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United States 
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International 
- Sales metrics are displaying some signs of recovery
- Regularly creating content with limited resources can help businesses keep moving during the crisis
- With lockdown firmly in place, Britons are getting used to new habits
- Embracing cultural differences in the younger generation can help brands avoid marketing pitfalls
- Retailers should ensure the unobstructed flow of information to customers before reopening stores
- The total value of BrandZ Top 75 Most Valuable Global Retail Brands up 12%
- Pandemic inspired products should be aligned with the overall brand
- Leveraging contextual brand safety solutions can help brands better identify threats
- UK ad spend to see 16.7% plunge, growth to return in 2021 at 13.6%
- Brands must redeploy promotional budgets to align with the changing needs during the pandemic
- 91% of US consumers intend to return to brick-and-mortar stores once COVID-19 subsides
- Marketers should leverage data from Google trends to understand consumer behaviour
- With ad inventory becoming cheaper it is the right time for brands to test video ads
- Embracing nostalgia amid COVID-19 can provide brands a unique opportunity to interact with audiences
- Craft empathetic thought leadership content to cut through the noise
- Hver tredje nordmann venter med å planlegge sommerferien
- En tredjedel av svenskarna väntar med att planera sommarsemestern
- Identify all touchpoints consumers interact with to develop an effective customer journey map
- Mere end hver fjerde dansker venter med at planlægge sommerferie
- Amid COVID-19, practice transparent and clear communication to build trust and retain consumers
- Personal services like beauty, pet care and dry cleaning are the hardest hit by the pandemic
- Marketers can consider targeting essential service providers in their post-pandemic campaigns
- Acknowledge customer comments on social media and take necessary steps to improve business processes
- Many publishers are seeing their subscriber numbers grow since the pandemic has begun
- Technological innovators should consider data security a “hygiene factor” to attract consumers
- Offering discounts on Facebook ads can help brands acquire new customers
- Consumers shift from sustainable shopping to buying comfort products as lockdown continues
- Marketers need to appropriately modify their messaging as the crisis progress
- Increased news consumption negatively impacts the mental health of US users since COVID-19 outbreak
- Be consistent in A/B testing to eliminate assumptions and boost conversions
- YouTube starts video fact-checking searches in the US
- Corona-related ads attracting Britons more than non-corona-related ads
- Optimising transactional emails can help brands build awareness and increase engagement
- Conference marketing budgets could be redirected towards content production and social media ads
- Prioritise internal communications like a corporate function to improve organisational effectiveness
- US auto industry spent $456 million on TV advertising in Q1 2020
- Despite increasing consumer demand for its services, Google faces monetisation issues amid COVID-19
- Three-quarters of Britons think it is acceptable to buy non-essential goods online
- Including AI tools in brand management strategies can help organisations achieve customer loyalty
- SMB closures in the US to take a toll on digital agencies
- Include dynamic ads in paid media strategies to target audiences based on their interests
- PR agencies should grasp remote communication technologies to improve productivity amid the pandemic
- Creating pre-roll skippable video ads can help marketers better promote their channel on YouTube
- Grocery sales growth slows down as supermarket visits hit a record low
- Companies must diversify their supply chain as consumers’ buying behaviour undergoes changes
- Indians consider banks,home repairs & pet services more essential than sin goods amidst the lockdown
- Pandemic fuelled digital transformation is leading to better personalised remote experiences
- Produce relevant video content to enhance brand reputation through Facebook
- Brands can leverage frequency illusion as an effective marketing tool
- Consumers are turning to streaming and virtual communities in the pandemic
- Plan and craft transparent communications during COVID-19
- International COVID-19 tracker update: 25 April
- International COVID-19 tracker update: 25 April
- International COVID-19 tracker update: 25 April
- International COVID-19 tracker update: 25 April
- Marketers must reassess and readjust the 4Ps of marketing in the midst of COVID-19
- Global online fashion and apparel revenue improves 21% in April, after decline in March
- 19% of global enterprises have upped spending or are investing in strategic initiatives
- Video entertainment now considered essential by consumers
- COVID-19 is accelerating the B2B’s digital transformation
- Marketers can create video content in listicles format to market their brands on YouTube
- Study predicts local media would drop by 3.6% in advertising due to COVID-19 pandemic
- Analysing audience behaviour at a granular level can help track rapidly changing trends
- Omni-channel Identity Resolution can help brands get consistent identities of their customers
- Independent DSPs must differentiate their value propositions to advertisers to survive
- Calculating “Share of Voice” can help B2B marketers gauge their brand awareness among audiences
- PR professionals should start prepping their post-lockdown pitches now
- Employ census and panel-based programs to better understand consumers in the recession post COVID-19
- Leveraging influencer marketing can be cost-effective for marketers during this crisis
- Portraying certainty to clients during the pandemic can help businesses strengthen customer base
- Develop a 301 redirect strategy while redesigning websites
- TikTok launches “Small Gestures”, allowing users to send free virtual gifts from brand partners
- Change in fear levels in Indians- International COVID-19 tracker
- Retailers must own their infrastructure, experience and customer relationships amid disruptions
- Facebook announces Messenger Rooms for virtual hangouts allowing up to 50 people
- Facebook publishes Instagram Stories playbook detailing effective ways to use the feature
- 75% of B2B marketers are looking to up investments towards data quality in 2020
- Some shifts in consumer behaviour are likely to continue even after the pandemic is over
- Ensure existing self-service tools are operational to tackle increased customer service volumes
- US consumer behaviour post lockdown would depend upon the availability of a vaccine
- Marketers should align their content strategies with current consumer behavioural trends
- Pinterest Shop rolls out a new collection of sustainable products to help SMBs during the pandemic
- Asking employees to engage with the posts can help marketers increase organic reach on LinkedIn
- Reaching out to early members of their social media community can help marketers deepen bonds
- Marketers should use long-tail keywords in their voice search strategy
- Google plans to cut marketing spend by half in the second half of 2020
- Marketers must make structural changes in marketing departments to remain agile and responsive
- Encouraging try-at-home trials can help brands reach out to customers
- Indian consumers respond positively to Zomato & Swiggy’s proactive measures in response to COVID-19
- Mikä motivoi tai hillitsee eurooppalaisia sähköautojen ostossa?
- Hva motiverer europeerne til å kjøpe elbiler, og hva hindrer dem fra å gjøre det?
- Hvad motiverer til og afholder europæerne fra at købe elbiler?
- 74% of PR and marketing communications professionals have reconsidered or halted their efforts
- Vad motiverar och vad hindrar européerna att köpa elbilar?
- PR professionals could turn their attention towards content development and research amid pandemic
- 76% of Gen Z are using isolation time for personal and professional development
- Optimise sales funnels to influence purchasing decisions and improve conversion rates
- Marketers can look to metrics like organic growth to measure loyalty
- Facebook tests new feature to make high-reach pages more transparent
- Consistently creating original content can help marketers build their personal brand
- Brands should invest in long term digital strategies to get ready for the post-COVID-19 market
- Brands should shift their content’s focus from client acquisition to providing value to customers
- Google to require advertisers to submit their personal IDs and business documents for verification
- Businesses should not heavily rely on third-party data to build their marketing campaigns
- Previously popular content can be used as inspiration for fresh content
- Marketers should address inclusivity and diversity in their content
- Advertising role in a publishers’ business model could change owing to the pandemic
- Posting informational videos about products can help brands better engage with Instagram followers
- Implementing proper martech solutions can future-proof businesses while employees work from home
- Post-pandemic, consumers could delay making big purchases indefinitely
- Spending on essential goods via digital channels increased 60% in the US with stay-at-home orders
- Employ AI to effectively generate leads and improve customer experience
- UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years
- Google to allow merchants to list their products on Google Shopping tab for free
- Produce marketing messages from consumers’ perspective amid the pandemic
- Write conversational copies to enhance conversions on landing pages
- Businesses must invest in an SEO strategy to survive the COVID-19 pandemic
- Focusing on a few core values in company culture videos to give consumers a clear view of the brand
- Marketers must test users to identify the needs of new online users amid COVID-19
- People will be wary about visiting stores even after the lockdown is lifted
- Leveraging multicultural marketing can help brands reduce pandemic fallout on marginalised people
- SEO continues to play a crucial role in search behaviour despite new SERP elements
- Slowly integrating digital experts into businesses can help B2B brands better adapt to digitalisatio
- Snapchat’s overall revenue increases 44% YoY to $462 million in Q1 2020
- Experiential marketers should explore creative ways to accommodate new social norms post-COVID-19
- Facebook to expand its Messenger Kids app with new opt-in features in 75 more countries
- Marketers should evaluate influencers based on their niche and authentic followers
- A net balance of -6.1% UK brands lowered their marketing budgets in Q1 2020
- DTC brands impacted by COVID-19 should adapt organisational changes and rethink acquisition strategy
- Netflix sees over 22% YoY growth, adds 15.8 million subscribers in Q1
- Use bright colours in CTAs to attract user’s attention and improve conversions
- Top ten brands Malaysian and Indonesian Muslims are buying from this Ramadan
- HBO Max to launch on 27 May in the US
- Only 19% of companies are communicating about diversity, equity and inclusion during this crisis
- Segmenting email subscribers can help marketers enhance ROI on the email marketing campaigns
- Marketers should embrace openness and curiosity at the workplace to provide innovative solutions
- Leveraging international SEO practises for non-English speaking countries can help boost rankings
- World Federation of Advertisers releases a new guide on diversity and inclusion for advertisers
- Post a mix of paid and organic content on social media to drive prospects down the marketing funnel
- Pandemic gives a boost to mobile game publishers’ revenue
- Reviewing audience requirements and keeping them informed during the crisis will help foster loyalty
- Brands should create separate landing pages
- Paytm and Big Basket are the most used apps for ordering essentials during the COVID-19 lockdown
- Ad targeting update from YouTube could affect contextual targeting and financially impact creators
- Leveraging performance videos in content marketing efforts can help businesses save costs
- Discounts or contests could compel customers to subscribe to email lists
- Safety and health of staff top concerns for 77% of PR executives
- Brands must adapt and be empathetic to stay contextually relevant
- Include multiple touchpoints and channels for a complete consumer experience
- Digital video ad spends in the US could drop to 5.2% YoY for Q2 2020
- Programmatic win rates see upward climb in April in the US as COVID-19 curve flattens
- Google should use SERPs designed for Covid-19 to deliver better results based on user search intent
- Getting influencers to use affiliate marketing links can help brands track purchases
- B2B Companies should leverage influencer marketing to drive conversions and build trust
- Calculating the share of voice can help brands get insights on their competitors
- Creating urgency in the Instagram live sessions can help businesses increase audience participation
- With lockdowns in place, retail e-commerce sites see a 6% hike in online traffic
- Businesses can include team bios in their video content to build consumer trust
- Announcing Facebook contests in live videos can keep fans hooked to the brand's page
- Facebook to introduce an app dedicated to game streaming
- Consumers directly impacted by the pandemic want brands to provide direct support
- Brands should be careful not to appear opportunistic while launching campaigns during the pandemic
- Content marketers must track KPIs like inbound links and social shares
- 68% of people find it helpful when advertising pays regard to the current scenario
- 51% of Ramadan observers globally believe the month is the time to find best deals
- Build relationships with email subscribers to improve conversions
- Set campaign objectives for Instagram Stories ads to ensure campaign success
- YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus
- Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona
- Gen Z and Millennials are concerned about life events being cancelled and their mental health
- International COVID-19 tracker update: 18 April
- YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus
- Google relinquishes ad serving fees for news publishers
- Advertising associations protest Michigan's ad restrictions on Big-Box retailers
- “With me” videos gain popularity on YouTube amid the lockdown
- Avoid writing long paragraphs while communicating with customers on Facebook Messenger
- Focusing on building an audience can help businesses successfully survive the economic crisis
- Businesses should nurture their relationships with consumers during the pandemic
- Leveraging AR and VR can help brands build a two-way relationship with consumers
- Sharing a story can help businesses better leverage attraction marketing
- TV audiences in the UK increase but ad revenues drop, broadcasters brace for impact
- PR pitches during the pandemic should not be tone-deaf and must have a human element
- Leverage Snapchat’s AR lenses to create more immersive and engaging AR experiences
- Marketers should find a cookie replacement that can fund the open web yet offer data transparency
- 50% decline in ad spend is expected as COVID-19 disrupts the global economy
- To boost click-to-open rates, craft email subject with a sense of urgency and leverage FOMO
- Communicate through banners and pop ups to update consumers about COVID-19’s impact
- Näin koronavirusepidemia on vaikuttanut suomalaisten kulutukseen
- Slik har koronavirusepidemien påvirket nordmenns forbruk
- Så har coronavirusepidemin påverkat svenskarnas konsumtion
- Sådan har coronavirus-epidemien påvirket danskernes forbrug
- PR professionals must develop a communication plan for clients to help them through the pandemic
- Split consumers into buyer modalities to analyse intent related to product or service
- Using AI tools in call analytics platforms can help build buyer personas for marketing campaigns
- Brands should know their audience demographics before deciding on a marketing channel
- Even offline businesses can leverage a story-telling content approach to foster engagement
- In-house media teams face their big test with Coronavirus crisis
- Ad Council partners with The Trade Desk and Cadreon to set up a private marketplace for Covid19 PSA
- B2B businesses can implement AR to minimise frequent business challenges
- Showcasing leadership by prioritising stakeholders can help brands survive the pandemic
- UK retail sales plunge to historic lows as pandemic bites
- Businesses should identify business-model risks and opportunities during the crisis
- Online grocery searches in the UK grew 385% in March, amid the pandemic
- 65% of consumers have postponed their travel plans and purchases
- To build domain authority and optimise search rankings, establish a link building strategy
- Use a plain white background in white papers to create readable marketing copies
- B2B marketing automation platforms can help identify sales-qualified leads
- Facebook develops a bots-only platform to stimulate different kinds of user behaviour
- AI-driven data can help brands serve consumers better and make successful digital transformations
- Telemedicine software category sees the highest volume of search impressions due to the COVID-19 out
- Measuring per campaign conversions can help businesses know the overall marketing ROI
- IAB predicts a 19% to 25% drop in digital ad revenues for the near-term
- Pandemic has hit direct publishers harder than programmatic companies
- Publishing content only on the social channels frequented by prospects can save marketing costs
- 63% of all shopping journeys begin online, according to Think with Google
- B2B Businesses should leverage SEO to reach their audiences during the pandemic effectively
- Citing research data and numbers in a press release makes it more compelling to journalists
- Advertising during the current crisis can allow brands to reach larger audiences at reduced costs
- Brands are opting for influencer content and repurposing stock content with productions on hold
- Brands should pivot their content strategy if it is not delivering the desired results
- Redeploying skill sets allows brands to be good citizens amid the pandemic
- Monitor online reviews and changes in review policies to protect brand reputation amid COVID-19
- Create utilitarian content to enhance SEO and guide consumers during COVID-19
- YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19
- COVID-19: How YouGov’s partnership with Imperial College London is helping to combat the pandemic
- To better optimise website SEO, understand metrics in Google Analytics
- Companies must maintain their marketing efforts amid the pandemic to ensure long term brand growth
- Companies must be useful where consumer needs and brand capabilities intersect
- YouTube launches “Video Builder” tool to help businesses create videos without technical support
- With many journalists furloughed, businesses should explore other media strategies
- Privacy concerns linger as downloads of kid-centric apps soar
- Using Instagram checkout option can optimise the consumer experience
- Company introduction videos should focus on consumer needs instead of brand history
- Publishers to shift their branded content operations due to drop in campaign volume post-pandemic
- Businesses should focus on data literacy to ensure employees are “future fit”
- Repurpose organic posts based on the average engagement on Instagram to set a benchmark for content
- Marketers must have a five-year forecast to ensure effective brand-building efforts
- Consumer search behaviour seeing changes in retail, home delivery among other areas amid pandemic
- Marketers should leverage video sales page to drive external traffic to their Amazon listing
- Marketers should build a clear roadmap to help team members visualise and embrace change
- 60% of Americans feel that stores should reopen at the end of May
- Urban Indians favour a lockdown extension but many worry about availability of essential items
- French antitrust authorities levy fee for Google to display news, setting a precedent for Europe
- IGTV app updated to make it more creator-focused
- Employ contribution marketing to build brand equity and goodwill in turbulent times
- Marketing content should focus on the safety and providing reassurance to the audience amid crisis
- US search ad spending could drop by 20-30% in the second quarter of 2020
- Nano-influencers can enhance brand visibility and help gain consumer trust
- Businesses should work towards providing a streamlined and secure online experience for customers
- Brands should leverage influencer partnerships to amplify their feel-good content during pandemic
- Most consumers say brands should continue advertising amid COVID-19 pandemic
- Focusing on challenges can help make a brand story more engaging
- Pandemic positions Amazon’s whole product line-up in a leading position
- Businesses should post two to three times a week to enhance their Instagram social strategy
- User personas can help guide content creation to optimise for search intent
- GIF usage has gone up by 33% in the last month, GIPHY provides
- 58% of US consumers said they are consuming more local news due to coronavirus pandemic
- COVID-19 drives online shopping but the pricing/average order value has dropped
- Build strong consumer relationships to thrive in a post-cookie world
- YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19
- Promotional offers can help reduce cart abandonment and enhance customer experiences
- Almost half of Malaysians willing to abide by an indefinite MCO
- 37% US consumers believe that the economy will rebound in the next two to three months
- Brands that continued aggressive promotions saw online sales improve 81% on average
- International COVID-19 tracker update: 11 April
- International COVID-19 tracker update: 11 April
- User-generated content will take centre stage amid lockdown
- Brands should align their content with their overall marketing goal to enhance their reach
- IAB testifies before the Senate Commerce Committee on big data’s usage to combat coronavirus
- Virtual challenges on social media can help build a relationship with consumers
- Content marketing can be leveraged to build a personal brand online
- With more people self-isolating, businesses should be more active on social media
- Marketers should consider people with disabilities while creating video marketing strategies
- Brands should consider whether retweeting a post would hurt their brand image
- Streaming took up 23% of TV viewing time for Americans amid COVID-19
- Content about or in reference to COVID-19 can now be monetised on YouTube
- More than half of UAE & KSA residents are worried about a loved one contracting the Coronavirus
- Online interactions with businesses have increased with consumers staying home
- Twitter to now share more user data with advertisers, having disabled a privacy feature
- Craft high-quality webinars that serve the specific needs of audiences
- Employ custom brand safety technology, instead of blacklisting publishers with COVID-19 content
- Brand communications around Covid-19 should be aligned with local health authorities
- US Teenagers tighten their budgets as the coronavirus pandemic intensifies
- Small businesses can repurpose their content into sharable video format to enhance marketing efforts
- Self-care products and services will continue to remain a customer priority even after the pandemic
- Social listening is crucial for a ready response to a social media crisis
- Marketers should cross-promote livestreams with influencers to expand their reach
- Google improves SERPs in response to the coronavirus pandemic
- Facebook rolls out new tools to help groups related to COVID-19 get accurate information
- Posting clickable content on the LinkedIn groups can push traffic for business websites
- Experiential agencies are looking to digitise in-person events to survive
- 71% of US Millennials are willing to spend more if the potion of the proceeds goes to a charity
- Customers in US are responding to “authentic, purpose-driven campaigns” on TV amidst COVID-19
- Facebook launches new app, Tuned, specifically for couples
- Pinterest launches a new “Shop” tab to enhance product discovery for consumers
- Diversify ad strategies so that publishers and ad networks don’t need to rely on third-party cookies
- 47% of Britons finding unsubscribing from online services tough, won’t deal with such businesses
- Brands should address short-term pains, problems, and goals in their ads and emails
- Businesses should look towards new metrics to measure success
- Concerns remain as most data controllers fail to comply with EU privacy laws completely
- Businesses should give back during the pandemic to show they care
- Roku launches free, ad-supported digital streaming channel in the UK
- Companies can activate employees to publish and promote content while on a restricted budget
- WhatsApp places new limits on message forwarding to stop the spread of misinformation on COVID-19
- Build a solution to maintain customers’ identity across channels to improve experiences
- Publishers should encourage customers to view ads by offering incentives like exclusive content
- The “humanity” of advertisers will help agencies decide which business to pitch for
- Brands must steer clear of coming across as opportunistic and careless in their communication
- Post key updates and information in social media bios to reflect the current situation
- 80% Indians want the government to expand the Coronavirus testing capacity
- Conducting email audits improves workflows and removes inefficient processes in times of crisis
- Companies can use this time to undertake market research activities to make better decisions
- Have a COVID-19 response team to handle press briefings if employees test positive
- Adopting a DTC model could help wholesalers build trust and brand value in the long term
- ‘Panic buying’ pushed UK grocery sales to record levels
- Marketers should focus on schema markup to improve their SEO efforts
- Brands can leverage short duration pop-up Facebook groups to engage with their audiences
- Brands are adopting unique strategies to keep consumers connected and entertained at home
- Brands need to be creative and find new avenues to provide value to the audience
- Brands should shift focus to the bottom of Maslow’s pyramid
- Most Pinterest users have purchased something they discovered on the platform
- Brands should update consumers if they have stopped trading due to the pandemic
- 80% of consumers are more concerned about privacy than before
- Marketers say they spend 31% of their 2019 budgets on visual content
- Brands should use social media marketing tools that include location search services
- Avoiding price promotions to push sales can help businesses sustain during the crisis
- Cross-sector industry-supported messaging can help brands raise awareness about COVID-19
- Advertisers must turn attention to, and not avoid, coronavirus related content
- Align social media and influencer marketing with changing consumer behaviour amidst COVID-19
- YouGovin data COVID-19 koronavirustaudista
- YouGovs data om COVID-19
- YouGovs data om COVID-19
- Dettol’s public service messages strike a chord with UAE residents amid ongoing Coronavirus crisis
- 73.6% of influencers in the US have already delivered content around the outbreak
- Over 70% of Americans want YouTube ads to boost and align with their mood during the pandemic
- Create simple but high-quality email newsletters to convert potential consumers
- YouGov sin data om COVID-19
- International COVID-19 tracker update: 4 April
- Cannes Lions Festival cancelled due to coronavirus pandemic
- Cannes Lions Festival cancelled due to coronavirus pandemic
- Facebook launches “Community Help” tool to connect helpers to people in need
- Facebook launches “Community Help” tool to connect helpers to people in need
- Adapting to the changing consumer behaviour can help brands navigate the current crisis
- PR professionals can work with health experts to combat misinformation regarding Coronavirus
- Adopt a CRM solution that best suits the organisations’ workflow to enhance CX
- Advertisers need to find a balance between content and context to enhance mobile ad performance
- Businesses should have a multi-faceted approach to SEO for marketplace websites
- Businesses should show their networks that they are available and accessible during the pandemic
- CFOs are cutting down on SaaS spending as pandemic hits revenue
- Global marketing industry growth rate declines, traditional media budgets drop amid COVID-19
- 20% of Americans won’t travel until 2021 due to the pandemic
- Authorise the right people to update content using CMS to enhance communication during the pandemic
- Advertisers must be sensitive to the financial concerns customers might have during the pandemic
- A new post type announced by Google My Business to host COVID-19 related announcements
- Marketers should create business showcase pages on LinkedIn to draw people’s interest
- Optimise URLs with relevant keywords to help Google understand content better to rank it
- ANA releases legal guide to help marketers address legal issues relating to the ongoing pandemic
- Knowing the new production norms can help communicating with the journalists during the pandemic
- Brands should be agile in the short-time while keeping the long-term strategy intact
- Businesses should use emotional content to connect with audiences
- Automating key marketing processes can help brands survive the coronavirus pandemic
- Brands can leverage social currency to increase shares on social media platforms
- Martin Sorrell predicts a recovery in the marketing services in Q4 of this year
- Brands should use social proof to enhance their email marketing strategies
- Snapchat sees a 36% jump in install volume of app ads amid the pandemic
- Social distancing opens up new opportunities for influencer marketing
- Businesses should leverage live videos to enhance their social media presence
- 64% of marketers prefer Google Ads over SEO, despite SEO being more affordable and sustainable
- YouGov’s data on COVID-19
- YouGov’s data on COVID-19
- YouGov’s data on COVID-19
- YouGov’s data on COVID-19
- YouGov’s data on COVID-19
- YouGov data on COVID-19
- Marketers using PPC ads must understand bidding strategies to create better Google Ads campaigns
- YouGov’s data on COVID-19
- YouGov Ad of the Month – Indonesia: Dettol
- Concern about COVID-19 stabilizes as UAE & KSA residents stay at home & practice social distancing
- Most UAE professionals expect a long recovery period for their businesses to overcome COVID-19
- YouTube to launch “Shorts”, to directly compete with TikTok in the short-form user-generated content
- Adapt ecommerce strategies that are aligned with consumer preferences in the current circumstances
- Sponsors are likely to approach Olympics advertising differently with postponement to 2021
- Förtroendet för Folkhälsomyndigheten splittrar svenskarna
- Using social media campaigns for market research can be more cost-effective than traditional methods
- B2B businesses should leverage client testimonials to strengthen customer relationships
- Sharing streaming link of YouTube live events beforehand on social media helps in better promotion
- Google updates its inappropriate content policy amid COVID-19 pandemic
- Businesses can use animation to communicate with consumers during the lockdown period
- B2C brands can reach high-end customers by targeting them on LinkedIn
- Businesses should use sustainable practices to support PR activities
- Google to introduce a new schema markup for special announcements concerning COVID-19
- Remotely producing shows can help brands save businesses during the pandemic
- Businesses should avoid talking about COVID-19 in their marketing efforts unless it is relevant
- Marketers must think in terms of “anti-fragile scenarios” in current circumstances
- Marketers should tweet during the rush hours to maximise the impact of their Twitter marketing
- For some companies, the current crisis could be an opportunity to gain market share
- Brands must act as lifelines through cause marketing to help consumers cope with COVID-19
- Consumer packaged goods brands must be nimble to capitalise on burst in demand during pandemic
- International COVID-19 tracker update: 27 Mar
- Martech companies are slashing costs or even suspending billing to help marketers
- Support answers on Quora with references to increase website traffic and enhance brand image
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