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- Marketers can leverage Facebook personality quizzes to gather useful customer insights
- B2B brands should focus on content marketing efforts to build trust during the crisis
- Study finds 55% of small businesses remain optimistic about the future despite coronavirus concerns
- Brands can repurpose old content into fresh pieces to maintain social activity during the crisis
- Influencer marketing can gain greater importance in the post-pandemic market
- Brands must implement consent management platforms to comply with GDPR and data-regulation laws
- Employ PPC automation tools to calculate bidding strategies and enhance sales
- Publishers should analyse audiences’ changing media consumption habits to navigate the uncertainty
- Combining OOH and mobile advertising can help brands maximise the results of their ad spends
- US ad market declines for a third consecutive month, with a 31% drop in May
- Facebook extends its fan subscription program to help creators monetise content
- A customer insights strategy helps understand consumer behaviours better and enhance experiences
- Google a “central mediator” in the online-to-offline economy
- Brands need to evolve along with their customers to grow in the new normal
- Attaching customer reviews with product pages can help brands improve organic traffic
- Highlighting values through content marketing can help build up a brand
- Highlighting values through content marketing can help build up a brand
- Marketers should personalise their email content to influence prospects’ buying decisions
- Marketers can leverage Facebook Messenger giveaways to grow their email subscribers’ list
- Businesses should create content that can help customers solve their problems
- Integrating AI with CX strategies can help businesses keep up with their customers’ evolving needs
- Gen Z in the US hope for things to get better in the future after COVID-19
- Brands must shed redundant tech stacks to enhance efficiencies during post-COVID-19 recession
- Carefully chosen data sources can help develop informative and press-worthy content
- TikTok launches “TikTok for Business”, integrated marketing solutions portal
- Google releases new resource to explain the workings of search on YouTube
- Byju’s is the most used e-learning app during the lockdown
- Target B2B buyers with SEO optimised content to enhance leads coming through organic search traffic
- Marketers must create podcasts around topics that build awareness and drive sales
- Unilever suspends advertising on Facebook, Instagram and Twitter in the US for 2020
- Most US households watch ad-supported and paid streaming services during the lockdown
- Majority of marketers expect innovation and technology to drive businesses’ future growth
- Businesses are leveraging asynchronous video conferencing in the time of Zoom calls
- B2B marketers need to re-invent their virtual events to make them more engaging
- Businesses should automate their customer services to meet their clients' needs digitally
- DTC companies should ensure they stick to their values when they scale-up
- 52% of Americans aged 18 to 54 don’t see any difference between connected TV and satellite TV
- Brands must adapt to evolving media consumption behaviour to capture market share amid COVID-19
- In-store experiences look to go contact-free post-pandemic
- Price and affordability, followed by trust, are important factors for consumers when purchasin
- Google to combine Search Console and Analytics Data in one report
- Diagnose websites using SEO tools to identify issues and fix search ranking
- Data and creativity should work in harmony at every step to create effective ads
- Businesses should engage with their ideal customers on Instagram to get more leads
- TikTok introduces TikTok For Business to entice advertisers to the platform
- Research methodology plays an important role in creating authoritative content
- Brits spend around 25% of their waking day online on average
- PR pros must communicate with stakeholders with humanity as lockdown restrictions ease
- Consumers across groups strongly support companies that speak out on racial issues
- Brands should create their own coupon pages to reduce friction in the shopping experience
- 69% of Snapchat users are excited to reconnect with their loved ones in-person
- Implement data-driven anti-fraud processes to ensure all consumer-generated content is genuine
- Redefine and streamline technical processes to have better business insights amid COVID-19
- Three in five Thais believe border should open within next six months
- Amazon announces Counterfeit Crimes Unit, helping brands tackle counterfeit products
- Use automation tools to manage customer feedback and enhance website conversions
- Businesses should find new ways to drive meaningful human connection amid social isolation
- Implementing AI in marketing strategies can help retailers recover faster after the crisis
- Businesses can leverage videos to portray their unrecognised value in the industry
- Marketers must conduct brand research to build successful always-on B2B influencer programs
- Businesses should build their customer funnels around user behaviour on Instagram
- Advertisers’ ideas about consumer priorities are "flawed", study finds
- SaaS businesses should have robust branding and content strategies in place to outride competitors
- Consumers are actively looking for brands that can provide joyful experiences
- Boycotting advertising on Facebook goes beyond brand safety concerns
- Opt for gated content to generate leads, use ungated content to attract organic search traffic
- Ensure consistency of tone across brand website while designing it
- US ecommerce businesses must consider sponsoring Independence Day virtual parades
- UAE residents are more likely than KSA public to wear a mask & use a sanitiser amidst Coronavirus
- Average Connected TV spend in 2020 could reach $16 MM per advertiser
- Look for virtual replacements of the brand’s products to offer to consumers
- Marketers should create highly targeted campaigns catering to current consumer needs
- Despite COVID-19 concerns, consumers are expressing increased interest in eco-friendly products
- Advertisers should continue investing in social media and paid search during the pandemic
- Branded testimonials should provide specific insights into the company’s solutions
- B2C marketers should create content to address LinkedIn user interests beyond work
- Businesses should recognise the evolution in consumer behaviour to drive long-term success
- Hulu launches new ad format, GatewayGo, enabling viewers to interact directly with advertisers
- Create an integrated omnichannel marketing strategy to enhance customer experiences across channels
- Marketers can leverage their social channels to grow their SMS subscribers list
- Creating educational content can help brands enhance their LinkedIn content marketing efforts
- Monitor brand mentions to understand consumer sentiments and create relevant social media campaigns
- 83% of Americans cannot “imagine not having a TV” at this time
- YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights
- Danskernes forbrug stiger igen …
- Nordmenns forbruk stiger igjen …
- Suomalaisten kulutus kasvaa kohtalaisesti...
- Svenskarnas konsumtion ökar igen …
- New advertisers on Instagram won’t be required to link their accounts to a Facebook Page
- 68.86% of PR pros reconsidered crisis communications “a bit” or “very much” amid COVID-19
- Creating content in collaboration with prospective consumers can help B2B marketers boost trust
- Marketers should optimise their campaigns based on the product’s “natural frequency”
- Brands should empathise with their stakeholders to provide satisfactory social care
- Adopting alternative payment options for transactions can help avoid chargebacks
- Ecommerce businesses should optimise content for visual search to enhance their reach
- PR professionals can leverage surveys to improve their media coverage
- Brands can use their existing audiences to widen reach through Instagram stories
- Study says brands’ campaign budgets have been slashed by 25% on average during the pandemic
- C-suite executives took 8% longer to open requested B2B content than others, reveals survey
- Brands must develop dual strategies to recover brand and customer journey upended by COVID-19
- 73% of companies believe the second wave of COVID-19 will affect business continuity
- Brands should analyse upcoming trends and customer needs before fixing a new brand strategy
- Image searches for social distancing and virtual events rise amid pandemic in the US
- Marketers should explore older technologies for delivering satisfactory user experiences
- Brands must leverage webinars and podcasts to communicate valuable information efficiently
- 28% of consumers have protective and negative attitudes towards COVID-19
- Create a visualised presentation of survey responses to understand underlying trends
- Majoriteten av nyhetskonsumenterna oroar sig över vilseledande information på nätet
- De fleste nyhetsforbrukere bekymrer seg for villedende informasjon på nettet
- Størstedelen af nyhedsforbrugere bekymrer sig om vildledende information på nettet
- Suurin osa uutisten kuluttajista on huolissaan harhaanjohtavista tiedoista verkossa
- Approaching content writing with a people-first strategy can help brands optimise for SEO
- International COVID-19 tracker update: 22 June
- Brands should offer alternative value-added services while their products are out of stock
- AI tools coupled with human virtual assistance can help brands achieve efficient customer service
- Organisations’ current behaviour will have a long-term effect on their brand reputation
- Embracing AI solutions can help retailers provide tailored customer experiences at scale
- Advertisers could see positive benefits from nonstereotyped occupational gender-role portrayal in ad
- Marketers can use "SMART" goals to make Google E-A-T more actionable
- Advertisers must stay close to consumers and listen with empathy to adapt to their mindset
- Education and IT Professionals are the happiest with their company’s behaviour during Covid-19
- Develop relevant landing pages for email marketing campaigns to enhance leads and conversions
- Google launches new app, “Keen”, enabling users to grow and share their interests
- Conduct a technical website audit and keyword research to measure SEO metrics
- Companies rush new product developments (NPD) as demand increases
- Google launches a new storefront ad format for YouTube to make ads more shoppable
- Businesses should ask consumers to share feedback on one review platform at a time
- Brands must pay close attention to AI algorithms to avoid bias from creeping into their campaigns
- Marketers should create multistep popups to collect deep consumer insights needed for personalisatio
- Asking specific questions from influencers can help brands elicit detailed responses for B2B content
- Brands should create their own niche to fill the gaps left by supersites in the market
- Study suggests digital media payment terms could rise to 64 days on an average in 2021
- B2B marketers should address consumers’ personal priorities along with their business needs
- Most PR agencies think measurement is their biggest challenge during the pandemic
- Brands should lean in on empathy and ethics to renew trust among the customers
- Create tailored marketing outreach focused on emotional needs of the consumers amid COVID-19
- Video content types should align with the overall marketing strategy to support key goals
- Twitter launches audio tweets enabling users to record audio snippets in a tweet
- Brands must focus on awareness indicators to come out stronger post-COVID-19
- 83% of US local businesses have changed their marketing strategy because of COVID-19
- 70% of customers first go to a store’s website looking for specific information
- Online retailers must conduct regular shipping audits
- Digital transformation has become essential for businesses to survive the post-pandemic scenario
- Prioritising local listings management and hyperlocal SEO can help brands recapture customer value
- Survey reveals 58% of consumers open emails that flash deals or discounts in their subject lines
- Brands can leverage GIFs to promote products on Instagram creatively
- More than half of local businesses plan to continue investing in new services during the pandemic
- Leveraging high performing content in other formats can help enhance organic traffic
- Despite initial apprehensions, GDPR has had a positive impact on businesses
- Brands should pivot their crisis messages according to their business values
- UK’s daily news consumption of national print and digital brands surpassed 30 million in Q1
- 81% of Americans believe having oversight boards for social media companies is a good idea
- The pandemic will accelerate digital commerce’s adoption within B2B businesses
- Brands must uphold social values and take stances with integrity and good intentions
- 59% of buyers plan to increase their CTV/OTT budgets in H2 2020
- Syndicate content with sites having higher authority to get credible backlinks
- Brands can leverage opt-in-texts to generate leads offline
- Marketers can use Facebook’s Campaign Budget Optimisation to simplify campaign management processes
- Marketers should set up their your own KPIs to measure their content marketing success
- Google might take up to a year to figure out where to rank new websites
- Using testimonials can improve SEO rankings as they offer natural long-tail keywords
- Companies should ensure their internal stakeholders completely understand their brand story
- ABM resources should be shifted from broader marketing and sales to a more targeted approach
- Marketers should use Partner Relationship Management to streamline their SaaS partnership programs
- Businesses should leverage their experience when choosing dropshipping products
- Broadcasters need to find ways to retain advertiser money during an unpredictable sports season
- 31% of Americans won’t spend with brands who failed to communicate during COVID-19
- Brands must measure personalisation efforts to optimise personalisation experiences
- Service reps could engage internal teams to “close the loop” and resolve consumer issues effectively
- Valgmåling juni 2020
- B2B businesses must use automation to create dynamic content, to craft more relevant messages
- Banking & Finance employees are the happiest with their company’s behaviour during the pandemic
- 50% of Americans have now purchased groceries online
- Digital shopping activity in April-May 2020 up 7%, as compared to same period in 2019
- Study brain’s response to marketing stimulus to predict consumer’s future behaviour
- Brands must capitalise on GDPR to foster consumer trust through their social campaigns
- Disney+ leapfrogs to the top spot in the ‘most beloved brands’ list
- Marketers can use Facebook Stories to provide real-time updates about new blogs or product launches
- Ebooks, whitepapers and guides combined accounted for 56% of all B2B content downloads in 2019
- Brands should not confuse their marketing database with their audiences for content marketing effort
- Marketers should include more visuals in their content to make it more engaging and memorable
- UK ad sales to decline by 8.9% during 2020
- Adding videos to how-to articles can make the content more valuable for customers
- Adopted lockdown habits lead to “durable changes” among consumers in the US
- Brands must create relevant content rather than lengthy copies to improve search ranking
- Media buyers and sellers should take an agile approach towards upfront this year
- 16% of SMBs are unaware of their recovery time objectives
- Video games revenue rose 52% in May 2020, $977 million in sales
- “Secular” trends that rose amid the pandemic have a higher probability of continuing post-pandemic
- Directing website visitors to a sales funnel helps build up email lists
- International COVID-19 tracker update: 15 June
- Consumer shift towards home-centric living expected to outlast lockdown and quarantine phases
- Offering omnichannel optimisation can help ad optimisation platforms maximise advertiser value
- B2B companies can leverage intent data to target potential leads based on their website behaviour
- Environmental concerns are pushing UK consumers towards sustainable seafood
- B2B organisations should identify customers’ pain points to launch e-commerce storefronts
- Retailers must offer seamless and safe in-store experiences to attract consumers post-lockdown
- Businesses can use widgets as lead magnets to gather prospects’ personal information
- Marketers should avoid using personal accounts for conducting email-marketing campaigns
- Marketers can use AI chatbots to gather consumer insights necessary for enhancing marketing efforts
- Healthcare brands that published content around COVID-19 saw an uptick in shares
- Marketers should tailor campaigns based on the consumer’s evolving needs during the crisis
- Leverage PR to provide genuine brand updates to consumers and protect identity
- 55% US consumers want brands to adopt a new set of concerns and communication messages post-pandemic
- Understand customer personalities to build a highly engaging advocacy program
- Google announces new ad restriction policies to eliminate discriminatory use of its targeting tools
- Brands must adapt to semantic search principles to rank higher and future-proof their SEO
- Brands must pick an online community that’s a good value-add to what they offer
- Weak ad markets give TV networks an opportunity to clear ad debts with advertisers
- Britons’ media consumption habits remained more or less stable during the lockdown
- Streaming platforms could be the new shopping destinations
- Survey reveals the majority of B2B buyers consumed webinar content last year
- Consumers expect brands to speak up on the social and environmental issues
- Businesses should create connected and personalised experiences to build post-pandemic client base
- Survey says more than half of consumers watch live videos at least three times in a week
- Creating solution-focused content can help marketers enhance conversion rates
- Marketers should understand the risks of SEO split-testing before execution
- Amid COVID-19, 60% of UK SMEs are using paid digital advertising
- Marketers should publish persona-based niche content to establish authority in the industry
- Creating webinar-landing pages can help marketers effectively run-time sensitive campaigns
- Consumers plan to spend more on gifts on Father’s Day
- Research search volume to understand the size of online audiences for niche markets
- Analysis of on-site and off-site metrics can help brands measure content marketing ROI
- 63% of companies diverted their SEO budgets to PPC midst COVID-19
- Consistency in marketing and advertising efforts is key to achieving desired results
- Investments on marketing automation platforms likely to increase despite budget cuts
- Marketers should instantly capture every content idea to improve content marketing efforts
- Businesses should engage with influencers’ content on Twitter to build relationships with them
- Brands should reward existing customers for engaging with their social channels to build loyalty
- Study says one in four American retailers have permanently lost critical business data
- Businesses should demonstrate their core values to win consumers’ trust during COVID-19
- Marketers can include Wikipedia links in their content to generate a steady flow of traffic
- Providing less information in Instagram video ads can provoke audience curiosity
- Organisations should pivot their customer outreach policies to comply with CCPA
- Only 9% of American consumers would want to go out on the first day of lockdown lifting
- Posting standalone graphics in the tweets can help brands provide quick information to the audiences
- Most Americans expect brands to take a moral stand against racial injustice
- Companies look towards visual engagement technologies to execute CX priorities
- Conduct keyword, location, and KPI research to launch effective paid search campaigns
- Indians fear levels are increasing as India re-opens
- Hvordan vil nordmenn endre atferd på den anden siden av korona-pandemien?
- PPC marketers must leverage automated bidding to adjust bidding strategies during volatile times
- Adopt tech stacks to create marketing and communications strategies amid COVID-19
- Marketers could use vertical videos, live videos to improve engagement rates on Facebook
- Businesses in Europe are transitioning towards digital commerce to attract consumers amid COVID-19
- Marketers should create a user-friendly platform for online panels that are interactive
- Google gives a ranking advantage to the pages whose titles and URLs match a Google Lens search term
- Writers should keep brands' buyer personas handy while writing product descriptions
- Brands should leverage Facebook ads to lean into the moment and comfort customers
- Marketers should analyse consumer sentiment before resuming their ad spend
- Consumers tend to trust influencers on legacy platforms more than those on newer ones
- Brands should implement the always-on strategy in their content marketing efforts to increase ROI
- Publishers are trying to make themselves indispensable for brands through direct-response ads
- 64% of media and ad executives think virtual events are a new way to meet prospects, generate leads
- Marketers can customise AI assistants to build their brand’s “sonic identity”
- Develop content marketing workflow to manage publishing schedules based on the editorial calendar
- 76% of US households have OTT video subscriptions as of the end of March 2020
- Brands should map the customer-buying cycle to enhance their revenue marketing efforts
- Prioritise displaying content rather than ad to improve a site’s search ranking
- Brands must be wary of false advertising laws as they prepare for reopening
- 7 in 10 Britons unwilling to spend over £20 monthly on streaming services
- Making sign-ups easier for users can enhance sign-up conversion rates
- Brands should carefully consider the format of their virtual events before hosting digital sessions
- 65% of marketing decision-makers have changed their priorities due to COVID-19 crisis: YouGov data
- Data-driven storytelling can help brands gain more traction as opposed to surveys
- Brands should look to empathy over technology to drive the post-COVID recovery
- YouTube influencers have influenced 27% of consumers to purchase a product or a service
- Diverse review teams can help prevent biases from creeping into company communications
- PR companies will focus their budgets on digital to remain functional during COVID-19
- 87% of US consumers are now shopping online amid the pandemic
- International COVID-19 tracker update: 8 June
- Site owners need to seek permission from Instagram users before embedding their posts
- Amid COVID-19, repurpose content to create cost-effective multi-channel campaigns
- 76% of marketers consider webinars as a good source to drive leads
- Sådan vil danskernes forbrug ændre sig på den anden side af corona-pandemien
- Experiential retailers must create fast, efficient and safe in-store experiences as they reopen
- IAB unveils technical spec for publishers to manage consumers’ data deletion requests under CCPA
- Disney's new advertising program incorporates Hulu into its broader ad sales portfolio
- Video messaging’s importance extends beyond nurturing and building relationships with prospects
- Brands should use topic clusters around their pillar content to improve search rankings
- Bayesian A/B testing can help marketers procure more specific results than traditional A/B testing
- Persuasion rating points could help TV advertisers measure the impact of their commercials
- Programmatic ad budgets expected to increase by 66% of marketers in the coming months
- Brands are preferring niche agencies as remote work rises
- Ecommerce sites must incorporate technologies like AI to enhance customer satisfaction
- Call analytics platforms can help with attribution, tracking keywords and conversions
- Offer empathy along with contextual value to consumers amid COVID-19
- Businesses should capitalise on streaming platforms to reach consumers where they already exist
- Most brands tried to convey empathy in their pandemic email marketing communications
- Listicle content might become an important part of PR strategies in the coming times
- Google is highlighting relevant search results directly on webpages to improve user experience
- Small businesses should leverage social media to establish their brands within their niche
- Brands should create content for gaming platforms to reach the younger demographics
- Marketers should build anticipation in their content to make it memorable for their audiences
- Día Mundial del Medio Ambiente
- Creative culture will successfully navigate the current hardship and uncertainty to a better future
- Personalising emails with automated marketing tools can help brands increase conversion rates
- Fine-tune and plan digital PR campaigns using data analysis and insights tools
- COVID-19 offers online grocery stores opportunities to reinforce their online business models
- Make sales and marketing data accessible to the whole organisation to drive growth
- Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA
- Create communication plans across consumer journey to effectively source leads online
- Brands must develop a recovery-planning framework as COVID-19 restrictions lift
- Data analytics and storytelling to become the most important PR or communication function
- Snapchat rolls out Dynamic Ads to more regions
- LinkedIn’s new features will allow advertisers retarget audiences who have engaged with videos
- Interactive content should impart some value to the users engaging with the content
- Dynamic creative ads can help effectively retarget customers on Instagram
- Leveraging user-generated content can be an effective alternative to high-budget video productions
- Create consumer-relevant content during the pandemic to avoid tone-deaf marketing
- Product experimentation and customer discovery can help businesses spot growth opportunities
- A quarter of all complaints about online ads last year were about influencer advertising
- Find the sweet spot between audience interest and brand expertise to create empathetic content
- Brands need to understand their audience before they add CTV to their mix
- Despite crisis, organisations must continue advertising to build brand equity
- Reallocating marketing spend could help UK businesses recover £550 million in lost profits
- Offer exceptional customer support to enhance customer experience and boost online sales
- Leverage data-driven insights to understand consumers better and to measure campaign effectiveness
- Vi vil helst donere penge til forskning i sygdomme og danske udsatte børn
- MobilePay pärjää hyvin koronakriisin keskellä
- Brands must leverage 4Ps, along with purpose, to reinvent and understand consumer behaviour
- Programmatic ads on Connected TV recovering as transactions improve 40% between April and May 2020
- Real-time listening and monitoring can help identify false or misleading information
- Product-focused ads are generating the strongest response among all non-COVID-19 ads
- Brands are leaning on research to understand the “new normal” and evolving consumer behaviour
- Brands should conduct detailed research to gather data for designing effective buyer personas
- Keyword cannibalisation can hinder businesses’ website performances on search rankings
- Marketers are measuring campaign results more frequently during the pandemic
- Niche brands can leverage LinkedIn polls to spot emerging industry trends
- Companies should ensure their marketing automation tools integrate well with existing technologies
- TikTok’s ability to tap into creators can help brands monetise talent on the platform
- Monitoring the first-call-resolution rate can help customer service managers reduce customer churn
- Ecommerce demand for US brands increases in the markets outside of the US during April and May 2020
- Inbound calls serve as customer marketing channels as COVID-19 leads to a surge in voice calls
- International COVID-19 tracker update: 1 June
- International COVID-19 tracker update: 1 June
- International COVID-19 tracker update: 1 June
- International COVID-19 tracker update: 1 June
- Retailers in the UK must adopt e-commerce and adhere to safety standards as stores reopen
- Share actionable value with consumers to boost online growth
- Consider aesthetics and functionality while undertaking a website redesign or facelift project
- COVID-19 presents DOOH with opportunities to leverage audience data to create smarter digital ads
- Britons remain pessimistic despite a marginal increase in consumer confidence index in April
- Marketers should personalise their outreach emails for influencers to enhance open rates
- Tech companies should focus on shareholder capitalism in their communications to build loyalty
- Brands should leverage popular industry-specific hashtags to increase visibility on social channels
- Marketers should prepare themselves to answer consumer queries after businesses reopen
- Majority of FTSE250 CEOs do not understand the value of reputation management in their companies
- Leveraging storytelling in marketing can help create content that better resonates with the audience
- COVID-19 pandemic likely to impact budgets, talent, productivity and agency-brand relationships
- Major FMCG brands are planning a direct-to-consumer push
- Almost half of the urban Indian consumers see online shopping as a norm
- Data ethics anticipated to become more significant in CMOs roles in next five years
- New and challenger brands should capitalise on lockdown opportunities to grow their customer base
- Leverage a variety of micro conversions to improve overall conversion rate
- International COVID-19 tracker update: 1 June
- Despite COVID-19, 64% of consumers have subscribed to streaming services like Netflix and Spotify
- Develop a high-performance marketing and sales team to drive e-commerce store’s revenue
- Two-thirds of publishers are experiencing a decrease in CPMs due to COVID-19 pandemic
- Förstå dina kunder på en förändrad marknad
- Less than 18% of Britons optimistic about economic recovery following eased restrictions
- Facebook rolls out “Venue”, enabling users to engage with live-events in real-time
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