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- Google tests new Privacy Sandbox settings to serve targeted ads without using cookies
- Microsoft removed more than three billion ads last year
- Podcasts could have a dedicated YouTube homepage
- This cheap and easy method can help brands reduce cart abandonment rates
- Indonesia: Ramadan donation trends in 2022
- This is how businesses can navigate the cancel culture and keep their brand safe
- Over 80% of companies worldwide are looking to invest more into sustainability
- Answering FAQs and showing expertise is the key to hooking Instagram followers
- When designing landing pages, brands must make simplicity a priority
- Come up with location-specific webpages and content to reach more customers
- LinkedIn rolls out new tools for creators, including improved content analytics
- Thais' Attitude to Songkran's Holiday 2022
- Use QR codes, video marketing and AI to deliver better customer experiences
- The metaverse can allow brands to deliver engaging promotional campaigns
- Adoption of cryptocurrency set to rise among young Singapore residents, YouGov study
- Malaysia: Ramadan donation trends in 2022
- Performance metrics can act as a guide to get the best out of OOH campaigns
- Malaysia: Ramadan advertising awareness in 2022
- Indonesia: Ramadan advertising awareness in 2022
- You can't fake it till you make it: The challenge facing 'woke' brands
- Brands should avoid using no-reply email addresses to foster engagement
- This is what publishers need to create to survive in the post-cookie world
- A peek into the potential of the Spotify-FC Barcelona partnership
- Working with external data must be guided by plans and strategies
- Formulate an action plan before outsourcing processes or functions
- Hong Kong Media Outlook 2022
- NFL+, a subscription streaming service for mobile devices, is in the offing
- Google shuts down YouTube’s once-popular awareness targeting tool
- Two-thirds of UAE adults are interested in cryptocurrency, with young adults showing most interest
- India leads the globe in future intent to use ‘Buy Now Pay Later’ services
- US OTT ad spend accounted for 13% of the total digital ad spending
- Hvad betyder bæredygtighed for vores investeringer?
- Mitä kestävyys merkitsee sijoitustemme kannalta?
- Hva betyr bærekraft for investeringene våre?
- Vad betyder hållbarhet för våra investeringar?
- Brands should describe the transformational value in every product description
- Businesses should look beyond Google and use Twitter as a search engine
- There is room for improvement in providing seamless, hybrid customer journeys
- Content marketing strategies must be supported by demand generation strategies
- The number of Brits wanting to start their own business has grown 36% from 2020
- Companies are still not prepared for another pandemic, despite two years of uncertainty
- This is why younger users are more likely to cancel an SVOD service than older peers
- Here’s what brands need to do to make their auto adverts more effective
- Global: How many consumers are fine with monthly software subscriptions?
- American movie-goers without rewards memberships: Who are they and how do brands speak to them?
- Sports betting in Canada: Close to 1 in 5 Ontario residents are interested
- Craft compelling, value-driven brand narratives around NFTs to attract consumers
- Drive brand awareness, acquire and retain consumers with advocacy marketing
- Microsegment the target audience to serve the right programmatic ads
- UAE residents are more likely to meet family & friends and donate to charities this Ramadan
- Craft B2B podcasts to inform clients' buying decisions in longer sales cycles
- Here’s how brands can use QR codes the right way
- Six in ten Singapore residents say the pandemic has adversely impacted mental health
- Simply translating ads for diverse audiences may not reflect cultural nuances
- Offering virtual experiences can help brands promote content effectively
- B2B brands may benefit from leading with purpose and being empathetic
- Include more question phrases in ecommerce content to make sites voice-search friendly
- Honesty is the key to developing popups that engage and convert
- UK: The growing interest in crypto among esports fans
- Find out why businesses need to build a spring-ready strategy now
- This is why brands should bridge the gap between linear TV and CTV
- GB: How strategy gamers differ from other gamers
- Does amount of time spent on social media affect mental health?
- 65% of UK listeners pay attention to ads played in podcasts
- American attitudes towards major auto brands
- In 2022, 70% of small businesses will invest more in social media advertising
- Alcohol campaigns, especially those about rebate or savings, see high CTRs
- The average time spent on social media in 2021 was 97 minutes
- Ensure the AI training data is accurate and includes all variables to lower bias
- Include pricing in ad copies to prequalify users and drive better B2B leads
- Using social analytics can help brands excel in competitor analysis
- Resource page link building tactics are the key to earning high-quality backlinks
- Understanding machine learning model can help build look-alike audiences effectively
- Privacy changes and Apple's iOS 15 update is making marketers pivot to another effective channel
- Convey to relevant stakeholders what a brand wishes to deliver on post-pandemic
- How spending habits have changed in the UK since before the pandemic
- Here is why marketers should not give up on direct mail even in the digital age
- Personalisation woes threaten to dampen UK ad spend optimism in 2022
- Working with a variety of identity signals must be a frictionless process
- Are women watching calories in their drinks?
- Most feel positively about the easing of Covid-19 curbs in S'pore, but one in three are concerned
- Younger UK consumers are less concerned about data privacy than older peers
- Creators are cautious and wish to gain greater knowledge about Web 3.0 topics
- EU reaches provisional agreement on the Digital Markets Act
- Focus on building the core business by outsourcing sales and marketing
- Meta announces new tech integration to streamline Facebook, Instagram 3D ads
- Long-tail keywords are crucial for enterprise business to optimise voice search
- Expand a business by focusing on sales, coverage and solutions
- Metaverse communities are the key to building customer relationships and personalise CX
- Use compelling CTAs, offer gated content to boost blog lead generation
- Too many pop-ups ads on website can push visitors to exit the site prematurely
- This is why influencers must interact with other users on the ByteDance-owned social platform
- Malaysia: Ramadan shopping trends in 2022
- Biggest Brand Movers in the US (March 2022)
- This is why B2B companies must focus on data-driven demand gen strategy
- Find expert TikTok content creators on Creator Marketplace to collaborate with
- 91% of UK adults read newsbrands and magazines in a monthly period
- While global CTV view time fell in Q4 2021, mobile and smart TV view time rose
- To leverage online trends, create supporting content outside social platforms
- Meta to bring all its ad products under the Meta Advantage umbrella
- This is what real-life influencers must do to be relevant in the metaverse
- Nearly half of consumers will share data with businesses to enjoy a clear benefit
- US consumers feel the onus of ensuring sustainability on retailers, not individuals
- The lack of standardisation in how ESG investments are rated is a challenge
- Use event design data to pick the right tech partner for hybrid B2B events
- Infosys acquires German-based digital marketing agency Oddity
- Automate the process of moving data in data pipelines using an ETL tool
- Focus on inspiring and informative content to spur repeat ecommerce purchases
- Four in ten US brands that enjoy high brand recall due to sonic logos are QSRs
- UK: Apple brand the Buzziest it's been in years
- Snap acquires neurotech startup to enhance future versions of its AR glasses
- Indonesia: Ramadan shopping trends in 2022
- Ease metaverse-related consumer anxiety to access new marketing opportunities
- This is why publishers should focus on offering audio articles and editions in 2022
- Global: Telecoms consumers more likely than not to accept value of AI like voice recognition
- Provide brand-safe environments for companies interested in the metaverse
- Americans find employees to be credible information sources of a company
- Microsoft Advertising announces its “biggest reporting update” yet
- 54% of tech leaders believe data is the key to unlocking and sustaining the metaverse
- This is why brands should re-optimise their existing content pieces
- Adopt a customer-first mentality to create a customer advocacy strategy
- Inbound marketing campaigns can prove effective in shortening B2B sales cycles
- Become more responsive and build consumer trust through social listening
- Integrating AI with human resources is the key to enhancing and personalise CX
- Consult the more experienced developers while embarking on product development
- Aim to deliver clear messaging instead of using site elements that may dilute it
- What Americans think about brands and the Russia-Ukraine conflict
- What accessories will American gamers buy in the next six months?
- Introduce soft conversion steps like a newsletter wall to boost subscriptions
- First twelve months of gathered data can be used to improve Google Ads campaigns
- This is what retailers must do to navigate upcoming disruptions and challenges
- For success in commerce, strike a balance between technology and human touch
- Gen Z prefers community focused apps over feed apps for privacy, sense of belonging
- Urban Indians are worried about the impact of Russia- Ukraine crisis on their personal lives
- Disney+ to roll out its ad-supported version across the US in late 2022
- Opt for CX analytics platforms to unify, analyse customer feedback in real-time
- Brands can leverage influencer marketing to engage users in a privacy-safe way
- Use automated media monitoring tools to detect and weed out false adverts
- Use AI-driven chatbots on WhatsApp to help customer care address pressing issues
- Optimise multiple variables of paid ads by making minor tweaks
- Share resources like case studies to nurture and convert leads
- Gen Z consumers have bought at least one product through social platforms
- Add anchor links to CTA buttons to shorten purchase journey, spur conversions
- Use brand narrative to offer comfort and stability in a “Zero Horizon World”
- Public opinion of P&O Ferries plummets following redundancy scandal
- Adopt a consent-based approach to deliver personalised ad experiences via TV
- Create an attribution timeframe for CTV/OTT conversions
- Boost ad performance at scale using AI algorithms on self-serving platforms
- At 37.8%, personal finances will guide Americans’ vacation planning
- As streaming continues to gain ground, is Pay TV on its way out in the US?
- Companies can better meet consumer expectations by being more responsive
- Analysing shared experiences online can help improve CX and spur conversions
- Use both Instagram-native features and third-party tools to measure hashtag reach
- Leverage unified, centrally managed data sets for long-term campaign analysis
- POI and location-based OOH strategies attract consumers with purchasing intent
- This strategy can help brands create effective content without additional pressure
- Ad copy testing key to identifying relevant keywords, enhancing paid search tactics
- A digital data policy can help brands resolve data issues, boost personalisation
- Offer digital payment solutions in-stores and online to attract consumers
- This is how brands can redesign their website without losing their SEO ranking
- Nearly half of all marketing departments do not trust the accuracy of their data
- Britain slips while US comes out on top in 2022 advertising effectiveness rankings
- IAB to update in-game ad measurement standards in response to growth in the sector
- 62% of social media users trust influencers more than celebrities: Report
- Not interacting with users and avoiding criticism can keep brands from enhancing CX
- Shut out the noise by creating high-quality, thought-provoking content
- Singaporeans would like to sleep for at least seven hours but only a quarter have that routine
- Global IRL ad marketing is recovering from the pandemic but yet to cross 2019 numbers
- Content-led marketing budgets to grow this year, focus on trusted digital media
- US: Charting the rise of indie video games
- US and UK: Which events do gamblers think give them the best chances of winning?
- Leveraging social proof lends a human touch to marketing and builds trust
- Marketers find it difficult to source GDPR-compliant tech solutions
- 4A's recommends identifying and weeding out bad actors from supply chains
- CTV and digital video are delivered across devices using the same tags
- UK's ad and market research services exports valued at £11.7 billion in 2020
- Retargeting customers with mobile marketing campaigns help boost sales: Study
- Insights gathered from a company audit can help prevent possible crises
- Almost 80% of SEO pros expect a loss in traffic after site migration: Twitter Poll
- Google adds a new advertising unit to help improve on-site engagement
- This is what CMOs can do to meet evolving consumer expectations around “good growth”
- Collaborating with other brands can help create buzz, boost engagement in 2022
- Almost half of Thai people who are aware of cryptocurrencies own them too
- Partner up with ad-tech vendors to lower dependency on walled gardens
- Integrate social media and email marketing to enhance CX, retarget prospects
- Marijuana merchandise: Are Thai consumers keen to buy cannabis products?
- What is motivating companies to ditch Russia, according to Britons?
- What impact has the Russian invasion of Ukraine had on European attitudes to NATO?
- Steer users to new, similar pages from permanently out-of-stock product pages
- Publishers are relying on wire content to retain disengaged subscribers
- This is what content strategists must do to reassure customers, boost sales in 2022
- European consumers do not trust brands to act on their environmental commitments
- Online newspapers, magazines are news discovery sources for 57% of journalists
- Podcasts must be the focal part of a PR strategy, rather than a mere inclusion
- Microsoft Advertising expands Automotive Ads placement, rolls out open beta globally
- Meta's Mark Zuckerberg announces plan to bring NFTs to Instagram
- Compared to TV and radio, advertising on podcasts catches the most attention
- UK food and drink brands unprepared for the HFSS promotions ban
- Boost email subscription rates by using action-oriented words in CTAs
- US online grocery sales are expected to reach $85 billion in 2022
- This is what advertisers can do to reinstate trust among audiences in 2022
- Use reviews to achieve three-point agenda: transparency, branding, credibility
- Advertisers could lose ad ID data with Googles’ Sandbox expanding to Android
- This is why publishers’ advertising revenues reached a record high in 2021
- Consumers will cut ties with businesses that contact them via non-consented channels
- Use CDPs with real-time capabilities to communicate meaningfully with consumers
- Majority of businesses intend to implement conversational customer engagement tech
- Does the whisky industry need to woo a new generation of drinkers?
- This is how AI can help businesses address reputational threats in advance
- Email trumps social media ads and SMS as the most preferred channel for customers
- Following pushback, Twitter reverts to a chronological presentation of tweets
- Discovery+ and HBO Max to be bundled upon Discovery-WarnerMedia deal completion
- Conduct interviews, surveys and mine reviews to gather psychographic data
- 67% of consumers have increased online shopping since COVID-19
- Despite focus on data literacy, employees are expected to learn data skills ad-hoc
- Apply loyalty-building measures like rewards to retain consumers amid inflation
- Pay more attention to shapes and colours to design effective calls-to-action buttons
- Can online shopping benefit from celebrity endorsements?
- 96% of US business leaders think effective communication drives business results
- CTV publishers must proactively create standards and a transparent market
- Brands must identify consumers’ emotions as well as barriers to a sustainable lifestyle
- Publishers must experiment with new payment options to enhance online CX
- Americans prefer using Netflix over other streaming services
- Driven by the Olympics, US automakers' TV spends see a 154% YoY jump in Feb 2022
- Companies' sustainability messaging must portray the consumers as protagonists
- CD sales in the US last year increased for the first time since 2004
- QR codes emerge as CTV advertising’s solution to privacy-safe ad measurement
- Use email annotations provided by marketing tools to boost Gmail engagement
- This is what CPG brands must do to adopt a service-led approach
- Instead of fixating on visuals, focus on sound and motion for effective branding
- Using no-code tools proves catalytic for business growth for 90% of users
- Past and future of media consumption in the UAE
- Past and future of media consumption in India
- NFTs, Metaverse and AI set to make events immersive in 2022
- Grocery ecommerce marketers might be losing out customers by ignoring social
- This simple hack can encourage binge-watching and boost engagement
- Here is how email signatures can lead to a consistent brand image
- Industry 5.0 can help marketers enhance personalisation, trust-building efforts
- EU and UK regulators launch investigation into Meta-Google "Jedi Blue" deal
- Big publishers are leaning-in on puzzles and games to build effective engagement
- Develop cross-advertising strategies as part of PR efforts in 2022
- High-end OEM handset purchases: Problems for networks and paydirt for manufacturers?
- Test open source ad targeting solutions for a cookieless web
- APAC Biggest Brand Movers – February 2022
- Google is exploring more short-form video types to display in SERPs
- Use data from on-site searches to improve content creation
- Feature industry experts in podcasts to build B2B business relationships
- Self-audit the F&B brand, its competitors and audience to market products better
- To aid creators' success on the platform, Instagram launches Creator Lab
- Travel intention among Singapore residents sees slight improvements, compared to last year
- UK television marks record rebound with $7.16 billion ad spend in 2021
- This counterintuitive move can help brands tide over continued uncertainty
- CMOs are transforming businesses by bringing more media functions in-house
- Merchandise emerges as new revenue and engagement spurring tool for publishers
- Top Pay TV providers record a 5.8% decline in subscribers: Report
- This is how brands can attract the attention of visual-obsessed Gen V audiences
- Malicious web application attacks rise by 88%, DDoS events by 37%
- Avoid gating B2B content meant to raise awareness and grow audiences
- Publishers must ensure editorial say in the content monetisation process to boost UX
- Collect pre-order sign-ups for new products using site pop-ups
- 5G and networking technology dominated the MWC 2022 event
- Provide customer support through the messaging feature on Google Business
- Meet consumer demands and create customised products via private-label vendors
- Match B2B purpose with broader values of both stakeholders and shareholders
- US - February Advertisers of the Month: NBC, Peacock & Samsung Galaxy
- Bot attacks rise by 106%, health and wellness most targeted ecommerce segment
- Samsung is Advertiser of the Month in both Australia and Singapore
- These are among the most popular Instagram Story formats that marketers can leverage
- US Automotive Advertiser of the Month: Toyota
- UK Automotive Advertiser of the Month: Kia
- How AFC Bournemouth maximized sponsorship value with YouGov’s audience intelligence
- UK government strengthens internet safety laws by settling accountability
- 60% of US Gen Z want brands to sell on metaverse platforms
- Share blogs and articles on community networks to promote them
- February UK Advertisers of the Month: Creme Eggs, BBC Three and Airbnb
- How do Americans research car insurance policies?
- Repurpose, recycle and upcycle creative assets using graphic design tools
- Beauty brands are now relying on technology to meet sustainability goals
- Publishers should use a real-user monitoring service to closely track CWV scores
- European consumers lead on green adoption and demand sustainable brands: Study
- Digital marketing market is set to reach $460 billion by this year: Study
- Lead digital transformation and inform strategic decisions with the right KPIs
- Atomise podcasts into smaller clips and quotes to broaden reach
- Leverage custom bidding to create unique, personalised model-based algorithms
- Gather data from competitor monitoring for marketplace success
- Setting the growth agenda is the priority for CMOs in 2022
- Understanding the lure of black-market gambling in the UK
- Global – What’s the market size for NFTs?
- How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
- Google makes a move in cyber defence with new acquisition
- Providing this feature can help brands counter subscription fatigue
- Global supply chain: In which sectors are consumers noting shortages?
- Poll webinar viewers to gather actionable data about buying intent, timelines
- MoneySavingExpert an increasingly valuable resource for Britons amid cost-of-living crisis
- How do women across the globe find new music?
- Wordle up – What makes consumers love puzzle games?
- Global - Level of stigma around mental illnesses
- Acknowledging how brands actually contribute to a social harm helps build trust
- Media mix modelling can help quantify diverse data sets in the post-cookie world
- Twitter conversations around climate change, finance, cryptocurrency on the rise
- Global agencies SEO services market to reach $51.25 billion in 2022: Study
- Leverage identity graph data, search intent to maintain B2B database accuracy
- This is why publishers are opting for independent advertising tech stack
- Navigate a difficult marketing landscape by being agile and adaptable
- Phishing scams are on the rise on social media
- Create value and connect with consumers at an emotional level using PR
- Leadership in M&As must lower power imbalances and enhance mutual dependency
- Leverage first-party data beyond media targeting to inform messages
- 56% of American, Canadian businesses will implement video marketing this year
- No longer just fun and games: Leverage the metaverse for new revenue streams
- Marketing mix modelling can help CMOs demonstrate marketing effectiveness
- This is how local publishers are leveraging WhatsApp to engage audiences
- CTV platforms must be transparent about their attribution to win marketers' trust
- February UAE Advertiser of the Month: Talabat
- PR pros must establish a brand as a thought leader through valuable content
- Be honest, transparent and interact with consumers to build credibility
- Metaverse can restore the social aspect of shopping, on digital platforms
- After joining TikTok, 41% Gen Z users listen to fewer podcasts, 33% watch less TV
- This category is winning by using a health and sugar-conscious messaging
- Leverage automation and reputation management tools to engage local consumers
- Address issues like pay parity while leveraging influencer marketing to meet DEI goals
- Brands shipping globally must do this to cut back on waste
- Agencies are transforming teams to be prepared for metaverse-related needs
- What destinations do women in APAC want to visit for their next holiday?
- 40% of US businesses have reached maturity in terms of AI investment
- As part of a GTM strategy, research buyer personas to discover newer buyer types
- Measure campaign performance holistically using incrementality models
- Many podcasting platforms and agencies are wary of dynamically-inserted ads
- The ten most-improved US travel brands
- 97% of marketers moved a part of digital marketing function in-house
- Anchor copywriting in positive emotional language to boost conversions
- Marketers will join hands with HR counterparts to upskill their teams in 2022
- Companies looking to sell or issue NFTs must clearly mention buyers' rights
- Efforts to improve brand reputation and build awareness must work in tandem
- Streaming music is popular among Indonesian women but not all are willing to pay for the service
- Along with customer reviews, showcase employee expertise to build trust
- Though publishers realise the importance of AI tech, adoption is at limited pace
- The rapid growth of creator economy is transforming marketing strategies
- TikTok under the spotlight in the US after concerns over teen health
- Against backdrop of lavish ad spend, digital and ecommerce gained most in 2021
- Despite the growing buzz, older Americans have no idea about the metaverse
- Global: Are consumers still being affected by the global supply chain crisis?
- Hver tredje har shoppet via sociale medier i Norden
- New Study on Social Shopping in the Nordics
- Pohjoismaissa joka kolmas on tehnyt ostoksia sosiaalisten medioiden kautta
- Hver tredje har handlet via sosiale medier i Norden
- Var tredje person har handlat via sociala medier i Norden
- Amazon to shut down 68 physical retail stores across the US and UK
- This is what experts have to say about building a privacy-centric organisation
- Self-service retail media platforms can significantly change the UK’s retail space
- These ecommerce activities are helping publishers expand revenue streams
- Use of social media for ecommerce is gaining new ground
- How do urban Indian women listen to music?
- At 15%, data was the most talked-about topic in 2021
- Digital transformation of KSA’s financial sector
- Preference centres can help brands partner with customers to ace privacy compliance
- Manage product data and B2B marketing content using a PIM software
- Independent music company, Bandcamp, to be acquired by Epic Games
- Use earned data to personalise consumer journeys without third-party cookies
- By 2026, mobile will see 70% share of digital advertising spend
- Partnering with HR teams can help improve customer experiences in 2022
- These are the top priorities that small businesses have for 2022
- Paramount+ marks first anniversary with discounted price to attract subscribers
- US: The top ten CPG brands among Gen Z
- 69% of global leaders think digital innovations help reach sustainability goals
- Gen Z does not like most ads, but they are okay with this content type
- Adaptive marketing allows brands to address changing consumer expectations
- Proposed EU Data Act looks to build common data spaces for equitable data use
- Most users do not share marketer's enthusiasm for Facebook
- Businesses can use smart contracts to mitigate brand-safety risks on the metaverse
- Google’s latest tech will let devices interact with humans without being intrusive
- This is how 5G technology will change the way B2B marketers tell brand stories
- Along with utility, designs in the metaverse must reflect empathy and inclusivity
- Technology companies rank high on consumers’ trust list
- Leverage local listings for brand development and to stand out in local search
- Instagram to shut its standalone IGTV app and in-stream video ads
- As chatbots become common, this is what people are asking them
- Oribi, a marketing attribution specialist start-up, acquired by LinkedIn
- Develop digital collectibles and link NFTs to the brand and core product
- Measure ESG efforts better by converting ESG metrics into KPIs
- When it comes to high ROI marketing strategies, thinking small is the next big thing
- Look to diversify ecommerce revenue streams, beyond affiliate marketing
- Incorporate AI to generate quality backlinks with “Guestographics Method”
- Bali remains most favoured holiday destination for Indonesians
- Prioritise customer voice to co-create impactful products for target audiences
- Seven in ten women in Singapore think gender inequality still persists in the workplace
- Appoint employees as brand ambassadors to promote the brand, boost reputation
- Respond to cultural moments to affirm brand values, even if it calls for bold action
- Segment and track prospects' behaviour to enhance CX in ABM
- Leverage User-Generated Content to tap into personal recommendations
- Top travel brands and destinations in 2022: APAC
- YouGov Framework: Urban India’s attitudes to investing
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