- Global Media Outlook, 2023: Growth in digital slows, live events may bounce back
- The next stage of Influencer marketing will be driven by brand and creator partnerships
- US: Luxury retailer LuisaViaRoma to debut a store in New York – But do Americans want to splurge?
- PR professionals should leverage popular content formats to drive engagement in 2023
- Decentralized social networks may be the key to democratizing online social spaces
- US: BitNile to launch new online marketplace – Do Americans use crypto when shopping online?
- Amazon Prime Air rolls out drone deliveries in California and Texas
- Leverage title and meta description tags to boost SEO ranking
- US: Patagonia is testing solar windows – Will the product find takers among customers?
- US: Albertsons to offer plant-based meat alternatives – What does the customer appetite look like?
- US: How are Americans reacting to Southwest Airlines’ massive flight delays?
- How did FIFA World Cup Qatar 2022 fare against the 2018 version?
- Leverage holiday promotions to boost brand awareness and conversions
- Streamline content approval processes by pre-defining all stakeholders' roles
- Use intentional marketing strategies to generate revenue in 2023
- Leverage influencer connections and social media to create viral content
- Measure marketing campaign success with past metrics and consumer sentiment
- Marketing tech stacks help streamline customer experiences and drive sales
- US/GB: Top five car brands leading in innovation and technology
- Tech: 2022 trends and insights round-up of the US market
- Telco: 2022 trends and insights of the US market
- What is consumer’s view towards access to monitored personal data and bloatware?
- Leisure and Entertainment: 2022 trends and insights of the US market
- Media, Content and Agencies: Trends and insights round-up for 2022
- GB: Wilko brings in new CEO: What impact did the outgoing chief have on the retailer’s brand health?
- GB: BrewDog revives CMO role - How has the brand done for itself without a CMO so far?
- GB: Government says Netflix password-sharing breaks law: Are customers big on sharing subscriptions?
- US: Under Armour welcomes new CEO – How did the brand fare under its previous chief?
- Align 2023 marketing budgets with proven business strategies
- Synchronise the brand’s message across all channels to boost online presence
- How Neuro-Insight proved the efficacy of interactive vs. traditional ads
- Leverage value propositions to drive sales, guide customers through the sales funnel
- Pair display ads with organic marketing efforts to boost inbound marketing results
- US: Sephora’s US CMO transitions to new role – How did the brand do under the marketing chief?
- GB: Vegan bacon to feature across Burger King’s UK menus – Are customers likely to order away?
- YouTube close to getting rights to stream NFL’s Sunday Ticket
- The “Cookie Crumble” will open a new opportunity for retailers
- Norwegians satisfied with the coverage of the UEFA World Cup
- US: Torrid launches resale program – What’s customers’ take on going the second hand way?
- Content is a bigger reason than cast for movie buffs to watch a film in a theatre
- 2022 Automotive round-up: EVs, price pressure and giving up cars
- Automattic-owned Tumblr looks to revitalise the platform with Tumblr Live
- PR pros can help brands maintain a positive identity with proper email etiquette
- GB: Sainsbury’s to launch a nutrition-focussed product range – Are shoppers big on healthy eating?
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- UAE's Biggest Brand Movers: November 2022
- KSA's Biggest Brand Movers: November 2022
- India's Biggest Brand Movers: November 2022
- PayPal tops YouGov’s Banks and Payment Brand Rankings 2022 in Australia
- A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
- US: Biggest Brand Movers December 2022
- Playing with diversity and inclusion: Consumer views toward the toy industry
- Instagram launches ‘Notes’ and other new features to boost sharing capabilities
- Small businesses must adopt digitisation and other trends in 2023 to succeed
- The road ahead for future car buying in APAC
- What type of sponsors resonate with fans of FIFA World Cup teams?
- GB: Lidl to sponsor Spotify’s UK Christmas playlist – Which retailers do Spotify’s listeners favour?
- What type of sponsors resonate with fans of FIFA World Cup teams?
- US: McCormick launches maiden metaverse activation – But does it match consumers’ attitudes?
- PR pros must manage client expectations by framing a clear strategy, defining goals
- Positive marketing strategies help in boosting customer loyalty and revenue
- US: Disney+ introduces ad-supported tier – What do its audiences feel about ad interruptions?
- US: The Honest Company to have a new CEO early next year – How did it do under its current chief?
- Saudi Arabia’s most talked-about brands for November 2022
- UAE’s most talked-about brands for November 2022
- Evidence-based decision-making: top barriers and skill requirements for Australian businesses
- Evidence-based decision-making: surveying the benefits and costs for Australian businesses
- Leverage social media channels to efficiently target Gen Z consumers
- Is the lack of evidence-based decision-making impacting Australian businesses?
- Use paid ads on Twitter to optimise B2B marketing efforts and increase reach
- UK – Biggest Brand Movers – December 2022
- US: Pepsi wants people to mix milk and soda in a new campaign: did it get people talking?
- US: Best Buy chief marketing officer exits – What impact did the outgoing CMO have on the retailer?
- Use personalised CTAs to boost audience engagement and conversions
- Indonesia’s Most Talked-About Brands: November 2022
- Showcase niche industry expertise to optimise B2B marketing strategies in 2023
- Thailand’s Advertiser of the Month: Nov 2022
- Did lottery fever wear off after the $2 billion Powerball jackpot?
- Leverage digital marketing channels to generate leads and increase sales
- Create an adaptive, dynamic digital marketing team to leverage emerging channels
- Digital wallets & online payment firms dominate YouGov's Bank and Payment Brand Rankings in M'sia
- Local banks dominate YouGov’s Bank and Payment Brand Rankings 2022 in S’pore
- YouTubers are boosting their #Shorts videos on the platform
- Marketers can overcome the recession by re-aligning marketing and sales teams' efforts
- Twitter rolls out ad placement controls like to boost ad partner confidence.
- SBI, HDFC and ICICI Bank are the most considered finance brands by urban Indians
- Visa tops YouGov’s Banks and Payment Brand Rankings 2022 in UAE
- Al Rajhi Bank tops YouGov’s Banks and Payment Brand Rankings 2022 in Saudi Arabia
- US: Starbucks introduces NFT loyalty program – But is there an appetite for NFTs among regulars?
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- People in the Nordic will spend less on Christmas because of the rising cost of living
- Businesses should analyse influencer behaviour before partnering with them
- Marketers decrease ad spend forecasts for 2023 over recession fears
- How are consumers in Australia and worldwide looking to consume media in the next year?
- Most global consumers to stick with current media habits: YouGov report
- Retail and FMCG/CPG: Trends and insights round-up for 2022
- US: Ford’s CMO Suzy Deering leaves – How has the brand’s health shifted since she joined?
- Esports sponsorships give Red Bull wings
- Meta will now let marketers target Instagram followers with Facebook and IG ads
- CDPs can overcome the challenges of cookieless marketing and data privacy
- Sports industry trends and insights roundup 2022
- Have the World Cup sponsors made an impression?
- Marketers can optimise reach by leveraging LinkedIn’s new ad-targeting options
- Denmark: Which energy companies offer good value for money?
- Sweden: Which energy companies offer good value for money?
- In-person media activities likely to grow in UAE but digital media will dominate consumer choice
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- Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing
- What are Thai consumers planning to shop for this Christmas & New Year?
- How keen are Thai consumers on Christmas & New Year shopping this year?
- The global picture for travel entering 2023
- Global: The EV-olution of car buying
- US Advertisers of the Month for November: Fitbit, Golden Corral, Duracell
- Canada Advertisers of the Month in November: Old Navy, Nescafé, Mark’s
- Global: Do consumer reviews guide choice of healthcare services?
- US: NFL expands its metaverse presence – But are NFL fans ready for it?
- Has the cost of living increase changed Britain’s betting behavior?
- Do gamers worry about data privacy?
- Do consumers want to see ads on their phone’s lock screen?
- Global consumer perception on credit cards
- Leisure and Entertainment: Trends and insights round-up for 2022
- Do consumers notice influencer-promoted endorsements for sports events?
- Egypt November Advertiser of the Month: Which brands made it to the top?
- Global consumers’ car purchasing journey: 2023
- Are people willing to pay more for sustainable energy? How does their opinion differ from EV owners?
- Have the FIFA World Cup Qatar 2022 sponsors made an impression?
- Optimise PR strategies for 2023 by re-aligning business objectives
- Google Search users can leverage new add-on prompts to refine search results
- Global: Do influencer-promoted food and grocery ads grab consumer attention?
- Global: Do user reviews guide consumers’ choices of movies and TV shows?
- Global: Should movies be released in the cinema before you can watch them at home?
- US and GB: Has Spotify’s 2022 Wrapped launch triggered more Buzz around the brand?
- How advertisers and publishers can navigate today’s digital advertising challenges
- Snapchat+ subscribers could be offered a ‘Story Boost’ feature with wider reach
- US: Which brands show the most momentum entering 2023?
- US: Walgreens’ now offers same-day delivery 24/7: Will the service find favor among customers?
- Five common market research pitfalls (and how to avoid them)
- B2B companies will increasingly leverage AMB practices in 2023
- Collaboration between CMOs and CIOs can drive business growth
- Global: Should airlines and hotels concern themselves with online reviews?
- Global: Have consumers become more comfortable with online doctor consultations?
- Intercept keywords can help brands tap into specific user segments
- Christmas gifting in Hong Kong: where are consumers getting their gifts and gift ideas from in 2022?
- Christmas gifting in Hong Kong: how many are planning such purchases in 2022 – for whom and when?
- Content calendars are vital for relevant and successful content campaigns
- US: Honda to build hydrogen-powered cars in the US: Do any Americans own this engine type currently?
- US: Sephora announces insider as new CEO: How has the brand performed in the recent past?
- How YouGov helped the NSPCC obtain their highest level of donations in 3 years
- 76% of hoteliers attribute campaign success to a first-party data strategy: Study
- Using data-driven marketing to target customers can boost revenue and retention
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