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- Consistency across multi-location marketing campaigns can enhance brand presence
- B2B marketers are looking to AI for optimising media-buying plans
- Understanding customer behaviour can help brands reduce customer churn
- Instagram eliminating “Like” option could be beneficial for influencer marketing agencies
- An ad’s appropriateness and execution are more important to consumers than to ad professionals
- Multiple PPC campaigns can help brands set daily budget caps
- Optimising for SEO can help brands achieve better leads on LinkedIn
- Brands must demand tools from platforms to maintain content standards
- Personalising emails based on interest segments can increase conversions
- 52% of DTC brands are increasing their expenditure on Facebook ads
- Gen Z consumers don’t believe that businesses can be trusted to act in society’s best interests
- Analysing the SERPs can help marketers optimise content for search intent
- High quality backlinks help brands earn domain authority and drive traffic
- Experiential events that meet consumer needs can help brands achieve a high ROI
- Facebook’s privacy shift will make it harder for marketers to track engagement
- Most UK adults favour tighter regulations for social media
- Most consumers think ad personalisation is unethical and believe brands are listening in
- Outsourcing lead generation can help marketers manage funnel efficiency and increase conversion rate
- Facebook’s playable ads now available as rewarded video and interstitial ads
- Brands could leverage behavioural information to engage consumers
- Including closed captions in videos can allow brands to improve ROI
- Monitoring the quality of traffic is vital for measuring content marketing ROI
- Brands can provide promo codes to influencers to track sales made through them
- 39% of UK consumers would unsubscribe or switch from Netflix if it starts carrying ads
- Perodua is the best value-for-money car brand
- Amazon is pitching its high-value consumers to OTT advertisers
- Brands need to promote AI-Human collaboration for providing better customer service
- Brands need to invest in voice tech to diversify the omnichannel experience
- Consumers are more likely to buy from brands highlighting purpose over products
- Ethically-conscious consumers are creating a demand for vegan beauty products
- Structured content increases the prospects of a website featuring in a snippet
- Snail mail drives higher traffic than digital marketing channels
- 91% of B2B professionals prefer webinars as a learning format
- 马来西亚人每天花将近四分之一的时间在社交媒体上
- Rakyat Malaysia menghabiskan hampir suku daripada hari mereka di media sosial
- Time spent on Instagram by users per day increases by a minute over last year
- Time spent on Instagram by users per day increases by a minute over last year
- Brands can use native video content to effectively target their intended audience
- Identify keywords with business value and high volume to improve search rankings
- 51% of consumers favour non-celebrity influencers that have less than 30,000 followers
- Three in five Malaysians would be less likely to hire a candidate with a tattoo
- Google to index new sites through mobile-first indexing from July 1
- Building strategies around buyer personas can help marketers attain greater personalisation
- Marketers need to be open about how they use consumer data to create better engagement
- Ireland has launched multiple GDPR investigations against Facebook and owned platforms
- Optimising content for local search can increase footfall to stores
- Apple’s plan to restrict data sharing poses a challenge for marketers
- Digital ad formats projected to account for over 50% of global media spends by 2020
- Value and volume of users make it hard for advertisers to quit walled gardens
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- 42% of millennials strengthened their relationship with a brand having a positive social impact
- Creating a brand style guide enables companies to create a consistent brand identity
- Marketers can use location data as a bridge between digital and physical worlds
- Leverage social media, online forums to generate and retain organic traffic
- Optimising CTA buttons and reducing form fields can lead to enhanced conversion rates
- Marketers should only use Martech features that add value to the business
- Tweaking content strategy can help B2B brands tackle "summer slump"
- Using content marketing to fill information gaps can help generate more clicks and shares
- Marketers can meet customer expectations by leveraging technology
- Native ads outperform almost all other forms of digital advertising
- Blockchain can be used to address pain points of traditional loyalty programs
- Brands that take a social stand can gain quality links and benefit SEO
- 84% of communication professionals consider AI as an opportunity for leadership
- Majority of UAE residents think their smart device is spying on them
- Having a corporate impact through CSR is important for businesses to be accepted and valued
- Having a visual content strategy can help brands optimally utilise their content efforts
- Customised content can engage accounts identified by account-based marketing
- Gen-Z tries to find balance by taking daily time off from social media
- Understanding customer behaviour can help brands develop a personalised experience
- Qualitative surveys can help marketers glean more data
- Optimising online pages with schema markup enhances visibility for local search
- India or Australia: Who will reclaim the World Cup in 2019?
- GDPR has made marketers use data more effectively
- QSR brands could use physiological appeals in their TV ads to positively impact purchase intent
- Customer referrals lead to positive B2B ecommerce conversion rates
- FMCG brands should provide digital experiences that are easy and feel familiar to users
- Creating evergreen content can bring in a steady flow of organic traffic
- An effective customer self-service experience can increase conversion and revenue
- Google has enabled food ordering through Search, Maps and Google Assistant
- Brands must bring together their “superfans” to build a community
- Digital mobile advertising slows down as market matures
- Understanding cross-channel impact is essential for determining the paid search budget
- Social media marketing creates a direct impact on B2B sales
- 70% of consumers appreciate brands that seek feedback and provide personalised customer service
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- Creating positive associations can make brands their consumer’s instinctive choice
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- Audience acceptance of AI-created ads will increase by 2023
- Companies are undervaluing content as a lead-generating tool
- Marketers should use the returns process to gather customer feedback
- Using first-party data can help marketers reinforce their email campaigns
- Leverage influencers to engage consumers at brand activations
- Advertisers forecasted to lose $42 billion of ad spend globally to ad fraud in 2019
- Inclusive marketing must aim to create an environment where consumers can belong
- Apple’s ‘Privacy Preserving Ad Click Attribution’ will limit data visibility for advertisers
- Personalised thought leadership can connect with the audiences at a deeper level
- Live events can help B2B brands build stronger relationships with influencers
- Customer testimonial videos have the potential to turn viewers into purchasers
- Cookie-dependant ad companies need a first-party data strategy
- Fake news has higher engagement than real news on Facebook
- Having an updated email list and content helps keep the brand fresh online
- Analysing data is vital for building sustainable and profitable ecommerce businesses
- US FMCG companies end up spending $104 billion on poor in-store execution
- Mobile-friendly checkout forms can reduce threat to sales
- Using relevant numbers and brackets in video titles can increase views on YouTube
- Using blockchain technology will make digital ads more trustworthy for consumers
- Out-of-home TV ads have more actionable engagement amongst millennials
- AI can be used to analyse social networking data to address customer satisfaction
- Celebrity appeal over Gen Z is limited if they are endorsing something outside of their expertise
- B2B communities built on consumer interests and commonalities enhance customer engagement
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- Setting objectives in SEO reports can help marketers meet client expectations
- Marketers can use consumer queries and FAQs to come up with new content ideas
- Retailers should use 3D mapping to identify new store locations and optimise spaces
- PR practitioners must use AI to improve efficiencies
- 56% of US consumers expect local business websites to have the most accurate information
- Use heading tags on websites to improve SEO ranking and user experience
- Empathetic marketing can be used to build consumer loyalty
- Marketers can use granular measurement to assess independent channel performance
- Brands need to partner with authentic influencers to reach the right audience
- Acknowledging criticism on social media can help brands disseminate negative feedback
- Clear understanding of buyer-persona can help brands with increased conversions
- Fewer US and EU consumers think GDPR has improved their company interactions
- Complaints about online ads outstrip those for TV by 3:1
- Brands can maximise Twitter by creating videos and joining Chats
- Mobile app fraud on the rise as marketers spend billions
- Over 33% of consumers switch to fashion brands publicly standing for environmental change
- Animated explainer videos can be used by businesses to subtly “sell” their brand
- Omni-channel brands could partner third-party services to deliver convenience
- Businesses that have end-to-end operations can provide personalised customer experience
- 55% of 18-24 year-olds find sponsored post hashtags “annoying”
- Malicious ads activities will cost marketers about $5.8 billion this year
- Young consumers want loyalty programs to be more personalised and human
- IGTV videos that are 3-5 minutes long work best for Instagram audience
- Most marketers agree that spends on social media directly impact revenue
- Twitter giveaways are an easy way to increase customer engagement
- Most UAE residents say their usage of grocery apps will increase during Ramadan
- Brands need to refine their programmatic strategies for safer ad placement
- Brands need to start investing in Women’s sports
- Building a strong CRM system can allow marketers to measure ROI
- Reducing server response time and optimising images can improve website load speed
- Some advertisers are seeing diminishing returns from 1% Lookalike Audiences
- 87% of businesses that used video marketing in the past reported satisfactory results
- Brands must use social proof as a way to engage Gen Z audiences
- Viewers consider linear TV ads to be more relevant than all other forms of video advertising
- Content curation can help B2B marketers to educate and engage their audiences
- Animated visuals can help brands increase consumer traffic
- Instagram redesigns its Explore page to push Shopping, IGTV
- Influencers with fake followers can have a negative impact on brand image
- Collaborating with influencers that produce original content can benefit search ranking
- 54% of listeners would consider buying from a brand advertised on podcasts
- Affiliate marketing can help brands secure their sales
- Marketers must try to understand the nuances of the millennial generation
- Brands should consider TikTok to reach users aged 13 to 30 with video content
- Include CTA and tips in Instagram captions to engage users
- Search marketers are looking beyond Google as mobile searches increase
- Natural language generation can help brands optimize their story-telling
- YouTube to launch new still image ads
- Brands should support ad campaigns with a mix of earned and paid media
- Brands could improve their digital marketing strategies by measuring consumer sentiments
- Marketers need a clear understanding of AI to maximise its potential
- TV provides advertisers with one of the few opportunities to reach large audiences at once
- Marketers must focus on addressing consumer’s individual needs
- Retargeting email subscribers on Facebook allows brands to reach new audiences
- 50% of marketing influencers find optimisation, personalisation and testing tools difficult to use
- 72% of PR professionals recognise measuring PR’s impact on business as the biggest challenge
- Spotify is emerging as the next big social platform
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- Facebook’s "Clear History" tool might affect Ad targeting
- Utilising social media data can help brands create content that drives traffic
- Change in audience mapping approach can help marketers address tracking prevention measures
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- Lack of personal attention to customers is leading to declining customer loyalty
- Build a unified measurement strategy to put the “power of data” in the hands of decision-makers
- Using micro-influencers and user-generated content can be beneficial for social media marketing
- Use rank tracker data to identify keywords that many pages are ranking simultaneously for
- Advertisers should provide value to consumers instead of focusing on reach alone
- Local businesses can optimise their GMB page to appear in the “Local 3-Pack”
- Majority of marketers consider LinkedIn to be the most effective social channel for B2B marketing
- Brands should understand the local market before launching an international campaign
- Up to 47% of streaming ads fail to deliver to consumers as planned
- Tailored emails which match subscriber preferences can drive higher conversions
- Instagram launches curated account to help users discover and shop without leaving the app
- Marketers need to be careful to avoid low quality User Generated Content
- Live events help create better engagement by drawing on existing communities
- Adding ‘value’ to surveys is the key to motivating respondents
- Descriptive yet concise subheads can make content more appealing to busy readers
- Building a brand architecture and strategy can connect consumers to a brand emotionally
- A crisis communication plan can prevent an issue from turning into a “full-blown crisis”
- Promoting limited time offers on Instagram Stories could increase views
- UAE and Egypt consumers respond positively to Netflix’s original content
- Brands can use geofencing to serve relevant ads to event leads
- Long-form videos are better at engaging viewers on an emotional level
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- 97% of online shoppers leave brand-owned channels citing incomplete or incorrect information
- Efficient internal linking can help websites reduce bounce rates and improve SERP rankings
- Using push notifications can reduce cart abandonment rates
- Brands should adopt a content-first strategy to achieve immersive consumer engagement
- Publishers must create a value proposition that benefits advertisers and content creators
- B2B content marketers should use storytelling to drive outcomes
- Global financial loss due to ad fraud down by 11% over two years to total $5.8 billion
- Community managers can turn consumers into brand advocates by building trust
- Using PPC ads for remarketing can drive sales cost-effectively
- Are ‘Digi-moms’ the new targets for tech companies?
- Incorporating creativity and data analytics in marketing campaigns can help brands drive growth
- 56% of marketers feel GDPR has positively affected their email marketing campaigns
- Native advertising using real life images has a stronger impact on audiences
- Craft brand marketing and advertising to reflect customer’s goals
- Product launch plans need to have “definitive” and “measurable” goals
- Adobe’s introduces a new B2E (business-to-everyone) approach to marketing
- Brands should focus on promoting content that is newsworthy and socially tested
- 90% of social marketers believe that social media investment has directly effected revenue
- Maintain transparency and contextualise content for personalisation that engages
- Marketers need to remember that consumers are not necessarily like them
- European publishers prefer Facebook and Instagram to increase their international audiences
- Strategic use of high-volume hashtags can bring in more social media followers
- An IAB report found that US digital ad spending crossed $100 billion in 2018
- Companies need discipline, courage and vision to be thought leaders
- Banter between rival brands on social platforms is risky but can be used to get media attention
- ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents
- Using SEO tools and providing answers can help brands better optimise for voice search
- Facebook to support SMBs with automated ads and video creative tools
- Unified commerce can help marketers engage consumers and cultivate brand loyalty
- Smartphone ads now make up for more than half of digital ad budgets in the UK
- The volume of sponsored content from Instagram influencers has risen 150% over 2018 in the US
- Brands should make ethical consumption a part of their purpose
- Sponsoring podcasts can help brands boost sales without investing in their own
- Use AMP-HTML ads and optimise mobile page load speeds to improve SEO ranking
- Most UAE residents would seek professional help for mental health issues
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- NBCUniversal’s Shoppable TV ads take viewers directly to e-commerce websites
- Surveys at every stage of the funnel can help marketers drive sales conversion efficiently
- Purchases for 49.3% of US consumers are driven by influencer recommendations
- Providing free resources to potential clients can increase lead conversion rates
- Brands must think of customer service as a “strategic business tenet”
- Translating emails can help brands attract more search traffic
- Brands should use voice technology to reduce friction and boost engagement
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- Creating a personalised ad experience with voice AI can increase customer engagement
- Receptivity for video ads changes depending on customer mindset
- Businesses can build customer loyalty by emphasising customer convenience
- Testing ads on Facebook can help get better ROI
- Open market and price flooring can help marketers maximise ROI on ad spends
- Spotify tests voice-enabled audio ads for Unilever in the US
- Re-onboarding can help marketers engage inactive users
- 46% of food shoppers aged 18-34 buy food products after seeing them on social media
- Creating “timeless” content and mapping it with sales processes could improve ROI
- Brands can drive better customer engagement through niche influencers
- “Weird subculture” stereotyping is keeping brands from advertising in games
- Wider UK advertising market sees faster growth rate than agency groups
- Brands need a multi-channel approach to improve their online consumer experience
- Marketers can make AI more acceptable by humanising the technology
- Personalising products and direct mails can create customer intimacy
- US consumer spending on Mother’s Day expected to be up by 4% over 2018
- 40% of businesses used personalisation to maximise sales and profit for DTC channels
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