United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- 74% of media buyers think pandemic’s impact on US ad market will be worse than 2008 financial crisis
- Marketers should share unique and original content to get traction on Pinterest
- One-third of Britons feel the need for social distancing during the current crisis
- Understanding the changing online consumer behaviour is key to surviving the current economic crisis
- Using account-based marketing can help businesses yield higher ROI
- Company-specific businesses do not need a dedicated social media presence for their blogs
- UK grocery sales surge to the highest level in more than a decade
- UK ad market expected to drop by about 50% in April
- Facebook tests new “Auto Status” feature on Messenger
- IOC rolls out new Tokyo Summer Olympics dates
- Re-deploy branded communication across touchpoints to connect with consumers amid COVID-19
- Coronavirus pandemic forces Sony to push its movie lineup into 2021
- ANA creates a new committee to guide the marketing industry through the COVID-19 pandemic
- Data-supported content and addressing pain-points make for compelling B2B blog posts
- Making our data freely available to those fighting COVID-19
- 95% urban Indians support a lockdown to contain the spread of the Coronavirus
- Facebook launches “Experiments” for marketers to be able to optimise performance
- Use customer data platforms to leverage consumer data in creating personalised campaigns
- Marketers should invest in multi-dimensional personalisation approach
- Brands want to avoid being seen as exploiting the pandemic crisis
- Businesses should focus on their three known priorities during uncertain times
- Use SWOT analysis while strategising search marketing to evaluate advantages and risks
- Businesses can use even credit attribution model on Facebook to know about their customers’ journey
- Adopt an advanced consumer data platform in response to the third-party cookies phase-out
- Using videos for internal communication can help businesses engage better with their employees
- 75% of Americans have changed their shopping behaviour due to the outbreak
- With advertisers tightening purse strings, agencies are being more consultative
- COVID-19 pandemic is accelerating the shift from traditional to digital commerce
- International COVID-19 tracker- With lockdowns, large shifts visible in people’s attitudes worldwide
- To support small businesses and help in crisis response, Google commits over $800 million
- 39% of creatives feel moving away from third-party cookies would have a “highly positive” impact
- The United Nations has called out to “creatives” to raise awareness about Covid-19
- Analyse search terms to identify and capitalise on emerging trends during the pandemic
- International COVID-19 tracker update: 27 March
- Brand purpose is likely to become more critical during the coronavirus crisis
- Avoid trend-jacking on social media to maintain relationship with the customers during a crisis
- Frontload videos with the most valuable footage to hook audiences on social media channels
- Creative agencies are thinking outside the box as pandemic causes shoot cancellations
- Businesses should use natural language to create textual content for their local pages
- Focusing on short-term monetisation goals can cause long-term damage to the advertisers’ image
- Not just mobile-first, businesses must increasingly look to be app-first
- Optimise images using alt text to rank better in Google Images
- Be conscious of current consumer behaviour and economic factors and revise marketing plans
- Companies may need to rethink their product development processes post-pandemic
- Budget, time and executive leadership requests are the top factors impacting content strategies
- Follow only those new marketing trends which align with company’s core values
- Pinterest adds features to verify merchants, improve conversion insights and upgrade catalogs
- 40% of Britons say they trust journalists at broadsheets to tell the truth
- Google and Yelp to update review guidelines to support local businesses in COVID-19 pandemic
- Marketers can leverage search engine marketing to enhance local lead generation
- Organizations should have their marketing teams adopt CDP to enhance customer experience
- Post content on Pinterest that provides reliable solutions to the people in the time of crisis
- Sending promotional text messages to customers in the right time can help marketers push sales
- Businesses can leverage macro-influencers to increase their followers
- Broadcaster’s revenue will likely get affected due to the postponement of the Olympic Games
- 88.3% of PR pros say consumer and brand campaigns will be most affected by COVID-19
- Tech giants join hands with Ad Council and US government to expand COVID-19 response messaging
- The number of US consumers sourcing food from farms has risen by 157% from last week
- Overall shopper volume at car dealerships took a 25% YoY hit in mid-March 2020
- Interactive content containing statistics and quotes helps build credibility
- Increasing number of UAE and KSA residents are scared they will contract the Coronavirus
- Majority of urban Indian working professionals claim the Coronavirus has impacted their business
- Create digital and social media experiences to connect with consumers amid the pandemic
- Facebook warns of its ad business being “adversely affected” due to the pandemic
- B2B businesses must review the context of their ongoing campaigns
- Brands should attempt a substantial change and avoid marketing stunts during the pandemic
- Almost half of the UK consumers are watching live TV due to coronavirus pandemic
- Adopt omni-channel marketing strategies to drive online traffic during coronavirus pandemic
- Setting weekly reminders can help businesses sustain customer service training amid uncertainty
- Brands should use social media to offer genuine assistance to customers amid COVID-19 outbreak
- Brands can help consumers by stay upbeat through distractions like feel-good videos
- YouGov BrandIndex & Gestión de Crisis
- Businesses should allow visitors to filter out-of-stock products to enhance the search experience
- While being powerful digital marketing tools, virtual influencers should be authentic and genuine
- Optimise on-page content for SEO to promote online stores among different audience types
- Businesses must understand how customer experience and operational excellence are linked
- Depictions of everyday human contact in social media ads drop 30% in the US
- To compensate for cancelled events, create long-lasting campaigns that go beyond single execution
- A vast majority of UAE working professionals claim the Coronavirus has impacted their business
- Developing a collaborative strategy with influencers can help engage consumers during the pandemic
- Brands should offer incentives and make their reference program accessible to clients
- Färre män än kvinnor är rädda för att bli smittade av coronavirus
- Færre mænd end kvinder frygter at blive smittet med coronavirus
- Harvemmat miehet kuin naiset pelkäävät saavansa koronavirustartunnan
- Færre menn enn kvinner frykter å bli smittet med koronavirus
- Brands should build long-term relationships with consumers during the pandemic crisis
- Only 48% of global PR professionals are using social listening and analytics tools
- Brands should reach consumers through shoppable content to drive purchases
- Pandemic lockdowns can change how businesses function in the long run
- Publisher’s revenue is being affected as third-party companies blacklist content around COVID-19
- Businesses should use social tools to reduce their business disruptions during the current crisis
- Digital engagement amid coronavirus has led to an increase in online news readership in the US
- Brands should ensure their messaging is genuine and informative during the pandemic
- Olympics likely to be postponed to 2021, additional details expected after four weeks
- Despite spike in daily users, Twitter expecting significant impact to ad revenue amid the pandemic
- Experiential marketing can overcome travel restrictions and create memorable brand experiences
- Incorporate videos, infographics and original images into blogposts to enhance readership
- Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the
- Businesses should share their brand stories through video marketing to connect with customers
- Ecommerce ad spending rose to $9.6 million in the second week of March
- Marketers should be transparent about all terms and conditions to host successful Instagram contests
- Organisations should carefully choose issues that are relevant to the current pandemic situation
- DTC brands to cut down their digital advertising budget due to coronavirus outbreak
- The “decision by committee” dynamic has caused innovative solutions to wait longer for approval
- Brands should optimise their content to enhance search rankings on Amazon
- 77% of marketers believe personalising marketing strategies can help enhance customer relationships
- Disney Plus’ launch in France pushed ahead to week of 7 April
- Over a third of US consumers don’t trust that brands will put their needs first
- Provide specific updates through email to reassure consumers during the pandemic
- Local OTT campaigns increased 58% as advertisers try to reach more connected TV audiences
- Consumers have resorted to panic-buying due to coronavirus pandemic
- Regular communication and clear expectations help build strong B2B client relationships
- International COVID-19 tracker: how public opinion is responding around the world
- Brands should test their Facebook ads in advance to find the right strategy
- Marketers should capitalise on Twitter content to enhance SEO efforts
- Businesses should have a smooth omnichannel buying experience to earn B2B buyer loyalty
- All departments should be educated about security breaches to ensure full GDPR compliance
- Media welcomes all pitches including non-coronavirus stories to keep people informed
- Snapchat to launch “Here For You” mental health resource in response to COVID-19 outbreak
- Analysing Gen Z culture and values can help brands effectively engage them
- Marketers should adopt agile media planning as coronavirus impacts the global media ecosystem
- To discourage predatory behaviour and inflated prices amid pandemic, Facebook bans more ad types
- Cancellation of sports leagues brings with it long-term challenges from a content perspective
- Brands should avoid being tone-deaf in their marketing messages during the coronavirus pandemic
- Disney+ expected to taste success in Europe despite coronavirus pandemic
- Media trainers could conduct sessions in a conference room or through a digital video connection
- Brands should incorporate empathy and care into their social media communication during pandemic
- FDA reportedly turns to Twitter to identify weaknesses in coronavirus test supply chain
- Ecommerce brands can reduce packaging to encourage sustainability in their businesses
- Advocacy group Access Now requests Zoom to release a transparency report
- WhatsApp launches coronavirus information hub to provide accurate information about COVID-19
- To develop “forward-looking” content policies, TikTok announces US-Based Content Advisory Council
- Majority of UK and US marketers predict increased usage of online services amid COVID-19 outbreak
- Brands should focus on the greater good to maintain reputation in the times of pandemic
- The US government is looking to leverage individual location data to fight the pandemic
- Stor forskjell på tilliten til myndighetenes håndtering av koronaviruskrisen i Norden
- Svenskarna har lägst förtroende för myndigheternas hantering av coronaviruskrisen i Norden
- Danskerne har størst tillid til myndighedernes håndtering af coronaviruskrisen i Norden
- Luottamuksessa viranomaisten kykyyn hallita koronaviruskriisiä on Pohjoismaissa suuria eroja
- The chaos caused by coronavirus could result in some interesting mergers and acquisitions
- Provide online services via conference calls and live streams to consumers amid coronavirus outbreak
- Cannes Lions International Festival of Creativity postponed to October due to COVID-19
- A majority of UAE and KSA residents are fearful of contracting the Coronavirus
- Inbound marketing teams with diverse skills can create successful campaigns
- Create a crisis management strategy to address each stage of a pandemic
- Use LinkedIn audience attributes to describe ideal customers for effectively targeting prospects
- Businesses should employ humans while leveraging AI for optimising programmatic ad-buying
- Marketers need a proper app marketing strategy to grow the user-base
- Businesses should control media spends during crisis but not suspend all marketing activities
- Low-cost brands better placed to deal with COVID-19 challenges than high-priced brands
- Brands should create new ads addressing the situation and not edit existing ads
- Fox agrees to acquire ad-supported streaming service Tubi for $440 million
- Amid coronavirus outbreak, “spooked” consumers could hold back on discretionary spending
- Industry demands forbearance in the enforcement of CCPA amid the emergency
- Delete or postpone tone-deaf content that can damage brand reputation during COVID-19
- Amid the coronavirus pandemic, Facebook announces a $100 million grant to small businesses worldwide
- 46% of Americans reported making purchases due to the COVID-19 outbreak
- Older adults in India are least fearful of contracting the Coronavirus
- Crisis communications plans of 57% of communication leaders includes infectious disease outbreaks
- Snapchat launches an AR tool to “democratise AR advertising production”
- Due to coronavirus, 25% of UK consumers have curtailed shopping in-person at physical stores
- 90% of B2C marketers are confident or very confident with purchase history data
- Despite online shopping’s popularity half of British consumers still buy clothes on the high street
- TikTok partners with WHO to spread accurate information about the COVID-19 pandemic
- Tech majors join hands to fight coronavirus related misinformation and fraud
- Businesses should focus on hyperlocal marketing to increase in-person sales
- Mapping and tracking micro-conversions can help brands improve macro conversions
- YouTube’s response to Covid-19 pandemic could result in more video removals
- Create a Coronavirus Crisis team to effectively communicate with the stakeholders involved
- Providing monetary support to their families is the top financial goal among UAE working residents
- 4A’s has issued a travel restriction for its member agencies due to coronavirus concerns
- Over 70% of business owners consider SEO “moderately” or “very important” for their business’ health
- Marketers must be good writers if they wish to create effective ad campaigns
- Brands must create ad campaigns on TikTok around content that’s trending on the platform
- Publishing relevant blog posts and articles can help brands make evergreen content
- Brands should analyse strategies with clear statistical significance during the COVID-19 pandemic
- B2B marketers should be responsive to changes amid COVID-19 pandemic
- Programmatic advertising can witness stability during the economic downturn
- UK ad exports are the second-biggest sector in the UK for overseas sales
- More than 90% of US and UK consumers are concerned about the spread of coronavirus
- Google Maps marketing is the best way to get the attention of local searches on Google
- US employees expect businesses to play a stronger leadership role on important social issues
- Identify if a product or service can be made relevant to coronavirus concerns to boost sales
- More local authorities can access Facebook’s Local Alert tool to update communities on coronavirus
- Twitter urges brands to avoid opportunistic marketing during Covid-19 outbreak
- Global pandemic, Coronavirus, forces revision of 2020 global ad forecast, downward by $20.3 billion
- Healthcare brands must adapt their services to suit their digitally native users
- Brands must develop a meme strategy to engage consumers and create awareness about coronavirus
- Customer support agents can work together and resolve customer issues through a ticketing system
- Global entertainment industry revenues surpassed $100 billion in 2019 for the first time
- Analysing internet social subcultures can help brands effectively deal with online “factions”
- Marketers should drive traffic from other social platforms to Instagram
- B2B brands should invest in their employees to enhance customer experiences and increase profits
- YouTube reassess its policies on the monetisation of coronavirus content
- Marketers should leverage Instagram Stories to share limited-time promotions
- Google integrates The New York Times in its new AR lens
- Brands should invest in education to help employees understand and trust AI predictions
- Brands can create opt-in popups to make the consumer browsing experience less disruptive
- Snapchat launches tool allowing advertisers to bid programmatically on AR Ad distribution
- KFC suspends its "finger-licking" campaign for being inappropriate during a pandemic
- As data-collections grows, small businesses are increasing spending money on data analytics
- Drip campaigns combined with welcome emails can enhance open rates and drive revenue
- Publishers scramble as event cancellations rise in the wake of the coronavirus pandemic
- Integrated media campaigns enable companies to target consumers on multiple channels effectively
- ASA guidelines have opened up new advertising opportunities for influencers
- Agencies need to get ready for the post-cookie world by focusing on the brand message
- Case studies can help provide the sales teams with proof for hard selling
- Three quarters of Malaysians worried about the future of the nation
- Brands should have a task force ready to tackle potential crises during COVID-19 outbreak
- 2020 Olympics considering postponing dates, media industry likely to take a hit
- Using digital advertising platform can drive 4X higher revenue growth
- 69% of website content is not seen by consumers and prospects
- Balancing technology with human interactions can help enhance customer experiences
- B2B marketers should craft customised content based on the needs of their target audiences
- 66% of online time is spent on the open web but it accounts for only 37% of online ad spend
- YouTube, Facebook and 7-Eleven top Thailand’s 2020 Women’s Rankings
- Brands can now pay to trend on Reddit
- Businesses should leverage AI-based automation to improve SEO performance
- Marketing budgets in the US are expected to grow by 7.6% in 2021
- Coronavirus is likely to impact ad sales revenue for TV Groups such as Disney
- Google Ads new update provides fresh options for portfolio bid strategies
- Instagram’s branded content ads deliver improved results
- YouGov Ad of the Month – Thailand: Kit Kat
- Nike er danskernes foretrukne tøjmærke
- Electrolux är svenskarnas föredragna val när det gäller vitvaror
- How do attitudes to coronavirus differ across the world?
- Create campaigns with CX in mind to optimise search experiences
- 50% of advertisers have no plans of using artificial intelligence in their marketing strategies
- Branded online communities can help reinforce customer relationships and reduce support costs
- Study says Gen Zs are better prepared for today’s workplaces
- Brands should reconsider the role of engagement metrics for content marketing strategies
- Ad agencies should prioritise on talent implementation for technological upgrades
- 74% of global viewers plan to move away from pay-TV services
- Leverage broadcast PR channels to boost brand visibility
- Åtte av ti voksne i Norden er medlemmer av et lojalitetsprogram
- Åtta av tio personer i Norden är med i ett lojalitetsprogram
- Kahdeksan kymmenestä pohjoismaisesta aikuisesta on kanta-asiakkuusohjelman jäse
- Otte ud af ti er medlemmer af et loyalitetsprogram i Norden
- 58% of brands experienced positive ROI since moving digital marketing in-house
- Colgate achieves the greatest uplift in Ad Awareness among UAE residents
- Using emojis in Instagram posts can boost engagement rate by 48%
- Businesses taking less than an hour to respond to inquiries are more likely to qualify a lead
- Keywords chosen should match with content created to deliver value
- Conduct virtual events instead of physical events to avoid the dangers of coronavirus
- Study finds snippets don’t really impact the overall CTR
- Responsive emails can help brands deliver optimal content experience across devices
- Creating segments based on first-party data can help advertisers target relevant ads
- 45% of UK retailers have already witnessed a negative impact on sales because of Coronavirus
- Creating content-based on geographical location can help optimise global marketing efforts
- Food and beverage industry must base sustainability and social purpose communication on facts
- When using a logical emotional trigger, supply comparisons and statistics in emails
- Posting over seven posts per week on Instagram can improve follower growth rate by over 56%
- Three in ten urban Indian women claim they cannot do without using the Internet beyond an hour
- Subscription model in an app can help generate recurring revenue
- A holistic content platform can help brands create a consistent content experience
- Choosing topics that resonate with the audience and keeping the writing personal pushes web traffic
- 5G connections will help small businesses optimise their workflow
- Having an authentic social purpose at the centre of corporate strategy strengthens brand reputation
- Marketers should make their website content user-friendly to comply with Google BERT updates
- Benchmarks for social ROI are evolving as Instagram hides “likes”
- Brands should keep customer convenience in mind while dealing with coronavirus
- Influencers are using TV-like ad breaks between their posts in a bid at transparency
- PR professionals must customise communication depending on the media outlet they’re pitching to
- Writing less can help brands add more value to their messages and improve internal communications
- B2B brands should integrate sales and marketing efforts for higher conversions
- Apple updates guidelines to allow ads through push notifications
- Use anticipatory content to generate buzz during product launches
- Marketers must tailor messaging depending on the channel of delivery
- Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA
- WhatsApp tops the 2020 Women’s Choice Rankings in Egypt for the second year in a row
- Almarai tops the 2020 Women’s Choice Rankings in Saudi Arabia
- Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE
- Kvinnors topp 10
- Danske kvinders top 10
- Her er norske kvinners topp 10-liste
- Naisten mielikuvat brändeistä
- Clearly communicate any impact on buying experience to consumers during Coronavirus
- Invalid traffic a continuing concern for advertisers globally
- Study found nearly a quarter of US business owners were vaguely or not at all familiar with SEO
- Non-intrusive pop-ups can be used to build email lists and generate leads
- Marketers can understand individual consumer preferences through Instagram Stories Poll Sticker
- Brands should understand high-intent keywords to create effective intent marketing strategies
- Ecommerce stores can leverage pop-up retail stores to enhance customer experiences
- Taking an emphatic approach can help marketers glean insights into consumer behaviour
- DOOH campaigns with relevant content improve ad recall by 17%
- Going dark in a market during Coronavirus could lead brands to lose their share of voice
- Marketers and the legal team must share a checklist to ensure compliance
- Target’s new “itty-bitty” store units will look to increase its reach in urban and campus settings
- Providing information as an industry expert helps build domain authority
- ViacomCBS’ Pluto TV undergoes brand refresh backed by a $30 million marketing push
- Americans have ended up wasting $125 on average owing to inaccurate reviews
- Investing in remote customer service teams can help retain customers in different locations
- DTC brands can leverage traditional marketing channels like television to reach a wider audience
- Capitalise on people’s mobile phone obsession to engage consumers in real-time
- Marks and Spencer achieves the highest uplift in Ad Awareness of any brand in the UK
- Brands should look to data for crafting stories that resonate
- Disney partners with Sky in the run-up to Disney+’s UK launch
- Leveraging best answers to user search queries can help create good content
- DAZN plans to build a “Netflix for sports” while expanding to more than 200 countries
- Unscripted shows and reality TV are gaining more traction among TV networks and streamers
- PR professionals must over-communicate while releasing messaging related to Coronavirus
- Only 38% of Americans are aware that Facebook owns Instagram
- AT&T TV launched nationwide with four programming packages
- Leverage already popular content to build an engaged social media community
- Netflix taps into live events with comedy fest
- Marketers must be transparent with consumers about using AI or automation
- Amazon and Costco are tied for the highest satisfaction score: American Customer Satisfaction Index
- Tech and innovation splurge leaves CMOs behind
- Marketing along the entire funnel on Amazon can help brands improve reach
- TikTok adverts can help effectively reach out to younger demographics
- An open ad eco-system can help brands counter ad-blocking by users
- Connecting with consumers on an emotional level can help brands build consumer trust
- YouGov and Getty images study identifies four forces influencing consumer purchasing decisions
- More than 50% of users make important life decisions from Google information
- Small business owners struggle to get the right marketing mix to attract new customers
- Leverage data tracking and visualisation to represent data in a systematic and engaging way
- Advertisers should increase their media spends on mobile in-app channels
- Linear TV and digital departments must cooperate on CTV opportunities
- UK’s new export initiative to drive business in key international markets
- Brands could use SEO site audit tool to identify toxic backlinks
- A top-down approach can save a mobile site from looking like a “tacked-on artifact”
- Gen Z use an average of five to six words in their search criteria
- Brands must strengthen their ability to be empathetic to be successful
- Walmart tests membership program, Walmart+
2025-112025-102025-092025-082025-072025-062025-052025-042025-032025-022025-012024-122024-112024-102024-092024-082024-072024-062024-052024-042024-032024-022024-012023-122023-112023-102023-092023-082023-072023-062023-052023-042023-032023-022023-012022-122022-112022-102022-092022-082022-072022-062022-052022-042022-032022-022022-012021-122021-112021-102021-092021-082021-072021-062021-052021-042021-032021-022021-012020-122020-112020-102020-092020-082020-072020-062020-052020-042020-032020-022020-012019-122019-112019-102019-092019-082019-072019-062019-052019-042019-032019-022019-012018-122018-112018-102018-092018-082018-072018-062018-052018-042018-032018-022018-012017-122017-112017-102017-092017-082017-072017-062017-052017-042017-032017-022017-012016-122016-112016-102016-092016-082016-072016-062016-052016-042016-032016-022016-012015-122015-112015-102015-092015-082015-072015-062015-052015-042015-032015-022015-012014-122014-112014-102014-092014-082014-072014-062014-052014-042014-032014-022014-012013-122013-112013-102013-092013-082013-072013-062013-052013-042013-032013-022013-012012-122012-112012-102012-082012-072012-062012-052012-042012-022012-012011-122010-06
>