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- Brand leaders are showing signs of optimism as they head into 2022
- There is a massive disconnect between how marketers and customers look at CX: Study
- YouTube expands Shorts Fund to 30 more countries, including Germany and Australia
- Spotify lets podcasters add interactive podcast polls and Q&As within their shows
- Groom the email list to send newsletters to only genuinely interested customers
- WPP joins Snap as augmented reality partner to spur ecommerce AR adoption
- Publishers should group keywords into thematically consistent ad groups
- Personalising cookie consent messages can help publishers improve opt-in rate
- Marketers should set brand guidelines to maintain consistency in branded content
- Storytelling approach can help create relatable and memorable social posts
- Target younger and older audiences on TikTok
- Indonesians intend to use personal vehicles more than the pre-pandemic times in the future
- Urban Indians intend to use personal vehicles more than the pre-pandemic times in the future
- Evaluate average engagement rate to spot an influencers' fake followers
- NFL fans could soon buy game-related non-fungible tokens
- Flyer advertising builds brand awareness while being affordable to execute
- Create unique content for LinkedIn and optimise it for search
- Ad-supported video-on-demand viewership in US to grow in the next five years: Study
- Digital ad spend significantly outperforming its pre-pandemic baseline
- Prepare for early shoppers, offer hybrid buying options ahead of the holiday season
- Chrome-based spam traffic can negatively impact CWV scores: Google
- Most SEO professionals report experiencing unexpected search ranking drops: Twitter Poll
- Focus on micro-conversions to create relevant content and boost CX
- Feature UGC and display customer reviews to create positive word-of-mouth advertising
- Gaming accounts for half of total industry ad spend: Study
- IAB Tech Lab plans to launch guidelines to counter rising digital ad fraud
- Facebook announces an investment of $50 million for Metaverse development
- A unified data model approach helps create immediate value
- Use the right mix of services to get ahead of competitors
- Use personalised marketing as a part of social media marketing efforts
- Triggered messages can deliver higher revenue per messages
- Lack of staff is limiting martech automation platforms from being used optimally
- More consumers would buy a car than go for shared mobility
- Hiding content behind captchas can impact website search rankings: Google
- 40% of marketing leaders believe it will take over a year to deliver ideal CX
- Google Ads is moving away from last-click to data-driven attributes for conversions
- Opt for permission marketing to target genuinely interested customers
- Increase brand awareness by hosting contests on social platforms
- Use memes and hashtags in digital marketing campaigns to gain traction
- Leverage action words to evoke emotional responses and boost conversions
- Media consumption of makeup-wearers in urban India
- Use media placements to nurture relationship with customers, industry peers
- Engage with influencers meaningfully to offer authentic, refreshing content
- Advertise the best available holiday deals on Snapchat in November
- Ideal customer profiles must be consistently understood across relevant teams
- UAE residents are likely to attend the Dubai Expo, with seven in ten planning to visit as tourists
- Tweak creatives and messaging to suit respective regions this holiday season
- 74% of US sports fans would watch ads if the streaming service itself was free
- Opt for a mix of video and written text content marketing strategy
- Live TV is shedding audiences as streaming gains ground
- Avoid Faux Pas by carefully choosing images for campaigns aimed at Hispanics
- Retailers must connect online shopping experiences with offline experiences
- ISBA launches new Code of Conduct to enhance brand-influencer relationships
- Facebook pauses its Instagram Kids’ app work after widespread criticism
- Brands must keep their virtual presentations interactive, personal and authentic
- Global: Drive less for the sake of the environment, say drivers
- Businesses must focus on local flavours when expanding to international markets
- Brands must combine influencer marketing with insights from first-party data
- Publishers must capitalise on the pandemic-influenced increase in CTV consumption
- Step aside from gender targeting to resonate with “nonbinary” audiences
- WPP to pay $19 million to SEC to settle claims around overseas corruption case
- Marketers should utilise digital PR for business promotion and brand building
- Who are the casual investors of the Nordics?
- Global: Concern around catching COVID-19
- Global: Three in ten have an unfavourable view of the banking industry
- Global: The financial impact of COVID-19
- B2B brands must market products and services using relatable messages
- GB, US, Germany: What do football and motorsport fans make of cryptocurrency?
- Global: Attitudes towards dental care
- Dettol, Galaxy, Nescafe and Juhayna top YouGov’s FMCG/CPG Rankings 2021 in Egypt
- Dettol, Galaxy, Almarai and Nadec top YouGov’s FMCG/CPG Rankings 2021 in Saudi Arabia
- Dettol, Oreo and Almarai top YouGov’s FMCG/CPG Rankings 2021 in UAE
- How Indonesians perceived advertisements and sponsorships at a sports event
- Online gambling around the world: Where sports betting reigns supreme
- If shoppers can’t get the next-gen console they want, what will they do?
- Understanding customer pain points, keeping them engaged, key for B2B success
- Pandemic expands the role of wearables in the healthcare system
- UK consumer confidence goes down in September: Gfk’s consumer confidence index
- Financial software company Intuit to acquire email marketing platform Mailchimp
- Facebook updates its ad options in response to Apple's new iOS update
- Publishers are ramping up Environmental coverage to rope in worried readers
- Keep CTAs short, easy-to-understand and creative to boost conversions
- SaaS businesses must create a separate Customer Success team to drives sales
- Leverage third-party marketplaces to enhance customers’ shopping experience
- Brands can create Facebook in-stream video ads to expand their reach
- Choose a heatmap tool that can record site visitors' behaviour pattern
- Gather user preferences through interactive content in digital campaigns
- Build trust with the professional use of graphic design in paid ads
- Create well-ranking posts with high business potential to generate demand
- Consolidation of martech tools is critical to improving efficiency
- Google explains how to grab a YouTube viewers’ attention
- Facebook updates its cookie consent controls in the European region
- Microsoft Advertising rolls out new attributes to let brands highlight their purpose
- Facebook’s long-time chief technology officer Mike Schroepfer steps down
- Retailers should focus more on social platforms for accurate trend forecasting
- Utilise open-rate depreciation to test better options, improve mail quality
- Marketers can use unsubscribe buttons to curate an engaged email list
- Use podcasts to deliver relevant, informative and engaging content
- Brands must optimise mobile landing pages to maximise pay-per-call ad conversions
- Use first-party data and test solutions to counter cookie non-availability
- Brands must use direct email to target prospects and boost leads
- Create unique social media content to improve conversion rate, brand visibility
- PR professionals must look to build a rapport with customers and press members
- YouGov FMCG/ CPG Rankings 2021 UAE
- YouGov FMCG/ CPG Rankings 2021 Egypt
- YouGov FMCG/ CPG Rankings 2021 KSA
- Nivea and Mama top YouGov’s FMCG/CPG Rankings 2021 in Thailand
- YouGov FMCG/CPG Rankings 2021 features the healthiest brands in Indonesia
- Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong
- ASA to review environmental communication guidance
- YouGov FMCG/ CPG Rankings 2021 Thailand
- YouGov FMCG/ CPG Rankings 2021 China
- YouGov FMCG/ CPG Rankings 2021 Indonesia
- YouGov FMCG/ CPG Rankings 2021 Malaysia
- YouGov FMCG/ CPG Rankings 2021 Philippines
- Top SVOD content services see varying degrees of overlap
- Leverage live video and vlogs to showcase brand personality
- Celebrity endorsements: How impactful are they for tech brands?
- Celebrity endorsements: How impactful are they for telco brands?
- A global look at who has found love through an app
- How many consumers prioritize brand values when picking a telco?
- How many consumers prioritize brand values when picking tech products?
- CMA publishes Green Claims Code and launches a review of misleading claims
- 28% of customers are more likely purchase from local brands post-pandemic
- Leading news networks shifting focus to claim their share of the streaming pie
- Benchmark Instagram data to prove value to brands and make realistic pitches
- Brands must base their approach and decisions on the customer's value system
- 3D advertising is the new frontier for brands competing for audience attention
- Use surveys to gather customer feedback on email content and effectiveness
- Focus on practicality while creating campaigns to target Gen Z and Millennials
- Changing colours on the website will not impact search rankings: Google
- Leverage artificial intelligence to enhance marketing activities and boost ROI
- Focus on building links to improve SEO scores and boost organic traffic
- Re-balance data-driven strategy with creativity to humanise the brand
- YouGov FMCG/ CPG Rankings 2021 Japan
- YouGov FMCG/ CPG Rankings 2021 Hong Kong
- YouGov FMCG/ CPG Rankings 2021 South Korea
- Urban Indians look forward to a golden Diwali, with nearly three in ten planning to spend on gold
- YouGov FMCG/CPG Rankings 2021 - United States
- YouGov FMCG/CPG rankings 2021
- YouGov FMCG/CPG rankings 2021
- YouGov FMCG/CPG rankings 2021
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- YouGov FMCG/CPG rankings 2021
- Use best-selling product tags on Facebook Shops to drive sales
- Metaverse is yet to strike a chord with customers
- Target consumers via PPC ads on social media cost-effectively
- Promote future travel plans to boost sales for when things get back to normal
- Optimise brand sites for mobile commerce to drive holiday sales
- Craft unique variations of previously posted content to drive backlinks
- Not enough of thought leadership content offers valuable insights
- Number of Americans relying on social media to get news is decreasing: Study
- Mozilla tests Microsoft Bing as the default search engine for its Firefox browser
- IAB announces the fourth edition of summit on post-pandemic retailing
- Comcast and its UK subsidiary Sky reportedly plans to launch smart TVs
- Hispanics set to account for 67% of total US population growth
- Retailers must offer Buy Now, Pay Later options to attract customers and boost revenue
- Tech giants in the newsletter space: innovation or monopoly?
- Focus on omnichannel CX, building brand trust to prep for evolving trends
- American businesses pay more attention to CX than European organisations: Study
- Repurpose email content for social media to engage consistently
- Marketers can consider leveraging AI to build SEO-friendly internal link structures
- Conduct competitive content marketing analysis to be relevant among audiences
- Add subtitles, descriptions and relevant keywords to boost video visibility
- Netflix rolls out a free Android mobile subscription plan in Kenya
- Use discounts, CTAs and offers as lead magnets to attract prospects
- Post content with contrasting colours to improve accessibility on social
- YouGov FMCG/CPG Rankings 2021 UK & Ireland
- Create ads around the Hispanic Heritage Month to connect with Latino consumers
- 74.9% of websites have permanent redirects
- Diverse, inclusive content on social helps connect with marginalised communities
- Unifying consumer data across channels can help brands boost sales performance
- Feature clear CTAs, real people, variety of images for effective advertising
- Pandemic pushes Gen Z, Millennials to make the switch to digital
- Choose a variety of metrics to track the overall effectiveness of email campaigns
- News sites must avoid removing old content for SEO reasons: Google
- Leveraging social listening can help brands better understand target audiences
- Brands must design minimalist web pages to enhance website accessibility
- How Continental AG tracked the impact of Tour de France sponsorship using YouGov BrandIndex
- Brands must capitalise on the new event marketing opportunity
- Brands must strategically choose business niche to stay ahead of the competition
- Infographic: Will Diwali 2021 boost real estate sales in India?
- Host varied online events to enhance digital engagement among members
- Public sector companies want their ESG efforts to yield positive outcomes
- CMOs should align marketing with CEOs’ overall goals to deliver value
- Optimise B2B site SEO using long-tail relevant keywords
- How Hawai‘i Tourism Authority measures travel sentiment with YouGov
- Adopting environmentally-friendly practices helps ecommerce brands boost sales
- Brand spokespeople can promote newsletters by mentioning them during interviews
- Price products based on the cost structure and consumers’ lifetime value (CLTV)
- Ensure exclusive elements on brand websites to avoid cannibalisation
- Urge customers to create content, amplify existing UGC to boost awareness
- Automating Instagram posts and story replies can boost engagement
- Use chatbots, automation and social media to offer satisfying CX
- Faced with challenging times, News outlets increase focus on reader payments
- Twitter needs a win after lacklustre performance of its new features
- Brands must set social media goals that are relevant, measurable and time-bound
- New privacy rules are pushing marketers to experiment with ad-tech
- Enhance in-email engagement with newsletters to engage prospects post-iOS 15
- Stress-test websites and prepare for technical malfunctions in Sales day prep
- Leverage style guides for crafting a solid brand identity
- Optimum use of AI can help brands enhance customer experience
- Drive sales by offering high-value services in areas where competitors lag
- Gather insights from employees to build an effective Martech stack.
- Changing the website theme can impact search rankings: Google
- Pinterest offers in-app shopping tools to more countries like Austria and Italy now
- Mobile proves to be one of the most resilient media in APAC during the pandemic
- Large organisations will have a disjointed and siloed customer experience by 2022
- Audiences increasingly rely on social media platforms for news, COVID-19 updates
- Businesses can use exit-intent popups to reduce cart abandonment emails
- WhatsApp begins testing latest ecommerce push with business directory feature
- Marketers should focus on clicks, outcomes to measure email marketing effectiveness
- Pay more attention to referrals to enhance customer loyalty and brand engagement
- Brands must opt for identity resolution to better prepare for third-party cookie exit
- US consumers would try co-branded products from brands they like
- Advertise solutions on landing pages using PPC ad copies
- IAB Tech Lab adds fraud-fighting tools for CTV
- Analyse digital marketing activities and spends to optimally use budget
- Are young cricket fans driving Disney+ Hotstar’s Buzz?
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- Domain names coupled with vanity phone numbers encourage greater brand recall
- Sharing unique experiences via content can help brands enhance content marketing
- Nurturing consumers via inbound marketing boosts share-of-wallet
- Instagram is negatively affecting users’ mental health: Internal Facebook Research
- Marketers shift focus to first-party data and in-email content to counter iOS 15
- Facebook details numerous initiatives to mark Latinx and Hispanic Heritage Month
- Google says consumer-buying patterns will continue to change
- Facebook pitches brand safety features in video ad offerings
- LinkedIn introduces a trio of updates to spur engagement, measure ad performance
- Small businesses should feature employees in their videos to boost engagement
- Personalise content, offer quick help and stay in touch post-sale to spur leads
- Businesses should keep a tab on sales forecasts to make informed decisions
- Create an effective target account list and segment audience to ensure ABM success
- Collaborate with micro-influencers, monitor social media activity to boost leads
- Leverage content delivery networks to load websites with less bandwidth
- 67% of brands actively measure their CSR performance
- The usage of mobile networks in Thailand
- Australians' attitudes and behaviours on gambling
- Asian consumers’ preference on mooncake during Mid-Autumn Festival 2021
- Automation programs can map consumer journeys and serve relevant messages
- An inside look into Saudi Arabia's Gen Z Video streamers
- Americans overall feel most intimately connected to Apple
- 83% of US press releases cover business news
- Data clean rooms will prove useful in a cookieless web
- New advertising updates launched in Reddit’s ad creation platform
- Contextual ads could be a viable alternative to cookies: Study
- Sports brands Asics to organise day-long movement experiment for English town
- Use TikTok's Promote feature to boost organic, original and well-performing videos
- Invest in a first-party data strategy to be a customer-centric business
- Facebook fights back against UK competition watchdog Giphy ruling
- Marketers must create brand presence on Discord to build brand loyalty
- Customers returning to pandemic-induced scepticism over in-person interactions
- Quora launches new subscription plan for exclusive content
- Prioritise mobile experience to reduce shopping cart abandonment rates
- Create more in-depth, readable content to improve search rankings
- Telecommunication companies must leverage social platforms to retain customers
- Enhance the bidding process to boost ad revenue
- Audit content to segment it into topic clusters and pillar pages
- Show real-time site activity to provide consumers with social proof
- Who is a regular streamer in Saudi Arabia?
- Including links to local businesses can boost SEO and PR efforts
- AI solutions can help brands develop personalised marketing campaigns
- Discovering trends or inconsistencies in data is challenging for marketers
- Paid social media ads can help travel brands retarget site visitors
- Spammers are weaponising pandemic-related anxieties to target Americans
- Online marketplaces are opening up new avenues for ecommerce retailers
- US digital ad spend expected to break new milestone, will surpass $200 billion in 2022
- Gen Z consumers pay more importance to values than self-indulgence: Study
- New research project looks to understand farm shops’ impact on the British economy
- Retailers need to offer more personalised experiences: Study
- Combine PPC and content marketing to boost trust, engagement and conversions
- Brands must organise events to target customers’ interests and boost engagement.
- Microsoft Ads to upgrade to a new feedback platform in October this year
- Brand should feature voice actors of colours for authentic storytelling
- A content marketing strategy can help marketers generate consistent leads
- Use social media networks to build empathic and deeper relationships
- Leverage interaction design and visual design to improve UX and UI
- Exhibit social values in ad campaigns to connect with consumers
- Interlinking website content with relevant links can lower bounce rates
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- Use PR to boost awareness and clear myths surrounding electric vehicles
- Digital media should take cues from TV to provide privacy-first ad experiences
- A full-screen vertical scrolling feature is being tested by Pinterest
- Integrate streaming data platforms to process enterprise data faster
- Nestlé, Procter & Gamble and Pepsico were the top FMCG brands of 2020: Report
- Luxury brands must portray the value of authenticity to position as sustainable brands
- Leverage Education-based marketing to drive sales and build trust
- Creating voice-friendly content can help brands augment audio marketing
- Data and Marketing Association backs proposed post-Brexit reforms to the GDPR
- Diversify media targeting opportunities via the white-label ad-tech platform
- Use vendors with comprehensive data protection policies to mitigate cyberattacks
- Facebook announces new initiatives aimed at small and medium-sized businesses
- Global OHH revenue to surge to 6.6% in 2021: Study
- YouTube creates new opportunities for creators to interact with followers in the app
- Use first-party data to run contextual ads without third-party cookies
- Ecommerce brands need to engage senses through product page design
- Google will start sharing more search query data with advertisers
- Facebook faces fresh allegations of discriminatory ad targeting
- Australian High Court makes publishers liable for comments on their social pages
- Streaming in Europe sustains pandemic-time gains with 19% YoY growth
- Are sponsored posts getting in the way of the Google experience?
- Limited supply may dampen consumers’ plans to go big on spending
- B2B companies must leverage IoT to improve customer experiences in 2021
- Businesses must prioritise organic marketing to lower cost per acquisition
- Prioritise data platforms and focus on clean data sets to target customers effectively
- Choose interesting topics and engage attendees to help beat webinar fatigue
- Focus on revamping and testing content strategies to lure holiday season buyers
- Map linear reach to ID spines to measure TV audiences
- In 2021, 57% of Americans plan to shop early for holidays
- YouTube videos presenting danger, controversy, or firearms cannot be monetised
- Britons, Germans, Americans more likely to say they’re mentally healthy than physically healthy
- Use software with AI to protect and manage data
- Global: Which consumers count their calories?
- How Deutsche Telekom monitors brand developments and identifies market trends with YouGov
- Three in ten urban Indians have changed their primary bank in the past
- Quote key thought leaders to promote B2B influencer content
- Integrate chatbots to improve CX and drive marketing efforts
- Incentivise efforts towards innovation to grow company culture
- Marketers claim gaps in media measurement, attribution and transparency
- IOS updates push up e-commerce advertising costs for tracked users
- Twitter introduces a new feature to host ticketed events
- Evaluate existing content and set goals for an effective content strategy
- Businesses must adopt automation to ensure data quality
- Use hashtags on Pinterest to boost content searchability and discovery
- Brands must use live events to nurture leads in a post-COVID world
- Use insights from Google Analytics to craft social media content
- Marketing content aligned with audience preferences aids customer acquisition
- A Profile Peek on Singapore Early Tech Adopters
- The switching behaviour of Thailand consumers during COVID-19
- Psychological elements in ad creatives helps connect to prospects
- 78% of American households have at least one of the top three SVOD services
- Post tailored brand messages early in the morning to lower decision fatigue
- Create responsive ads with popular keywords to improve ad strength
- The retail industry had the most email-driven traffic amid COVID-19
- Americans now watch more TikTok on average than YouTube
- In-store retailers must pay more attention to on-shelf callouts
- Focus on building trust with consumers to boost dropshipping business
- Twitter is considering fortifying its privacy walls and giving users more control
- Consider modern consumer behaviour before developing B2B targeted inbound strategies
- Supply chain businesses must move to an adaptive strategic planning process
- Customers more likely to respond to and recall ads placed in suitable contexts
- Ad-ID: The new kid on ad transparency block
- Retailers gearing up for a repeat of last year’s customer fulfilment hiccups
- Brands should regularly conduct Twitter audits to align Twitter efforts with marketing objectives
- IOC chief proposes a default cookie tracking setting
- Brands should curate personalised articles to engage subscription readers
- Standardising bundled IDs can help advertisers mitigate CTV frauds
- Mobile app users prefer free apps with enhanced UX
- Display relevant security badges on the brand's site to build trust
- How leading Italian automotive company measured campaign success across Europe with YouGov
- Urban Indians’ festive spending intent has improved since last year
- ViacomCBS and Comcast Corporation roll out a new streaming service in Europe
- Twitter is slowly gaining ground and regaining audience favour
- Brands must create a calendar for consistently posting podcast content
- Automobile brands are overspending on TV ads and Google search: Ex-Hyundai CMO
- Creating an email marketing funnel can help improve the efficiency of marketing activities
- Marketers should always connect the brand name to their niche for better recognition
- Using UTM tracking can help financial marketers extract meaningful website data
- Marketers must use proof of result and testimonials to convince prospective clients
- Use consistent, relevant, aesthetic and trendy content to boost online followers
- Brands must incorporate audio in their marketing strategies
- 98.63% of top-performing TikTok videos use the 9:16 aspect ratio
- Use Amazon tools to build brand identity, test performance and boost loyalty
- Use AI and offer contactless payments to drive in-store traffic amid holidays
- Publish Instagram stories in varying formats as per engagement strategies
- Communicate the positive impacts of innovation within the organisation first
- Amazon reportedly launching its own branded TV as early as October
- Leverage competitor data to set benchmarks and optimise social media posts
- Twitter tests shopping features, while also testing payment options
- Businesses fast-track digital transformations with tech like AI for marketing
- AI crucial to make digital marketing strategies smarter, relevant and risk-free
- Share customer insights with supply chain team to deliver best possible CX
- Update existing blogs with new information and relevant keywords
- Facebook introduces fantasy games in a bid to keep users on the platform
- Brands must use social proof to win consumer attention and establish credibility
- Marketing teams must engage with other departments
- Influencer marketing agencies help brands make best of influencer collaborations
- Address sensitive female topics in marketing to reach women across demographics
- 24% marketers replaced existing marketing automation solutions in the past year
- Investing in in-store media networks can help retail brands drive revenue
- WhatsApp fined $267 million for EU privacy law violation
- Will people miss fossil fuel cars once they're gone?
- Offer incentives like eBooks to acquire new consumers
- Instagram launches a three week-long Live shopping event
- Evaluate organisational preparedness before adopting a subscription model
- Optimise YouTube videos to boost views and reach wider audiences
- Conduct well-planned webinars to build brand awareness
- A/B testing page elements can help brands optimise their site for conversions
- Brand-engaged users on social media have grown to 20%
- Decreasing reliance on third-party cookies will benefit email marketing
- Brands need a 'test and learn' marketing approach for on-demand grocery apps
- Retailers could do more to scale usage of AI to personalise
- TikTok releases new performance insights in its Creative Centre
- Google adds a private search engine as the default option for Android in UK and Europe
- TikTok sees a rise in popularity among both consumers and marketers
- Contrast, quantified impact and emotional language key to engaging B2B buyers
- Keep content clear, authentic and logically sound to persuade audiences
- Monitor social media activity to gather customer feedback and improve CX
- Automate direct messages on Instagram to offer effective customer support
- How YouGov helps E.ON Nordics track its brand and target with precision
- TikTok ads attract users but marketers are still cautious
- US Advertiser of the Month: Dove
- In the mindset of Nordic heavy media streamers
- Price, distance to store can influence Americans’ local purchasing decisions
- If price were not a constraint, half of UAE residents would take a flight to space
- Utilise existing resources to create audio content
- Use B2B branding to communicate environmental sustainability initiatives
- Convey a products’ USP using simple messaging to support go-to-market efforts
- Businesses need an 'enemy' to defeat to differentiate themselves
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