- Advertising adjacent to news can help brands build consumer trust: IAB
- Businesses should have a year-long Black Friday landing page
- Companies should use voice technology to improve customer support experiences
- Businesses should share original videos on social platforms to tactfully grow business with YouTube
- Creating data-based content can help increase the chances of getting quality backlinks
- Publishers must create a “single customer view” within their data systems
- Simplify site navigation, update product listings to improve ecommerce site SEO
- Identify necessary keywords a business doesn’t rank for to optimise for voice search
- Alphabet, Google and YouTube see growth in revenue in Q3 2020
- Premium video ad views see growth in H1 2020 with viewers staying home in that period
- 69% US marketers and 74% marketers in the EU have moved programmatic in-house to some extent
- Luxury brands must act in accordance to their values to attract Gen Z consumers
- Companies can use AI and machine learning tools to combat various types of ecommerce frauds
- Thailand has the most gamers in ASEAN, PS4 console of choice
- Craft PR strategies depending on a brand’s goals and objectives
- US ecommerce spending to exceed $189 billion during this holiday season
- With 71% urban Indians playing online games, India ranks in the top 10 gaming countries in the world
- Skandinaverne gamer mindst i verden
- Skandinavene gamer minst i verden
- Skandinaverna gejmar minst i världen
- Pinterest’s global revenue reaches $443 million in Q3 2020
- Virtual events make it easier for B2B marketers to effectively track user engagement
- To best manage disruptions, ad agencies must adopt AI and automation
- Topic clusters can help marketers improve SEO efforts and address consumer needs
- 41% of PR professionals say organisations allocate budget for PR activities towards DEI
- Creating YouTube videos to address how-to queries can help marketers improve Google search rankings
- Marketers need to divest from platforms that enable widespread social engineering and misinformation
- Publishing on Quora can help marketers improve reach while establishing expertise and authority
- Advertisers plan to up their Q4 media budgets investments on TikTok
- Improve performance marketing by opting for tech solutions that align with brand strategy
- Leverage data analytics to engage and retain audience attention on Instagram
- Only 5% of B2B marketers always gate content
- By October 2020, social media users globally has grown to 4.14 billion
- Amazon’s Audible bulks up its library of podcasts
- Reclaim links, improve on-and off-page SEO to boost domain authority
- Pinterest rolls out new features to let merchants better showcase products in the shopping season
- Showcasing the people behind the brand can help add personality to the branded content
- Marketers shift focus to second-party data in a post-third party cookie world
- Highlighting customer success stories can help brands effectively generate quality leads
- Content marketing can improve sales at a lesser expense and higher ROIs than adverts
- Marketing messaging volume will increase by 40% in 2021: Forrester Research
- Invest in content marketing, update ecommerce website to optimise online store
- Research questions about an upcoming brand event to advertise on Quora
- Global media ad spend rises in Q3 2020 with brands spending more in the quarter
- Leverage customers’ psychological biases in marketing to boost conversions
- Consumers took to shared digital experiences and cashless payments amid the pandemic
- AI and humans need to work in tandem for effective content moderation
- B2B businesses must pick influencers that will always remain influential about a chosen topic
- New and relevant offerings during the pandemic made consumers more willing to deal with businesses
- Shoppers’ purchase habits developed amid the pandemic are unlikely to change post-COVID
- 62% of business owners confident they will return to pre-pandemic levels
- Brands should leverage Amazon to get into their consumer's shopping lists
- PR professionals need to be ready for more potential crises
- SMBs must opt for a full-service marketing agency to overcome their marketing challenges
- Embed videos, implement strategic internal linking to improve a site’s dwell time
- Brands could join appropriate subreddits to find easy-to-convert users
- Reward loyal customers to boost effectiveness of digital marketing efforts
- WhatsApp’s business features to see increased investments
- 42% US consumers would purchase most of their holiday gifts from Amazon this year
- Drop heavy title tags and tackle keyword cannibalisation to improve organic click-through rates
- Target consumers spending on self-care and wellness amid the pandemic to boost Q4 sales
- Marketers must look to incorporate YouTube Shopping into their marketing strategies
- Focus on constants and not trends while creating evergreen video advertising content
- Support assistants, smart automation can help deliver consistent omnichannel customer experiences
- Digital marketing needs to be adaptable amid the pandemic
- Netflix’s subscriber growth slows, but revenue exceeds expectations
- New features rolled out to Facebook and Instagram to enable frictionless mobile shopping
- Earn audience trust before selling through social media platforms
- Facebook tests “Neighborhoods”, its miniature social network
- Hur ser den allmänna opinionen om coronaviruset ut i Sverige?
- A quarter of Malaysian employees are experiencing job insecurity
- Using self-liquidating offers in Facebook ads can help upsell products and improve conversions
- Snap Inc. sees growth in revenue, daily active users in Q3 2020
- LinkedIn is the most used social media channel for 86% of B2B marketers
- Leverage social listening to create content that resonates with the target audience
- PR pros should leverage Google Analytics to measure ROI of their outreach efforts
- A disconnect between marketing and sales teams could stop PPC leads from converting
- Upfront planning and a concise script can help brands create compelling video ads in low budget
- Marketers should write concise product descriptions to cater to buyer personas effectively
- Digital commerce gets a major boost from pandemic: Comscore Study
- Apple, Amazon and Microsoft are the most valuable brands: Interbrand’s 2020 study
- B2B companies should build long-term influencer relationships to create better always-on campaigns
- Focusing on creatives and context can help marketers create effective yet privacy-compliant campaign
- Build long-lasting relationships with customers by providing value and proving useful amid crises
- The Pandemic is taking a toll on the journalists’ mental health
- Avoid cherry-picking data points to create an infographic that attracts leads
- Users of Facebook Watch in the US can now follow topics, with new discoverability options
- In 2021, CMOs in Europe could work more towards collecting zero-party data
- Urban Indians look forward to an electronic Diwali this year
- Use branded hashtags to improve video views
- Leverage LinkedIn Stories to build brand awareness and improve engagement
- Marketers should combine old search patterns with the new ones to prepare for the holiday season
- COVID-19 pandemic accelerated store closures in the first half of the year
- Creating content that aligns with consumer expectations can help generate quality leads
- Gaming console adverts are losing their edginess
- Developing data-driven case studies can help B2B companies improve link-building activities
- One in five UK advertising and marketing firms report a rise in export revenues during the pandemic
- 34% of businesses in the US report same or increased levels of data collection or research activity
- 75% of Americans would carry out half of their holiday shopping online
- Consider launching a new product or service to grow a business amid the pandemic
- Calls from Google My Business to small businesses are up 61% amid the pandemic
- Choose keywords that enhance content on a site to improve organic SEO rankings
- Instagram takes measures to have influencers declare commercial partnerships
- Belgian DPA’s investigation finds IAB Europe’s ad tracking consent framework fails to meet GDPR stan
- Instagram to take more robust measures to prevent undisclosed advertising in the UK
- Marketers can leverage email marketing tactics to improve customer experiences
- Businesses should have an effective understanding of their target audience for promoting webinars
- A customer-centric approach towards data collection can help brands foster consumer trust
- Changing consumer behaviour is leading to store closures and accelerating ecommerce's growth
- Invest in content marketing to convert traffic into leads
- Use data analysis to predict consumer behaviour for the holiday season in 2020
- Structuring website data with schema mark-up can help brands boost authority and credibility
- Streamline digital processes to cater to holiday shoppers in the US
- Companies with positive brand actions could enjoy support from one in five customers
- 5G and COVID-19 will push mobile media revenue to $860 billion by 2025
- Sending gifts to prospects can help marketers improve their ABM efforts
- Shifting social media ad spend to safer platforms can help businesses avoid potential brand damage
- Rich media ads can help marketers quickly attract audience attention and generate brand awareness
- Market research companies should embrace new skills to deliver actionable insights from data points
- Brands must use purpose as their “north star” to guide decision-making and avoid mistakes
- COVID-19 is forcing brands to make faster decisions, but most lack access to real-time data
- Conduct site audits and encrypt data and communications to reduce ecommerce frauds
- Google Analytics, armed with four new features, looks to help brands improve marketing decisions
- Who do people in Asia-Pacific want to win the US presidential election?
- Implement live chats to support consumers and improve their experiences in real-time
- Who do people in APAC want to win the US presidential election?
- Influencer marketing can help small businesses execute niche marketing efforts
- Repurpose content copies into various formats to boost engagement and enhance marketing efforts
- Develop Halloween-themed discounts and emails to increase sales around the celebration
- Marketers should add closed captions and alternative text to all branded videos
- Link building activities can help marketers establish thought leadership
- Businesses should have a flexible campaign budget to maximise performance
- Understanding dynamic, hyperlocal behaviour can help brands prepare better for the holiday season
- Publishing blog content weekly can help businesses improve marketing efforts
- Advertisers’ shift to short-term planning disrupts publisher plans for the 2020 holiday season
- 62% of CMOs will slash their marketing budgets to tackle recession challenges amid COVID-19
- Vad får svenskarna att bojkotta ett varumärke?
- Create Twitter ad campaigns to target local consumers and drive footfall to physical stores
- PR pros must refine pitches to get their clients' stories published in media outlets
- Skattesvindel er den hyppigste årsag til at boykotte brands i Danmark
- Mikä saa suomalaiset boikotoimaan brändiä?
- Hva får nordmenn til å boikotte et merke?
- Twitch with 4,741.4 million total hours watched is the most-watched gaming platform in Q3 2020
- Brands must write unique ad copies to create efficient responsive search ads
- Include authentic, cultural insights in strategies while communicating with younger US Hispanics
- B2B clients expect “quick, detailed, and expert answers” while using conversational marketing tools
- Marketers should think like reporters and target new keywords based on real-life events
- Nearly half of small businesses saw their revenues halved from pre-COVID levels
- Embracing second-hand culture can help brands target sustainability-conscious consumers
- Advertisers can help consumers during the pandemic by strengthening their mental health
- Focus on search intent to drive new users to SaaS platforms
- ¿Por qué comprar un coche eléctrico?
- Brands must evaluate purchase data and consumer behaviour to create effective cross-sell emails
- Europa quiere que Joe Biden derrote a Donald Trump
- 79% of marketers and publishers still rely on third-party cookies for determining audience identity
- 53% of US consumers used YouTube regularly to view sports highlights in August 2020
- Brands must analyse market and select an appropriate business model to launch online boutiques
- Customer Data Platforms are becoming increasingly popular with marketers
- UK programmatic buys continue to outperform global programmatic average across channels
- During Covid, people still thinking about vacation. India’s preferred holiday destinations revealed
- Leverage targeted AI discounting strategies to survive the longer holiday shopping season this year
- Develop communication plans to express brand values and support social moments
- Giveaways can help marketers effectively convert social followers into email subscribers
- Interacting with consumers can help marketers create the content that resonates with their audience
- Effectively listening to customers can help brands being caught-up in cancel culture
- Leveraging customer feedback can help new brands acquire more customers
- Working with a combination of DSPs can help advertisers capitalise on CTV’s emerging walled gardens
- Write standalone articles and create video answers to enhance search rankings for FAQ pages
- Creating market-specific strategies can help CPG brands boost performance in digital marketplaces
- 61% of Americans plan to buy gifts online and in-store in the upcoming holiday shopping season
- Create a social media customer support guideline to address queries with a consistent tone of voice
- Marketers need to balance personalisation and data safety to win consumer trust
- Brands must create and post mixed content types on Instagram to boost engagement rate
- Creativity coupled with proven knowledge on a topic is a must for real-time marketing
- To diversify revenue creation beyond ads, Google looks to turning YouTube into an ecommerce hub
- Top Improvers Q3 2020: Food & Drug retailers
- Real-time PR insights can help brands improve marketing efforts with relevant and timely content
- Britons’ exposure to TV adverts increased 15.6% at the peak of lockdown
- Producing enough content a top challenge in 2020 for 35% of B2B marketers
- Leveraging search data can help businesses create meaningful content and improve rankings
- Users can now save audio, share audio pages and search for music on Instagram Reels
- Regularly track metrics like CTR and ROI to improve the performance of online events
- Improving website accessibility can help marketers reach more audiences and avoid potential lawsuits
- “Trust” is the primary factor that most consumers look for while shopping online
- Sales videos can help B2B marketers with precise messaging
- Creating user personas can help marketers humanise their brand story
- Marketers can repurpose their live videos to create authentic yet humorous clips on Instagram
- 41% of B2B buyers will only be ready to evaluate new vendors in 2021 or beyond
- More than half of marketing leaders are disappointed marketing analytics results
- Political ads on Facebook to be halted temporarily after closing of polls in the US
- Europe wants Joe Biden to beat Donald Trump
- While shopping for a new CDP, ensure its features match the need of the business
- Viral content must tell a relatable story and be timely
- Provide personalisation, seamless experiences to consumers this holiday season
- Including the keyword in the podcast title can optimise it for SEO
- Brand preferences among teenagers have changed rapidly amid the pandemic
- Limiting content to 180 words can help brands placed on Google Web Stories
- Zero-click search insights can help marketers optimise their SEO strategy
- Optimising content for “People Also Ask” section can help brands improve search rankings
- Britons are spending 24% more per trip shopping for groceries
- Riyad bank creates greatest Ad Awareness in Saudi Arabia in September
- Update details of the new location a business has moved to, to aid local SEO
- Local TV Ad market continues to face huge losses but sees improvement over March-June levels
- Develop brand voice depending on what a company is trying to accomplish
- Digital banking thrives amidst Covid, likely to grow post the crisis
- Instagram rolls out new features to celebrate a decade’s run so far
- Mobile gaming demographic in the US no longer restricted to young males only
- Marketers should focus on topics over keywords to optimise content for semantic search
- Google changes its product road map to accommodate COVID-19 related priorities
- Brands can position themselves better in 2021 by creating customer-centric content
- Creating content that answers real human questions can help B2B marketers improve search rankings
- Leveraging reminder advertising can help brands improve conversions
- DTC brands are increasingly spending on TV advertising to reach new audiences
- 54% of advertisers aren’t deferring their campaigns anymore
- Small businesses must incorporate an ecommerce component to the business
- B2B marketers can improve signal-response interactions to guide buyer’s actions
- Offer product bundles to improve the value of current customers
- 61% of TikTok users believe ads on the platform are unique as compared to other channels
- Coming out of the pandemic, CMOs must rethink their relationship with their advertising agencies
- Selling discounted bundle packages can help small businesses navigate the crisis better
- Microsoft rebrands its Bing search engine to Microsoft Bing
- Strategically creating target URLs can help brands yield useful backlinks from campaign results
- Businesses should think beyond link building activities to enhance their website SEO
- Non-profit businesses should create content that addresses specific issues in the community
- Influencer marketing is becoming an integral part of the brand marketing strategy
- Create a niche to operate in to stand out in a crowded market
- Stick to one font family while designing graphics for social media profiles or websites
- Nearly half of UAE residents feel positive about the support offered by banks during Covid19
- Calculate content velocity to stay ahead of the competition in the long term
- Help influencers find “must share” brand moments while executing peer marketing
- 86% of Britons value convenience above all else in terms of online shopping
- Google rolls out Google News Showcase
- Brands should include customer support teams in their content and social marketing strategies
- Creating buyer personas can help marketers enhance their content strategy
- Mapping out the customer journey can help marketers plan their automation strategy effectively
- Brands should maximise the value of first-party data as a part of their long-term identity strategy
- Update webpage copies with current offerings to boost search ranking and attract consumers
- 66% of business analysts believe that less than 80% of their reports provide value to their company
- Facebook appoints Alex Schultz as new CMO
- 56% of brands outsource content writing to external agencies
- Identify event attendees’ personas to improve engagement and experiences at virtual or hybrid events
- Facebook phases out 28-day attribution window to improve user digital privacy
- Malaysia’s Most Admired
- Philippine’s Most Admired
- Leverage Instagram ads to augment exposure for giveaway campaigns and increase followers
- Avoid clutter and tell an engaging story through data visualisations
- Products could be integrated into film and TV content to reach ad-averse consumers
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