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- Snapchat introduces new tool to attract smaller advertisers with less resources
- Enhanced page speed leads to better positioning on Google search results
- 52% of US consumers feel frustrated when brands provide only automated communications
- Developing response scenarios improves the effectiveness of B2B marketing programs
- SaaS providers can retain customers by offering product-related education
- Outlining brand values that resonate can help marketers attract Gen Z consumers
- Researching target audience can help brands to find the most suitable content distribution channel
- Travel industry’s digital spend expected to surpass CPG by 2020
- Pinterest rolls out shopping hub to its news feed
- Co-creation must be central to an innovation process
- Led by Amazon, ecommerce ad spends up by 40%
- Sports betting and leveraging microtransactions are emerging trends in sports marketing
- Using demographic-specific images in emails can boost click-through rates
- Data and insights must be used to improve existing strategies
- Facebook phasing out rarely used interest targets
- A sound video marketing distribution strategy can help marketers drive engagement
- Three major US cable companies lose more than 1.2 million traditional video subscribers
- Defining audience demographics allows brands to remarket efficiently
- B2B and B2C buying patterns are converging into “Business to Everyone”
- Regular social media updates can increase user engagement
- Creating content clusters in editorial calendars can help marketers stay focused on brand objectives
- Retailers must develop strategies to deliver premium grocery solutions
- Improving click-through rates and posting regularly can generate leads on Twitter
- Brands should evaluate their promotional offers early for the holiday season
- Using different content formats can help brands get more traction from their target audience
- Ad spend in the UK reached £6 billion in Q1 2019
- Companies can customise live chat features to optimise chats for conversion
- Tracking transaction data allows marketers identify sale patterns
- Amazon has launched its B2B private label, AmazonCommercial
- Marketers must regularly test Facebook ad creatives
- Brands should use a professional tone when planning B2B marketing strategies
- Optimising content structure can enhance on-page engagement
- EU court makes websites liable for plugins that collect data
- Qualitative analysis of consumer feedback can help brands improve product experience
- Advertisers should create engaging mobile ads to avoid ad blocks
- Weekly video content from brands must have consistent elements
- Traditional advertisers should pay attention to in-app mobile game advertising
- Advertisers will now be able to target users based on their Facebook searches
- Brands need to redesign their social media measuring metrics to be more sales-driven
- University research challenges GDPR’s data anonymisation standards
- Frequent ad exposure reduces brand recall
- CGI influencers can create unique marketing opportunities for FMCG brands
- European commission says that GDPR is working but more work needed
- Focusing on front-line workers gives company videos an authentic feel
- Marketers should add value to their YouTube content to encourage more viewer engagement
- Most YouTube content in the first week of the year was uploaded by popular channels
- Omnichannel is the most appropriate channel for engaging consumers across demographics
- Brands must keep their content concise and clear when marketing to baby boomers
- Companies should leverage local expertise to identify potential pitfalls in an expansion strategy
- Brands can now use Pinterest’s newly launched Mobile Ad Tools to create ad campaigns from mobile
- Running paid ads or hosting a discussion can aid brand promotion on social media
- Paid search spending increased 10% year-over-year in Q2 2019
- 88% of Gen Z want brand experiences delivered through both digital and physical channels
- Companies could have a two-way conversation with consumers to boost brand loyalty
- Brands and agencies should work together to design successful campaigns
- Instagram’s ‘like’ count ban will encourage brands to create authentic content
- Marketers can use mobile deep linking to promote specific app pages
- Marketers should use B2B content campaign briefs to map out their plan of action
- AI can help brands discover potential customers beyond their loyalty list
- A strategic plan can help brands leverage live events for content
- Interactive content can open up new digital advertising opportunities
- Categorising videos into different levels can help in an effective a video marketing strategy
- Marketers should focus on addressing user search intent and not content length
- 85% of marketers consider creativity important for the future success of a business
- Brands must avoid being “creepy” in their use of data
- When selling to a small business, brands must clearly communicate the “hidden costs”
- Overall organic search visits down for Google and up for DuckDuckGo
- B2B businesses must use insights from customer feedback to compete in the digital space
- Advertisers are projected to end up spending $1.3 billion in 2019 on fake influencer marketing
- Marketers can use native advertising to reach a broader audience
- 45% of sales on Amazon were through ads appearing on top-of-search results
- Organisations need to commit to a social cause that matches with their brand’s purpose
- Marketing strategies with micro-influencers can outperform traditional celebrity influencers
- Businesses can leverage the PESO model to collect insights on consumer journey
- Facebook's individual usage in established markets is gradually declining
- Homogenous strategies for marketers and influencers can help achieve mutual goals
- Increasing site load speeds can improve a content’s ranking for voice search
- Data-led bundling can increase ecommerce business conversions
- Who is watching the Tour de France – and why?
- 58% of CMOs are likely to move digital and programmatic in-house within three years
- Setting goals early on allows for a healthy brand-PR agency relationship
- Marketers should use Augmented Reality to deliver contextual information in ads
- Ad Council Edge launched to assist companies in creating and reimagining social issue strategies
- An unusual follower-to-engagement ratio can lead brands to fake influencers
- Small and medium business owners can now promote their services on LinkedIn
- Marketers must communicate the benefits of their offering overtly to older audiences
- Brands can use behind-the-scenes videos to redirect the viewers to an original ad
- B2B marketing strategies can be optimised by targeting people with unique content
- Programmatic audio advertising spend set to rise in Europe
- Limiting the number of fields in gated content can help avoid user churn
- Paid remarketing tactics can improve customer retention by lowering cart abandonment rates
- Brands should establish a trust funnel to build a long-term relationship with consumers
- Adding expert quotes to content can help drive more traffic to the website
- Retail innovation labs can help brands save money while testing new concepts
- Chrome to make it tougher for publishers to track users browsing privately
- AI and data mining can let CMOs detect upcoming trends
- One third of companies in Europe are not GDPR compliant
- Is Maestro reshaping the pizza market in Saudi Arabia?
- Microsoft Advertising has launched Experiments feature globally
- Innovation must focus on delivering new value and responding to consumer needs
- Federal Trade Commission to review Children’s Online Privacy Protection Rule
- Businesses could let analytics guide the optimisation of a sales funnel
- Instagram now warns violators on the platform and has introduced an appeal process
- Brands need to be transparent about predictive AI platforms to regain consumer trust
- Despite the rise of digital streaming platforms TV still works for advertising
- Google settles with FTC over claims that YouTube mishandled children’s data
- Pitching via sales videos is more effective than using plain text emails
- Using tactile imagery in VR can help brands influence consumer behaviour
- Brands need to tell stories that embrace a more conscious approach to business
- Instagram’s Explore feed can aid brands engage users with long-form content
- CMOs should work on building a customer-centric experience
- Brands could consider involving customers in an ideation process
- Bill Gates and Michelle Obama are the most admired people in the world
- Retailers must look beyond triggers to better understand customer journeys
- More than half of mutual fund investors in India are thinking of increasing their investments
- 1 in 5 US consumers could begin holiday shopping in October or earlier
- Ads on mobile see higher favourability when observed next to high-quality content
- “Femvertising” efforts in advertising must be genuine
- Businesses can use Quora to establish their brand authority
- Facebook to shrink image and text size of mobile News Feed ads
- 39% of advertiser's total budget is invested in paid search
- Brands can use ad customizers to provide the most relevant ads based on search queries
- Digital Cinema Media observed a 12% increase in year-on-year cinema adspend in first half 2019
- A brand-safe media environment may not always be a quality one
- Establishing a spokesperson and being factual is crucial for crisis management
- Leveraging consumer insights lets brands prioritise experiences
- Cross-platform analysis of attribution solutions helps optimisation, measurement efforts
- Businesses are increasingly looking for agencies that can deliver creative, personalised content
- Keeping in-house agency talent motivated is a challenge for 63% of marketers
- At 4.8%, American PR industry’s growth rate remains constant for third year in a row
- Conducting an SEO, website audit can be beneficial for the “health” of a brand
- Referral marketing allows brands to acquire customers through word-of-mouth
- Brands need to add context to the use of data
- Marketers can better engage millennials and Gen Z consumers by co-creation
- Companies can consider rebranding to indicate a change of purpose
- Non-Amazon retailers observed a 37% year-over-year revenue growth during Prime Day 2019
- Tie KPIs to social listening metrics to achieve business objectives
- Growth of marketing budgets in the UK flatlines in Q2 2019
- “Large” retailers see a 64% jump in sales on day one of Amazon’s Prime Day 2019
- Facebook’s new tool allows UK users to report ads as scam ads
- Advertisers need to develop the right media plan for ad buying to avoid frequency issues
- B2B brands can use customer stories as part of their content marketing efforts
- AI-powered virtual agents can help brands enhance consumer experience
- Marketers must gather information about a data source to make sure it’s a credible one
- Android apps continue to collect and distribute sensitive user data without permission
- Adopting contextual advertising can help brands comply with data regulations
- Google to phase out AdSense by the end of 2019
- Brands can replace high-definition pictures with smaller images to improve website load time
- Designing innovations can let brands avoid “digital sameness”
- Despite rising ecommerce sales, in-store sales grow by 3.4%
- Brands must respond quickly but with factual information in response to a communication crisis
- Influencer marketing spend sees 83% year-over-year growth in the US and Canada
- 48% of consumers are purchasing from disruptor brands
- Using captions, autoplay features can aid video ad consumption on Facebook
- Marketers must offer value and convenience to win over time-poor affluent consumers
- Conversion rates can be improved by matching ads to the audience’s personality traits
- Marketers must use localised visual content depending on the market they are in
- Bain Capital acquires 60% of WPP’s Kantar in a £3.2bn deal
- Reducing friction can help brands retain consumers
- YouTube is offering additional monetisation features for its creators
- Adding product videos can improve conversion rates for ecommerce sites
- Brands can use a smart opt-in bot to grow their email lists
- B2B businesses should assess readiness before opting for a digital commerce platform
- LinkedIn upgrades Campaign Manager, updates ad pricing model
- Use of AI tech for fraud detection to increase three-fold by 2021
- In-app marketing allows brands to reach their audience at the right time and place
- Booking.com scores high recall in the ICC Cricket World Cup 2019
- Amusement parks are the most preferred spots for a staycation in the UAE
- 55% of US consumers feel intrusive ads reflect poorly on the apps and mobile sites carrying them
- Pinterest has launched new tools for video content
- Brands can balance complexity and usability while developing smart-home products
- Businesses must update their data collection methods to avoid being penalised
- Facebook’s updates give users greater access into ad targeting practices on the platform
- Brands could consider incorporating insights from authentic feedback into future offerings
- Brands should understand what data is important for them before considering media insourcing
- Business values and ethics influence brand affinity among Gen Z
- Optimising syndicated content for SEO can help build brand awareness
- FMCG brands are looking to ASMR content for multisensory customer engagement
- Embedding customer reviews into PR content can improve credibility and boost engagement
- Using an advanced TV DSP allows overcoming cognitive biases
- With in-housing, a client’s focus will shift towards smaller and specialised agencies
- Consumer data can guide marketers towards telling engaging stories
- Marketers can use video, hashtags in tweets to improve engagement
- 34% of global citizens almost trust every brand they use or trust buy
- Aligning with a DX vendor gives a brand an edge over its competitors
- Ad tracking tools can help brands measure performance of their online ads
- Brands can run contests on Instagram to improve engagement and drive sales
- Being clear and concise in positioning can establish a B2B brand as a thought leader
- Use live video to engage Gen Z social media users
- Influencer posts are more likely to drive better consumer engagement
- Brand partnerships can help businesses increase their revenue
- Ad frauds are rising with 18% of OTT TV ad inventory being fraudulent
- Metadata strategy can help brands efficiently use more of their content
- Intersection of ABM and influencer marketing can improve the efficiency of B2B marketing
- Brands need to unlearn lead generation strategies and start helping people
- A product is perceived as premium depending on its exceptional quality and performance
- Advanced customer experience can help agencies retain consumers
- Use big images, simplify navigation to better engage website visitors
- Facebook’s Ad Breaks now has three new formats, to expand to over 21 countries in September
- 89% of journalists research a company’s past coverage while writing about them
- Google has a higher review volume than Facebook and Yelp combined
- Digital commerce can boost sales and margins by bringing B2B marketing and sales teams together
- Targeted pricing, sustainability trends to drive growth in the beauty industry
- Combining PR with social media marketing can help brands get enhanced SEO
- Sending out brief and clear emails can help brands connect with millennials better
- Brands should include third party “How-to” videos in their social media marketing strategies
- Custom landing pages improve the overall performance of paid search ads
- Local ads in US expected to reach $148.8 billion for 2019
- Facebook live videos can help brands with better engagement and higher reach
- Emotionally resonating content can help engage emotional buyers
- 40% of executives don’t think PR delivers good value to their business
- 21 million people in the US will buy at least one item via a smart speaker in 2019
- Brands see a steady drop in customer engagement on Instagram
- Purpose-led brands need a metric to be able to tie efforts to returns
- Companies can make use of inbound marketing data to engage consumers
- Sentient marketing can help brands analyse data faster and make quick decisions
- Orang tua Indonesia terpecah dalam hal mengkriminalisasi hukuman fisik
- “Tone deaf” purpose marketing can be generally ineffective and even anger consumers
- ผู้ปกครองชาวไทยมีความคิดเห็นที่แตกต่างกันเกี่ยวกับการประกาศให้การลงโทษทางกายเป็นสิ่งผิดกฎหมาย
- ผู้ปกครองชาวไทยมีความคิดเห็นที่แตกต่างกันเกี่ยวกับการประกาศให้การลงโทษทางกายเป็นสิ่งผิดกฎหมาย
- Marketers must deliver content depending on the reader’s awareness levels
- Conducting an SEO audit helps brands identify their website’s weaknesses
- Guest bloggers could write for blogs that are most relevant and closely related to their own subject
- PR professionals can help Social Media marketers create better content
- Aligning PR with marketing strategies can improve brand ROI
- Brands need to find a balance between posting promotional and casual content on Instagram
- Engaging employees can help brands drive marketing ROI
- Brands need a long-term SEO strategy to rank in Google
- Hver fjerde dansker: Jakob Fuglsang vinder årets Tour de France
- Despite rising privacy issues TikTok’s ad business unlikely to be affected
- Most UK adults prefer humans over AI for interacting with customer service
- Ecommerce sales in UK to account for 53% of the retail market by 2028
- qCPM metric useful in counting viewable impressions
- Digital advertising to make up 52% of global ad spend by 2021
- PR professionals must adjust to a journalist’s preferred communication style
- Brands could connect with relevant influencers using personalised outreach messages
- Businesses can offer additional perks to retain their most valued customers
- Domino’s “Calamity-free Eid” campaign achieves cut-through among KSA residents
- 半數香港人考慮過移民
- 大马家长对学校体罚有不同看法
- Ibu bapa di Malaysia mempunyai pendapat yang berbeza tentang hukuman fizikal di sekolah-sekolah
- Media companies may need to use “brute force” to achieve data literacy
- Malaysian parents split on corporal punishment in schools
- Marketers can use AMP-supported email to give customers real-time access to information
- The Power of Daily Brand Tracking
- New Messenger tools can make it easier for business to connect with customers
- Effective communication can help brands build relationships and win customer loyalty
- Using direct mail can help brands complement their digital efforts
- Turning around the negative publicity can help TikTok be the next big marketing platform
- ABM-Powered content marketing strategies can improve B2B conversion rates
- Use of AI in PR must depend on its proven capabilities rather than promises
- Analytics can help marketers efficiently leverage data for email marketing campaigns
- Brands could use affiliate marketing to boost traffic and get new customers
- Rewarding employees can motivate them to urge consumers to leave a review
- UK broadcasters see a 4% decline in net advertising revenue in 2018
- Majority of Indians watch foreign and regional content with subtitles
- Marketers must consider contextual targeting for better ROI and accuracy
- Brands could use CGI influencers to test different content without risking their reputation
- SMB’s can stay competitive by leveraging data and adopting new technologies
- Brands need to leverage machine learning to get recommended by Amazon
- Scheduling content can help bloggers build a profile in their niche
- Giving marketing research participants a sense of purpose can enhance engagement
- Brands can use action shots in their videos to improve views
- A ‘Unified commerce’ platform can help retailers streamline existing business systems
- 85% of UK advertisers consider digital audio effective in reaching audiences on the go
- Leveraging relevant cultural moments allows brands to target audiences at scale
- 21% more Americans are expected to use third-party food delivery apps in 2019
- Ecommerce brands can add videos to product pages to improve engagement
- Fler män än kvinnor tittar på fotbolls-VM för damer
- Flere menn enn kvinner ser på kvinne-VM
- IAB Tech Lab finalises the first version of Data Transparency Standard
- 93% of journalists prefer to receive pitches through one-on-one personalised mails
- Facebook’s Libra might not be the full answer to transparency issues
- 75% of B2B customers rate connected experiences as important to win their business
- Half of Hong Kongers have thought about migrating
- Thai parents split on criminalising corporal punishment
- Indonesian parents split on criminalising corporal punishment
- Marketers need to create transparent and user-friendly AI experiences
- Brands can boost their profits with influencer and video marketing
- Putting product-specific customer testimonials in popups can enhance e-commerce conversion rates
- Brands can leverage influencers to inspire user-generated content
- Retailers and DTC brands are leaning towards Facebook groups for product ideas
- Marketers should find unique angles to add value to low performing content
- Strategic content marketing can shorten B2B sales cycle
- Businesses must use the right keywords in high-visibility areas of a webpage or blog
- An industry trade body must consider developing a standardised consumer taxonomy
- 56% of Britons support brands that take a stand on LGBT+ issues.
- Facebook has reintroduced reach estimates for Custom Audiences
- Google Ad’s app ads to show up for more searches in iOS mobile browsers
- Features that encourage discovery and sharing can help Facebook’s Watch video platform
- Using low-volume keywords allows businesses to generate traffic
- Brands built entirely on content marketing risk being “obscure”
- 65% of SEO clients consider increasing traffic as the main benefit of working with an SEO provider
- Retention Marketing can help brands cut costs on customer acquisition
- Prioritising top data sources can help marketers unlock the potential of first-party data
- “Generational” marketing can help brands target people of different age groups
- Exclusive content offerings can help marketers optimise Messenger bot engagement
- Content marketing strategies can help SaaS companies to stand out from the competition
- Automation can help bring new customers on-board and retain old consumers
- Brands could use social media to reach affluent LGBTQ consumers
- 66% of streaming platform audiences, aged 18 and over, know “exactly” what to watch
- Retailers are using experiential marketing to enhance loyalty programs
- Businesses can use humour, CTA in their Instagram bios
- B2B marketers should offer more value-added engaging content
- 40% of executives believe that PR doesn’t add “good value” to business
- Multi-touch attribution hardest to track for 55.9% of marketers and sales professionals
- Engaging with negative reviews can alert brands to problems they were unaware of
- Marketers must consider an open garden approach in marketing
- North India is using iPhone, while OnePlus dominates the West
- Smart speaker sales and usage in the US drop on privacy concerns
- Brands can mitigate social media automation risks by human supervision
- Advertisers are calling for standards in Out-of-Home digital advertising
- Marketers can glean leads by refining their existing content
- Marketers must participate in the development of attribution technologies
- Retailers could simplify checkout processes on mobile to improve sales
- Brands should align short-term marketing goals with long-term growth strategies
- LinkedIn to enable advertisers to retarget users who engage with ads
- Brands could use visual content in Instagram Stories to better engage users
- US retailers expected to spend $13.12 billion on search advertising in 2019
- UAE residents open to sustainable fashion but price still drives purchases
- Marketers can leverage video to improve sales through social media
- Language and tone of video content must be consistent with brand message
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