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- Multiscreen “social TV” audiences are responsive to online shopping slots
- Creating user personas helps engage consumers through content marketing
- Social media tools can optimise ad campaigns, not just drive engagement
- In-app consumer spending is predicted to reach $156 billion by 2023
- Content marketers should consider the pillar-cluster model and historical optimisation
- Virtual influencers are not necessarily safer than their human counterparts
- Brands should develop sonic branding with original music and playlisting strategies
- Brands can gain value if they respond quickly to negative publicity around a celebrity endorser
- More B2B brands are using ecommerce as an additional sales channel
- Will the TRAI order change the broadcast game?
- Publishers should look at lifetime value to identify their most valuable users
- Social media listening can be used to monitor brand performance and spot opportunities
- Unify data and use AI to deliver better real time customer experiences
- Pop-up stores are a powerful customer acquisition and retention tool for online retailers
- Product ratings have become more important than brand value in purchasing decisions
- Spelbolagen har dåligt rykte i Sverige – förutom Svenska Spel
- Hvilke pengespil foretrækker danskerne?
- Adding social media followers to email lists can help create a winning marketing strategy
- Marketers will have to come up with new types of content as smart technology evolves
- Media Rating Council draft requires 100% video ad pixels be in view to be credited
- 47% of advertisers are allocating new ad budgets to Amazon
- There are now more paid video streaming subscribers than cable customers
- Four in five UAE residents feel they have faced discrimination while looking for work
- Har fackföreningar spelat ut sin roll?
- The most successful B2B tweets are read by people that sales teams don’t reach
- Writing good social media copy engages followers and can help businesses grow
- Keyword research is crucial in developing SEO strategy
- Soaring high on public support, will Chennai Super Kings be the champions yet again?
- Brands need to modernise their approach to gender representation on social media
- Instagram trials letting users buy products from inside the app
- An IPG Media Lab study finds 29% of TV ads are not “viewable”
- UK advertising exports rose to £6.9bn in 2017 despite Brexit
- Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February
- Social network communities need to cater for the head as well as the heart
- Understanding audience culture could open new customer segments
- Investing in connected TV advertising could bring back cord cutters
- Marketers should not over-rely on ROI but must build credibility
- Customers are dropping brands that go against their personal values
- In face of recent turbulence, Malaysians still love Malaysia Airlines
- Highly focussed content is helping marketers get better email open and click rates
- VR technology could change how users interact with products while shopping online
- Online retailers could do well to analyse Amazon’s customer centred strategy
- TikTok could hold strong potential as a marketing channel for brands
- Italiensk mat er verdens mest populære
- Nike’s Dream Crazier not generating as much attention as Dream Crazy
- One in four Indonesians use plastic straws daily
- One in five Malaysians use plastic straws daily
- Over half of Thais use plastic straws daily
- Italialainen ruoka on maailman suosituinta
- Global undersökning: Italiensk mat är populärast i världen
- Global undersøgelse: Italiensk mad er det bedste i verden
- Italian food is world’s most popular, Indian cuisine ranks ninth
- Rema 1000 er danske kvinders darling
- Fazer kärjessä naisten top-10 listalla
- IKEA er merkevaren som Kari Nordmann har best inntrykk av
- ICA och IKEA är i topp bland svenska kvinnor
- LINE best perceived brand among Thai women
- Samsung is the best-perceived brand among Filipino women
- WhatsApp best perceived brand among Malaysian women
- Garuda Indonesia best perceived among Indonesian women
- WhatsApp best perceived brand among Hong Kong women
- Beauty with Brands! What brands do beauty conscious women seek?
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