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- More than two in five British users have come across inaccurate content on social media
- Brands can create highly personalised ads by capitalising on data they already possess
- Brands should verify influencer reach before using them for their marketing campaigns
- IAB and IAB Tech invites public comment on its framework for the California data privacy law
- Creating content relevant to user search intent can enhance consumer engagement
- Facebook’s third-quarter revenue up 29% despite ongoing public relation crises
- Twitter to ban all political ads to avoid the risk of spreading misinformation
- Combining cloud-based AI and 5G could improve conversations between humans and machines
- Incorporating thank you pages in post-conversion strategy can boost revenues
- 72% of CMOs expect there to be an increase in customer acquisition
- Businesses improving their review stars from 3.5 to 3.7 see significant boost in conversions
- Apply the characteristics of a “winning opportunity” to current sales pipelines
- A well-crafted headline encourages viewers to click on content
- UK’s advertising body hopes the general election to bring “clarity and certainty” around Brexit
- Marketers can use machine learning to tailor the journey of every prospect
- Attribution modeling can let companies identify the channels and campaigns driving traffic
- Optimising mobile apps for user experience can help marketers retain consumers
- Well-designed landing pages can help event businesses increase their visibility
- Marketers should craft their advertising language to fit the promotional channel
- FTC fines US business $2.5 million for selling fake likes and followers
- TV and digital media combined account for 82% of the budget for successful brands
- Improving site performance must be prioritised by ecommerce companies
- More than half of Indians think online streaming platforms require content censorship
- Brands could use storytelling to foster a “hero connection”
- Activate Christmas marketing campaigns much earlier in the shopper journey
- Create custom voices to maintain aural consistency across platforms
- Loyalty program frauds are up by 89%
- Pet owners in the US spend $74 billion annually on their pets
- Google sees 17% jump in ad revenue with push from automated bidding
- Brands should craft specific content to leverage Google’s Bert update
- Brands should look out for meaningful content while partnering up with influencers
- Businesses can build backlinks by leveraging existing connections
- Creating Instagram stories using different video formats can help marketers drive traffic
- Study finds that only one in four digital ad campaigns measure for brand impact
- Businesses should not be threatened by the new incognito mode on Google Maps
- 2020 to see a rise in closed social media experiences
- Consumers expect brands to be ethically responsible for technology and data
- Plan addressable targeting tactics using people-based methods
- Livestreaming can be used to grow audiences for an upcoming event
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- 86% of marketers to devote more of their budget towards data-driven personalisation
- 60% of Google search results show fake and counterfeit products
- UAE residents want innovation in smartphones but don’t expect it to happen anytime soon
- Use Pinterest’s “Product Rich Pins” feature to simplify shopping for users on the platform
- Businesses must consistently apply empathy across stages of their marketing process
- Heritage brands can use storytelling to engage new customers
- 56% of Gen Z in the US are less likely to stay home than 66% of overall Halloween celebrants
- Many brands are careful with the budget and time they invest in new voice technology
- Sending Lifecycle emails at each stage of the consumer journey can help brands increase conversions
- Poor marketing strategy hinders brands from monetising “at the shelf”
- CTAs at the end of an article are likely to generate more engagement
- Outdated or inconsistent content led to returns and dissatisfied consumers for 58% of B2B companies
- Executive support is crucial for aligning sales and marketing teams
- Leveraging traffic from other search engines insures brands against changes in Google’s algorithm
- Video ads on Facebook can be used to engage local audiences
- Writing alt text for Instagram images can help brands rank higher on the app
- Creating Amazon A+ content can help brands enhance their consumer experience
- Google launches a new BERT model to better interpret search queries
- Leveraging first-party data for machine learning can help brands precisely target consumers
- Influencer marketing should be focussed on telling the right story at the right time
- Brands should make it easier for affiliates to promote their products
- Three in five Indonesians have considered moving abroad
- Brands can use personalised quizzes as their marketing tools to increase conversions
- Over-55s think of their favourite brands as “sexy” and “inspiring”
- TikTok was the most downloaded social media app worldwide in September
- In a marked uptick global ad spend expected to rise 6% in 2020
- Women are spending as much time as men on playing real money games online
- UAE residents are more uncomfortable having a robot as a boss than a colleague
- B2B ads are highly targeted but are more likely to end up on irrelevant websites
- Properly implementing third-party tools can help brands deliver seamless shopping experience
- Responding to negative comments helps brands establish good customer service
- 72% of podcast listeners in the US have heard an ad while listening to a podcast
- Lifestyle and personal quizzes can help marketers understand their consumer better
- Optimising website and product landing pages can improve Facebook holiday campaigns
- Brands must invest in social media software to help spot unhappy consumers
- Media buyers want TikTok to upgrade its capabilities as an ad platform
- Snapchat says sees “significant potential” in augmented reality advertising
- Retailers must invest in relevant technologies to benefit from "Industry 4.0"
- Marketers should decide their email sign-up methods based on campaign goals
- Brands should strengthen their anti-phishing training to combat ransomware attacks
- Brands signage that makes a sales pitch can help convert passerby into buyers
- Brands can use native advertising to capitalise on the reputation of third-party platforms
- Study says most marketers misconstrue customer loyalty
- Study says survey respondents are less likely to finish a survey on a mobile device
- Facebook introduces warning labels to prevent the sharing of fake news in the run-up to US elections
- Adding “more personality” to chatbots can expand its functionality and capacity to engage
- Agencies should offer more data transparency to stop brands from going in-house
- US online ad spending reaches $57.9 billion in the first half of 2019
- Having several personas across social networks can help brands reach out to the right demographic
- Creating emotionally resonating content can help brands retain customers
- Most B2B marketers think brands should focus on customer experience as their B2C counterparts
- Addressing “People Also Ask” questions can help brands get featured on snippets
- Combining email campaigns with automation can help businesses maintain leads
- Include promotional content in transactional messages to further engage existing customers
- Using emotion-evoking words in marketing copies can help brands persuade consumers
- UK retailers waste on an average of £178,000 in failed e-commerce projects
- Businesses should define their strategic framework to drive marketing impact
- Consumers are buying beauty and skincare products driven by their pricing
- To design a brand logo, create a “mind map” of brand values
- Use synesthetic marketing to help audiences understand and appreciate an experience better
- Brands could consider past content that successfully drove engagement
- Remarketing shouldn’t focus only on selling, but make end-users feel appreciated
- Cosmetic brands do very well at finding diverse talent
- Marketers must identify and measure KPIs to move down the funnel and track ROI
- Obtain a detailed understanding of a new market before expanding into it
- Luxury brands should complement their traditional experiences with exceptional online service
- Snapchat launches new Dynamic Ads as it tries to draw retail and DTC brand advertisers
- Leveraging multiple visuals for social media posts can enhance click-through-rates
- Businesses should use thought-provoking content to create powerful LinkedIn pages
- Travel businesses should leverage AI to create compelling ad copies for consumers
- Welcome emails let brands break the ice and get on a customer’s good side
- Google to replace third-party pixel tracking on YouTube with Ads Data Hub
- Maintaining responsiveness and relevancy are key traits for being valuable brands
- Linear TV will face challenges in implementing MRC standards for cross-media audience measurement
- Engagement-based marketing requires customer-facing teams to listen, learn and engage
- Brands should earmark a day to create their own promotional holiday for enhancing sales
- Replace carousels with static content on webpages to make critical information easily visible
- Advertisers must use short, branded content in stories to catch user attention
- Half of Thais work in jobs unrelated to their degrees
- Google’s “affinity audiences” to let brands select audiences from broad interest areas
- The tone and language of voice search results should be in line with brand voice
- Voice search and commands could become standard in 2020
- 51% of consumers are worried that voice assistants snoop on them
- Optimising voice search for long-tail keywords can improve search ranking
- Brands should position themselves as experts while trying to sell on LinkedIn
- Forming a customer advisory board can enable brands to glean useful insights on consumers
- Social strategies can open up opportunities for participation-led campaigns for brands
- Walmart’s InHome grocery Delivery now available to about one million customers in US
- Instagram’s new security feature will give users more control over third-party app permissions
- Brands should target Latinx audiences by leveraging cultural similarities
- Suppliers must offer a customised range to get better traction with retailers
- Call analytics data provides a unified view of the customer
- Amazon’s search ads market share in the US forecasted to grow at Google’s cost
- Pinterest’s “Home Feed Tuner” tool gives users more control over the content they wish to see
- Marketers can use illustrations to help small businesses overcome communication challenges
- Leveraging AI can help brands create more accessible websites and reduce bounce rates
- Businesses should consider their online presence before employing a social listening tool
- Companies can use cross-selling campaigns to encourage high order value sales conversions
- Marketers should make content accessible for disabled people by embedding multimedia into text
- Instagram tests a new “Invites” sticker for Stories
- 67.4% of Americans wait for TV shows to stream on OTT platforms to skip commercials
- Automating processes helps improve time and cost efficiency
- Optimise businesses for Google Maps by providing consistent information across the web
- Measure brand advocacy to assess the authenticity of organic conversations
- Google’s Smart Shopping campaigns now allows for narrowed down targeting
- Leverage consumers’ willingness to get good deals by attracting them days before the holiday season
- Agencies will need data engineers and scientists to run activations on digitally-enabled mediums
- Study says influencers prefer working with brands that align contextually with their content
- Designing goal-aligned contests can help small businesses to boost engagement on Instagram
- B2B brands should upload at least three episodes for their podcast debut
- Automating the content posting process can allow marketers to be more creative
- Study says US and UK account for more than half of global martech’s growth value
- 61% of GenZ women find it difficult to stay away from digital devices
- Media owners should start licensing and monetising video content
- Brands can lead conversations by “speaking from the heart”
- Predicting consumer behaviour is crucial for marketers
- Marketers can affect price perception by understanding how humans learn through association
- Incentivise the holiday shopping experience with free shipping and upsell promotions
- Samsung emerges again as top brand amongst young Filipinos
- Facebook emerges again as top brand amongst young Thais
- 49% of small businesses don’t publically respond to negative comments on social media
- Retailer spending on ads for the 2018 holiday season was down by 6%
- Neuroscience researchers should clear “conceptual confusions” in the industry with proper definition
- First draft of CCPA regulations is released
- Employing blockchain technology can help brands improve their ad-spend
- Lack of resources and budget restrict marketers from spending more on organic search activity
- Having buyer-centric content on LinkedIn allows brands to approach their target buyers effectively
- Businesses should list themselves on relevant online directories for link building
- Retail marketers should unify customer data to offer a seamless and personalised experience
- Educating users on the essentiality of the product allows marketers to attract “cold audiences”
- To win back consumer trust, marketers must be transparent in their practices
- The Indian running boom – How distance running became big business for sponsors
- CTV businesses should find new ways to target consumers while respecting data privacy concerns
- Adopting IAB’s vendor-neutral ID solution can reduce third-party requests on webpages
- Use “algorithmic repricers” to adjust product rates to challenge competitors’ pricing
- Local businesses can use branded visuals to grab the attention of the locals
- Product placements can help brands reach out to consumers on streaming platforms
- Swiggy tops the 2019 YouGov NextGen Word of Mouth Rankings in India
- Agencies should guide brands in navigating conversations regarding social change
- AirAsia emerges again as top brand amongst young Malaysians
- Only 29% of Americans know that Facebook owns Instagram and WhatsApp
- YouTube is testing a new ad buying tool which will let brands book campaigns 120 days in advance
- Assign a fixed cost to each campaign to accurately measure ROI of ABM
- PR managers need to invest in senior-level content specialists to efficiently craft content
- Deciding on the objectives and messaging allows marketers to create an authentic brand voice
- TripAdvisor launches co-branded ads on Facebook and Instagram
- B2B companies can launch incentive-based referral programs to improve conversion rates
- For the third year in a row Netflix remains the most positively talked about brand among millennials
- Considering audience demographics can help brands increase traffic to their blogs
- Publishers should focus more on paid marketing strategies to improve subscription base
- Making mobile ad frauds public allows brands to build trust and increase transparency
- Brand experiences are crucial in determining a DTC business’ success
- Quora introduces new ad targeting options and Ads Success checklist
- Tesla is the top Googled car brand in the US with over 2,240,000 searches per month
- Use a personalised subject line and greeting in an outreach email to attract influencers
- iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA
- Facebook tops the 2019 YouGov NextGen Word of Mouth Rankings in Egypt
- 66% of consumers feel connected with a brand when they trust it
- Alrajhi Bank tops the 2019 YouGov NextGen Word of Mouth Rankings in Saudi Arabia
- Shopee the most positively talked about brand amongst Indonesian young adults
- iPhone tops the 2019 YouGov NextGen Word of Mouth Rankings in the UAE
- Alipay HK the most positively talked about brand amongst Hong Kong young adults
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- Results of social media efforts can be presented as a “story” on a Powerpoint slide
- Use videos on Instagram to attract audiences and grow business
- Moz’s new Domain Analysis tool includes exclusive “experimental” metrics
- Use digital customer engagement technologies to guide shoppers to relevant products
- Choose podcast topics that both consumers and companies can be passionate about
- Most mobile users don't think Facebook app is a must-have
- Study says US teenagers spend 37% of their daily video consumption on YouTube
- Taking a stand on controversial issues can help brands get high-quality backlinks
- Sharing content with niche online communities can help effectively distribute content
- Creating a large volume of content can help brands understand their audiences better
- Brands can avoid crisis situations by involving PR pros at the onset of the campaign
- By being “too friendly”, brands may not be respecting their audience
- Most Indians would seek professional help for mental health issues but stigma still exists for many
- Businesses should use cart abandonment software to engage and nurture customers
- Leveraging user-generated content can improve brand Facebook campaigns
- Advertisers and lawmakers debate the exclusion of behavioural advertising from COPPA
- Scarcity emails can improve email open rates
- Data integration for personalising emails is the biggest challenge for 51% of marketers
- Service-based businesses should use videos to differentiate themselves
- The New iPhone 11 series launch achieves the greatest uplift in Ad Awareness
- Light pages fully load 486% faster than large ones
- Mindshare and Unilever’s #ChangeTheBrief initiative launched to reduce carbon footprint in marketing
- Creative agencies are trying to prove their relevance by gimmicks but lack effectiveness
- Despite sugar concerns, 24% of UK consumers think protein bars are healthier than confectionery
- Well-designed and executed content platforms should be a key aspect of content marketing strategies
- Half of Malaysians work in jobs unrelated to their degrees
- Brands should always express gratitude to the customers even when receiving negative feedback
- Incorporating festive elements in the brand website can help attract holiday shoppers
- Own websites are expected to remain the lynchpin of SMB digital marketing efforts
- Marketers can use gated live videos for generating leads
- Marketers can use a tiered bidding strategy to optimise their CPL on lookalike audiences
- Lead with “constructive disruption” to bring innovation and disruption to companies
- Travel brands can offer better personalisation by leveraging social listening
- Industrywide standardisation essential for buying and measuring OTT
- Analysing traffic, conversions and inbound links can help brands growth-hack their content
- Companies must measure the success of their podcast advertising campaigns
- Social media to account for 16% of global adspend by 2021
- Brands and industry bodies join forces to form the Cross Media Working Group
- Apply agile methodologies across disciplines to improve performance across multiple dimensions
- Cross-functionality is a CMO’s most “priceless asset”
- Identify customer acquisition cost by running presales trials before committing to bulk-ordering
- Retail franchisors and franchisees should share marketing responsibilities to maintain consistency
- Creating a sense of urgency in subject lines can result in better email open rates
- A unified definition of buying groups can help brands implement ABM
- Video marketing campaigns should appeal to audience emotions for deeper engagement
- Using data to inform personalised marketing efforts can push up customer engagement
- Leverage testimonials from existing customers to acquire new ones
- Making self-service support more accessible can help brands improve their consumer service
- Compared to a decade ago, search interest in “local” plus “near me” has grown 350 times in the US
- Instagram launches “Threads”, a messaging app for “close friends”
- In-game advertising can result in various branding benefits for businesses
- Use in-app messaging to prompt users to opt-in for push notifications
- US retail sales expected to reach $730.7 billion this holiday season
- Have clarity about end business goals from the outset to get the most out of a CDP
- 92% of executives said their companies gained a competitive advantage by complying with GDPR
- Align web page content with search intent to increase visibility on Google
- Google’s new shopping feature offers personalised shopping recommendations to US consumers
- Ads with clear messaging can help brands rapidly grab customer attention quickly
- Adtech startups Taboola and Outbrain merge in an $850 million deal
- Investing in long-term content marketing can help build brand awareness and enhance affinity
- Brands should avoid echo chambers by encouraging employees to share content authentically
- 87% of consumers would opt out of having their information sold to third parties
- Advertisers need to opt for independent device optimisation for efficient ad auctions
- Businesses must consider audio influencers to reach Gen Z
- Twitter’s Advanced Search feature can help brands search for clients and consumers
- 91% of B2B decision makers believe a personalised website provides a stronger customer experience
- Brands in gaming and epsorts should avoid interruptive marketing
- Companies can rebrand if they are looking to target a new customer profile
- Work emails have better open rates but a lack of personalisation is holding marketers back
- Facebook’s addition of “Send Messenger” CTA to Stories Ads can increase engagement
- Brands should leverage user-generated content instead of stock photos to improve brand recall
- PR professionals could run media events to increase the chances of coverage
- Retarget customers who have visited a brand’s website multiple times
- By using AR and VR in retail, retailers can provide curated shopping options
- Marketers can incorporate nostalgia in their campaigns to engage with Gen X consumers
- Measuring benchmarks like traffic trends can help brands assess their performance
- Virtual influencers should follow the same rules as human influencers
- Including videos on landing pages can improve conversions by 80%
- Avoiding outright promotional content can help brands enhance their email marketing campaigns
- “Denominators” like TV households, Apple users have unparalleled scale of video audience reach
- Marketers can build separate landing pages with targeted messaging for different audience segments
- Brands should leverage Behavioural Economics to understand their consumers
- Instagram tests reminder feature to help brands generate excitement around product launches
- A non-siloed approach to content marketing can help drive optimised ROI from it
- Consumer’s need to be seen in new clothes is popularising the ‘recommerce’ market
- Communication plans should have “consistency and repeatability”
- Instagram audits help marketers understand how audiences respond to their brand’s content
- iPhone, OnePlus or Samsung: Who will win the smartphone race this festive season?
- Amazon’s rebrand from Souq.com is positively received by UAE residents
- Chief communications officers critical to an organisation’s success
- Branding a LinkedIn group with a custom logo can make it look professional
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