore
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- TikTok announces policy changes to ban content promoting disordered eating
- CX is paramount for UK and US consumers to remain loyal
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- Eurotrack: should countries boycott international sporting events?
- 91% of B2B businesses use content to boost awareness
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- YouGov Best Buzz Rankings 2021: UAE
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- Brands will prioritise AR to offer immersive experiences and boost conversions in 2022
- Focus on engaging niche communities, feature UGC to boost engagement in 2022
- Valentine’s Day ranks behind just about every major holiday among Americans
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- YouGov Best Buzz Rankings 2021 New Zealand
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- Brands must ensure their social media content is accessible for all audiences
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- Apple proposes a 27% commission on in-app purchases made via external systems
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- Leverage authentic celebrity endorsements to drive sales and build trust
- Associated Press looking to connect directly with readers via newsletters
- Instagram updates post layout, accessibility process for visually impaired users
- Instead of only relying on CTR, brands should use these metrics to reach audiences
- Brands must invest in anti-virus tools to avoid compromising data and processes
- Mobile ad spend is set to overtake desktop ad spend in 2022
- Drive app downloads and retain users with fresh updates
- US executives are increasingly relying on AI to generate content and personalise CX
- Build branded communities to support word-of-mouth marketing
- Customers across age groups value brands that use AI to improve CX
- Expansion into new markets requires a data and insight driven go-to-market plan
- Make offers and spark conversations with webinar attendees to spur conversions
- Nurture B2B clients by using explainer videos in email marketing campaigns
- Repurposing existing content can help brands widen their reach and improve SEO
- Global: Trust in financial advertising
- Global: Who's forgetting to floss?
- Global: Where consumers are most likely to read their healthcare providers' reviews
- Global: Are people intending to spend more money on cars this year?
- Global: Where do consumers prefer Buy Now Pay Later plans?
- Global: Do consumers trust car ads?
- Global: Fitness and diet tracking
- Which 3D shopping experiences are consumers most interested in?
- Podcast advertising in the US crossed the $500 million milestone last year
- Tensioni Russia-Ucraina: Italiani tra i meno propensi in Europa a soluzione militare
- US/GB: Who’s to blame when a self-driving car crashes?
- Effetti delle recensioni sulle decisioni di acquisto e consumo
- Building relationships with tech leaders is key to navigating the post-cookie scape
- Google will ask customers for proof of experience before posting reviews
- Brands must understand DEI concepts thoroughly for better strategies
- Three in 10 healthcare workers say they experience violence from patients at least once a year
- Diversify tech partnerships to avoid facing backlash on an ethical front
- The return of travel in 2022: What travel brands can look forward to this year
- How would Britons spend a £500 cost of living supplement?
- Global: Most consumers consider themselves loyal to your brand after just four purchases
- Global: As consumers reject unknown numbers, is telemarketing dead?
- Global: Most popular gaming devices
- U-21-Fußball-Nationalmannschaft 2021 in Deutschland am positivsten im Gespräch
- Sony picks up video game company, Bungie, for $3.6 billion
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in UAE
- Sport-Buzz-Ranking: U21 Fußball-Nationalmannschaft 2021 in Deutschland am positivsten im Gespräch
- Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia
- Make value creation a part of innovation strategy to develop core products
- Companies must align sustainability measures with growth and financial viability
- Brands must leverage social platform features to boost ecommerce
- For Google Ads, a new unified advertiser verification system has been introduced
- Elicit responses to Instagram Stories from users via the Add Yours feature
- Continue organising virtual events to reach and engage a wide range of audiences
- Enterprise businesses can benefit from a centralised platform for APIs
- Post TikTok videos at a time when target audiences are the most active
- Creating internal links can help improve website navigation and user experience
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