United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- Marketers could set aside a budget to target cold audiences through Facebook ads
- Understanding consumer choices can help publishers be direct-to-consumer brands
- Transparency and practicality can help retailers successfully implement AI
- DTC brands need to harness their personalised marketing strategy to lift their TV advertising
- Up to date data can improve the quality of a sales experience
- Six-second ads perform best in solo ad spots
- Right research can make sure that a PR program is pitched to correct audience
- Agencies need to revaluate their models to become disruptors in the market
- Over 30% LGBTQ+ members are finding love through dating apps
- Adding digital content to promotional products enhances brand loyalty
- Businesses could engage in relevant conversations on social media to boost brand engagement
- Alexa.com has added new features to its competitive analysis
- PR agencies should offer content marketing services to their clients
- Combining offline and online data can help in personalised email marketing
- Consumers are failing to reduce social media usage despite privacy concerns
- Nearly two-thirds of Britain’s top advertisers are exposed to brand unsafe environments
- YouTube launches new tools to tackle fake news and conspiracy theories
- Providing free or discounted shipping can boost e-commerce sales
- 87% of views for B2B videos originate from desktops
- Instagram is bringing ads to its Explore tab “slowly and thoughtfully”
- Accessing customer feedback can help brands improve customer experience
- 49% of all video ad impressions coming from Connected TV
- Google’s updates to help retailers reach in-market consumers
- LinkedIn rolls out new features for page admins including new CTA buttons
- Customer profiling can help brands improve ROI through account-based marketing
- Predictive AI can help brands solve customer issues before they arise
- Engagement data doesn’t provide the full picture of content performance
- Ad tech industry needs to increase transparency around consumer data
- Publishers must have a clear understanding of content’s contribution to the bottom line
- 42% of global consumers switch brands to try new things
- Marketers should be mindful of attendees’ needs to optimise ROI from events
- Satu perempat daripada rakyat Malaysia telah mengalami keinginan untuk membunuh diri
- 在四位大马民众当中，有一位有过自杀念头
- 每十個香港人中就有三人曾經出現過心理健康問題
- Brands can use social media icons as a marketing strategy to connect with consumers
- Seperempat orang Indonesia pernah memiliki pikiran untuk bunuh diri
- Companies with smaller marketing budgets could leverage guerrilla marketing tactics
- A quarter of Indonesians have experienced suicidal thoughts
- Marketers must opt for account-based marketing to drive small business account growth
- 50% of “patriotic” consumers in the US tend to mute TV ads
- Programmatic in OOH can help advertisers to customise campaigns in real-time
- Brands should be in control of their narrative to create a unique brand image
- Amazon’s ad revenue will reach $40 billion by 2023: Report
- Sorting branded YouTube videos into playlists can improve discovery and watch time
- Brands should use an integrated marketing strategy to promote their events
- Gen Z and Millennial’s changing habits are driving the rise of Social Commerce
- Marketers must develop a digital marketing strategy to better utilise data
- In-app advertising to grow as consumers start spending more time on apps
- Brands must assess if they have a structure in place to support rebranding efforts
- Majority of Indians think their smart device is spying on them
- 44% of Americans don’t have much trust in journalists to provide accurate news
- Connect online and offline conversion data for accurate attribution
- Using structured data on a brand’s FAQ page can improve SEO
- B2B marketers must spend more time internalising consumer’s mindset
- Brands should not jump onto every social cause to avoid ‘woke washing’
- Majority of people in the UK think brands use PR to deceive the public
- Search Intent Data can help marketers create personalised marketing campaigns
- Standardised DAI can help marketers deliver the right message to the right audience
- Adtech industry criticised for “unlawful” use of data in real-time bidding
- US Consumers used 28.58 trillion megabytes of mobile data in 2018
- Only 16.5% of digital marketers use Instagram Live
- Lack of driving experience is the biggest roadblock for would-be women drivers in Saudi Arabia
- Brands must admit their mistakes in response to legitimate negative reviews
- Cost and technical challenges hinder the success of AR campaigns
- Brick-and-mortar businesses must offer retail “experiences” to consumers
- Neuromarketing techniques can drive impulse purchases in retail
- Brands can use AI-powered chatbots to streamline the service experience
- Advertisements portraying women in positive manner drive higher sales
- Personalised emails and rewards can help brands create better marketing campaigns
- Brands need to deploy market intelligence to keep up with Google algorithm updates
- Brands need to meet on-demand customers in the channels they use
- Brands should be transparent on social media to build trust among its community
- Brands have failed to create meaningful connections with female consumers
- Instagram ads with simple structure and clear CTA can improve conversion rates
- Marketers must prioritise valuable consumers to build brand value
- Brands can use high quality content to engage website visitors
- Google My Business introduces new tools for local businesses
- Marketers could leverage AI for predictive analytics
- Monitoring online comments can improve brand reputation
- Companies should review their data collection policies to prepare for customer privacy
- Outdoor advertising provides a non-intrusive experience for consumers
- Marketers can influence customer decisions with flexible content offerings
- Radio remains the most preferred audio medium in the US
- 78% of business executives feel brands are not delivering on social purpose
- Spatial computing will allow advertisers to offer experiences to the audience
- CPG companies are pivoting towards personalised packaging to attract customers
- Collaborative creative teams with AI-driven systems can help brands create inspiring advertisements
- Businesses could engage data-conscious consumers by demonstrating a value exchange
- Brands need to reimagine popular formats to create engaging videos
- At 63%, clutter most responsible for hampering ad awareness
- Marketers need to bring diversity to intrinsically biased data sets
- YouTube is working on a AR tool to help users try on makeup
- Brands not taking real action on social commitments will cause a trust-deficit
- Effective and timely value-added messaging can help brands reduce customer churn
- More consumers are now buying sustainable products
- Friction-less CX can help brands improve their customer engagement
- Ad industry must undergo change to stay relevant
- Google’s new ad format will allow YouTube live stream content to run as display ads
- Brands should use social media platforms to understand customer needs
- Drive-to-store investments to reach €55 billion globally in 2019
- 48% of consumers follow brands on social media to be entertained
- UK consumer spend over fashion will drop to a little over £30 billion
- Adobe, Oracle, Salesforce move towards having a unified view of customers
- People of India want the Finance Minister to focus on affordable home loans and subsidised education
- Reinventing the creative process can make “amazing marketing” possible
- Three in ten Hong Kongers have experienced mental health issues
- Leveraging social insights about consumers can help brands improve customer experience
- NBCUniversal to launch AI-powered advertising product
- Creating AI-generated ‘synthetic personas’ can help brands predict consumer behaviour
- Facebook to launch blockchain based cryptocurrency ‘Libra’
- Only 34% of consumers trust the brands they use and buy from
- Global Alliance for Responsible Media launched to improve digital safety
- Cannes Gold Lions winning ads are more likely to resonate emotionally with audiences
- UK’s digital advertising market is most prone to criminal activity in EMEA region
- Brands should highlight durability and performance while marketing to affluent women
- Gaming influencers can authentically connect brands with engaged audiences
- PR professionals should identify the right platform to communicate with reporters
- Avoid using words that trigger spam filters in email marketing
- A quarter of Malaysians have experienced suicidal thoughts
- Brands looking to take advertising in-house should be open to hybrid agencies
- Identifying SEO strengths of competitors can help marketers improve traffic
- Combining creativity with digital can help marketers engage consumers while gauging effectiveness
- A CSR strategy can lead to increased sales and goodwill for the company
- Brands can build stronger relationship with consumers by offering experiences that evoke emotions
- Marketers should plan for a platform shift to prepare for consolidation in the martech space
- Businesses should clearly define their goals for a successful content strategy
- Spotify to let advertisers target podcast listeners
- Companies must ensure brand safety as well as suitability in video advertising
- DTC brands can use outdoor advertising for brand building
- Connected TV and mobile app fraud has grown to 120% in the last 12 months
- Reciprocity can help businesses win over consumers
- Meraas’s recent expansion drives positive brand perception among UAE residents
- Experiential campaigns can help brands interact with audiences in real-time
- Retailers can’t blame Amazon for their shortcomings in implementing e-commerce
- Brands need to focus on providing better customer experience to increase profits
- Brands should analyse own and industry data to understand consumer purchase decisions better
- Regional communication teams can help brands breach local markets
- Brands moving away from vanity metrics must transform their current social strategy
- Advertisers can engage Gen Z users on TikTok by addressing social issues
- Most consumers in the US and UK trust tech companies despite concerns
- 52% of global consumers expect to find what they’re after in three clicks or less
- Brand transparency can be used to target millennial consumers
- Marketers need to redefine value to include the wider effects of a brand
- Optimising mobile landing pages can increase conversion rates
- Posting key takeaways from brand events opens up link building opportunities
- GroupM revises its estimates for global ad spend prediction in 2019
- Balance between different "forces" is important for marketing to lead in business
- Brands must adopt a test-and-learn approach towards advertising on Connected TV
- Using high-quality visuals with clear messaging can be used to boost engagement rate
- Adding image source link with contributor quotes can improve SEO ranking
- 89% of marketers have observed an increase in sales by using location data
- Resebolag som svenskarna föredrar
- What’s the impact of immigration, according to Europeans and Americans?
- Brands must ensure that a celebrity activist or endorser is an authentic or natural fit
- Brands need to understand customer perspectives to connect with them
- Despite small gains, CX in the US has mostly stagnated
- Ad spend on children-centric ads will reach $1.7 billion by 2021
- Companies must rethink how they put together brand assets for dynamic ad composition
- Businesses can advertise on Facebook and Google Ads to bring in new users for apps
- 43% of marketers in the US believe their team doesn’t take enough creative risks
- Reinvesting in value creation to build brand equity can drive sales and profit
- 82% of global marketers think their local market intelligence is just “OK”
- B2B brands must create “connected” experiences to bridge offline and online consumer interactions
- Citizens of India demand more jobs, zero corruption and an improved economy from the Modi Government
- Her er danskernes favoritrejseselskab
- Brands can use AI to deliver efficient, personalised and data-driven content
- AI-powered systems can be used to identify leads
- Creativity needs to use digital to make it relevant again
- DTC brand’s TV media spends rose by 60% from 2017 to 2018
- 86% of US adults would be more inclined to buy from purpose-driven companies
- Legacy brands must rethink their focus on serving customers and their needs
- Social selling can allow brands to build relationships with consumers
- Marketers can improve SEO by focusing on content, meta data and website performance
- Businesses must focus on doing things differently to have a meaningful competitive advantage
- Websites should avoid clutter to provide a simple user experience
- Global mobile internet daily usage is up from 80 minutes in 2015 to 130 minutes in 2019
- Marketers must design creatives specific to Connected TV to gain views and build awareness
- Search engine optimisation can be used as a lead generation tactic
- Create content that helps consumers succeed to be a relevant and valuable brand online
- 39.4% of consumers are not comfortable sharing their personal information with any organisation
- 58% of C-suite decision makers consider thought leadership while evaluating businesses to work with
- Marketers can avoid over emailing subscribers by using frequency capping
- Companies can engage customers by creating a relatable brand character
- Marketers must produce engaging content consistently to gain millennial’s attention
- Marketing automation allows brands to distinguish between useful and unwanted personalisation
- Amazon.ae’s launch campaign strikes a chord with UAE residents
- US consumers make about twice as many online purchases as their counterparts in other countries
- Advertisers need to be more transparent about their usage of AI to create credibility and trust
- Skal dømte kunne lede landet?
- Voice search queries get 80% of their answers from the top three organic results
- Brands can leverage emotional intelligence to drive business performance
- Gen X is 32% more receptive to audio ads than all other age groups
- Guest-contributed content can be used to generate leads
- Retailers can use big data to predict a consumer’s likelihood of conversion
- Using heatmaps can help companies improve conversion rates
- Marketers need to automate processes to break data silos
- PR teams can conduct a vulnerability assessment to identify companies’ potential weak spots
- Only 40% of consumers think that AI could improve customer service of businesses
- Brands must gather contextual information to understand their customers better
- Native ads with black-and-white photos or those without text overlay can improve CTR
- OTT revenue in the US will grow to $23.7 billion by 2023
- Online advertising to make up 62% of UK ad spend by 2020
- Instagram’s Branded Content Ads feature can turn influencer posts into ads
- Exitpoll: Spænding til det sidste
- Exitpoll: Så tæt er de
- Valgets første exitpoll
- Sidste måling inden valgdagen
- Agencies must bring media and creative back together
- Marketers can use Google Tag Manager to improve data gathering
- Identifying and using the best Instagram hashtags can help brands build followers
- US audiences projected to spend 12.09 hours per day with some form of media in 2019
- Transcribing podcasts can improve SEO and help build an audience
- 78% of DTC brands increased their marketing budgets as compared to 2018
- SF har tabt pusten
- Podcast ad revenue increased by 53% in 2018 in the US
- Advertising spend in the UK to reach £21.8 billion in 2019
- High street retailers need to think and behave like service brands to beat online retailers
- APAC Snacking Industry Study
- Less formulaic ads can help break advertising clutter
- Focusing on the right metric can allow businesses to achieve their goals
- Responding quickly to comments can help businesses improve customer experience
- Webinars and events are effective lead generation techniques for B2B businesses
- Taj is the buzziest hotel in India
- Connecting with competitor’s unhappy customers can be an effective lead generation tactic
- 51% of consumers start their online shopping on Amazon
- Klaus Riskær ligger til 0 procent
- More than half of UAE residents are taking steps to beat air pollution
- Using paid search and SEO together lets brands increase instant and sustainable traffic
- Are Indians getting a whiff of fresh air?
- Targeted ads bring in just 4% more revenue for publishers
- Addressing confirmation bias can lead to healthier relationships between brands and agencies
- Out-of-home ads are consumed more by the Pride community than the average US consumers
2025-112025-102025-092025-082025-072025-062025-052025-042025-032025-022025-012024-122024-112024-102024-092024-082024-072024-062024-052024-042024-032024-022024-012023-122023-112023-102023-092023-082023-072023-062023-052023-042023-032023-022023-012022-122022-112022-102022-092022-082022-072022-062022-052022-042022-032022-022022-012021-122021-112021-102021-092021-082021-072021-062021-052021-042021-032021-022021-012020-122020-112020-102020-092020-082020-072020-062020-052020-042020-032020-022020-012019-122019-112019-102019-092019-082019-072019-062019-052019-042019-032019-022019-012018-122018-112018-102018-092018-082018-072018-062018-052018-042018-032018-022018-012017-122017-112017-102017-092017-082017-072017-062017-052017-042017-032017-022017-012016-122016-112016-102016-092016-082016-072016-062016-052016-042016-032016-022016-012015-122015-112015-102015-092015-082015-072015-062015-052015-042015-032015-022015-012014-122014-112014-102014-092014-082014-072014-062014-052014-042014-032014-022014-012013-122013-112013-102013-092013-082013-072013-062013-052013-042013-032013-022013-012012-122012-112012-102012-082012-072012-062012-052012-042012-022012-012011-122010-06
>