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- Publishers should consider using consent management platforms to keep track of visitors opting out
- Businesses can leverage chatbots to increase customer engagement and reward their brand loyalty
- B2B marketers should use educational and highly targeted content to attract the mid-funnel prospects
- Marketers should qualify relevance before guest blogging on other websites
- 61% of consumers said they engaged with one or more Black Friday sales ad in 2019
- Brands should leverage Instagram Stories to promote live events
- Marketers will take an empathetic approach towards building relationships with customers in 2020
- 2020 will see data provenance taking center stage
- 66% of consumers are likely to purchase products that have social proof
- The ability to go viral in the digital world may not increase brand loyalty
- Going ahead, marketers will need to rethink data gathering and storing
- Voice technology could “revolutionise” the sales process 2020 onwards
- Leverage micro-influencer marketing to connect with audiences in a cost-effective manner
- Marketers should subscribe to their own emails to audit their subscription processes
- Hiding Instagram "Likes" will make marketers use better metrics to measure the campaign’s success
- Marketers should retarget customers acquired during the holiday season to grow traffic
- Businesses can leverage push notifications to retarget holiday sale customers in the new year
- Transcribing podcasts can help brands improve website traffic by 15%
- Holiday season sales in the US grew 3.4% in 2019
- Crosslinks between content silos help eliminate the “distance” between them
- Digital privacy will be viewed as a “human right” in 2020
- Using Instagram hashtags strategically can boost engagement
- YouTube Studio makes it easier for creators to address copyright claims
- Ensure visual content is relevant and doesn’t only lend to shock-value
- Brands will heavily invest in loyalty programs for 2020’s holiday season
- Consumers are often sceptical of brands’ position on societal issues
- Track KPIs for each phase of the customer journey to identify strengths and weaknesses
- Identify gaps in the content market and create content that benefits readers
- Around a third of Indians feel women safety should be the focus of 2020
- Use Google’s NLP API to identify entities with the highest salience
- Brands can use Instagram stories to create micro-conversations and stay visible among followers
- AR will be on the forefront of marketers’ toolkits due to its ability to deliver unique experiences
- Apple’s Siri leads global marketshare for virtual assistants
- Consumers in the US who watch sports are more likely to stick to traditional pay TV
- Brands should share content on their audience’s favourite social and content channels
- Create Facebook video ads which can work without dialogues
- Opt for host-level backups with quick restore functionality
- Use social listening to “detect and quantify customer pain-points” and inspire product design
- Audio usage in social media stories may rise in 2020
- Building diverse teams can help brands recognise shared cultures and better understand people
- Tesco’s “forced labour” highlights challenges brands can face from supply networks
- Creating a conversational and assistive search experience can help brands boost sales
- Consumers “expect” personalisation in brand interactions
- Social media is the most-preferred channel for businesses to reach customers for holiday promotions
- Facebook acquires Packagd to build live-stream purchase capabilities
- UK’s ICO has “significant concerns” about the adtech industry’s processing of special category data
- Crisis management teams must align the company’s official response to the crisis’ severity
- Stay updated with the evolving customer expectations within and outside an industry
- Brands must reclaim what “luxury” means to be able to leverage opportunities in 2020
- People aged between 45 to 54 years old are the biggest spenders of Christmas
- Creating a robust consumer experience strategy can help create brand advocates
- Mixing up in-store and online shopping offerings can help retailers amp up their holiday sales
- Online and offline security will be pressing concern for people in 2020
- Business and creator accounts on Instagram can set age limit for content accessibility
- DTC and subscription ecommerce brands must focus on delivering unique experiences
- Businesses must use clickmaps to add more context to their A/B tests
- Facebook developing its own OS to cut dependency on Android
- Local Guide program’s gamification encourages point scoring for the sake of it
- Businesses must use customised videos to connect with the audience more effectively
- Buying teams must be engaged for them to qualify as leads
- User-generated content adds a distinct characteristic to a brand’s content marketing strategy
- Applying countdown sticker in the Instagram stories can help businesses drive ecommerce sales
- Adobe Lightroom is the most popular photo editing tool among Instagram influencers
- Affiliate marketing programs can help ecommerce brands increase conversions
- Keyword blocking wrappers can increase website loading time by two to four seconds
- Consumer interest must be in the vanguard of data privacy rules
- Successful organisations excel at delivering a single type of value to customer
- A majority of UAE residents are optimistic about 2020
- AR and VR in B2B will enable buyers to virtually try correct products
- Brands must focus on targeting smaller groups of relevant people in 2020
- Improve targeting, value customer privacy to build consumer trust
- Companies to bolster their mobile and web development teams in 2020
- Use “colour theory” while staging, editing and posting social media imagery
- 86% of B2B professionals consider LinkedIn as the most trusted social media channel
- 62% of UK consumers think Black Friday and Cyber Monday are ways for brands to get rid of old stocks
- 5 of the Most Impactful Advertisers of 2019
- B2B brands should capitalise on consumers’ binge-watching behaviour by creating binge-worthy ads
- Real-time consumer insights make DTC brands better suited for offline business models
- Brands must experiment with different forms of content to attract more consumers
- 60% of executives feel their organisations aren’t “fully aligned” with the development and use of AI
- ASA has barred 10 e-cigarette ads that were posted on Instagram
- Instagram and Facebook will flag content deemed to be false
- Use “key moments” and “suggested clips” to optimise videos for Google
- 62% of respondents think it is “unethical” for influencers to promote products they don’t use
- Marketers must let go of keyword stuffing in 2020
- Use rounded prices instead of “charm prices” to make marketing strategies more ethical
- Marketers may lose out on Hispanic audiences by discounting bilingual consumers within this segment
- Marketers should understand complexities of the consumer journey to enhance conversions
- Creating a comprehensive social media style guide can help prevent marketing disasters
- Regularly reviewing marketing strategies can help prove ROIs for promotional campaigns
- Analysing socio-economic background of consumers can help marketers provide personalised experiences
- Instagram users to now be alerted of their caption content being offensive through a warning prompt
- Suomalaiset ja joululahjat
- 97% of Generation Alpha believe safety of children at school to be extremely important
- Danskerne og julegaver
- Svenskar och julklappar
- 50% of US shoppers “planning” to gift second-hand items to save money
- Nordmenn og julegaver
- While improving websites, brands must identify three primary actions they want users to accomplish
- A CGI influencer’s persona must match the one created for the audience as well
- New AVOD opportunities expected to prop US online video ad revenue to $27 billion in 2023
- Microsoft’s new visual search enables users to find similar items in an image
- Unsplash launches “Unsplash for Brands”, a digital advertising offering
- Digital democratisation makes brands rethink how they manage, distribute and interpret data
- Advertisers must capitalise on temporary Safari user firesale instead of “shunning” them
- Ecommerce brands can leverage consumer reviews to drive conversions
- Businesses should create digital signage to enhance offline consumer experiences
- Companies should embrace cultural differences to create an efficient global marketing strategy
- Humanising actionable data enables businesses to drive teamwork across the company
- 77% of brand conversations on social media are from consumers seeking information or help
- In 2020, PR strategies will need to have clearly defined goals and KPIs
- Marketers are considering moving away from data management platforms
- Use professionally crafted videos as part of content marketing efforts
- AI can help brands deliver relevant experiences while balancing privacy and personalisation
- Pinterest rolls out Pinterest Trends to help marketers view the top US search terms on the platform
- 92% of consumers won’t trust a website with unfamiliar payment methods
- Brands must steer clear of inherently political keywords in 2020
- Optimising content based on user’s search intent can help increase website engagements
- 90% of marketers would significantly or moderately invest in marketing tech in 2020
- Brands can “hook” their audiences by leading the Facebook ad copies with logic statements
- 16% podcast listeners believe that the products they learn about on podcasts are relevant to them
- Customer stories can effectively cement a brand’s position as an industry expert
- Using industry-specific hashtags can help marketers enhance LinkedIn post rankings
- FTC may file an injunction against Facebook’s integration plans
- Brands must create a consistent CX across all touchpoints to exceed customer expectations
- 82% of B2C brands are concerned that DTCs are more popular among millennial's and Gen Z
- Tuesday 8 AM Eastern is the most popular time for sending news releases to journalists
- Brands must use plain language to frame their refund policies to avoid friction
- Company apologies should assume responsibility and outline a solution
- Only 65% of creatives and strategists believe research and data is essential in the creative process
- 31% of US consumers are suffering from "digital overload"
- Addressing customer pain points in Facebook video ads can help brands drive sales
- Splitting the marketing strategy into branded and non-branded traffic can enhance campaign results
- Brands should lead with audience needs to create engaging and successful brand stories
- Gen Z values authentic alignment over the visual aesthetics of a brand
- Social media is changing art and design criticism
- Marketers must make optimisation an everyday practice
- AMP for Email enables customers to interact with the content within the email itself
- FTC’s “vague” definition of children’s content concerns YouTube creators
- CRM data distribution can let consumers find the content of their interest effortlessly
- Improving content quality and better conversions are the top 2020 priorities for B2C marketers
- Rising influencers on TikTok are picked for their content and not the size of their following
- IAB launches CCPA Framework to help marketers follow the new guidelines
- Giving a creative direction to influencers can help them understand the brand’s requirements
- Leveraging holistic data can help generate better leads from emails
- YouTube Music reigns supreme as the most frequently used music app in India
- Eight out of ten Christmas ads use a story, while only four in ten uses during rest of the year
- Distinguishing between attitudes of Gen Z and Millennials can help brands effectively market them
- Companies can position customer service teams to provide customer context to CRO teams
- Brands must consistently analyse top-shared content to keep up with their customers
- Brands must include honest reviews on their site to provide an authentic experience
- Page speed can be optimised by removing render-blocking files
- Webmasters can improve page speed optimisation by removing render-blocking files
- Webmasters can improve page speed optimisation by removing render-blocking files
- Structuring a detailed project line outline can help a brand reach its PR goal
- Marketing roadmaps should align with high-level company goals
- Content calendars enable brands to define business goals before investing in content
- Google Shopping 100 uses search data to highlight top product trends
- Brands should be innovative and diverse when it comes to Gen Alpha
- Renting out pages that already rank can generate instant results for brands
- 因香港社會動亂而遭受最嚴重打擊的品牌
- User data when combined with contextual information is a powerful targeting tool
- Global Village’s re-opening campaign continues to resonate with UAE residents
- 84% of consumers are most likely to open holiday emails offering deals
- Så här tittar vi på världscupen i längdskidåkning
- Slik ser vi verdenscupen i langrenn
- Brands should act on their promises and be honest about their ad campaigns to maintain credibility
- Study says 80% of marketers will abandon personalisation efforts by 2025
- Businesses can create long-form landing pages to scale and generate leads
- Marketers should use white spacing on their product pages to highlight CTAs and increase sales
- Brands must highlight product details for an effective Instagram ad
- Brands should use semantic research for better content optimisation
- Facebook’s new custom metric tool will let brands track data that matters to them
- Marketers need to leverage attribution models to understand conversions
- Amazon’s impression share on Google Shopping rose 87% this Black Friday
- Businesses whose websites are inaccessible by disabled people could damage their SEO rankings
- 2020 will see in-house influencers dominating marketing campaigns
- Faced by dwindling returns TV advertising will struggle to be sustainable
- 90% of US consumers want to be able to choose the type of rewards received from a loyalty program
- Brands should review their website analytics to identify the best-performing content
- Businesses must choose a fitting graphic design tool before designing social media cards
- Business leaders firmly believe that PR should be tied to specific business outcomes
- TV performance KPIs must be consistent with campaign objectives
- Online videos and social media globally will grow the fastest between 2019 to 2022
- 35% of UK shoppers prefer mobiles over desktops for Christmas shopping
- Issuing a clarification instead of apologising can help businesses avoid faux pas
- Use five or fewer questions in LinkedIn Lead Gen forms to maximise ad efforts
- Netflix and LINE most recommended brand amongst Thais
- Malaysia’s most recommended brands
- Hong Kong’s most recommended brands
- YouGov Ad of the Month – Indonesia: RedDoorz
- One in four CMOs will lose their jobs in 2020
- The brands hit hardest by the social unrest in Hong Kong
- Brands should conduct a competitive SERP analysis while defining their brand bidding strategy
- Marketers should use colloquial language to rank among semantic searches
- ANA asks California to reconsider proposed Do-Not-Track rule
- IAB’s new CCPA Compliance Framework will enable advertisers to demonstrate accountability
- Volume sales growth in global retail markets may decline to 2.2% next year
- Find ways to improve communication between the advertising and marketing teams
- Use AR to promote interactive audience engagement
- The flexibility of virtual influencers could make sense for brands
- Nine out of 10 in-house communication leaders face problems with content creation
- Marketers must ensure product placement efforts are backed by purpose
- Curate unique gift guides to make visitors feel “exclusive”
- Publish infographics on sites belonging to a similar niche to earn backlinks
- Companies must maintain consistency across channels to create lasting brand recognition
- With 100.2 billion views, Minecraft tops YouTube’s viewership stats of its biggest games in 2019
- 24.82% of US consumers are more loyal to brands in 2019 in comparison to last year
- American Express survey finds 27% of online sales end up being fraudulent
- Black Friday Mobile sales in the US rose by 35%
- Brands should capitalise on direct mail to make a memorable connection with the audiences
- Marketers should fine-tune their AI models to modify inherent biases
- Instagram adds an age-gate process when signing up for new accounts
- Leveraging Marketing Value Chain can help create a common cause for long-term growth investment
- For “quick wins”, improve accessibility of key webpages to aid customers with disabilities
- Brands could incorporate web push notification to increase conversion
- Ensure any e-commerce upgrades and site redesigns are finished prior to the holiday season
- Avoid “black hat” methods while finding link building opportunities
- Google to adopt the IAB CCPA compliance by Jan 1
- Brands should spend their “downtime” designing long-term initiatives for the coming year
- Brands should add web push notifications to their marketing strategy
- Anniversary celebrations can give a positive boost to brand reputation
- Behavioural targeting can make brands’ emails more personalised and relevant
- Nearly a quarter of first-time Black Friday shoppers will buy from brands again in 2020
- AI can help marketers create appropriate visual content for their target audience
- 27% marketers believe data is the “key obstacle” to personalisation
- Integrate ads with the consumer’s natural purchasing patterns to be less intrusive
- In 2020, marketers must focus on engagement and improving security
- Facebook expands its enforcement of anti-discriminatory advertising practices
- Consider a platform’s audience and its content tendencies before posting a branded video
- Svenskarnas största shoppingdag
- Danskernes største shoppedag
- Following algorithm changes, watch time of “borderline” content on YouTube dips by 70%
- 33% of executives believe PR to be the most important for business outcomes
- Businesses must partner with mid-level and micro-influencers for influencer programs
- Marketers should capitalise on real-time insight sources like voice and visual this holiday season
- Brand obsession with ‘unique’ tone of voice is leading to clichéd writing
- B2B marketers should create call to actions relevant to buyer personas
- 49% of marketers would prioritise improving personalisation if they didn’t have to move data to ESPs
- Study says internet users are not deceived by native adverts shown online
- Businesses should offer gift vouchers instead of discount coupons during this holiday season
- Use web behaviour to recapture browsers with intent
- Only 44% of UK consumers are awaiting the use of AI in digital experiences
- McDonald’s and Tesco pledge their support for IAB UK’s “Gold Standard” certification
- Personalise video landing pages to make brand messages more persuasive
- One-third of Americans plan to spend more on holiday gifts this year
- Business goals can guide which audience to not target through PPC campaigns
- Promoting newsletters on Instagram can help marketers organically grow their email lists
- Brands can take advantage of TikTok “challenges” to establish an organic presence on the app
- Segmenting content based on buyer personas can help create useful demand-generation content
- Brands should give influencers the creative freedom to create an authentic tone for the brand
- Marketers should adopt AI and machine learning to leverage data and digital insights
- Adopt agnostic approaches to understand the sharing of user data across platforms
- UK ad growth expected to be among the fastest in the world at 6.7% in 2020
- Businesses must go beyond addressing pain points and provide lasting value
- Video to make up 75% of mobile data traffic by 2025
- Moderators must set the tone of a community early on
- Black Friday sees shoppers spend $7.4 billion
- Här är de offentliga organisationer som svenskarna föredrar
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