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- A third of Indonesians are early adopters of technology, predominantly young, well-off married men
- 18 % av verdens befolkning er Early Adopters (tidlige brukere) av teknologi. Hvem er de?
- 18 % av världens befolkning är ”early adopters” inom teknik. Vilka är de?
- 18 % maailman väestöstä on teknologian varhaisia käyttöönottajia. Keitä he ovat?
- 18% af verdens befolkning er Early Adopters af teknologi. Hvem er de?
- Americans will spend 33% more this year on online shopping than 2019, predicts Adobe
- Effectively using keywords can boost app visibility
- Marketers can create educational TikToks to expand their reach
- Cutting out the middlemen from business processes can help brands improve customer experiences
- UK government to form new tech regulator in April 2021
- Optimising images for SERPs can help brands strengthen image link building activities
- Most Americans will buy a gift card on Black Friday if they get incentives: Study
- Frutti preferiti dagli italiani e sostenibilità della produzione
- 32.6% of UK marketers plan to lower their market research spends in Q3 2020
- Combine different data models and sets to accurately forecast demands amid COVID-19
- Incorporate emotions into Instagram posts and videos to connect with followers amid COVID-19
- Investing in PR tools and resources can help marketers work efficiently and save time
- Upside-down homepages can help brands address user queries immediately and drive sales
- Researching leads and ranking them based on their value can help drive conversions
- Tracking impression share can help brands quickly improve ad performance
- Personalised re-engagement emails can help brands enhance customer retention
- Businesses should leverage text messages to strengthen customer relationships
- WPP launches new in-game advertising standards in collaboration with Anzu.io
- Snapchat Spotlights’ lack of public profile feature can keep influencers away
- Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year
- CRMs aligned with data strategy can help generate leads from changing consumer base
- Websites with responsive designs can help brands boost traffic, improve SEO and lower bounce rates
- Create hyperlocal campaigns using local content to enhance search ranking and drive conversions
- Offer personalised and safe buying experiences to accommodate new consumer behaviours post COVID-19
- Brands’ sustainability and ethical practices could drive purchasing decisions for UK consumers
- Collaborating with malls can help brands offer seamless offline and online consumer experiences
- Publishers will need a robust omnichannel identity in a cookie-less world
- Twitter to revive its public verification program next year
- Marketers can use a countdown timer popup to drive more email signups
- Combining human efforts and automation can help agencies succeed in the post-COVID world: Forrester
- Showcasing all hidden costs upfront can help ecommerce brands reduce cart abandonment rates
- Businesses must adapt to new shopping behaviours to optimise growth until COVID-19 subsides
- Pain point-centric content can help B2B brands generate quality leads
- First in line: Early technology adopters around the globe
- Nearly two-thirds of urban Indians favour the government’s decision to regulate digital content
- Consumers will pay higher and travel farther for brands with more positive reviews
- Being transparent while communicating amid growing social movements boosts engagement and sales
- Ranking investments based on returns could help marketing leaders survive with lower budgets
- US ad and marketing spending is expected to decline 7.1% to $494.23 billion in 2020
- Consumer surveys can help brands collect insights post-COVID-19 and boost business performance
- Invest in a PPC audit to improve conversion rates and boost keyword performance
- Consumers plan to do more online shopping this holiday season
- Creating audience-centric quizzes can help brands generate positive customer experiences
- Pandemic pushes the need for better shopper-centric collaboration among retailers and suppliers
- Leveraging PR strategies can help small businesses position themselves as industry experts
- Latest IPA report predicts five agency-brand partnership models for the 2020s
- Employing Amazon tools can help brands gather genuine product reviews quickly at scale
- Black professional travellers in the US seek commitment to diversity from their travel destinations
- Discovery launches Discovery+ to compete with the likes of Disney+ and Netflix
- Communicating with consumers through social media channels lets brands effectively manage crises
- Present options hierarchically to address consumers’ choice overload
- To compete with TikTok, Snapchat rolls out new in-app section called Spotlight
- Writing brief and interesting webpage content in “F”-shaped pattern can lower bounce rate
- Leveraging DSPs to buy CTV ads safely, transparently and reliably
- Reach consumers lost due to IDFA restrictions through Connected TV and OTT
- Create high quality, easily shareable, SEO-optimised content to maximise reach
- Companies must optimise marketing campaigns to adapt to changing consumer behaviour amid COVID-19
- Display best deals on a site’s homepage to attract audience attention this holiday season
- American consumers are favouring brands with environmental, social initiatives this holiday season
- Cyber Monday and Black Friday ecommerce sales to exceed $10 billion this year
- Optimise calls-to-action with search keywords to improve conversion rates by 87%
- An eventual rollout of 5G could result in an Augmented Reality “boom”
- PR experts must understand the language preferences, cultural differences of the Hispanic community
- Instagram’s Branded Content tags for Reels and Live to widen creators’ revenue-generation options
- Ecommerce companies must focus on long-term customer relationships over one-time transactions
- Service-based businesses can offer free trials to capture audience attention in the holiday season
- TikTok announces collaboration with a US agency to offer “unique business opportunities”
- Google Ads to roll out Insights Page beta across geographies
- Empowering employees with training and resources can help brands improve customer service
- Marketers can optimise their link-building efforts should by ensuring their images are linked
- Exploring competitive backlinks can help brands earn quality backlinks
- Snapchat launches new ad options for app marketers and fresh cross-linking tools
- In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’
- Providing incentives can increase consumer-perceived value and boost sales during Black Friday
- Build digital marketing campaigns around augmented intelligence to optimise decision making
- Choose relevant business type in Google My Business to optimise listings in search ranking
- Implementing new marketing strategies via social audio feature can help brands boost sales
- Marketers believe that digital channels are vital for improving revenues in the new normal
- Outsourcing content creation helps develop effective content marketing plans and improve reach
- Creating special products and moments can help QSR brands be a part of the holiday conversation
- Marketers must caption their social media video content to boost audience reach
- Remote work technologies take centre stage in post-COVID-19 coverage
- Building an effective market development strategy can help brands increase revenues
- Businesses need to plan for the whole week leading up to Black Friday
- Expanding research opportunities can help brands develop scientific marketing strategies
- 67% of consumers would make second purchases from brands committed towards diversity and inclusion
- Create unified planning and buying strategy through DSPs to optimise for CTV advertising
- 42% of US publishers saw higher overall revenue on implementing programmatic OTT
- The focus on communications with a human touch will sharpen in 2021
- Companies must be empathetic to build brand reputation in 2021
- Incorporate company mission in marketing messages and use data to build brand communities
- Choose the right DSP with updated tech and safety capabilities to optimise programmatic campaigns
- 58% of B2B buyers use product demos to evaluate their B2B tech purchases
- Enticing email subject lines can help brands boost sales over the holiday season
- Ensuring accurate, on-time delivery can help brands improve holiday shopping experience this year
- Customer experience looks set to become the top priority for European B2C marketers in 2021
- Brand podcasts can help forge personal connections with their audiences
- The move to virtual events has had a positive impact on audience reach
- Il consumo di cioccolatini nel periodo di Natale
- CPG brands must re-evaluate their marketing strategies and target buying habits amid COVID-19
- Podcasting can help enhance B2B inbound content marketing efforts
- Amazon ventures into the online pharma game
- Bring teams up to speed on Google’s Page Experience update to optimise websites
- Feature on knowledge graph to improve chances of getting content to surface on Google Discover
- 74% of marketers expect revenue losses following change in Apple’s IDFA rules
- Leverage Facebook Audience Insights to create effective marketing campaigns on the platform
- Twitter launches Fleets to encourage more Tweets from passive users
- YouTube rolls out audio ads to reach users accessing non-video content on its platform
- Creating content that resonates can help brands satisfy Google’s and audiences’ expectations
- Placing native ads with relevant elements can boost CTRs
- Google tests new SERP sub-category tags in search results
- Building cause marketing campaigns that resonate can help companies build goodwill and drive sales
- Developing multi-channel digital strategies can help brands boost their online performances
- Advertisers and Publishers must work together to improve the ad-tech ecosystem of DPO and SPO
- Embed core brand messages into videos to create successful vlogging series on YouTube
- Suomen 10 suosituinta tuotemerkkiä
- Her er Norges topp 10 innen merkevarer
- Danmarks stærkeste varemærker
- Här är de högst rankade varumärkena
- Creating pop-ups can help promote products, attract consumers, and boost sales on Black Friday
- Crafting personalised quizzes and giving away free downloads can deliver interactive experiences
- Brands must include digital elements in their budgets to enhance marketing campaigns
- As Shopify expands, concerns about over-dependence on in its service emerge
- Amazon sues social media influencers for selling fake luxury products
- Target specific keywords and address more extended questions in content to earn featured snippets
- Building API ecosystems can provide valuable insights and execute digital transformations at scale
- Hvem er de danske tilbudsjægere?
- Vilka är de svenska rabattjägarna?
- Keitä ovat suomalaiset tarjousten metsästäjät?
- Create stories based on data to enhance decision making and communicate expertise
- Competition calls for a swift EU antitrust action against Google for preferential placements
- Using SKAdNetwork and other in-app ad IDs can help advertisers prepare for post-IDFA regime
- Forecasting short-term consumer behaviour amid the crisis can help fortify for the future
- More than 87% of US consumers are likely to make online purchases in the holiday season
- Buy-side must have compatible ad tech and unified audience definitions to sell to TV audiences
- Optimise Pinterest boards with keywords and quality Pins for better reach and engagement
- More than a fourth of UAE residents are unwilling to travel until a Covid cure is available
- Ecommerce companies should leverage local languages for a global footprint
- Entrepreneurs should consider the ASAP formula to boost branding efforts
- Crafting compelling teaser emails can attract user attention before Black Friday
- La práctica de deportes en tiempos de COVID
- B2B marketers must make retention marketing an integral part of their 2021 strategy
- Self-service customer support channels are gaining popularity during the pandemic
- Spotify acquires podcast hosting and advertising platform Megaphone
- Searches for “Christmas wish list” have increased 83% on Pinterest since spring
- TikTok to exceed one billion users in 2021: Study
- Provide human-interaction, accessibility and personalised services to survive post-COVID-19
- B2B marketers must combine human-level insights with AI to serve consumers amid the pandemic
- Align content topics and types with consumers’ journey to create an effective content calendar
- Financial stability is considered a top benefit by 89% small business owners in the US
- B2B businesses must invest in branding and lead generation to remain relevant post-COVID-19
- Livestreaming commerce makes a debut in European countries
- PwC expects a decline in retail spaces in the United States
- Accurate global campaign measurement requires extraordinary levels of brand-publisher cooperation
- Using data points in email subject lines can help improve click-through rates
- Companies can consider content marketing as an integral part of their user acquisition strategies
- Globalism Project 2020: populist beliefs down but conspiracy beliefs up?
- YouTube’s recommendation algorithm driven by viewers’ preferences
- Marketers should define their target audience before creating their TikTok marketing strategy
- The pandemic gives a boost to resale ecommerce
- Hvem er de norske tilbudsjegerne?
- Brands must create mobile-friendly content and optimise it for local searches to drive sales
- Ecommerce now accounts for 23-25% of all retail commerce in the US
- Marketers can target lookalike audiences, boost ROI and conversion rates with geofencing marketing
- Design main website elements with visual weight to make them stand out and pursue users
- Surveys can help marketers understand how the awareness about their brand is being spread
- Having a robust suite of variables accessible can help brands better target audiences
- Highlighting social proof in the “About Us” page can help brands boost credibility
- Companies need to have a better understanding of different information systems
- Businesses should consider content as an integral part of their lead generation strategies
- Businesses should collaborate with industry experts to create compelling virtual content
- Marketers should include a number in their infographic content title
- Creating earned media campaigns for social media can help generate leads and increase exposure
- Adopt innovative production and engagement strategies with emphasis on sustainability
- Create relatable messaging on social media to humanise brand voice and engage consumers
- 42% US consumers aim to spend $500 for Black Friday shopping
- Leverage both TikTok and Instagram Reels to reach wider audiences and enhance branding
- 43% of US sellers are frustrated with doing repetitive admin tasks that could be automated
- Craft relevant, unique and quality content to earn backlinks at scale and improve SEO
- Embracing contextual targeting can help marketers better target users in a cookie-less world
- Event organisers are leveraging interactive elements to engage virtual audiences better
- Adform partners with BritePool to help advertisers and publishers deal with the post-cookie world
- US election pushes major brands to pause their Facebook, Twitter marketing campaigns
- Embracing interactive video content can help content providers create an immersive experience
- Gathering online reviews is more important than ever to attract customers this year
- Six-second ads using known characters and sociocultural contexts tend to be more successful
- Consumers are increasingly spending more time watching YouTube content on CTV
- Optimising websites for ecommerce and mobile can help brands boost sales amid holidays
- Develop a content strategy to communicate public-health messages this holiday season
- Snap Inc. rolls out Snap Connect offering advertisers courses on direct-response advertising
- Customer marketing programs can help brands lower consumer churn and boost sales
- Segment email lists, create specific funnels to boost sales this holiday season
- 85% of retailers expect online sales to grow during this holiday season
- Leading with empathy can help business leaders achieve a successful sales transformation
- Maximising content value can help creators appeal to audiences across all video platforms
- Offering a personalised solution to consumer problems can help brands improve chat marketing efforts
- Businesses should experiment and leverage new technologies to achieve expansive creativity
- Businesses should leverage customer data platforms to create relevant omnichannel experiences
- Majority of IT-decision makers say data is the key to recovery from the economic crisis
- Focusing on a product niche can help ecommerce stores compete with Amazon
- Just who are Liga MX’s Top 10 best-supported teams?
- Measure ad impressions and frequency at a household level to track CTV campaigns
- Searches for “available near me” have grown over 100% worldwide YoY on Google
- Crafting emails with dynamic content can help brands personalise post-purchase emails at scale
- YouGov Ad of the Month – Malaysia: Chipsmore
- AD of the month UAE– Global Village October 2020
- Brands should test out multiple hypotheses and strategies to create agile marketing campaigns
- Agency staff more skilled at digital marketing than in-house counterparts
- Businesses can leverage Barnacle SEO to improve search rankings
- News consumption on TV cable news networks and other platforms cover new milestones
- Online businesses should experiment with bundle offers to increase sales this holiday season
- EU trade bodies file a complaint against Apple’s planned privacy measures in iOS 14
- Marketers can host a group or forum to build a community around their business
- The Advertising Standards Authority rules over a TikTok ad for not disclosing promotional content
- Crafting web copies with a customer-centric approach can help brands connect with ideal consumers
- Majority of Californians vote in favour of “CCPA 2.0”
- Most urban Indian women feel unsafe while walking alone at night
- Develop quick-loading, interactive, and visually stable websites to augment Core Web Vitals
- Implement VR marketing strategies to build ads with immersive experiences and attract prospects
- Leverage ABM accounts and growth markets to build a profitable financial model for the next year
- Gen Z in the UK are 1.4 times more likely to pay a premium for eco-friendly products
- 72% of popular thumbnails on YouTube feature a human face, and attract more views
- Businesses should audit their website structured data to improve SEO efforts
- The pandemic is accelerating the end of the newspaper industry: Pew Research Center analysis
- Marketers should leverage content marketing to improve customer retention rates
- Microsoft rolls out new “Promotion Extensions” to enable advertisers to highlight occasional offers
- COVID-19 continues to dominate media headlines in the US
- Brands should include ethical considerations in their business and organisational routines
- Enabling social listening can help online businesses offer effective customer service
- Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament
- Companies must align product portfolios with their consumers' values to effectively optimise them
- Brands should leverage different Snapchat ad formats to boost engagement this holiday season
- 66% of B2B marketers made short-term and long-term adjustments to content strategy amid COVID-19
- Ecommerce subscription models can help brands ensure recurring revenue and predict sales
- Displaying certifications on landing pages can help reduce form completion anxiety and boost leads
- Analyse and research microinfluencers’ audience engagement before partnering with them
- Offering omnichannel experiences across devices can help retailers drive sales amid COVID-19
- Video entertainment brand ad spend set to decline marginally in 2020: Zenith’s Business Intelligence
- Shorter loading times can help ecommerce websites improve sales and customer retention
- Combining CTV ads with retargeting methods can help B2B brands effectively overcome ABM challenges
- Businesses should align their SEO and non-SEO teams to achieve long-term success
- Creating emotionally intelligent messaging amid crises can help companies improve their CX
- CMOs distrust marketing data and analytics investments
- Align online shopping experiences with consumers’ perspective to boost ecommerce sales
- Middle Eastern countries rank among the leading video game streaming markets in the world
- Using influencer related hashtags on social media can help brands find compatible influencers
- Use Apple’s data and insights to improve search ranking on Apple search
- 43% of ABM practitioners are in the early phase of implementing new technologies and processes
- Optimise websites for experience, mobile-friendliness and voice to boost search ranking in 2021
- YouTube rolls out new updates to augment mobile viewing experience for users
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