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- Brands can create custom-developed apps to improve customer experiences
- Retailers can leverage data to provide personalised services while automating checkout processes
- Brands can leverage smart targeting to predict user interest and enhance personalisation
- Borrowing tendencies of European consumers on the rise
- Native ads on premium news sites enjoy 44% more trust than on social media platforms
- Sale days such as Black Friday could hurt retailers struggling with sales, profit
- Brands must create a target audience list based on individual customer interest
- Companies with poor data literacy would find it hard to achieve competitive growth
- Communicating value through email subject lines can help marketers enhance sales
- Product recommendation popups for abandoned carts can help brands increase conversions
- Use content levels to organise the structural abstract of brand content
- Larger email senders must have a dedicated IP to establish their reputation
- A shorter holiday shopping season may push consumers to shop online
- Three out of 19 retailers have sent Black Friday specific email promotions this year
- PR professionals must avoid unnecessary use of adjectives in press releases for trade publications
- Companies must take a strategic approach to working with Amazon
- Brands must add voiceover to explainer videos for improved engagement
- Four in 10 UK consumers gearing up to shop on Black Friday
- Brands could put together gift guides aimed at different audiences during the holiday season
- Brands could put together gift guides aimed at different audiences during the holiday season
- Creating shoppable Instagram posts with tagged products can help marketers generate new leads
- Companies with complex business models can leverage infographics for effective brand communication
- Trademarks and copyrights can help brands protect their intellectual properties
- “AI high performer” companies see increased revenue and reduced costs
- E-commerce sites are expected to lose $10 billion to cyberattacks in 2019 globally
- 41% of US consumers value authenticity and transparency while selecting a brand
- Programmatic display advertising estimated to reach $80 billion by 2021
- About 70% of millennials in the US plan on shopping online on Cyber Monday
- 37% of consumers believe that loyalty programs are effective in earning their favour
- Over 80% of mobile minutes are spent on apps globally
- A majority of Indians think theirs is a tea-drinking nation
- Allt fler positiva till livsmedelsbutikernas egna varumärken (EMV)
- B2B businesses must rethink budgets based on historical performance and anticipated seasonality
- GlobalWebIndex introduces insights capability to measure international TV campaigns
- Businesses must schedule their Instagram posts to increase their visibility to followers
- Malls must “reinvent their experience model” to survive
- Prioritising reachability and consumer services can improve customer experiences
- Facebook’s new Viewpoints app rewards users for participating in surveys
- Embedding videos on websites can help marketers retain users
- Despite enhanced brand-safety measures, whitelists can impact brands’ reach and ROI
- LVHM will strengthen its involvement in the luxury sector’s hard side by buying Tiffany & Co.
- Marketers should secure their websites to avoid site outages during the shopping season
- Offer limited products through pop-up stores during the holiday season
- Marketing budgets in the UK account for 9.3% of overall company revenue
- Neuromarketing provides brands with insights to map future decision-making
- Majority of Malaysians do not understand the gender pay gap
- Run A/B test on CTA buttons as they are the “actual mechanism” for conversion
- More than half of UAE residents favour the country’s new sugar tax
- Influencers are capable of producing content more cost effectively than agencies
- Despite heavy investments in influencer marketing, brands struggle with attribution
- Businesses can test different call-to-action placements to optimise ecommerce conversion rates
- Brands can leverage Facebook video ads to build custom audiences for the holiday season
- Employee engagement is emerging as one of 2020's major marketing trends
- Review count per business location in the US grew 27% over the year
- Brands must look into engagement metrics to understand drops in app visits
- 69% of digital transactions to be programmatic in 2020
- Almost 50% of industry leaders globally use AVE despite the passing of Barcelona Principles
- LinkedIn ads are 227% more effective for lead generation than other networks
- Deploy a team to control messaging in the event of a crisis
- Facebook tightens its efforts to prevent sale of counterfeit goods
- Consider crafting stories that create a "mythology" around a brand
- YouTube introduces Masthead ads in its TV app
- Small businesses must use historical data to identify the efforts more likely to prove successful
- IAB releases an extensive connected TV guide for advertisers
- Integrating videos within Instagram Stories ads can help marketers retain user attention
- Programmatic advertising should handle complex media-buying decisions
- Google’s “restricted data processing” to enable CCPA compliance
- Long-term planning must be part of a marketer’s daily or weekly thinking
- PR professionals must be updated on international journalist’s work before pitching to them
- Value alignment a top consideration for 71% of micro-influencers considering brand partnerships
- Influencers are charging premiums for brands they have not worked with before
- Companies must register their audio assets as trademark and copyrights
- Marketers should craft clear and concise emails acknowledging any faults to fix slip-ups
- Brands should analyse every single data point to identify fake influencer accounts
- Businesses should include images in their search snippets to increase click-through rates
- Visual search helps find the right product five times faster than text-based search
- Brands need to start optimising for position zero on voice search
- Employing niche keywords profitable to competitors can help businesses monetise websites
- TV ads deliver a consistent return on investments with only 20% variance in ROIs
- Over 70% of Gen Z Snapchat users plan to do part of their holiday shopping in-store
- Featuring the main call to action through the homepage banner can attract consumer attention
- Well-timed offers or messages could prompt customers to try an alternative
- :30s ad format leads in share of digital video ad impressions in Q3 2019
- Adopting a “digital-first” attitude in advertising can create a competitive advantage
- Amazon plans to expand its “cashierless stores” in 2020
- Improve budgeting and performance by integrating search and social channels
- Companies must avoid being obsessed with viral marketing
- Online sellers must segment their products by their product ID
- Facebook adds content whitelisting option to improve brand safety controls
- Brands should understand how their advertising campaigns contribute to their marketing mix
- Direct brands are building diversified, multichannel media strategies
- Marketers should send tailored offers to turn big spenders into repeat customers
- Targeting Facebook ads relevant to customer journey can help brands increase conversions
- UK data protection authority warns ad tech industry against violating GDRP rules
- Marketing experts launch The Attention Council to examine the quality of ad placements
- Snapchat is expected to see a 14.2% growth by the end of 2019
- A company’s LinkedIn profile must be consistent with its other online assets
- “Your News Update” feature introduced to Google Assistant
- Marketers with limited budgets should promote only to qualified leads
- Google tops the 2019 YouGov Brand Advocacy Rankings in India yet again
- Use automation layering to monitor and control holiday PPC campaigns
- Emirates, mada and iPhone top the 2019 YouGov Brand Advocacy Rankings in the Middle East
- iPhone tops the 2019 YouGov Brand Advocacy Rankings in Egypt
- mada tops the 2019 YouGov Brand Advocacy Rankings in Saudi Arabia
- Emirates tops the 2019 YouGov Brand Advocacy Rankings in the UAE
- 86% of Americans think that everyone should have access to new outlets in the area they reside
- Immersive video tech will drastically improve communication
- Companies must have a “very long view” of voice as a marketing channel
- Brands must take a stance on social issues to appeal to Gen Z consumers
- Deploying interactive digital touchscreens can enhance the in-store user experience
- The average cost for an influencer Instagram post has risen 44% from 2018 to 2019
- Mobile-only bank Monzo’s customers are the strongest brand advocates amongst Britons
- Instagram tests new video feature as Facebook looks to compete with TikTok
- Defining lead acquisition funnels can help marketers maximise lead acquisitions
- Snapchat launches YouTube-style extended unskippable ads
- Facebook launches meme-creating app, “Whale”
- 48% of consumers doubt companies who claim that their data is protected
- Brands must develop new job roles with the sole purpose of protecting privacy
- Google Maps’ new feature to allow users to “follow” local guides
- About 40 million US adults prefer to buy from companies that support the community
- Create a brand pyramid to understand a business’ technical, functional and emotional benefits
- Ask influencers for their insights as they may know more about what could work for the brand
- Digital-native marketers outscore corporate marketers by 73% in their technical marketing talent
- Vipps er Norges mest anbefalte merkevare
- Fiskars ja Fazer kärjessä Suomen suositelluimmat brändit-listauksessa
- Use social media as a “feeder source” to create private groups on messaging platforms
- Businesses should get creative with their B2B paid adverts to drive more leads
- Thinking in terms of micro-engagements can help brands with audience personalisation
- Marketers should use hashtags that are relevant and similar to their audience searches
- Universal metrics across TV platforms needed to bring out addressable TV’s potential
- 48% of PR leaders identify retaining key talent as their “biggest talent-related challenge”
- Technological advancements can make programmatic OOH more effective in 2020
- TAG-certified channels mitigate ad fraud by 88%
- 75% US adults think more governmental regulation is needed on how companies use consumer data
- Dubai residents feel positive about this year’s Dubai Fitness Challenge
- Companies must be cautious about using excessive automation
- Invest in employee engagement to embed the company’s culture throughout the organisation
- Long form Facebook ads can attract people unfamiliar with a brand or its product
- Only 9% of DCX executives have implemented personalisation tools
- Amazon’s AWS Data Exchange can facilitate use of data beyond advertising
- B2B marketers need a marketing-first approach to privacy
- Creatively repurposing Facebook Live video can help extend its benefits for marketers
- Engagement assets like blogs can help brands convert website visitors
- Leveraging data from customer check-ins can help create efficient marketing campaigns
- Businesses can leverage cloud IVR to scale and enhance their customer service
- Adding incentives to popups can help brands encourage their consumers to take action
- 75% of consumers want brands to use preference details to send them personalised offers
- Invest in channels, opportunities and communities for better content distribution
- User-generated content can give consumers unbiased information about a brand’s product
- Tiktok ventures into social commerce with social, Shoppable video ads
- Measure non-verbal responses to understand children’s reactions to advertising
- 34% of Americans plan on shopping online during the holidays this year
- Marketers and e-commerce teams should collaborate to improve product discovery online
- Guest blogging is useful in attracting quality traffic towards a website
- Optimising for holiday season may require preponing campaigns
- A majority of residents say air pollution will be a key influencer in the 2020 Delhi State Election
- Bringing experiential marketing to retail stores helps humanise a brand
- The “tyranny of short-termism” can damage the effectiveness of creativity
- Despite lower budgets, CMOs are giving preference to market research and competitive insights
- Nike’s move to stop selling directly on Amazon could portend a major shift
- Study says social mentions around influencer marketing has dropped by 42% this year
- Optimising In-market audiences can help brands reach out to their intended target audience
- Brands should deliver bold experiences that demonstrate qualities like sustainability and ethics
- 35% of “Snapchatters” send their friends Snaps of products they want to buy
- 5G will enable brands to execute people-based marketing with more precision and confidence
- Disney+ will help Disney build direct relationships with consumers
- Brands can use fun and value-packed popups to capture newsletter subscribers
- Drafting strategies for high-priority scenarios and risks can help brands prevent a crisis
- CTV spending in the US to reach $12.5 billion by 2022
- Build customer experience with a “privacy-and-security-by-design mindset”
- Feedback collected through social media crowdsourcing helps understand customers better
- 30% of marketers struggle to create a compelling brand vision
- 88% of Gen Z in the US care deeply about social issues
- Providing offers to first-time shoppers can encourage them to turn into paying customers
- By bringing accessibility to websites, brands can engage an untapped audience segment
- Most marketers believe attribution is critical for making marketing decisions
- Brands should have a product benefit section on their sites to optimise conversion rates
- Brands should factor in weather patterns while developing marketing strategies
- Nurturing brand-consumer relationship via content can help businesses sustain in the long run
- Weekends in the UK see the most effective response rates to TV ads
- Brands should align their ideas with consumer insights to create an impactful experiential campaign
- The “Fourth Industrial Revolution” will make marketing faster, data-driven and personalised
- PR leaders show cautious optimism for growth
- Facebook’s new Facebook Pay to facilitate transactions across its apps
- Link building and push notifications help generate site traffic
- Serve targeted content on devices beyond the television to reach Gen Z
- Adding sensory details to stores positively impacts sales
- Handing out swag incentives can attract people towards a brand
- Digitalisation has led to the “fear of missing out” on marketing trends
- Tailor press releases according to the medium
- For 94% of B2B sales and marketing leaders, video is “somewhat” or “very valuable”
- More Britons think WhatsApp is the "most important app"
- Google’s new features include Maps inventory for Local campaigns
- Optimising YouTube videos with pattern interrupts can help brands attract potential consumers
- Focusing on megatrends like ethical living can help marketers create disruptive campaigns
- Gathering feedback on qualities and services can help marketers glean effective testimonials
- Marketers must leverage social communities to provide content guidance
- 36% of respondents rated Amazon advertising to be a “very important” or “important” channel
- 53% of people in the US use ad blockers to bypass online ads
- Offer different promotions on different days during Black Friday sale
- Use videos and stylised visual content to attract Gen Z
- Pepsi fizzes out in Indonesia
- Därför flyttar svenskarna
- Global Village’s latest adverts achieve cut-through among UAE residents
- To address gap in content, create a “hub” of interlinked content
- B2B companies should build personas to focus on segments that fulfil commercial goals
- Purchasing, for 34.7% of Americans, is influenced by customer reviews of brands
- Direct access to data is vital to the success of DTC brands
- Gender and age metrics can let brands understand what colour to choose in branding
- Leveraging Dynamic Search Ads can help brands enhance their PPC campaigns and SEO
- Study says Google, Walmart and P&G top the list of multicultural ads driving purchase intent
- Embracing impression-based metrics can help advertisers enhance their audience reach
- Engaging all stakeholders involved in ABM can help B2B marketers align sales and marketing
- Brands should use data-led insights to create marketing campaigns that resonate with the audience
- Owning or imagining owning a product could generate a more positive evaluation of it
- Companies should partner with PR agencies that share similar goals
- YouTube to delete a creator’s account if it does not drive enough ad revenue
- 4% to 6% of companies consider IoT critical to them
- Hvilken tandpasta putter vi helst på tandbørsten?
- 31% of consumers find not being able to touch or examine a product frustrating
- A majority of Indian millennials think they had a better childhood than their successors
- Create a buyer persona to better define a brand’s style guide
- Ensure machine learning systems are integrated into user design processes
- 70% of “researcher” consumers rely on reviews before buying
- Brands must provide consumers fresh-opt ins to deliver a favourable experience
- Use Google My Business to connect with customers across Google Search and Maps
- Diminishing returns from digital nudging marketers towards traditional channels
- Google launches Ads Editor Version 1.2 to help brands enhance conversion values for search campaigns
- Creating an Instagram gallery can help ecommerce brands improve sales
- Google’s auction-based shopping solution faces criticism from European antitrust chief
- Cutting out middlemen from programmatic transactions can improve the bottom line
- WhatsApp introduces “product catalogs” feature for businesses to showcase goods
- Brands could use social media to broadcast offers during holiday season
- C-suite executives show most concern towards protecting their brand in a crisis
- Choose Customer Data Platforms that handle privacy and consumer rights
- A brand’s communicator must have a good understanding of their audience
- Heineken to invest £22 million in eliminating plastic from its beer packaging
- Brands must review internal policies and practices to ensure they foster empathy
- Netflix may use technological solutions like location, device tracking to stop password sharing
- US holiday sales predicted to cross $1 trillion for the first time this year
- Google’s “Rel=nofollow” move could help it handle misinformation better
- Majority of younger consumers are likely to push their favourite brands for free
- Offering exclusive discounts can help brands quickly convert GenZ consumers
- Page speed optimisation can help marketers improve website search rankings
- Marketers should expand the scope of their personalisation efforts beyond user segmentation
- Teens in the US as likely to use TikTok as Facebook or Twitter
- Google Discover feature can help publishers enhance their website traffic
- Brands must set aside a budget for professional handling of email marketing
- Shoppers in the US feel “annoyed” when shown ads for just-purchased products
- Reacting to competitor’s breaking news on the same day can generate coverage for a brand
- New FTC guidance instructs influencers to disclose endorsements in a “hard to miss” way
- Create a customer advocacy model to tell the best customer stories
- Uber Eats’ move to formally sell ads could improve its margins
- To serve DTC brands, agencies need a “more iterative approach”
- A tiered ABM approach can help win the most attractive deals
- Businesses must create a journey manager role within a customer experience team
- Segmenting audiences enables marketers to build accurate consumer personas
- Brands can drive in-store sales by optimising customers’ online experiences
- Traditional marketing-and-sales mindset is the top challenge for manufacturing marketers in 2020
- Creating short introductory LinkedIn videos can help brands acquire new customers
- Facebook is reportedly testing a facial recognition system
- Companies should invest in art and design to create content strategies for emerging industries
- When partnering with meme accounts, ask for “no in-front” to be able to stand out
- CTV spend in the US to increase by 37.6% in 2019, to reach $6.94 billion
- Use Net Promoter Scores to gain customer loyalty insights and identify room for improvement
- Duplicate content could result in unfriendly URLs in search results
- Use pop-ups to boost conversion and engagement rates on websites
- Google’s Shopping ads will now have more visibility on YouTube
- 92% of consumers trust earned media
- Integrate all data sources to get a holistic view of customer conversations
- Keeping an inventory of existing content allows marketers to effectively manage content production
- Marketers should identify the appropriate social network to reach out to their target audience
- Leveraging different marketing analytic methodologies can help produce quality insights
- A physical retail presence can let consumers “discover” a brand and interact with it
- Streaming platforms will adopt AI to make “hyper-personalised” recommendations
- Interactive content expected to be among 2020’s top marketing trends
- Amazon expands its in-car delivery feature to 50 cities in the US
- Treat emails as “personalised dialogue” to deliver experiences
- Use relatable analogies when explaining SEO to clients
- Facebook’s new logo to help distinguish the corporate entity from the social networking app
- Marketers can use Amazon OTT’s advanced targeting to connect with “hyperengaged” audiences
- Humanise a brand on Instagram by using a relatable voice
- 27% of consumers are “very unlikely” to use brands that respond poorly to crises
- Brands should evaluate content samples and link quality before guest posting
- B2B marketers should develop a personal brand on social media for enhanced reach
- Standardising the measurement of social media metrics can help brands track their ROIs
- Brands should create different videos for different stages of the marketing funnel
- Over 80% of publishers post on social platforms like Facebook and Instagram
- Employing a central marketing team allows brands to enhance their content marketing strategies
- Brands must learn how to collaborate from the music industry and YouTubers
- Google’s acquisition of FitBit could help develop customer intimacy
- Conclude a financial content marketing article with a call-to-action to convert readers
- Images shared on social media must reflect the brand’s personality
- Pinterest sees revenue grow by 47% YoY, reaches $280 million in Q3 2019
- Understand clients’ schedules and contact them during their planning stage
- Using chatbots can free up live agents to focus on other crucial cases
- Advertisers increased their US Google search investment by 16% YoY in Q3 2019
- Magasin er danskernes shopping-favorit
- Millennials’ ethical consumerism doesn’t put a price on value-rich and sustainable products
- Brands shift budget to Amazon as eCommerce advertising and mobile search spending rise 115%
- Creating a modern sales playbook can help brands optimise digital selling techniques
- Making payment modes easier on mobile can help marketers enhance conversions
- Adding schema mark-up in reviews and pricing allows brands to increase their website visibility
- Gen Z is more likely to try food grown with technology than other age groups
- Improve on integrating operational and experience data to provide positive experiences
- Performance of top virtual assistants has declined since last year
- When rebranding, communicate the purpose of the change to customers
- Global sales of wearables expected to increase by 27% in 2020
- Adopt survey tracking models to train AI algorithms for predicting box-office success without biases
- Facebook rolls out updates to Messenger allowing brands to connect with customers better
- Sync paid search and social campaigns for the holiday season to convert potential customers
- APAC Advertising Industry Study
- Marketers must understand how voice can influence a consumer’s decision-making journey
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