United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- FTC seeks privacy-related information from advertising subsidiaries of broadband providers
- In-house newsrooms can allow firms to take control their brand narrative
- Strategic use of both SEO and social media management can help brands improve search rankings
- YouTube dismantles its paywall for new shows to maximise audiences
- Posting how-to content in Instagram stories can help brands increase traffic and views
- Brands must focus on increasing customer lifetime value for growth
- Retailers aiming to be disruptors need to have a dynamic and shared view of the customer
- 54% of US consumers are concerned about the impact of tariffs
- Brands could apply cognitive neuroscience to their marketing strategy
- AI-driven personalisation can help brands offer bespoke experiences
- 53% of all marketing mix decisions are based on customer satisfaction levels
- With Instagram hiding “likes”, marketers must look at producing high-quality content
- Announced in May, Facebook has launched its automated lead generation feature for Messenger
- Have a “purchase to implementation” plan to get the most out of martech
- Sustainable content marketing allows marketers to conserve business values and community resources
- Disclosure of paid influencer marketing makes almost no difference on consumer’s purchase decisions
- Classifying win rate and pipeline conversion rates separately can enhance predictive analytics
- Twitter influencers lists based on social listening programs are inherently flawed
- Using video in retargeting campaigns allows converting hesitant customers
- UAE parents have high concerns over their child’s exposure to inappropriate online content
- 72% of creative and digital marketers have no plans to optimise for voice search in 2019-2020
- Advertisers must provide additional company information to run political ads on Facebook
- Omnichannel presence delivering functional customer support can improve customer loyalty
- Marketers can use mobile measurement platforms to track campaigns and Ad spend
- Using chatbots to conduct surveys on Facebook Messenger can improve conversion rates
- A brand’s newsletter content must be informational rather than promotional to drive engagement
- Google updates its content policies to make it easier for publishers to follow rules
- 56% of US consumers don’t mind sharing their data in exchange for promotions and offers
- Companies must start “small and slow” with WhatsApp marketing
- Amazon is testing clean room data technology to help brands enhance their campaigns
- US Marketing budgets to grow by 8.7% in 2020
- Holding Mock interviews can assist executives in communicating better
- Adopting AI for CRM can increase profits and enhance employee productivity
- Majority of Location ad spend is wasted due to poor quality data
- Choosing customer relevant keywords can enhance audience targeting
- Media owners need to build unique, RTB-free walled gardens
- Content marketing strategies backed by data from PPC ads can boost ROI
- US smart speaker market sees a 2.4% decline in Q2 2019
- A “Coming soon” page can be used by brands to gain feedback from would-be customers
- 43% of people in India are planning to spend more this Diwali season
- In the near future, consumers will be able to handpick companies to entrust their data with
- Marketers could go back to having a “big idea” for their ad creative
- Companies must leverage behavioural science to improve the effectiveness of their marketing efforts
- Brands must build digital experiences that mirror a customer’s physical one
- Facebook Live videos with authentic content can boost organic reach
- Testing new initiatives can help marketers gather actionable insights for omnichannel marketing
- Fraudsters are "hijacking" Amazon product reviews
- Buyer personas can help brands create unique content and generate leads
- Marketers need to implement data-based influencer partnerships for effective ROI
- Brands are increasing focus on shopper marketing as e-retailers become more popular
- Using psychological triggers in emails can drive consumer purchasing decisions
- 38% of US adults visited a Facebook page after seeing an OOH ad
- To build a DTC ecommerce site, companies need to have a full view of the customer journey
- A CEO must remain calm but empathetic while addressing the media regarding a disaster or tragedy
- Optimising video transcript makes it easier for search engine bots to crawl videos
- Marketers can use explainer videos to provide information and to engage consumers
- Incentivise a consumer’s first visit with coupons to move them from the website to the store
- Cross-functional languages can help brands articulate the importance of B2B marketing
- Brands need to gain deep consumer insights to achieve programmatic creative success
- Writing Alt text can improve a website’s search engine ranking
- Engaging employees via activation programs can improve brand reputation
- Businesses can integrate their e-commerce sites with Facebook to improve sales
- Brands can leverage case studies to get organic backlinks from external sources
- Absence of negative emotions in ads matters more than the presence of positive emotions
- Ecommerce sites can “own the SERP” by implementing keyword segmentation as a PPC strategy
- Collaborate with media platforms to fix issues surrounding influencer marketing
- Brands should refrain from supporting a particular side of a political issue
- Blocking cookies cost digital publishers 52% of their average revenue
- Companies could offer discounts to boost sales of seasonal products
- Customer experiences need “talk triggers” to drive customer acquisition
- Incorporate early customer feedback into the product decision-making process for retail success
- 32% of marketers in the US would want to invest in data, technology and analytics
- Offering “new solutions” through videos can attract more attention and traffic to the brand
- Market research should evolve with technology to continue supporting research efforts
- Google’s new metric will help marketers efficiently track mobile conversion rates
- Breaking larger, time-consuming tasks into smaller chunks can make SEO audits more efficient
- Multichannel approach across devices and formats can improve effectiveness of dynamic media planning
- Ad revenues from OOH ads reached $2.69 billion dollars in Q2
- Communication professionals need to be ready for the changes 5G will bring
- Most marketing leaders report no positive returns from personalisation
- Authentic product reviews in niche blogs can help in building brand trust
- Google proposes rigid industry standards for user data collection
- Marketers can implement AI to improve KPIs of a content marketing campaign
- Amazon’s investment on tools could go either way for small businesses
- Advertisers need to implement multi-layer security to prevent ad frauds
- YouTube videos have higher audience engagement rates than live videos
- Omnichannel consumer services can provide consumers with seamless user experience
- Lack of an AI-driven strategy is leading to disconnected customer experiences
- LinkedIn publishes a guide to help brands utilise its new live streaming feature
- Brands should actively engage with customers on Instagram
- Brands are blocking hard news keywords to avoid being seen next to controversial content
- Showing a clear call to action can reduce cart abandonment rates
- Most consumers do not believe that personalisation improves digital experiences
- Brands can leverage “Limited Time Offer” to trigger urgency and increase sales
- Nearly 90% of customers avoid phone calls from unknown numbers
- Offering useful content through emails can help improve brand identity
- Link reclamation helps marketers with better SEO and outreach
- Brands must compare their conversion rate with industry standards to assess where they stand
- Facebook and Google analytics allows brands to attribute conversions across channels
- YouTube to put a stop to “targeted” ads on videos directed towards children
- Facebook launches its much awaited “Clearing History” tool
- Behind-The-Scenes Content allows brands to connect with audiences on a personal level
- IAB Europe launches updated version of its GDPR-compliancy protocol
- Improving efficacy of local listings can boost a brand’s marketing performance
- B2B marketers should embrace new technologies to measure value generated by events
- Integrating social media in marketing strategies can enhance website traffic
- Focusing on better quality over price can help create brand ecosystems
- Marketers can optimise consumers’ mobile ad experiences through moment-based targeting
- Brands must divide their SEO audit in three part to get better results
- Blockchain technology in digital marketing can enhance consumer relationship marketing
- Google tops the YouGov annual brand health rankings in India
- Emirates, Al Baik and Google are the healthiest brands in MENA in 2019
- B2B businesses can leverage LinkedIn’s organic reach
- Consumers wants companies to act on issues like data security and wage gap
- Google is the most positively perceived brand in Egypt
- Al Baik is the most positively perceived brand in Saudi Arabia
- Marketers are “hitting snags” in streamlining content and delivery processes
- Twitter to roll out a new ad bidding option for short video ads
- Emirates tops YouGov’s annual brand health rankings yet again
- Enhancing customer experience with AI allows marketers to personalise customer journey
- Teknikjättar dominerar YouGovs globala imagerankning
- Tech-giganter dominerer YouGovs globale image-ranking
- Tekno-giganter dominerer YouGovs globale imageranking
- Teknologiajätit jyräävät YouGovin maailmanlaajuisessa imagolistauksessa
- Marketers must choose benchmarks that resonate with the organisation
- Brands must focus on delivering the right message through programmatic creatives
- Focusing on every touchpoint allows brands to increase leads on Facebook
- Almost 90% of UK marketers are afraid to invest in long-term digital marketing activities
- Data-driven storytelling that provide solutions enables brands to garner audience attention
- DTC retailers can offer innovative experiential experiences to retain consumers
- Brands need a holistic content strategy to attract audiences and make conversions
- Facebook set to remove its group chat function on user privacy concerns
- Strategic partnerships with podcasters can enable brands to engage with loyal listeners
- Adopting voice-first marketing strategies can enhance brand’s content marketing efforts
- B2B buyer personas can create channel-specific marketing strategies for online campaigns
- 122.7 million Americans are expected to use voice assistants by 2021
- Brands need to recruit fresh samples for each survey to get effective consumer insights
- Acquiring consumer consent for data processing will allow brands to deal with CCPA
- 54% of teens in US get their news from social media platforms
- Maintaining transparency about goals can strengthen PR-brand partnerships
- Artificial intelligence allows brands to glean insights from consumer feedback
- Multimedia content on social media allows B2B brands to attract audience attention
- Authenticity is a key factor in the success of purpose-driven marketing
- 52% of US consumers “frustrated” with brands that don’t offer “an option for a human interaction”
- Brands could identify account-level metrics to plan future account-based marketing campaigns
- Indonesians unimpressed with Garuda Indonesia inflight menu gaffe
- Marketers could leverage messaging apps to drive direct sales
- Svenskar skulle helst skänka pengar till Barncancerfonden och Läkare utan gränser
- LinkedIn introduces Audience Engagement to LinkedIn Partner Program
- Real human insights, personalisation and voice integration are key trends of marketing innovation
- 73% of US consumers say advertisers mustn’t run ads near hate speech and pornographic content
- B2B brands can use video as a marketing tool for brand-building
- Personalise ad displays, use “anchor points” in digital advertising
- Ensuring a smooth checkout process can improve customer retention
- Samsung generates greatest uplift in Ad Awareness in KSA in July
- Marketers must adopt innovative and unusual approaches to creating shareable experiences
- Businesses should create inclusive advertising in an effort to be relevant to their audiences
- The average position metric is to be phased out from Google Ads starting September 30
- Content marketers can let customers evaluate a product’s functionality through tactile marketing
- Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon
- Augmented Reality’s application in retail needs to move beyond “cheap visual tricks”
- Her er hotellerne, vi helst vil bo på
- Google My Business rolls out new promotional and branding tools
- Marketers could be responsible in their usage of consumer data to engage “the future consumer”
- Brands must have a content creator’s mindset to deliver authentic storytelling
- Marketers can use customer journey mapping to turn insights into action
- Companies need to give consumers full control over their data
- Mobile payment usage grew 18% in the UK over two years
- 86% of cookie consent notices offer no option other than a confirmation button
- Use hashtags, emojis in Instagram captions to generate user interest
- AI can be used to detect surges in a brand’s negative sentiments on social
- 65% of online shoppers globally are concerned about data privacy
- Chief Marketing Officers must find ways to stay “relevant”
- Marketers must consider women’s sports for sponsorships
- Third-party data sources will be removed from Twitter’s ad targeting options from early next year
- Brands could try to segment ecommerce shoppers on attitudes instead of values
- A content mapping strategy can be created depending on an ideal client profile
- Avoid a “data overload” when assessing information related to a product launch
- Marketers can deliver better user experiences by optimising ecommerce websites for mobile
- Companies should be honest about their flaws and mistakes to earn consumer trust
- Security misconceptions prevent US consumers from switching to mobile contactless payments
- US multicultural ad and marketing expenditure to rise 4.5% in 2019
- Retailers should offer ad placement options on their websites
- Global consumer product companies see $50 billion of digital and trade spends go to waste
- Companies could deliver powerful marketing benefits using price vocabulary
- Blend technology and real-life experiences to engage millennials
- 13.3 million UK households are now subscribed to some popular TV streaming platform
- Brands can sponsor eSports competitions that tie in with their brand image
- Unlike traditional advertising, online advertising can adapt quickly to follow trends
- Agencies must use design, marketing and advertising to “address the world’s ills”
- 59% of US consumers are most receptive to mobile ads when they are “at home watching TV”
- Number of CMOs and CCOs managing PR budgets of over $100 million rises to 31%
- Authentic storytelling lets marketers deliver key messages and build loyalty
- New functionality introduced to Google Images to facilitate shopping through search
- Delivering emotionally memorable experiences can build customer loyalty
- Incorporating user-generated content in welcome emails can be used to demonstrate trust in brand
- Digital ad revenue for Q1 2019 in the US hits $28.4 billion
- Brands could develop a customised media mix to engage Gen Z
- 30% of US consumers learn about new products and services through media coverage
- Running a CSR campaign helps consumers connect brands with the community good
- Paid ads give marketers access to scalable metrics that track returns
- Content marketing is an effective way of boosting event attendance
- 72% of consumers prefer videos to learn about products or services
- More than 8 in 10 Indians are open to buying sustainable fashion items
- Companies must look to blend technology with human instincts
- Carefully selecting ad placement on Facebook can improve conversion rates
- 72% of US consumers notice in-app mobile ads when they correspond with their general interest
- Determine an ideal audience size before testing ad creatives on Facebook
- Three in ten Indonesian women have experienced sexual harassment
- One in five Thais have experienced sexual harassment
- Over a third of Malaysian women have experienced sexual harassment
- Businesses claiming their listings on multiple sites earn 58% more than the average
- Single click payment provides convenience for consumers and improves their overall experience
- AI lets marketers create content and generate leads
- 83% of US consumers would be “annoyed” if a site disabled ad blockers without their permission
- To measure attention, brands, agencies, media owners and measurement providers must collaborate
- The perception of jingles requires a rebrand
- For Agile management to work, metrics must be decided in advance
- Craft video content to engage audiences across multiple touchpoints, formats and platforms
- Tracking community growth allows brands to spot fake influencers
- Consider behavioural and attitudinal measures together to calculate customer loyalty
- Brands could set up social media alerts to track activity spikes and detect buzzwords
- Majority of UAE parents consider technology to be beneficial to their child’s development
- Pinterest sees a 30% year-over-year increase in monthly active users
- Reddit can help advertisers reach niche audiences
- Average US household’s broadcast TV viewership is now six hours and 25 minutes
- Publishers need analytics solutions that can potentially improve consumer experience
- Optimising landing page content can reduce bounce rates and improve SERPs
- Brands should focus on the importance of first impressions in customer service
- Companies could experiment to find the best posting schedule on Instagram
- Majority of marketers think insufficient timing and budget is allocated for learning and development
- Loyalty programs allow brands in gamifying in-app experiences
- Objective-based ads allow businesses to run successful campaigns on LinkedIn
- Brands need to have holistic marketing strategies to run successful festival campaigns
- Small businesses lose considerable freedom when selling on e-commerce platforms
- Commercial radio in the UK had 36.14 million people tuning in during Q2 2019
- Eliminating fake reviews helps preserve a company’s reputation
- Reformatting content can improve its performance in search
- For Managed Inbox Optimisation, brands must evaluate their email metrics
- CMOs must be vary of developing an overdependence on AI
- Integrating PR and content marketing strategies can amplify brand content
- Facebook’s updated Portal device could feature video streaming services
- Brands should adopt full-funnel marketing to match the consumer journey
- Generating content in collaboration with the client can improve SEO
- Promoting internal links can help brands guide their readers to their websites
- OTT data can enable marketers to micro-target audiences through personalised streaming
- Cross functional marketing teams allow marketers to have a holistic view
- Marketers need to shake of the perception that they are “cost centres”
- 31% of UK food shoppers relate to influencers that post food-related content
- Companies should have Amazon at the center of their ecommerce strategy
- CMOs could go beyond metrics to prove marketing’s impact on financial results
- 35% of businesses are dissatisfied with their current PR agencies
- Google adds ad placement test and further automates AdMob Insights
- Brands must avoid thinking of digital dashboards as a replacement for data analysts
- Senior management could drive “customer obsession” within the company
2025-112025-102025-092025-082025-072025-062025-052025-042025-032025-022025-012024-122024-112024-102024-092024-082024-072024-062024-052024-042024-032024-022024-012023-122023-112023-102023-092023-082023-072023-062023-052023-042023-032023-022023-012022-122022-112022-102022-092022-082022-072022-062022-052022-042022-032022-022022-012021-122021-112021-102021-092021-082021-072021-062021-052021-042021-032021-022021-012020-122020-112020-102020-092020-082020-072020-062020-052020-042020-032020-022020-012019-122019-112019-102019-092019-082019-072019-062019-052019-042019-032019-022019-012018-122018-112018-102018-092018-082018-072018-062018-052018-042018-032018-022018-012017-122017-112017-102017-092017-082017-072017-062017-052017-042017-032017-022017-012016-122016-112016-102016-092016-082016-072016-062016-052016-042016-032016-022016-012015-122015-112015-102015-092015-082015-072015-062015-052015-042015-032015-022015-012014-122014-112014-102014-092014-082014-072014-062014-052014-042014-032014-022014-012013-122013-112013-102013-092013-082013-072013-062013-052013-042013-032013-022013-012012-122012-112012-102012-082012-072012-062012-052012-042012-022012-012011-122010-06
>