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- Brick-and-mortar shops need to be highly adaptive to make the shift to ecommerce
- Customised pop-ups can nudge customers along the marketing funnel
- A customer-centric culture does not occur by accident; it has to be designed
- Keyword blocking around COVID-19 news items is slowly starting to recede
- Coronavirus to massively impact digital ad revenue after it reached $125 billion in the US in 2019
- YouTube releases chapters feature for desktop and mobile allowing users to skip precisely in a video
- Brands must use print advertising to support digital marketing efforts and increase website traffic
- Facebook Shops will change how small businesses operate
- Google to incorporate Core Web Vitals as search ranking signals
- 70% of Americans expect stores to follow strict hygiene protocols
- Leverage Instagram’s swipe up feature in Stories to promote products and improve conversions
- Ecommerce brands should minimise price shocks to reduce cart abandonment rates
- Marketers should focus on the audience needs to create persuasive content
- Marketers should focus on optimising YouTube videos to rank on Google
- Marketers should think beyond the gender binary to appeal to new-age customers
- B2C brands should explore taking the D2C approach to strengthen their relationship with customers
- Brands must create a contingency plan to manage crises better
- Advertisers want flexibility from TV networks including the ability to get out of ad commitments
- Develop a blogging outreach program to reach out to appropriate publishers for guest blogging
- Using opt-in auto-responder emails helps brands remain fresh in potential consumers’ mind
- Only 1 in 3 Indians think the Covid relief economic package will make India self-reliant
- Post-COVID-19, brands will develop in-house PR capabilities, and agencies could utilise them
- 46% of business owners in the US are fully open and operational
- Instagram brings ads to IGTV as a part of IGTV monetisation process
- Email campaigns should highlight actions taken to support the community during the pandemic
- Marketers should leverage branded animations to increase brand awareness and recognisability
- Study says consumers tend to remain loyal to CPG brands during the pandemic
- Future marketers would need a hybrid model that combines face-to-face and online research methods
- Marketers should use similar colour filters across all Instagram posts to create consistent content
- Pinterest rolls out feature that allows users to order groceries directly from the platform
- Podcasts can help small businesses create engaging long-form content and promote themselves
- Employ social listening tools to conduct reputation audits and build deeper customer relationships
- Marketers should write value-added and empathic email subject lines to boost email-opening rates
- Cross-promoting YouTube content can help a brand’s marketing efforts on the platform
- Brands must create hub content for success on YouTube
- Re-think communication strategies to accommodate sensitive content creation amid the pandemic
- Brands must devise new tactics for web browsers to prepare for a cookieless web
- 27% of consumers anxious about making upcoming financial payments as COVID-19 continues
- Auditing non-coronavirus related content can help marketers keep brand value safe and healthy
- Utilising trigger emails can help businesses retain customers
- Marketers should focus on showing up on featured snippets to improve marketing efforts amid COVID-19
- UK ad market could see “slight improvement” in June
- 55% of men in the US would pay extra for better customer service
- Automating the use of contextual metadata can help enhance the performance of contextual targeting
- Leveraging smart video platforms can help brands hold meaningful conversations with clients
- Simplify checkout process, offer free delivery to boost ecommerce conversion rates
- Brands’ behaviour towards its employees and customers now will affect consumers’ post-COVID choices
- 82.3% consumers believe that brands listen to customer feedback
- CMOs are rerouting event budgets to developing long-form content amid the pandemic
- Content marketers must determine a blog post’s purpose beforehand for it to perform better
- International COVID-19 tracker update: 25 May
- International COVID-19 tracker update: 25 May
- International COVID-19 tracker update: 25 May
- International COVID-19 tracker update: 25 May
- PR professionals should pitch stories to journalists through personalised emails
- Marketers should create content that addresses unanswered consumer queries
- Businesses should keep consumers informed about possible business changes during the pandemic
- Perpetually changing technology is having a significant impact on CMOs' ability to do their jobs
- Declining TV viewing pushes British children’s exposure to gambling and alcohol ads to a new low
- Businesses must develop a communication strategy to convey reopening guidelines
- Publishers dropping price floors to improve fill rates may cause invalid traffic (IVT)
- Global mobile ad spend reached 51% by the end of Q1 2020, despite the pandemic
- Gaming category spent $46.2 million on ads in April amid the pandemic in the US
- Amazon shifts its Prime Day sale to September: Report
- Google launches new video series, The Update, to help businesses spot opportunities and trends
- Alcohol sales and social commerce is trending upwards in the US, during the pandemic
- Track unbranded searches to measure reach and optimise content performance
- Interactive content is rapidly gaining ground among brands
- Marketers need to have a holistic view of data to drive measurable business outcomes
- Marketers should merge multiple content that target the same keyword to improve overall rankings
- Scrubbing email lists can help businesses boost email click-through rates
- Businesses should compare pre and post-crisis data to prioritise goals
- Businesses must keep up to date with data legislations to mitigate risks
- Spending on luxury fashion products online has globally increased by 57% year-on-year
- Iterative content lifecycles can help brands deliver better customer personalisation
- 31% of small businesses in the US have shut shop due to COVID-19
- If offering free services, simultaneously nourish business’ value and financial sustainability
- CTV publishers can add value to their product by launching ad-supported services
- More than half of urban Indians think the Covid-19 situation in their country is getting worse
- 77% of Americans believe restaurants to have been the most impacted by COVID-19
- Take cues from trade guidelines while communicating restaurant reopening guidelines
- Ad industry surpasses pre-pandemic levels in consuming B2B content
- Match target keyword’s intent with user needs to attract search traffic
- Use Instagram captions to emotionally connect with audiences and boost engagement
- Brands need to adopt agile practices in their content marketing strategies
- Brands should make shoppable videos to create interactive viewing environment for consumers
- Businesses operating in multiple markets should have a “one-voice” approach to their messaging
- Including corporate responsibility in brand messaging can help businesses better appeal to Gen Z
- Brands should adjust their tech budgets according to their financial state during the crisis
- The best ad slots on TikTok do not always go the highest bidder
- Challenger brands could be at an advantage during a recession
- Optimising the ad-tech supply chain can help reduce the price of media buying
- 77% of small business owners are confident about achieving their goals
- Company cultures and internal processes need to evolve in order to properly leverage data
- Consumers are increasingly turning to religious and spiritual podcasts
- Promote brand story via video to connect with audiences in a dynamic and engaging way
- KSA residents are more positive than UAE residents about COVID recovery
- Koronakriisi on saanut meidät ostamaan enemmän suomalaista
- Koronakrisen har fått oss til å kjøpe mer norske produkter
- Coronakrisen har fået os til at købe mere dansk
- 77% of buyers and sellers across US are holding more virtual meetings amid the pandemic
- To effectively research keywords, reverse engineer competitor’s sites in organic search results
- Facebook and Instagram launch “Shops”, allow users to directly purchase from business’ profiles
- Brands should design landing pages that meet consumer needs during the lockdown
- Online stores should design websites in a manner that gives the feel of a physical store
- Brands should create happy and inspirational ads to reach consumers during the pandemic
- Businesses should analyse the purpose of automation in their operations before investing in AI tech.
- Brands should focus on the site browsing experience to enhance customer experience amid COVID-19
- 79% of Americans say they will continue to spend less and save more even after the pandemic
- Use frequency capping to limit the number of emails sent amid the pandemic to avoid being intrusive
- Factor in customer journey while putting together a martech stack
- Malaysians least likely to avoid going out, Singaporeans least likely to wear facemasks
- Indonesians least likely to use hand sanitisers in ASEAN
- Thais most likely to wear facemasks in ASEAN
- Revaluate spending strategy and repurpose old content to survive the pandemic
- 59% of Americans “strongly believe” or “somewhat agree,” that coronavirus responses are “PR Efforts”
- Instagram has launched a new Guides feature that curates content together in a single location
- Brands must listen to what their consumers are feeling
- Brands should create optimised lead forms on landing pages to enhance conversions
- 31% of small and medium-sized businesses have shut down in the last three months
- Incorporating views of subject matter experts can make thought leadership pieces effective
- Brands can film explainer videos on complex strategies to highlight their expertise in the industry
- Ad spend across three major sectors in the UK declined by £43.3 million in March 2020
- Brands and publishers should be transparent about collecting consumer data
- 54% of Americans are ready to buy apparel in-store as stores gradually reopen
- More marketers are looking towards TikTok to drive brand awareness during the economic downturn
- Publishers must future-proof their OTT ad models by enabling flexibility and open integration
- Source customer feedback through multiple channels to ultimately improve customer experience
- Leverage virtual platforms to connect with and engage consumers amid COVID-19
- International COVID-19 tracker update: 18 May
- Google to phase out gallery ads, shift focus towards image extensions
- Giphy to be acquired by Facebook, to be integrated with Instagram
- QSRs must emphasise contactless access to food to gain consumer traffic
- 20% of American consumers have swapped their primary grocery store in favour of another
- Addressing a single reader in the content can help brands add a conversational tone in stories
- Marketers need a holistic approach for developing metrics for their content marketing strategy
- PR professionals can pitch stories predicting the company’s future to intrigue journalists
- Auditing SEO strategies during the crisis can help ecommerce brands attain long-term productivity
- Brands should optimise marketing videos according to different social channels to enhance engagement
- Local businesses need to keep communicating with their consumers through the pandemic
- Businesses should efficiently manage campaign budgets instead of putting them on hold
- Marketers should leverage AI-powered tools to avoid ad fraud
- Daily online shopping traffic during the lockdown is surpassing Black Friday numbers
- Amplifying ESG efforts can help businesses better posit their brands in the next decade
- Psychological drivers like anchoring effect can help brands influence consumer behaviour
- Shift services and delivery to online amid COVID-19 for long-term benefits
- Users can now save their live broadcast videos to IGTV with “Share to IGTV” option on Instagram
- Due to the COVID-19 quarantine, a quarter of American restaurants are likely to go out of business
- Brands must view marketing from a consumer’s perspective to communicate empathy
- Chrome to block resource-heavy ads from late August
- Develop an online reputation management (ORM) process based on clear priorities to manage reputation
- Reaching out to consumers can help malls recover in the aftermath of COVID-19 pandemic
- Brands should re-assess the data they use for their market strategy
- Segmenting and targeting audiences can help brands maintain relevancy in their marketing emails
- Marketers should decide clear objectives for each social channel to better serve their audiences
- One in five influencers in the UK consider brand collaboration as their primary source of income
- Agencies need to bridge the divide between digital and broadcast teams
- YouGov data suggests Britons still have an appetite for big chain restaurants
- Brands should turn “nice-to-have” offerings into “must-haves” to launch products during the crisis
- Premium sites are seeing more lower-quality ads due to lower programmatic ad CPMs
- Price setting must be guided by what creates value for consumers
- 73% of Americans would vacation by car 60 days after stay-at-home restrictions lift
- CTV digital ad video impressions share remains flat as other mediums grow their share
- To make most of ad budget, focus on remarketing campaigns
- Tie marketing team’s efforts to quantifiable business results to gain credibility with the C-suite
- COVID-19 has led food and beverage brands to deploy creative solutions to address consumer needs
- Brand and content marketing strategies of most marketers impacted by COVID-19
- Evaluate influencer partnerships as acquisition and not branding channels to survive the recession
- Leveraging visual AI can help online stores enable relevant searches without using keywords
- Businesses need to balance creativity and direction to create successful TikTok hashtag challenges
- Brands are failing to provide online personalisation
- Brands are shifting to more measurable metrics like conversion in influencer marketing campaigns
- US users are spending more time with Instagram and Snapchat during the pandemic
- Online grocery searches in the UK observe 800% year-on-year growth over the past 90 days
- Forstå dine kunder i et ændret marked
- Facebook launches whitelists as it looks to improve brand safety
- Estée Lauder sees an uptick in duty-free shopping during the pandemic
- Music streaming platforms are the most used apps by urban Indians amidst the lockdown
- LinkedIn rolls out new "polls" feature to gather insights from users and enhance engagement
- 41% consumers are ready right now to hear from brands about non-pandemic topics as fatigue sets in
- Giving proper names to image files can help optimise them for visual searches
- 89% of multinational brands have deferred adspend due to COVID-19
- Capitalising on Amazon Posts can help brands create shopping experience driven by branded content
- LinkedIn integrates live-streaming with events tool, allowing companies to directly broadcast events
- Valgmåling maj 2020
- Businesses reopening must redesign services to reduce human contact to encourage visits
- Suomalaiset ja koronavirus
- Nordmenn og koronavirus
- Coronavirus og danskerne
- Svenskar och coronaviruset
- To protect themselves amid COVID-19, small businesses must focus on existing customers
- New features announced for Facebook and Instagram to help discover, find, support small businesses
- Sales professionals in a virtual setting must be alert and should take charge of the meeting
- Sustainability is more important ever for brands
- 94% of PR professionals said one-to-one emails are the most effective ways to pitch journalists
- Account-Based Marketing is on an upswing with higher budgets
- Brands can host pre-recorded videos on websites to create a broadcast only environment for viewers
- Businesses can use their content to share insights on most used tools and processes
- A crisis management plan can help brands address and recover from a crisis effectively
- Continuing to invest in advertising can help brands increase their share of voice in the market
- Brands must reconsider their marketing efforts, as most customers are re-thinking their values
- Brands should use SMS to reach out to existing customers under lockdown for effective communication
- Twitter will place labels on tweets containing disputed or misleading information about COVID-19
- Weakening ad demand causes scatter ad market to crash
- Half of Malaysians disagree with CMCO
- Leverage social media influencers to enhance keyword campaign interactions in SMS marketing
- 66% of marketers would only attend online or virtual events in 2020
- UAE residents respond positively to KFC’s proactive measures in response to COVID-19
- Fashion retailers must adopt a digital-first approach, as traditional advertising declines
- Brands must communicate stability to consumers amid COVID-19
- Create a framework of tactical questions to help sales reps engage consumers during COVID-19
- Analysing contextual ads and their attributes can help brands create effective PPC campaigns
- Assessing the relationships between qualitative, quantitative and efficiency metrics can help growth
- Brands should do a competitive analysis to identify areas of content that need an update
- Interactive ad units on Connected TV see a 105% year-over-year growth in impressions
- Brands should create a code of conduct policy for their social media fan pages to avoid trolls
- Influencer marketing spend drops as trust in influencer marketing fluctuates
- COVID-19 is likely to permanently change the events industry
- Writers should reach out to the experts while writing keyword-driven content to drive creativity
- Major CPG brands are looking to leverage the direct-to-consumer trend
- 56% of US consumers are pleased to hear about brands taking actions in response to COVID-19
- Media spending for targeting previously “blocked” demographics rising amid pandemic
- Employ online marketing strategies to balance between customer acquisition and retention
- Dedicated Pinterest app within Shopify allows merchants to upload product catalogues to Pinterest
- VR’s use in content marketing must be guided by human-based elements
- Google launches a new tool to inform marketers about trending and most searched products
- Brand PR strategy needs to evolve to stay relevant during the pandemic
- Facebook enables advertisers to use targeting options on its Watch video channel
- Retailers need to avoid using dark patterns to avoid loss of trust and bad press
- Study says people are watching more TV on Monday than on Saturday during the past two weeks
- Consumer optimism wavers in face of continued pandemic
- 81% of the UK marketers believe COVID-19 has affected the customer journeys for their organisations
- Brands should create a dedicated website or landing page to market their virtual events
- Consumers seem to be ready to move on from the COVID-19 marketing messages put out by brands
- Serve informative content on Facebook and compelling videos and photos on Instagram
- Create linkable content, with as many editorial and natural links to improve website search ranking
- Indians expect the Coronavirus crisis to end sooner locally than globally
- Coronakrisen har fått oss att köpa mer lokalproducerat
- Going forward, retail stores must be built for flexibility
- Businesses could renegotiate vendor agreements to survive recession
- Travel brands are moving towards creating regional and local experiences to drive demand
- Creating social media guidelines can brands effectively overcome a social media crisis
- YouTube tests Brand Lift for YouTube and adds skippable ads for TV
- The pandemic is likely to disrupt Briton’s “leisure spending pattern for some time”
- Offering special perks to loyal customers in the retargeting emails can help brands enhance CX
- Businesses should create data accountability report to promote transparency in customers’ data
- Brands can use the Publisher Centre tool to surface their articles on Google News
- Google’s new tool to offer insights into the fastest-growing product categories
- Outsourcing sales team can help brands solve their tech stack problems
- 58% of consumers will likely recommend companies whose AI algorithms are demonstrably bias-free
- Brands need to start getting ready for social commerce
- Designing popups around user experience makes them relevant to consumers
- Adding new ad units can help publishers drive fresh revenue streams amid the economic downturn
- Businesses should prefer a responsive design website
- 50% of advertising spend gets lost in programmatic supply chain, never making it to publishers
- To enhance website engagement and drive conversions, leverage remarketing techniques
- Only 18% of small businesses in the US report business currently being “good”
- First 20 members of Facebook’s Global Independent Oversight Board for Content revealed
- Brands must be responsible towards people and address macro issues of their community amid COVID-19
- “Pandemic personas” must be goals-based and must understand sentiments
- Providing educational content during Facebook Live can help position the brand as a thought leader
- Pushed by the pandemic, Amazon’s ad business grew by 44%
- TikTok launches “Small Gestures” initiative to enable users to send gifts within the community
- Brands should include a mission statement in their messaging framework to explain their goals
- Trade body study finds only a fraction of millions of ad impressions could be accounted for
- Organisations should inform the government about their post-COVID-19 public affair strategies
- In-store retailers need to leverage "Omnicanality" to effectively direct sales to the internet
- B2B companies should take a strategic and informed decision to choose the right account for ABM
- Fostering innovations while embracing the challenges can help businesses better navigate the crisis
- With changing, consumer behaviour retailers must create a long-term communication strategy
- GenZ is looking for fun, exciting ads
- Google’s new podcast manager to provide more insights into audience behaviour
- International COVID-19 tracker update: 2 May
- Value-driven social campaigns led by the company’s leadership can drive results and build trust
- Employ digital qualitative research to maximise data quality and engage respondents
- Twitter tests moderation tool to curb “harmful” language
- Enhance internal communication with transparency during a crisis to build trust among employees
- Service businesses should centre marketing campaigns based on their unique selling proposition
- Data standardisation can enable easy cost-efficient analysis and trend discovery
- Study says 89% of consumers prefer buying from a brand that they follow on social media
- LinkedIn sees “record levels of engagement across the platform”
- Acknowledging the current crisis in emails can help PR agencies add a human element to the pitches
- Brands should add clear and concise details on their product landing pages to build customer trust
- Mobile game downloads in the US shot up by 25% across iOS and Android
- Brands need to evolve from being suppliers to business partners to serve their customers
- Brands must leverage Twitter’s Fleets to communicate with their audience amid COVID-19
- YouGov & Imperial College London’s latest study shows how Indians are practicing social distancing
- Marketers should assign a specific test budget to experiment with the new areas of paid searches
- Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis
- Brands should have the license of an image before creating any meme for social media marketing
- US consumers are focusing on stocking essentials for pantries as COVID-19 continues
- Forming a customer advisory board can help PR professionals convert consumers into brand advocates
- Retailers should take advantage of Google’s free product listings
- New chatbot lets users verify pandemic-related news as true or false over WhatsApp
- Post-pandemic, B2B marketers could focus more on marketing areas with greater returns
- YouGov Ad of the Month – Thailand: Foodpanda
- Diversification of supply chains and bolstering online capabilities can be expected post-pandemic
- Craft educational social media content during quarantine to engage audiences
- Pairing data-centred campaigns with personalised outreach can improve SEO rankings
- Evaluating demographic data using web analytics can help increase conversions
- Posting on Monday, Tuesday and Friday mornings can drive engagement on Instagram during the crisis
- B2B brands can leverage influencer marketing to build trust among consumers during the pandemic
- Analysing competitors’ website traffic can help brands improve upcoming digital marketing campaigns
- Consumer confidence in the UK is now at the lowest level since January 2012
- DSPs are losing relevance due to increasing complexity in converged TV supply chain
- Ensuring colour contrast can help make content more accessible to colour-blind customers
- Using plant-based materials for packaging can help ecommerce businesses maintain sustainability
- Companies have been reassessing marketing spend during the crisis
- Marketers must leverage user-generated content to drive sales post COVID-19
- For emotion detection to be useful, it would require humans to make the final call
- Evaluate reviews to effectively research for keywords and improve search ranking
- Amid COVID-19, brands and agencies are avoiding collaborating with “covidiots”
- Despite the current economic slowdown, Americans prefer brand products
- Handle negative reactions to ad campaigns using social listening tools
- UAE residents are increasingly engaging in board games, online classes & baking amidst the outbreak
- Pandemic-related news fatigue is causing 71% of Americans to “take breaks” from such news
- YouGov’s International COVID-19 tracker shows consistent fear levels across 26 surveyed countries
- With fear levels stabilizing,notable changes in behavior witnessed globally- COVID-19 tracker
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