United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- The global popularity of Call of Duty, in one chart
- Global: Which sectors make the most trustworthy ads?
- Super Bowl brings outs the innovative and the outrageous in brands
- Marketers are not getting what they need from their marketing automation platforms
- Social marketers are taking advantage of customer curiosity and winning
- Why retailers need to optimise their m-commerce apps?
- Avoid trouble by providing personalised experiences using these data types
- Captioning Instagram videos can bring in more viewers
- A smooth CX must be a part of an multi-channel ecommerce strategy
- Provide immediate discounts to get consumers to opt-in for brand notifications
- Optimise titles and descriptions with keywords to promote YouTube videos
- Offer incentives to build consumers trust and collect first-party data
- Dispel myths around sustainability with actionable solutions
- Leverage web analytics data to optimise UX and SEO efforts
- EuroTrack: Russian invasion of Ukraine seen as likely, but few want their country to defend them
- Global: How much are consumers intending to spend on travel products and services in the new year?
- Publishers should not ignore Discovery and Google News policy warnings
- YouGov Framework – Fitness consumers in the US
- Excessive activations in metaverse may lead to brand fatigue
- Direct-to-consumer eCommerce sales projected to grow significantly in 2022
- 43% of CRM marketers are likely to adopt an omnichannel approach in 2022
- Indonesia: Biggest Brand Movers – December 2021
- Singapore: Biggest Brand Movers – December 2021
- Digital Banking Report Wave 2 in Australia
- Half of urban Indians follow the budget, and many more agree it impacts their personal finances
- Episodic content can help brands gain subscribers, create ongoing engagement
- Despite rising Covid cases, majority of Singaporeans likely to proceed with CNY celebrations
- TikTok announces new features to counter antisemitism
- Supply-chain leaders must focus on empathy-based employee management
- Use YouTube’s BrandConnect to collaborate with creators, and monetise content
- Monitor content marketing metrics to acquire consumers and drive awareness
- Include countdown timers in brand emails to evoke a sense of urgency
- Brands must prioritise digital accessibility to create an overall efficient UX
- Leverage engagement metrics to bolster site performance
- Most brand and marketing executives only “somewhat” understand the metaverse
- Lead with brand values to improve customers’ loyalty towards the brand
- Boosted by results, brands are more confident than ever about engagement
- Integrate AI into digital marketing to collect valuable consumer insights
- Introduce a blog post with questions, statistics, or stories to grab attention
- Study identifies the one thing that will dominate US media planning in 2022: Study
- Brands must ensure influencer marketing content represents diversity in society
- TikTok set to dominate the influencer marketing space in 2022
- Global Instagram influencer marketing market could reach $15.2 billion in 2022
- Integrating technology in athleticwear can help fitness brands grow
- Contextual awareness of TV ads can bring together linear and digital TV
- Global: How much do consumers trust food and alcohol advertising?
- Instead of confusing email subscribers with product features, highlight benefits
- Leverage both, in-person and virtual events to maximise reach and network better
- Include relevant actionable prompts in CTAs to improve click-through rates
- Capitalise on industry-specific trends to enhance customer acquisition funnel
- Create platform-specific brand videos to engage native audiences effectively
- Boost B2B sales by highlighting business USPs through digital content
- 72% of B2C marketers plan to invest in videos in 2022
- Dentsu estimates global ad spending to grow at 9.2% to $745 billion in 2022
- Use short-form videos and disappearing content to attract prospects online
- Personalise abandoned cart emails and include offers to complete purchases
- How are Americans betting on the Super Bowl and what’s changed from last year?
- Perceptions on Betting in Australia Sport
- What do Apple users think about virtual reality?
- Leverage Google Marketing Platform solutions to navigate cookie-less targeting
- US consumers prefer experiential content experiences
- Investments in AI/ML initiatives could boost revenue in 2022
- UK retailers must prepare for peak periods to drive sales
- Celebrities go crypto – but are they winning the public over, or putting them off?
- Following these three steps can help elevate B2B marketing in 2022
- The key to perfect B2B omnichannel sales: Comprehensive, cross-channel customer view
- Brands are increasingly using gamification to upskill employees, build user community
- 38% of Americans reduced time spent on Instagram in favour of mental health
- These tech trends will give retailers access to more customer data in 2022
- Create contextual content with semantic elements to optimise for search entity
- Leverage a multi-CMS strategy to boost content agility and flexibility
- High quality, relevant creatives are key to target high net worth individuals
- Get a holistic view of social media data via analytics tools
- Diversify content formats and understand user intent to boost engagement in 2022
- Align goals with VR opportunities to reach prospects in the metaverse
- UK and US: Is Lego the perfect children’s gift?
- What impact has the OCBC phishing scam had on the bank’s brand?
- Don't jump in blindly: Design a deliberate goal-oriented content plan
- Five trends that marketers need to keep an eye out for this year
- Beleaguered brands battered by supply chain issues need to go local
- US Biggest Brand Movers – January 2022
- Global: What factors are deciding travelers’ choice of destination today?
- Shoppers prefer sustainable products, while retailers think it’s the brand name
- Onboard digital technologies that can optimise workflows and UX
- Strategically place content on the site to boost accessibility
- Tag well-known sources to create engaging content previews for social platforms
- Advertisers should make inclusion a core part of their business strategy
- Americans are concerned about their social accounts getting hacked
- Brands can consider podcast advertising to navigate the cookie exit
- Zero-party data can help acquire customers with running afoul of privacy
- Building a single platform for all types of content can help publishers boost ROI
- CIOs will prioritise IT infrastructure investment in 2022
- Use insights from data analysis to create effective social media content
- Businesses should clearly define all aspects of their brand’s social media aesthetic
- APAC Biggest Brand Movers - December 2021
- How many users could the Microsoft/Activision deal bring to Xbox Game Pass?
- John Madden’s impact on the video game world
- Desperate to sustain lockdown-time growth, Subscription services are diversifying
- Amazon to launch its first physical, real-life clothing store in this American city
- Do this to improve form submission, time-on-site and bounce rates
- Sentiment analysis powered by AI can boost CX and brand image
- Despite Apple's ATT privacy moves, Meta is in demand for performance marketing
- Ensure brand consistency across all subscription confirmation emails
- TikTok does a Twitter, when testing new revenue streams for its content creators
- Ensure transparency when it comes to prioritising diversity, equity and inclusion
- Revaluate data mining techniques to accurately predict the future of CX
- Walmart files trademarks to create its cryptocurrency and sell NFTs
- Leverage AI to drive smarter, personalised conversation with customers
- Communicating a purpose-led approach can help business leaders retain staff
- Leverage newsletter sponsorship ads to get qualified leads and drive sales
- High rates and lack of new content is slowing down subscriptions for Netflix
- Account for economic upheavals' impact on consumers while creating messaging
- Brands must use automation to gather and analyse data for UX personalisation
- Zoopla benefits from post-pandemic property boom
- Emails, Facebook ads lead the pack in the race for online advertising spend
- Use brand newsletters to recommend products, offer expertise, boost engagement
- Global email marketing will grow by more than $10 billion by 2027: Statista
- Research suggests retailers must become agile and purpose-driven to win customers
- UK ad budgets to grow by 5.2% for the fiscal year 2022-23
- Keep homepage content clear, concise and original to improve UX for visitors
- Repeated, intrusive ads and slates need to be fixed on ad-supported CTV
- Who is the Greatest Ever Male Tennis Player (G.O.A.T)?
- Focus on core web vitals, enhance website UX to leverage local search marketing
- Leverage the UX Quadrant model to design compelling B2B websites
- Start engaging existing followers to boost rewards programmes on social media
- Investments in digital to surge as retailers become more tech-savvy
- Marketers are putting more money in less trusted communication channels
- Run a content gap analysis before creating short or long-form content
- Inclusive language can help engage diverse audiences, promote a positive brand image
- Instagram tests new subscription feature to let creators monetise their content
- LG is releasing a gaming laptop. Data shows why it’s the right time
- As Omicron surges in the US, comfort in seeing live sports wanes
- 47% of publishers expect their commerce revenue to grow in 2022
- Consider unlocking personalisation elements with email marketing platforms
- How the University of Manchester examined long-term voting trends with YouGov Custom Research
- Collate reviews from across the internet to boost consumer trust
- Review recency is an important factor for US consumers in buying new products
- Activision Blizzard to be acquired by Microsoft for $68.7 billion
- 70% of customers make purchase decisions based on the quality of customer service
- Enhance products' value for shoppers to improve customers' value for brands
- Customers value brands that clearly state how they plan on using AI-enabled tools
- Consumers want brands to contact them via email
- Optimise marketing campaigns and products based on consumer reviews
- Companies should prioritise web accessibility to create a more inclusive brand
- The number of American shoppers to buy through social commerce set to grow
- Rewarding attendance, live interactions can help improve webinar engagement
- Offering context and local angles to brand content can help engage audiences better
- Focus on enhancing UX, making site mobile-friendly to improve search rankings
- YouTube to pull the plug on its Originals service
- Subscriptions will be the top priority for publishers in 2022: Study
- 63% of B2B tech marketers plan to increase the use of marketing tech in 2022
- Minimalistic email design will help brands attract buyers in 2022
- Helping alcohol brands raise the bar with YouGov’s consumer insights webinar
- Target decision-makers with minimum viable products to optimise GTM tactics
- Social concerns lead to declining trust in institutions globally
- Web3 could potentially allow users to monetise their data
- Contextual targeting in programmatic will be paramount in 2022
- Marketers may need to pick up pace in investing in technology in 2022
- Leverage AI and data analytics to develop personalised marketing campaigns
- Outsourcing marketing can help legal business be strategy-driven, not task-driven
- Analyse customer behaviour, map content to buyer journey to boost conversions
- Prepare crisis communication plans to address communities from different backgrounds
- Empathetic marketing can help B2B brands build and retain strong customer relationships
- Diversify content formats, expand content topics to boost search ranking
- Support digital efforts with greeting cards to entice millennial consumers
- Explore hashtags, examine brand’s own followers to discover micro-influencers
- Influencers believe the Metaverse will replace social media: Study
- Reward-based loyalty programmes boost consumer retention
- Corporate political environment in the US to be as tough as it was in 2021
- Follow a publishing schedule to maintain cadence on Instagram
- Following revenue growth in 2021, publishers are optimistic about 2022
- Present robust evidence about the effectiveness of brand purpose: IPA
- Brands must leverage PR to attract the eager talent in the aftermath of "The Great Resignation"
- Improve marketing accuracy using data obtained through AI influencers
- Travel brands must experiment with formats, collaborations to engage prospects
- Competitive analysis and internal reviews can drive growth marketing efforts
- Streaming platforms with live sports could impact traditional pay-TV
- Keep business plans flexible, closely track trends to succeed in 2022
- Pay more attention to inclusivity and diversity in 2022
- Leverage branded hashtags on social to support employee advocacy
- British retail CEO survey reveals their marketing budget spread
- FCC proposes notifying stakeholders immediately after a data breach
- Incorporate gaming elements in marketing campaigns to drive sales
- Craft personalised and concise email marketing messages to drive conversions
- Significant 2021 numbers from the world of social media
- B2B marketers need change management to boost marketing in 2022
- Account for search intent and leverage AI to boost content SEO
- Gauging interest in playing Take-Two titles on mobile
- Social commerce industry in the US will grow to $80 billion by 2025
- Facebook’s latest targeting update will significantly impact advertisers
- Social media groups continue generating fake reviews: Report
- UK – Biggest Brand Movers – January 2022
- Monitor and evaluate website performance metrics to boost conversions
- 2022 will see brands leverage podcasts, AI and membership programmes
- Generate UGC via photo corners in physical stores and social media contests
- India: Biggest Brand Movers of 2021
- Featuring word-of-mouth content can help boost product, brand discoverability
- Social commerce grows as consumers use social media for potential purchases
- Communicate a brand’s authentic self using YouTube Shorts
- TV cameras, safety and security, metaverse were trending topics at CES 2022
- Implementing chatbots can help B2B marketers differentiate and build the brand
- General Motors will roll out a new used car portal in spring 2022
- Tailor branded content to different stages of the buying journey to boost loyalty
- Foster discussion between sales and SEO teams to boost conversions
- US online grocery sales reached $97.7 billion in 2021
- Think beyond misperceptions about linear TV and move toward a digital-first mindset
- Americans are spending even lesser time with ad-supported media
- Publishers are seeking control over video content by launching native players
- Attention metrics offer transparent media value and boost ROI
- Focus on making the best of digital diversification in a cookie-less reality
- Contextual content harvesting by ad tech may lead to unfavourable ad landscapes
- Going back to pre-pandemic levels of viewership could set UK TV ad revenue back by 300 million pound
- American consumers will spend more on companies that have a personal brand behind them
- Use social media content to engage audiences at physical events and stores
- Market analysis can help brands promote their products most effectively
- Contactless payments, QR codes and more to see increased investments in 2022
- Americans expect online storefronts, contactless payment options post-pandemic
- AI, design, and electronics can power sustainable initiatives
- Optimise SaaS marketing campaigns using content marketing resources
- Avoid blocking users from slow internet regions to improve search rankings: Google
- Fraudulent CTV impressions increased in Q4 2021: Study
- EDPS sanctions European Parliament over EU-US data transfer and cookie breaches
- Implement consumer nurturing programs to help brands retain online customers
- Multicultural Americans feel disconnected from smart-home tech ads
- Develop SOPs or business recipes to guide companies towards brand goals
- Australia Advertiser of the Month (December): Johnnie Walker
- With a 156% bounceback, magazine websites led the way for UK ad recovery in 2021
- Focus on one channel at a time, leverage virtual spaces to enhance UX in 2022
- C-suite execs should build their personal brand in a specific niche
- Creating organic content can help brands nurture deeper connections with communities
- Consumers relate to health and hygiene products emotionally
- Create broader ESG strategies for scalability and to cater to stakeholders
- Rising inflation rates can impact small businesses in the US
- Brands should leverage social media to build meaningful customer relationships
- Paid media campaigns on TikTok yield higher ROI and ROAS for CPG brands
- Leverage CRM systems to segment audiences and personalise branded messages
- Marketers should pitch themselves to High Domain Authority podcasts
- Singapore Advertiser of the Month: Gardens by the Bay
- These steps can help agencies navigate “the Great Resignation” crisis
- Brands must add short-form content to their social strategy in 2022
- New technologies, virtual spaces and audio will dominate the marketing scene in 2022
- Social listening tools can monitor consumer sentiments, boost marketing efforts
- An omnichannel strategy can help marketers boost marketing efforts
- Brands can create relevant podcasts to influence consumers' purchase decisions
- Despite low traffic, publishers reported increased revenue in 2021
- Real-time indicators of inventory and sales levels can act as social proof
- Use landing pages to improve PPC quality on Google and lower CPA
- Create a local business profile on referral sites to reach consumers
- TikTok tests a new clip sharing feature to invite users from other apps
- Rely on tech innovations, relevant supply partners to prepare for the cookie-less world
- Customer surveys must target clear and well-defined objectives
- Power and reach of gaming influencers in the UAE
- Mozilla’s latest project aims at discovering Facebook’s tracking practices
- Use Twitter Cards to promote branded content and encourage app downloads
- Begin brand purpose campaigns by focussing on employees’ well-being
- Advertiser of the Month (KSA) – Emirates
- LinkedIn launches test of Clubhouse-style audio events platform
- Global email marketing software market to reach $2.53 billion by 2028
- Brands should turn around negative comments into a marketing opportunity
- UK Finance Advertiser of the Month: Saga
- UK Auto AOTM - Mercedes-Benz
- Impressive brand experiences, prompt customer service key to retaining B2B buyers
- Train employees to resolve genuine customer complaints and address fake ones
- Nurture relationships and justify product claims to sell big-ticket products
- Investing in the metaverse early on can let brands successfully capitalise on it
- Improve a site's UX design by shortening the purchase process
- Powered by blockchain, NFTs could increase branding opportunities
- Collect first-party data via analytics systems to offer tailored experiences
- Host trips and events to collaborate with influencers without sponsorship
- Global social commerce market is predicted to grow to $1.2 trillion by 2025
- Boost search ranking through off-site SEO via reviews on third-party platforms
- Use IoT to personalise brand messages, offer relevant content and track industry trends
- Keyword density is still not a search ranking factor: Google
- Small brands should build connections with other businesses in their niche to boost reach
- Use emerging technology, measure multiple dimensions to humanise UX
- Factor in customer experience while enabling digital marketing transformation
- These small B2B influencer marketing moves can drive meaningful change in 2022
- Brands must enter the metaverse at the earliest and begin experimenting
- Brands need to define data usage requirements and abide by data regulations
- Live CTV must adapt to live events' complexities to boost viewership
- US B2B executives think marketing and sales should have a common success metric
- What are car buyers looking for?
- Reflect diversity in marketing, offer long-term value to connect with consumers
- Offer a mix of virtual and in-person experiences for hybrid events
- Develop a long-term communication model to boost PR efforts
- Boost content marketing efforts via email newsletter campaigns
- 30% of customers are satisfied with brand services offered during discovery phase
- Brands should find ways to integrate SEO and customer experience
- Leverage verbal CTAs to optimise Facebook live videos for repurposing
- Conversion optimisation tools can help increase online sales
- Brands must apply sustainability principles to luxury, clothing and tech products
- The reach of gaming influencers globally
- Title spotlight: Minecraft
- Global: Will smoking run out of puff?
- YouGov Finance Framework: Ethical investors
- Global: Consumer perceptions on product durability across different industries
- Here’s what Americans and Brits say about paying more for 5G
- Will NFTs provide a profitable long-term opportunity for publishers?
- Global: Will consumers wait for new cars?
- What type of mobile data connection do Americans and Brits have?
- Global: Is cryptocurrency a young person's game?
- TV, streaming industry must retain subscribers, navigate measurement space
- Brands should take a refined approach to brand safety and suitability
- Organisations must pay more attention to cybersecurity
- Global: Which industries are best suited for sports sponsorship?
- Younger gens in Britain, US likelier to believe that meatless diets are healthier
- Global: How many people conduct their own treatment research?
- Resolving queries and concerns proactively drives consumer retention
- Global: How much are consumers intending to spend on clothes and beauty products in the new year?
- Global: How much are consumers intending to spend on streaming subscriptions and telecom services?
- Leverage design’s best practices to build a well-designed website
- Global: In which business category are consumers more prepared to be assisted by robot salespeople?
- More than a third of urban Indians oppose the upcoming Cryptocurrency Bill
- Snacking increased during COVID-19, according to dietitian nutritionists
- Build a consumer-centric journey based on brand values to enhance CX
- Leverage a mix of tech, skills and agile processes to become customer-centric
- Evaluate brand positioning and perception to attain goals
- Brands should integrate all marketing channels with a CRM system
- Experiment with content title and headers to improve search rankings in 2022
- UGC content consumption grows in the US, but legacy formats still hold value
- Use email marketing to nurture leads gained through social media
- How are global consumers finding new music?
- Publishers expect significant revenue growth this new year: Research
- UK display advertising spend set to reach £17.86bn in 2022
- 64% of US homes have a Connected Smart TV
- US and UK: Tech brands of the year
- Marketers need to rethink identity solutions to craft conscious messaging
- Attract customers by crafting marketing narratives around audiences' need
- Finding relevant content on streaming services proving frustrating for users
- When it comes to thought leadership, rely on originality and strong data
- Consumer sentiments towards AI and Automation in Singapore
- Investments in AI, metaverse, web3, ESG and more to increase in 2022
- Have data ethics inform and lead marketing strategies to differentiate a brand
- Organisations can benefit from testing new commercial prospects in the metaverse
- Social media communities can help boost brand awareness, trust and loyalty
- Google is working to getting a foothold in the AR space
- Extensive knowledge of consumers boosts marketing's authority within a business
- Use LinkedIn’s carousel ad format to publish ads with multiple headlines
- Marketers must leverage new technology to create unique CX for audiences
- Smart TVs embedded with ACR can improve ad targeting if consumers opt-in
- Employ a community manager to effectively engage consumers
- Audio content can help businesses improve content accessibility
- Using ecommerce CRM can help brands personalise messages and boost overall CX
- Hubspot recommends placing these codes on branded promotional materials
- B2B marketers must keep their messages simple, light-hearted, conversational
- AI-generated music will transform customer experiences in 2022
- Creating multiple videos on a specific topic can help boost YouTube watch time
- SPO strategies boost programmatic ad buys in the US
- Big data will help brands execute targeted marketing campaigns
- Engage consumers via non-transactional touchpoints
- Are UAE residents affirmative on adopting AI?
- Pick a primary website colour that aligns with the product’s vibe
- Boost sales teams’ performance by constantly mentoring and training them
- Align OOH ads with brand goals to boost conversions
- Multilingual sites under one domain can affect the overall site quality: Google
2025-112025-102025-092025-082025-072025-062025-052025-042025-032025-022025-012024-122024-112024-102024-092024-082024-072024-062024-052024-042024-032024-022024-012023-122023-112023-102023-092023-082023-072023-062023-052023-042023-032023-022023-012022-122022-112022-102022-092022-082022-072022-062022-052022-042022-032022-022022-012021-122021-112021-102021-092021-082021-072021-062021-052021-042021-032021-022021-012020-122020-112020-102020-092020-082020-072020-062020-052020-042020-032020-022020-012019-122019-112019-102019-092019-082019-072019-062019-052019-042019-032019-022019-012018-122018-112018-102018-092018-082018-072018-062018-052018-042018-032018-022018-012017-122017-112017-102017-092017-082017-072017-062017-052017-042017-032017-022017-012016-122016-112016-102016-092016-082016-072016-062016-052016-042016-032016-022016-012015-122015-112015-102015-092015-082015-072015-062015-052015-042015-032015-022015-012014-122014-112014-102014-092014-082014-072014-062014-052014-042014-032014-022014-012013-122013-112013-102013-092013-082013-072013-062013-052013-042013-032013-022013-012012-122012-112012-102012-082012-072012-062012-052012-042012-022012-012011-122010-06
>