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- Leveraging animated content on social media platforms can help get more visibility and engagement
- Analysing the content strategies of competitors can help brands fill market gaps
- Repurposing content from blogposts can help brands create a content framework for Instagram
- Brands should identify their assets and weak points before developing a content marketing roadmap
- Highlighting customer pain points can create a positive impact on Facebook ads
- Pitch to “listicle” writers to create organic ranking opportunities
- UK retailers could consider marketplaces such as ManoMano or Mercado Libre
- Pairing new and old employees can help brands disrupt their creative process
- Developing marketing funnels around membership programs can help attract more members
- Using unambiguous language for PR can help brands enhance their credibility
- For content to remain relevant, choose established topics
- Understanding people independent of their media choices has made media planning obsolete
- Over 35% of UK consumers find online search information to “often” be inaccurate
- Use UTM tagging and tracking to improve accuracy of marketing attribution
- Demonstrate a product’s relevance in real life to appeal to women consumers online
- Empower people to be able to self-service martech needs in a company
- Instagram introduces branded content tags for long-form IGTV content
- Three in five Hong Kongers spending more time on the Internet
- Appetite for behavioural target helps audience targeted ad views in the US to grow by 82%
- Personalising cold emails can help with better open rates
- Brands should create native content on TikTok to attract their audience’s attention
- Ecommerce brands should provide personalised shopping guidance to consumers
- Advertisers must ensure their media and creative complement each other
- 29% of Americans stopped purchasing from brands because of their political stance
- Marketers should highlight customer pain points to sell on social media
- Develop email-marketing strategies to mitigate consumer inaction
- In-feed video ads on Instagram are better at driving purchases than Story ads on the platform
- Consumer confidence dips to six-year low ahead of Brexit deadline
- Brands should avoid using marketing tools that dehumanise consumer experience
- Knowledge of buyer behaviour must inform B2B brands’ marketing strategies
- Lack of benchmarks and measurements is influencer marketing’s “biggest problem”
- Brands could provide social sign-ins to their website to deliver a seamless experience
- Gen Z are capable of swaying their guardian’s purchase decisions
- Marketers should create infographics around their audiences’ interests
- Study says only one in four award-winning creative campaigns deliver brand impact
- Ecommerce merchants need to protect data while providing consistent customer service
- Creating SEO friendly content for each stage of marketing funnel can improve conversions
- Re-targeting emails which have minimal steps can help conversion rates
- Nielsen rolls out podcast measurement tool in the UK
- Develop responsive mobile design for emails to attract Black Friday shoppers
- Marketing games can create engaging experiences and help brands promote their products
- Media rebates are “a big problem” for 32% of advertisers
- 48% of younger millennials in UK have been influenced to purchase on seeing a retailer’s video
- 2019 Infographic: What makes a good PR story?
- Ad industry associations write to California Governor to veto data broker bill
- Marketers could create entertaining and humorous content to connect with their audience
- Building trust in their organisation is the greatest challenge for 89.3% of communication profession
- Using AI to analyse secondary research helps in identifying key trends and themes
- Brands must develop mobile-friendly product pages and digital ads for the holiday season
- Optimise posting schedule to attract leads on Twitter
- Websites should create a meaningful content flow to offer a seamless user experience
- Leveraging topic clusters can help brands enhance their search engine ranking
- Brands should activate sales enablement strategies for a better bottom line
- Companies should have a memorable yet unique brand and product names
- Snapchat’s unskippable ads are making it a bigger contender for video ad budgets in the UK
- Marketers can set up bid cap to reduce Facebook Ad costs with manual bidding
- Agency holding companies yet to successfully deploy data assets at creative agencies
- Brands could create “evergreen” holiday URLs for SEO success
- Since 2012, Gen X and baby boomers have become heavy adopters of technology
- Re-sharing user-generated content on Instagram Stories is a valuable engagement strategy
- Facebook acquires CTRL-labs to integrate neural monitoring technology in its AR or VR ecosystem
- Companies must give consumers enough time to open an email and visit a store or website
- Mastercard launches custom macaron flavours as a part of its multi-sensory brand experience
- More than half the consumers in the US leave retail stores because of loud music
- Own YouTube channels can allow marketers to attract and retain consumers
- Collaborating with industry influencers can enhance engagement rates on Instagram Live
- Podcasts can help B2B brands build their client and consumer relationships
- Marketers should keep their blogs conversational to enhance engagement
- Ecommerce marketers can use holiday season-specific testimonials to drive sales
- Inviting experts as guests can help brands enhance the reach of their B2B podcasts
- Google Play Pass, subscription service for mobile games priced at $4.99 per month, launched
- People demand and prefer more choice when choosing a “hedonistic” product
- Watching “any kind” of engaging video has the same effect on people’s brain activity
- Advertisers can now optimise in-store visits using Google ads smart bidding optimisation
- Conducting a content audit can help brands improve organic SEO performance
- Data visualisation in an infographic helps readers understand what a data point means
- Create new content to be a “reputation shield” to outstrip negative search results
- For a customer managed journey, collect information dynamically
- Manufacturing marketers can help channel partners deliver better experiences through AI
- More than half of UAE residents trust brands with a social presence
- Advertisements that do well on CIIM, rank 2.6 times higher on brand relevance
- Creative departments lag in accepting the contribution of data in creativity
- Focusing on niche social networking sites can help brands target specialised audiences
- Comcast Spotlight launches TV ad buying platform for small businesses
- Brands can leverage Facebook Page Likes campaign to get more people to join their Facebook groups
- Despite challenges influencer marketing will persist in new and more creative forms
- YouTube will allow advertisers to upload three video ads for a single campaign
- Brands should embrace pre-emptive shopping to enhance customers’ shopping experience
- Uniform data formats can lead to seamless operations across the ad ecosystem
- Brands need to understand their audience persona to use paid ads effectively
- Organisations need to offer access to data without enabling access to identity
- Use countdown timers in emails to increase clicks and conversions
- Brands should implement standardised KPIs to create a cohesive brand identity
- Brands should have domain names that are easy to spell and pronounce
- International survey: most people expect to feel the effects of climate change
- Companies must be conscious of their content’s character count on Facebook
- Facebook to do away with “Group Stories” feature
- The DTC revolution is breaking the “brand vs. performance marketing” divide
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- Strategic alignment of internal and external communications can drive business results
- Businesses could consolidate explicitly consented data onto a single platform
- For Google, privacy should be the default option
- Data Management platforms can help serve consistent CX across different channels
- External deadlines can improve content marketing efficiency by 2.5x
- Companies should use their purpose statement to drive their brand culture
- B2B brands should enable cross-team collaboration for improved customer support
- Marketers should guest post on blogs that already engage their target audience
- 73% of Gen Z consumers show interest in a brand when their friends talk about it
- Credit and charge card transactions exceed cash for the first time in the UK
- Brands should offer personalised experiences without overwhelming the customer
- Google Ads launches auction-time bidding feature in Search Ads 360
- Facebook announces poll, playable and AR ad formats
- Create landing pages that are inviting, consistent and intuitive
- Only 17% of Indians consider having insurance as a top financial priority
- Magna revises US ad forecast from 5.8% to 6.2% for 2020
- Use a content delivery network to ensure consistency of a global site
- Use brand storytelling to establish an authentic and relevant voice
- Facebook’s content for CTV must be disruptive and not just “me-too”
- Crafting a consistent brand story can enhance audience engagement
- Marketers can use FOMO in their email marketing campaigns for faster conversions
- Brands can still measure their content marketing efforts without automation tools
- Organisations can leverage hashtag challenges to create branded content for TikTok
- Semantic search optimisation can help brands enhance their search engine ranking
- Conducting regular SEO audits can help brands fix website errors and promote their content
- DTC shoppers are more likely than the general population to influence others’ shopping decisions
- Facebook’s Oversight Board would hold power to make binding decisions
- Media agency-advertiser relationship has worsened over the last two years
- Facebook and Instagram will restrict posts advertising dietary products and cosmetic surgery
- Encouraging retail employees to bring their own devices to work can improve productivity
- NPR takes top spot as a purpose-driven brand consumers believe in
- 57% of people that don’t own smart speakers have security and privacy concerns regarding them
- Gen Alpha’s growing purchasing power can guide marketing strategies
- In media interviews, avoid misleading a reporter or sharing inaccurate information
- Brands should use holiday-themed packaging as a marketing tool during seasonal campaigns
- SEO keywords should align with a brand’s unique value proposition
- Full motion screens deliver more “memory encoding and emotional intensity” than static screens
- Brands should listen to their audience to improve their content marketing efforts
- Incorporating community features on mobile apps allows brands to retain consumers
- YouTube rolls out masthead ads for connected TV
- Staying updated on current trends can help brands survive on Twitter
- Microsoft launches more audience targeting products in open beta
- Marketers need to sharpen their media literacy skills to identify deepfakes
- Marketers can use popup teasers to create a better mobile experience for consumers
- Brands need to be ready for the changes 5G will bring to mobile advertising
- Companies should pivot their employees as brand advocates to build consumer trust
- Communication strategies should aim to help achieve brand goals and solve potential risks
- 97% of consumers consider companies responsible for using technology ethically
- Fashion and home-related Shoppable Pins added to Pinterest’s visual search results
- Holiday retail sales in the US predicted to grow between 4.5% and 5% in 2019
- Keeping audience information automatically updated can improve ROI
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- Social media usage is declining among Gen Z and millennials
- Experiential marketing strategies should include “place branding and story-doing”
- 81% of GenZ shops at brick and mortar stores to disconnect from social media
- Study says a vast majority of CMO’s suffer from a lack of confidence
- E-commerce conversion rates rise marginally to 1.71% in the first half of 2019
- Effectively utilising LinkedIn ad targeting options can help brands optimise their campaigns
- Facebook launches new publishing tools to help brands maximise their video marketing efforts
- Marketers should implement AI to improve the consumer buyer experience
- Reward video ads are beneficial for publishers, players and advertisers
- Blog post format must be such that it encourages readability and shareability
- Influencer ads are the most emotive and memorable format of advertisements
- Brands could use Google Local Service ads to capitalise on local searches
- 69% of advertisers have updated their media agency contracts over media-buying concerns
- International poll: most expect to feel impact of climate change, many think it will make us extinct
- Google updates Review Rich Results
- Companies can leverage cluster analysis to determine the common points of discussion on social media
- Cruising in style: What Americans think of cruise travel and brands
- Creating an event website can help brands effectively promote their event
- Creating original content can help brands project themselves as thought leaders
- Marketers should adopt creative methods to tell stories through billboards
- GDPR’s emphasis on user consent has been beneficial for brands as well as customers
- More people likely to support a brand if they know why a brand has taken a stand
- 67% of businessmen in UK are concerned about the increasing populism and activism
- Marketers are increasingly using weather data to improve consumer targeting accuracy
- Amazon’s Influencer Program gives influencers a “more direct way of monetisation”
- Consumers are more likely to share data with companies that have transparent data policies
- Customer experiences should centre on product quality and technology
- Adopting a multi-attribution strategy can help marketers accurately track customer journeys
- Listening to consumers allows brands to create personalised and authentic engagements
- SMS marketing can be made effective with distilled messages and simple CTAs
- Facebook's "Today In" local news feature to expand from six to 6000 US cities
- Brands must study their sales prospects before reaching out them on LinkedIn
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- Retailers should adapt to tech evolution to survive on the high street
- Having a brand name in the domain address can improve the website's search ranking
- Quality content on blogs can help brands enhance Google search engine ranking
- Marketers can create retargeted ads on second screens using ACR technology
- Augmented live chat experiences allow brands to improve overall consumer experience
- Developing a personal brand can help create relationships with customers
- Amazon’s ad revenue grows, but Google and Facebook still maintain the duopoly
- User experience isn’t a “basic form of usability” but can drive DTC brand strategies
- Utilising video content throughout the marketing funnel can drive up conversions
- US is the third largest market in terms of net users for WhatsApp, India takes top spot
- Manage robot.txt manually, conduct site audit to improve crawl budget
- Companies can partner with NPOs to strengthen their corporate activism
- Defining “brand experiences” could enable marketers to better measure them
- Marketers can gain subscribers by offering gated content in exchange for email addresses
- YouTube ads should be tailored to engage specific shopper categories
- Create multi-use content to test performance on various distribution channels
- Designing mobile forms with minimal steps can help brands increase conversions
- Marketers launch trade association to protect influencer marketing
- Marketers should not underestimate the importance of logo design
- Building marketing emails around user experience can improve retention rates
- Leveraging and optimising influencer content allows brands to create effective ads
- Brands need to prioritise data points based on their business goals
- Retail marketers can leverage predictive customer analytics to create value for their brand
- Adding HTML attributes to webpages allows search engines to deliver a better search experience
- 8% of brand conversations around UK companies happen over social media, 68% are face-to-face
- PR agencies can help start-ups connect with their audience better by crafting a compelling story
- Marketers should consider their audience wants before curating content for Twitter
- How much did the recent controversies affect brand ‘Zomato’?
- Agencies and brands must do the “little things well” to achieve “great creativity”
- 70% of millennials in the US willing to spend more on quality while food shopping
- Combine B2B sales and marketing teams to generate and foster leads
- Use AI to identify longitudinal shifts in consumers’ opinion of brands
- Brands must a choose a trending industry-specific topic to create an infographic about
- Conduct competitive website analysis to boost digital marketing productivity
- Brands should leverage negative feedback to build effective email campaigns
- Marketers can use live videos to create audience demand for one-time events
- Measuring and understanding Instagram conversations can help brands convert followers into consumers
- Implementing holistic sales performance management can improve sellers and sales outcomes
- Account-Based Marketing can bridge the gap between sales and marketing teams
- Unsupervised machine learning can help avoid perpetuating cultural and racial biases
- Companies can provide early, or late sales offer to stand out from Black Friday rush
- Brick-and-Mortar locations can help digitally native brands amplify their marketing efforts
- Association of National Advertisers launches new measurement division
- Twitter sees gains in brand loyalty in the US in 2019
- Brands should be ready to stand their ground when taking a stand on any social or political cause
- Facebook adds features to user location settings, gives more control to users
- Brands can use AI to offer personalised recommendations at a massive scale
- Marketers could use spatial analytics technology to measure visitor behaviour at experiential events
- Strategic use of image-based content can aid SEO efforts and increase traffic
- Companies could hold offline events to create experiences
- Viral marketing content that triggers positive emotions is useful for brand building
- Bring versatility to existing content by making it available in various formats
- Brands can repurpose influencer marketing content for paid media
- Cross-channel marketing approach can help PR professionals drive exposure through video storytelling
- 57% of consumers directly visit brand websites for reliable information
- Crafting abandoned cart emails that address customer pain points can lead to better conversions
- Study says data analytics is growing faster than traditional market research
- Brands must first set their content strategy’s KPIs to achieve an expected ROI
- Twitter brings its insights and data together in new Agency Playbook
- The future of digital advertising lies in authenticated web
- Marketers should create content based on target audiences’ searches
- B2B content marketers must develop influencer programs based on a strategic and connected approach
- Hosting TweetChats lets B2B businesses grow their reach on Twitter
- Companies could bring in community managers to identify customer needs
- 2019 to see aggressive marketing to “get consumers excited” about 5G
- Social Media contests allow brands to increase their engagement rates
- Optimising website’s navigation structure can reduce bounce rates
- Facebook is testing two new ad features on Newsfeed and Instagram
- Backup company names and credit cards can help businesses accidentally caught in Google’s mass-bans
- Major US retailers cut their back-to-school ad spend
- Study says most people claim they can recognise fake news on social media
- Utilising Instagram analytics can help brands create engaging content
- Cart abandonment emails can help brands to boost online sales
- Effective October, Google to ban ads for unproven medical treatments
- Facebook’s ad targeting headwinds may affect Instagram
- Having developed relationships with reporters ahead of time can prove useful during a crisis
- Adopt a buyer centric profile for successful social selling
- Mobile-first thinking can help marketers create impactful six-second ads on YouTube
- Brands should unify departments for developing designs that deliver a consistent consumer experience
- Major luxury groups must implement sustainable strategies to promote a cultural shift
- CBD marketers could keep gatekeepers educated on new laws for ease of advertising
- KFC’s new ads raise awareness in the UAE
- Experience designers should eliminate “garbage components” to improve website accessibility
- For 42% of US businesses, social media is the most successful inbound marketing strategy
- Microsoft opens up beta testing for responsive search ads
- Study says Pinterest drives the most organic social media traffic
- Planning ahead and being creative can help brands boost their seasonal performance
- Improving website load speed can lead to better user experience and higher Google rankings
- Leveraging FOMO factor in videos can help brands attract audience attention
- Brands should maintain a regular volume of emails for avoiding spam placement issues
- Optimising content marketing efforts with PPC campaigns can increase conversion rates
- A mobile-first mindset allows brands to provide seamless mobile experiences
- Brands need to rethink vanity metrics used for influencer marketing
- Retailers need collaborative partnerships to compete with Amazon Day
- Facebook Dating rolls out in the US
- Publishers and broadcasters should rethink content, platforms and formats to cater to under-35s
- Advertisers can use AI-powered attribution modelling to build higher-performing customer journeys
- Streamers in the US spend two hours and 32 minutes viewing broadcast and cable network content
- Be persistent, adopt a test-and-learn approach in running Story ads
- 65% of CEOs believe purpose helps brands connect with customers and employees
- Offer giveaways, track conversions from promotional URLs to boost influencer marketing efforts
- Marketers should provide customers with seamless omnichannel experiences
- Companies can leverage their LinkedIn company page to increase visibility
- Amazon’s ever-growing ad-tech business could change the landscape of digital advertising
- Publishing on other platforms allows brands to improve their search engine ranking
- Cross-channel data can improve customer profiling for personalised behavioural targeting
- Outbound marketing campaigns work better with more personalised experiences
- Adopting sustainable practices can help retailers influence shoppers’ purchase decisions
- UK ad watchdog asks influencers to make sponsored posts identifiable
- Subscription video landscape is still developing as more providers are entering the market
- YouTube to discontinue personalised ads on children’s content “starting in about four months”
- IAB proposes a new “neutral, standardised identifier” to replace cookies
- Marketers can use data analytics to fight location-based ad frauds
- Optimise SEO for voice search to capture “modern” searchers
- Adopting processes similar to Agile methodologies can steer marketers towards higher-quality content
- 52% of consumers indicating moving from Walmart to Amazon for holiday season shopping
- Create depth, add layers in photos to be used by businesses on Instagram
- Hosting events foster close client-to-company relationships
- Crafting a brand identify early on helps maintain a consistent look and feel in videos
- SEOs expect Google will compete directly against publishers
- Brands can glean insights about their marketing campaigns by using data science
- YouTube to pay $170 million to settle children’s privacy claims
- Instagram could be the next likely target to spread misinformation
- Brands can avoid “Ghosting” by aligning their content strategy with audience preferences
- Organising and planning allows brands to amp up their social media marketing efforts
- Facebook is reportedly considering removing like counts
- Messaging apps can help brands reach a wider demographic
- Sort subscriber list using email-first data to engage users during high-volume periods
- Prioritising crisis communication can prepare businesses to “put out the figurative flames”
- Using two or four hashtags in tweets leads to better reach
- CCPA will let businesses “springboard” to effective data-driven marketing
- Creating valuable content for back-to-school items can raise product and brand awareness
- Organisations must ensure regulatory compliance to deliver fully accessible websites
- Companies must personalise email subject lines when reaching out to other businesses
- Mozilla switches off third-party cookie tracking in its latest browser update
- Content marketing strategies can help brands attract and engage customers
- Brands need to build hub pages informed by keywords to build authority
- Brands should focus on Amazon’s core ranking pillars to increase sales
- Brands need to process their customer data in-house to gain maximum leverage
- Consumers must be allowed to choose their preferred value exchange for content
- Companies need to talk more about their social initiatives
- Brands should consider nuanced financial metrics along with "customer satisfaction"
- Emotionally aligning video ads with contexts can increase return on ad spend by a third
- Balance SEO and user experience by providing clear and concise content
- B2B brands could invest a portion of their social media budget in creating video content
- YouTube abbreviates public subscriber counts across the platform’s surfaces
- Balance automation and personalisation to build a “successful relationship” with customers
- 93.8% of brands prefer placing hashtags in captions instead of the first comment in Instagram posts
- Organisations must identify how a CDP platform can address their business needs
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