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- Reaching out through meaningful gestures can generate organic consumer interest
- Marketers can use residential IPs as proxy networks to combat ad fraud
- Incorporating multimedia formats in blogs can help create an immersive experience
- B2B marketers can use empathy-mapping to create long-lasting brand engagement
- Monthly “buy online” searches across all categories almost doubled in March this year: SEMrush study
- A majority of DTC brands moved to digital channels during the crisis: Study
- Leverage first-party data to understand consumers and add a human touch to marketing campaigns
- Offer educational resources to help consumers overcome adoption hurdles and improve retention
- Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists
- Optimism about personal finance is low among urban Indians
- Hosting virtual summits and events can help brands sell digital products online
- Having the right digital strategy for radio ads can help brands create effective radio campaigns
- 73% of Gen Z and millennials in the US are watching more videos on their smartphones in 2020
- A cost-per-action model may not be enough to prevent in-app fraud
- Update old content with new keywords, central topics, facts and more
- Almost half of the small business owners have pivoted their business during the pandemic
- Most US consumers are no longer influenced by TV commercials to buy new products: Study
- Spotify podcast consumption doubled during the pandemic, reveals company earnings report
- Timely sales popups can help businesses promote discounted products
- Twitter’s Media Studio can help brands optimise video content and enhance engagement
- As they shift from physical to digital events, brands must rethink how they structure events
- eBay introduces eBay Advanced Audience Technology in Europe as it prepares for a cookie-free world
- Defining each KPI can help marketers measure the effectiveness of their lead generation efforts
- Australia | Digital Trends in Sports Media … how fans are accessing content
- Marketers should choose the appropriate landing page template based on their conversion goals
- Employing facial coding and emotion AI can help brands measure attention and create marketing models
- As they come to terms with COVID-19’s impact, Creative agencies look to ramp up video production
- As they come to terms with COVID-19’s impact, Creative agencies look to ramp up video production
- Creating a Pinterest business account helps spot emerging trends and builds brand authority
- Using a smart UTM manager can help marketers accurately attribute each ad click
- Implementing the PESO model can help PR professionals measure the effectiveness of their efforts
- UK media consumption declines as COVID-19 lockdown restrictions ease: Study
- Brands should engage with all tagged UGC on Instagram, even if it is not shareable
- TV networks and agencies discuss upfront “share” deals to address advertiser commitment issues
- Combining ecommerce merchandising and omnichannel marketing can help online brands drive sales
- A majority of CMOs expect coronavirus’s impact to be short-lived: Study
- Emphasise on branding in marketing campaigns to build positive brand equity
- Incorporate SEO strategies with digital PR to improve search visibility and grow digital presence
- 27 food and drink deals announced during Q2 2020 in the UK despite economic disruptions
- Develop a content strategy and employ talented teams to create digital content amid COVID-19
- Spotify rolls out video podcasts to several of its podcasts, for both desktop and mobile versions
- Leveraging predictive marketing can help brands better prepare for the post-COVID world
- Global ad expenditure to decline by 9.1% to $572 billion in 2020, finds study
- Accurately organising data can help create specific CTAs for each stage of the buyer’s journey
- 78% of B2B marketers believe their prospects rely on advice from industry influencers: Study
- Creating data-driven content for business-decision makers can help B2B marketers improve conversions
- YouTube’s new metric will help creators track income relative to video views
- Brands must commit towards causes and back statements up with real action amid crises
- Transparent data sharing and collaboration can help achieve enhanced incrementality on CTV
- COVID-19 y Eventos Deportivos
- Video game-related ads are the most impactful places brands can show up in esports category
- External linking is the third most important factor for SEO
- 74% of companies plan to integrate AI into enterprise applications within three years
- Base marketing decisions on data to improve campaign performance and boost ROI
- Europeans' attitude to sport event cancellations
- Continue with marketing efforts amid a pandemic or recession to improve market share
- Leveraging customer-interviews can help PR professionals humanise the branded story
- Considering the lag time between ad click and conversions can help manage Amazon Sponsored Products
- Marketers can use the skyscraper technique to increase social shares and boost rankings
- Changing domain names does not usually affect SEO if the design remains the same: Google’s Mueller
- Optimise engagement at critical touchpoints on Instagram to boost engagement rates
- Write compelling stories and showcase core values on the “About US” webpage to improve engagement
- Facebook develops a bot-based social network to analyse potential security vulnerabilities
- With the pandemic altering consumer behaviour Unilever pivots to digital communication
- TikTok creates a $200 million “Creator Fund” to pay creators directly for their content
- Up to 40% of small businesses in major US cities risk closure
- Twitter could look to a subscription model as an alternate revenue source
- Rank trending keywords aligned with brand values in marketing copies to optimise for SEO
- Data-related marketing budgets expected to drop in Q3 2020, due to economic pressures from COVID-19
- Brands should avoid using euphemisms in crisis-related communication to avoid confusion
- Businesses can use upselling apps to increase the average order value and boost conversions
- Consistently creating adverts that reflect wider changes can help maintain brand presence
- 77% of marketers frequently use landing pages to enhance their campaigns: study
- Travel brands can create social content by using predictive data
- Facebook tests a new page layout and features on its mobile app to improve accessibility
- Strategic expertise grows in importance as brands seek creative responses to current challenges
- Demands for more environmentally sustainable practices and products increases amid COVID-19
- Recommend relevant products and offer incentives to improve upselling opportunities
- Curate and incorporate curated content from other sources to share on Twitter, to enhance engagement
- Anticipate content needs and understand audiences to withstand Google’s algorithm updates
- Comparing Domain Authority with competitor websites can give brands a clear idea of their outreach
- Brands should use "dynamic" video platforms to give customers better access
- Consumers shift focus from events to family-oriented outdoor activities due to the pandemic: Study
- Google’s various ranking factors make marketers sceptical about the role of proximity in local SEO
- Brands should create short and eye-catching ads to target Gen Z on CTV
- Deliver personalised messages using text and social media messaging to enhance content performance
- Including referral emails in a messaging mix can help brands target new look-a-like audiences
- Coca-Cola to “ruthlessly prioritise” core brands, exit “zombie brands”
- Auditing supply paths on an exchange-by-exchange basis can help advertisers boost ROI
- Over one in four American sports fans started following a new sport amid the pandemic
- Research audiences to gather data and create relevant live-stream campaigns
- Optimism about personal finances is on the rise among UAE residents
- Snapchat’s Q2 2020 revenue grew 17% YoY to reach $454 million
- B2B businesses must rethink their narrative to operate in the new reality
- TikTok looks to cash-in on the gamification trend with its new Gamified Branded Effect
- Marketers should foster long-term relationships with leads generated from book funnels
- Adding images of speakers on webinar landing pages can help boost conversions
- Setting up Brand Collabs Manager can help marketers find potential Instagram content partners
- Testing different iterations of TV ads across channels can help brands create effective campaigns
- Amazon to hold Prime Day “later than usual” this year in the US
- 60% of Gen Z can’t go more than four hours without internet access, before being uncomfortable
- Creating conversational bots for use in Facebook Messenger can help improve customer experiences
- 76% of consumers have shifted to online shopping for items they would usually buy in-store
- Integrating online and offline PR activities can help ecommerce stores drive brand awareness
- Facebook to update its content monetisation policies and brand safety controls
- Identify pain points and build consumer profiles to create an effective brand identity
- Ecommerce businesses must conduct data-based keyword research to improve traffic
- Audiences were drawn to uplifting and entertaining content during the pandemic
- Adding discounts to exit-intent pop-ups can help brands prevent losing potential buyers
- eBay tests floating slots for promoted product listings in the search results
- B2B websites can optimise their “Thank You” pages to engage customers post-purchase
- Mobile click fraud rose by 62% during the coronavirus pandemic: Study
- Leveraging keyword data can help PR agencies improve return on investments
- Leverage data to identify and understand consumer pain points and improve communication
- Creating websites with keywords in the domain name can influence search ranking
- A third of urban Indians are likely to dine in at a fast food restaurant in the near future
- Implement agile practices to improve productivity and achieve a higher quality of work
- Marketers must use ingenuity and creativity while designing web experiences
- Place websites at the centre of the marketing mix to enhance conversions
- Overall US household spending on consumer-packaged goods improves 17% in June 2020, compared to 2019
- US consumers want brands to address race at an organisational level before speaking out in public
- Businesses should atomise their content to give it a broader audience reach
- Businesses should offer flexible payment options to strengthen customer relationships
- Brands need to prepare for the holiday season by addressing evolving consumer needs
- Virtual tours are an authentic way of advertising complex and high-value products: Study
- 69% of Americans are anxious about health while travelling during the pandemic
- B2B marketers should focus on building meaningful connections while networking remotely
- Instagram launches Shop page under the Explore tab, highlighting different brands and products
- Global digital revenue increases 71% compared to last year, in Q2, even as physical stores reopen
- Create PDF files with good content and optimise titles to improve search ranking
- Avoid using clickbait headlines for content to show up in Google Discover
- Brands must assess local data in disruptive times to enhance marketing campaigns
- 51% of senior managers are satisfied with their brand’s responses to the COVID-19 pandemic
- Bloggers can leverage challenges to create engaging content
- Creating engaging preview texts can get marketing emails higher opening rates
- Businesses should look to service new customer needs to stay relevant during the crisis
- US ad and marketing spend rose by 4.6% in 2019: study
- Amazon’s latest Interactive Video Service enables customers to add live interactive video streams
- Amazon introduces Amazon Live, allowing influencers to live stream and earn commissions
- Third-party holistic verification can help address advertising waste
- Marketing teams need to align with the sales department to improve ROI through LinkedIn
- Consider search intent and buyers’ journey when optimising for content marketing and SEO strategies
- Include multimedia messages with personalised offers in SMS marketing messages to improve reach
- Google launches new ad types, including new markers for search ads and improved display types
- 56% of US consumers plan to limit public travel for the next three months
- Evaluate long-term costs of growth goals amid the pandemic
- 61% of Americans say that practicing social distancing should be a legal requirement for businesses
- Consumers mostly skip out on in-stream ads
- Brands need shareable, engaging content to create compelling organic Facebook funnels
- Consumers are increasingly shifting to online stores for shopping during the pandemic, reveals study
- Emails about reopening should only include necessary information
- Marketers can leverage online surveys to create informative and trustworthy content
- B2B marketers need to pivot their existing strategies to engage with buyers during the crisis
- CIPR’s State of the Profession survey must be seen as a historical record of things pre-pandemic
- Most US businesses are weathering the impact of COVID-19
- Investing in media monitoring tools can help brands identify and avoid communication crises
- Conducting “dry runs” can help brands execute and conduct webinars efficiently
- First organic search result sees an average click-through rate of 28.5%
- Social commerce can prove useful in linking brand and performance marketing
- Net balance of UK companies cutting marketing budgets falls to -50.7% in April-June 2020
- Using diverse data sets in analytics strategies can help companies deeply understand their customers
- Content posted on social media platforms must contain only one main idea
- People worldwide are braced for recession, according to YouGov economic recovery tracker
- B2B businesses must incorporate empathy in brand storytelling to engage audiences effectively
- 60% of buyers don't expect to re-engage with economic activities for at least a month, reveals study
- 43% of US consumers want personalised digital ads
- IAB’s revised Transparency and Consent Framework gives rise to publisher scepticism
- Marketers need to manage ACR data to make it usable for targeting
- Marketers should create image sitemaps to optimise their website images for better search rankings
- Linear TV and AVOD sellers need to learn from each other to provide better experiences
- Draft simpler ecommerce copywriting pieces to improve readability and increase conversions
- Use mobile CRM to offer real-time solutions and boost sales
- Brands must create and post blogs frequently to expand consumer base and generate quality leads
- UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts
- Integrate niche question research into the social media marketing process to enhance engagement
- Streamlining purchasing processes helps DTC brands improve conversions
- 56% of digitally native consumers in the US want fast and free shipping, amid COVID-19
- Include competitive analysis, product trajectory forecast while creating an online business plan
- Despite the pandemic strain, US Podcast ad revenue expected to reach $1 billion in 2020
- More than half of marketers have continued to raise their marketing spend through the pandemic
- Brands should create a list of seed keywords while conducting the keyword research for blog content
- Consumer spending behaviour has become consistent around the globe
- Marketers can leverage Instagram Stories Highlights to promote their products
- 45% of consumers expect their media consumption habits to change post-COVID-19
- Businesses can leverage heatmaps to measure visitor interaction with an individual webpage
- Transparency, customer service and high quality products help build trust in a business
- Mapping out analytics can help measure, control and improve personalisation campaigns
- Small businesses must adopt a digital model to transition from brick and mortar stores to online
- Implement intelligent automation to analyse big data and improve decision-making process
- 63% of senior executives say sustainability leads to increased total revenue
- Combine SEO content and PPC ads to improve the performance of lead magnets
- Brands should invest in agile digital strategies to meet the changing needs of their consumers’
- Starbucks tops the list of fast-food brands that have emotional bonds with their customers
- Internally linking website pages can help marketers decrease bounce rates
- Publishers are looking to Newsletter referral programs to acquire subscribers
- Media owners should pitch themselves as a niche within the broader digital advertising ecosystem
- Form social media groups relevant to consumers’ interest to improve brand awareness and drive sales
- Advertising-video-on-demand can help brands reach consumers cost-effectively and build relationships
- B2B marketers must align with the finance division to enhance marketing’s influence
- WhatsApp rolls out QR codes and catalogue links to help businesses promote their brand
- How do Norwegians feel about tourists coming to Norway this summer?
- How do Danes feel about tourists coming to Denmark this summer?
- How do Swedes feel about tourists coming to Sweden this summer?
- How do Finns feel about tourists coming to Finland this summer?
- Invest in a good CRM system to generate more leads and improve sales
- Consider audiences’ likes and create relevant content to enhance content marketing campaigns
- Businesses should let their messaging reflect vulnerability to survive the post-pandemic market
- Brands can leverage videos to build trust among their audiences
- B2B brands should use visuals in their content to build an emotional connection with their customers
- Businesses should offer customers value-added information through order confirmation emails
- 66% of US consumers expect to increase online purchases during the 2020 holiday season
- Addressing different groups at different stages of the sales funnel can help create better content
- Marketers can tease their podcasts on social media through video snippets
- Amid COVID-19, leverage virtual events to save costs and reach audiences from across the world
- Hva betyr koronapandemien for nordmenns helse?
- Singaporeans least likely in ASEAN to return to office soon
- Urban Indians rely on news channels for Covid19 updates but not all consider them credible
- 80% of LGBTQ consumers in the US will purchase more from brands that support LGBTQ equality
- Create account-based advertisements to improve campaigns and drive sales
- Social media usage for news consumption increases globally, amid COVID-19
- Small businesses must envision the future and work at it to emerge transitioned from the pandemic
- 66% of consumers believe that small businesses are more important than before
- Gen Z prefers brands that are authentic, survey finds
- Marketers are sharpening their focus on brand safety
- Advertisers have barely scratched the surface with shoppable videos
- Retailers anticipate a more online Christmas this year
- Marketers need to make Reddit a part of their digital strategy
- Advertisers should strategically run ads to foster customer relationships during the crisis
- Ad recalls are significantly higher for those experiencing multiple emotional peaks in an ad
- Brands must target right publications to leverage valuable link opportunities
- Instagram tests a new “Shop” tab for users across the globe to replace the Activity tab
- Businesses that pivot during the crisis should create value for the customer and the firm
- Amazon is taking on other streaming platforms in CTV ad business, and winning
- B2B marketers must switch to agile marketing to make data-driven decisions and survive the recession
- Use social listening to understand how consumers feel and show genuine support for social causes
- Vad betyder coronapandemin för svenskarnas hälsa?
- Mitä koronapandemia merkitsee suomalaisten terveyden kannalta?
- Hvad betyder corona-pandemien for danskernes sundhed?
- Marketers must include YouTube in their marketing efforts to generate leads and drive sales
- YouTube to enable mid-roll ads for videos that are eight minutes in length
- Brands are gradually moving their messaging away from the pandemic
- Brands can include live videos in their shared media strategies to build engagement
- Appropriately deployed clickbaits’ can be a powerful tool for marketers
- Rise of virtual sports events due to the pandemic can be beneficial for publishers
- Marketers can leverage Instagram Stories to grow their email lists
- PR agencies should embrace diversity to remain relevant in the evolving marketing landscape
- Allocate fixed costs for campaigns to measure account-based marketing’s ROI
- Retailers need to collect and analyse their own customer data to survive the crisis
- Brands should adopt digital commerce trends to offer seamless customer experience
- Brands must “act like a person” and rethink communication channels to appeal to consumers
- UK traditional media ad spend takes a beating in the pandemic
- International COVID-19 tracker update: 6 July
- International COVID-19 tracker update: 6 July
- Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June
- Marketers must avoid using spam words in emails to enhance email open rates
- Amid COVID-19, online shopping scams see a rise in the US
- As markets reopen, retailers must rethink their discounting strategies
- Avoid grammar slip-ups in marketing messages to maintain clarity and build credibility
- Create attractive shoppable posts and stories on Instagram to improve brand discoverability
- Marketers can use GIFs to highlight CTAs without being too salesy
- Nearly 70% of consumers are either unaware or uncertain of Facebook ad boycott
- Around 80% of marketers say their brand’s email engagement has improved over the last year
- Brands working with influencers fall by 37% as budget tightens during COVID-19 crisis
- UK consumers express ambivalence and concerns as businesses return to normality
- Brands need a strategic approach to personalisation for winning consumer trust
- Australia | Sports, Fans and Social Issues in Under 3 Minutes
- Brands must consider esports for advertising to reach audiences amid the pandemic
- Reduced demand for products, services is the greatest obstacle to business viability amid COVID-19
- Contributory articles must look to offer novel, valuable advice
- Marketers should schedule their Facebook ads to avoid overexposure
- Leverage Pinterest to promote business given the platform’s 367 million active monthly users
- Being data centric helps companies establish first-party relationships with customers
- Create email onboarding sequence to support users throughout the consumer journey and drive sales
- Automating repetitive tasks can help businesses boost their customer service teams’ productivity
- Collecting feedback through Instagram Stories before a launch can help brands build anticipation
- Retailers push for more reliable product data from suppliers
- Brands need to study the user’s digital body language to get digital CX right
- Ecommerce brands should set up a knowledge base on websites to enhance customer service efforts
- Calculating ROAS can help businesses analyse the effectiveness of an individual ad campaign
- COVID-19 inspired entrepreneurs should ensure their products have a long-term future
- Brands should evaluate the right metrics to gain accurate insights into marketing performances
- Plan and redesign in-store shopping experiences as part of pre-visit planning
- Create content based on clearly defined goals, target audience and an on-brand strategy in mind
- Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception
- Media companies must use integrated data to improve viewing experience and advertising ROI
- Leverage digital OOH as the market is fragmented and consumer movement is picking up
- Facebook’s new compliance feature will limit data processing and storage for residents of California
- Twitter tests collaborative Fleets as a new confined discussion option
- Brands must update their privacy policies as they move online amid COVID-19
- Brands should avoid buzzwords on social media profiles
- Brands need a holistic approach to digital display advertising to derive better value
- Despite the push against globalisation, market research should continue to be global
- Amid ongoing trends of virtual interactions, in-person meetings still hold importance
- Google acquires AR smart glasses startup North to push ambient computing
- Brands should start making games a serious part of their marketing strategy
- Businesses should include an element of surprise in their content to make it shareworthy
- Pinterest tests a new revenue sharing advertisement model for publishers
- Nearly 70% of consumers would visit bars and restaurants fewer times than they did before March
- Businesses should have their own website to compete with Amazon
- Brands must identify marketing campaigns’ KPIs to track their performance and drive sales
- Capitalise on a brand’s expertise while pitching personalised thought leadership PR campaigns
- Urban Indians consider ‘Country of Origin’ important but quality and price drive purchases
- Gen Z in the US prefer to see ads based on their online activities and interests
- Small businesses must reassess their communications and business strategies to ensure their survival
- Addition of more channels and rising carriage fees increases internet TV service costs
- Using a consistent, coherent style can help brands establish credibility
- Marketers should be careful while deploying influencer marketing during the pandemic
- Marketers can use Facebook groups to create private branded communities
- Consumers are more open to engage with social media adverts during the lockdown
- Businesses should analyse their audiences’ search intent to create SEO-friendly blog content
- Brands uncertain about maintaining or cutting ad spends amid #StopHateforProfit campaigns
- Investing in ecommerce can help manufacturers posit their brands as industry leaders
- Train employees on how to treat consumers well to reinforce consumer loyalty
- Founders should be an integral part of the brand storytelling process
- YouTube TV raises prices for the second time in a year
- Content Marketing should cater to different buyer personas at different stages of the funnel
- Amazon retains its position as the most valuable brand with a 32% increase in its brand value
- Agencies must capitalise on consumer data to demonstrate expertise and win client pitches
- Voice search usage has gone flat-to-declining this year, reveals survey
- Holiday related searches spike on Pinterest, as consumers hope to celebrate post COVID-19
- Align YouTube promotional campaigns with content calendar dates to promote videos
- 92% of organisations believe customer service needs more efficiency
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