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- British regulatory body orders Meta to sell its $400 million acquisition
- Global: Tech shortages
- Focus on enhancing brand’s existing capabilities to ace digital transformation
- Most top companies do not use personalisation online
- Localise content and deliver messages in native language to retain customers
- Advertiser of the Month (UAE) – Global Village
- Be clear on content mission for an effective content operations framework
- Rely on zero-party data to avoid privacy violations and build brand trust
- Brands to rely on emerging tech to offer personalised CX, explore AR/VR in 2022
- Utilise every customer opt-in touchpoint to boost SMS subscriber list
- Artificial intelligence: Global research reveals relationship between knowledge and sentiment
- A/B test websites to boost sign-ups for affiliate email marketing
- Digital marketing to spearhead customer engagement and CX efforts
- Urban Indians prefer automation in their homes but want humans for medical consultation & education
- Var tredje svensk är skeptisk till artificiell intelligens
- Hver tredje dansker er skeptisk over for kunstig intelligens
- Leverage memes to effectively target consumers and promote a brand
- Incorporate memes and celebrity creatives to scale marketing efforts
- Reflect consumers’ aspirations to build an emotional connection with them
- Incorporate creative automation to scale content production
- Contactless card payments increased 30% YoY in 2021: Visa
- Squid Game leads all other non-English originals from Netflix, according to YouGov Stream
- Build a “greener” image to attract the attention of Gen Z audiences
- The Big Question brands expect to be asking themselves in 2022
- Publishers like ESPN are using these metrics to measure TikTok’s video performance
- Brands can consider leveraging bot management solutions
- Audio platforms are reshaping the world of influencer marketing
- Publishers should explore blockchain technology
- How marketers can measure the performance of their social media efforts
- Set standards to enforce accountability in advertising
- Consumers trust local businesses more than online-only brands
- Advertisers should drop ad tracking and surveillance to build trust
- Use quantitative and qualitative UX testing to boost conversions
- 61% of marketers seek content writers who write comprehensively
- KPIs such as media placements are a good indicator of PR success
- Online holiday spend projected to reach $207 billion in 2021, as per Adobe
- Virtual multichannel video providers are pinning their hopes on FAST add-ons
- Only 17% of UK marketers use data or analytics to make decisions: Survey
- Google expands oversight commitments as part of an antitrust investigation
- Come 2022, audiences will look beyond search engines
- With third-party cookies facing extinction, British marketers look beyond
- Strike the right human-machine intelligence balance for supply chain solutions
- Small businesses need to identify their niche if they want to win
- How the #BrokenRecord Campaign challenged the music streaming market with YouGov Surveys: Serviced
- Is 5G improving our digital experience? Here’s what Americans and Brits think about it
- Global: How satisfied are consumers with different facets of their internet service?
- Leverage demand modelling to project consumer demand for the holidays
- An agile data management system can protect businesses from security risks
- Draft an RFP with expectations to find the right digital marketing agency
- Execute cross-channel marketing campaigns to drive sales on Amazon
- Email marketing delivers $57 in ROI per $1, surpassing ROI from other channels
- UK industry body emphasises the need for compliant advertising methods
- Factor in pricing, products and technology while researching competitors
- US: EV intent
- Brits and body image
- US: Drug manufacturers with best reputations
- Global: Advertising and body image
- Title spotlight: Super Mario
- Global: Which markets are ripest for the gamification of exercise?
- Global: Auto shortages
- Do Elon Musk’s tweets hurt Tesla’s brand?
- Meat and health
- Spotify tests a TikTok-style video feed on the platform
- People are planning a bit earlier this holiday season: Twitter Study
- Rely on more modern and accurate attribution tools to tackle identity challenges
- Ecommerce brands should create holiday-specific shopping experiences
- Leverage lean process improvement to improve efficiency
- Publishers should highlight price comparisons to drive more affiliate revenue
- Consumers want two things this Christmas: Consume and feel good about it
- Made in: German products have the best reputation around the world while China scores lowest
- US CPG firms must track consumer trends to benefit from m-commerce
- Create marketing content around lead magnets to attract qualified leads
- Adapt to Google Business Profile’s SEO changes to boost visibility
- Create reward-focused programs to enhance CX online and drive ROAS
- YouTube Creator Studio could help brands optimise video marketing on YouTube
- 86% of American consumers approve of small businesses
- Track quantifiable, non-quantifiable data while conducting a reputation analysis
- Start early, be honest and deliver customised messages: The Black Friday Sales playbook
- Avoid obsessing over an activist image and focus on delivering real solutions
- Global automation market set to reach $6.3 Billion by 2026: Report
- Shortages: Medical supplies
- Business news and buying
- Deep dive: Direct Line
- Combine PPC and SEO strategies to engage customers throughout the buying process
- TV networks, ad agencies begin work on alternate measurement systems
- Prioritise creating employee-technology synergy to spur digital transformation
- Most marketers rate their brand’s email campaigns as “Adequate” or “Not Effective”
- CPG leaders need to prepare for a tough D2C path post-pandemic
- Food and drink brands must focus on sustainability throughout the year
- 94% of US marketers believe paid video ads impact ROI positively
- Communicate a sense of urgency to induce FOMO and boost Cyber Monday sales
- UAE residents are likely to travel domestically during the year-end holiday season
- Use Google Analytics to track engagement, conversion, and relevance metrics
- Metaverse, NFTs and Web 3.0 could shape the future of digital marketing
- Include emotions in content titles to improve ranking in Google’s Discover feed
- Having an in-house content marketing team helps convey a brand’s true voice
- PR pros lack the confidence needed to implement artificial intelligence
- Travel ad spend will not return to pre-pandemic levels until 2023
- SEO professionals are not seeing much impact from the latest Google Core Update
- TikTok partners with BuzzFeed in a major content deal
- Snap rolls out new advertising product with multi-format delivery
- Experiment with new content types to attract audience attention in 2022
- Experiment with features, tools and music when creating short-form videos
- Audio content, short-form videos are high on the 2022 marketer hot-list
- Businesses set to focus on automation, extended reality and Martech in 2022
- Referrals in focus as brands look to boost sales and customer acquisition
- Ad industry is faring better at representation among executive positions
- Target product returns, personalise offerings with ecommerce filtering tools
- Avoid getting too specific when it comes to contextual CTV advertising
- The influence of social media influencers in the UAE
- Make singular and incremental changes to data-driven marketing
- Ikea aims to pack all its existing products without plastic by 2028
- Convey product benefits in the lead of sales copies to drive sales
- Leverage CRM to boost holiday sales in lower-funnel programs
- 83% of B2B businesses use analytics tools to boost content marketing efforts
- NFT campaigns can help B2B businesses drive revenue and awareness
- Leverage social and paid ads to promote live virtual events
- Americans consumers just love their Thanksgiving food ads
- New study suggest the influencers are not really that influential
- Enhanced measurement, better-monetised content: CTV's future
- Build content around the brand’s value proposition
- Use web analytics to match frequently used search terms with SEO keywords
- Marketers would benefit from using computer vision for moment marketing
- Leverage website popup surveys to collect customer feedback in real-time
- More than half of customers want to shop in-store: Study
- Brand Profile: State Farm
- PR firms must get better at crisis communications capabilities
- Use CTAs to boost conversions and lower bounce rates
- TikTok rolls out 'CommunityToks', indicator of subculture engagement on TikTok
- Not enough marketers are using multi-touch attribution, despite known benefits
- Improve blog conversion rate by offering previews and trials
- Creating good and quality marketing automation is a challenge for companies
- Are brands paying enough attention to customer engagement and response times?
- Marketers must pass on this information to content creators
- Leveraging intelligence time email sending can help marketers boost email open rates
- Things B2B marketers must do to enable automated lead generation
- Data connectivity systems can help advertise effectively while protecting customer data
- Create a memorable experience through welcome email campaigns
- Think beyond individual identity to thrive in the cookie-less future
- Global: Consumers are willing to pay more for sustainable travel
- PR firms to continue the profit-boosting measures undertaken amid the pandemic
- CTV ad creatives must be inspired by social media and not by TV ads
- Use blog post introductions to share problems, solutions, key takeaways and more
- Influence UGC content creation by running social media hashtag challenges
- CEOs and communicators don't wholly agree on staffing and budget requirements
- Balance providing personalised experiences with collecting actionable user data
- The much-awaited Instagram option is here
- Are local businesses ready to meet consumer demand this holiday season?
- The pandemic pushes more readers to turn to local news sites for information
- Add an element of fun in lead capture forms to get visitors’ attention
- Celebrity and influencers’ social media accounts are deluged by fake followers
- Marketers should consider connecting with other bloggers in the niche
- Ecommerce businesses must optimise their SEO for rich cards and rich snippets
- A digital presence can help D2C brands offer reliable information, build trust
- Global perspectives toward single-use plastics
- Global: More people worried than not about artificial intelligence
- A recognisable logo is crucial in building a strong online brand presence
- The share of US retail media ad spending is growing
- Retail media companies must provide a single customer view based on unified data
- More UK marketers need to comply with data collection laws
- Deliver frictionless customer experiences using insights-based data
- Identify what's driving subscriptions for B2B newsletters and plan accordingly
- Brands can now run podcast ads on Spotify, podcast ad-buying feature launched
- Americans enjoy holiday food advertising: Study
- IAB report spots a lack of consensus around applying CCPA definitions and obligations
- Offer free trials, personalise messages to retain SaaS customers
- Create social media content based on research to attract consumers
- Amazon to stop accepting payments from Visa Credit Cards in the UK
- Post-high-value social media content to boost holiday marketing efforts
- Brands can leverage AVOD services to promote next to premium content
- Repurpose evergreen content to expand audience reach organically
- 2022 will see brands focusing on tech to offer enhanced CX
- Keep top leadership and sales team up-to-date about content marketing strategies
- Use social media content to explain how users can benefit from brands’ offering
- Integrate offline and online channels to provide an optimum in-store experience
- Paid search spending on Google grew 28% YoY in Q3 2021
- Snapchat rolls out Multi-Format Ad delivery to boost reach and engagement
- Relevant, diverse, personalised, and engaging social content attracts Gen Z
- Prioritise entertaining over advertising to engage audiences on Twitch
- Retailers should make in-store shopping convenient, informative and immersive
- Google rolls out new tools for local search and reporters
- How a Latin food publisher is wining hearts and reaching new customers
- Indomie tops YouGov’s 2021 Best Brand Rankings in Indonesia
- Shopee tops YouGov’s 2021 Best Brand Rankings in Malaysia
- Google tops YouGov’s 2021 Best Brand Rankings in India yet again
- Google tops YouGov’s 2021 Best Brand Rankings in Egypt yet again
- Emirates tops YouGov’s 2021 Best Brand Rankings in UAE
- Saudia tops YouGov’s 2021 Best Brand Rankings in KSA
- YouTube to launch in-app live-streaming shopping feature
- 67% of consumers are concerned about review fraud: Study
- AVOD and FAST viewing time increase, while SVOD viewing slips
- Brands must feature keywords corresponding to the customer’s buying stage
- Incorporate discounts, scarcity management, and virtual tech to imitate big event sales
- US shoppers eagerly awaiting holiday season discounts and free shipping offers
- Write emails with appropriate conjunctions and questions to drive CTRs
- DoubleVerify acquires contextual targeting platform OpenSlate for $150 million
- Align branded content with company’s larger social goals to build trust
- In Europe, UID2 faces challenges as it struggles with GDPR
- Incorporate pricing psychology into the marketing mix to drive sales
- Best Brand Rankings 2021 Egypt
- Omnichannel shoppers are more open to discovering new products online
- Google, Samsung and Netflix top YouGov’s Global Best Brands Rankings 2021
- Microsoft bans a slew of controversial products from advertising on its network
- Best Brand Rankings 2021 India
- Create content based on trending topics to drive engagement and sales
- Danmarks stærkeste varemærker 2021
- Swish är Sveriges högst rankade varumärkena
- Her er Norges topp 10 innen merkevarer 2021
- Suomen 10 suosituinta tuotemerkkiä 2021
- Best Brand Rankings 2021 South Korea
- Best Brand Rankings 2021 Japan
- Best Brand Rankings 2021 Hong Kong
- Best Brand Rankings 2021 China
- Best Brand Rankings 2021 Singapore
- Best Brand Rankings 2021 Finland
- Best Brand Rankings 2021 Sweden
- Best Brand Rankings 2021 Norway
- Best Brand Rankings 2021 Poland
- Best Brand Rankings 2021 Denmark
- Best Brand Rankings 2021 Russia
- Best Brand Rankings 2021 Australia
- Best Brand Rankings 2021 Thailand
- Best Brand Rankings 2021 Indonesia
- Best Brand Rankings 2021 Philippines
- Best Brand Rankings 2021 Malaysia
- Best Brand Rankings 2021 New Zealand
- Best Brand Rankings 2021 UAE
- Best Brand Rankings 2021 KSA
- How a global media company successfully measured viewership data with YouGov
- Offer helpful, localised and relevant content to make it newsworthy
- Use descriptive domains for an authentic and unique digital identity
- Informative, relevant and personalised omnichannel content improves CX
- Create food campaigns and narratives to embrace the foodie culture
- Meta CTO urges for stricter community guidelines to monitor bad behaviour
- TikTok releases numbers behind successful brand campaigns in a new magazine
- Focus on authenticity, prioritise sustainability to invite Gen Z customers
- Mining snackable content from events can drive long-term engagement
- Self-serving options for ad clients and staff can help publishers drive sales and retain staff
- Holiday spends predicted to surge, as retailers deal with supply chains and inventory issues
- Highlight limited product availability to create a sense of urgency, drive demand
- Videos can help brands meaningfully engage prospects, lead them to purchases
- Most businesses plan to leverage email marketing to boost Black Friday sales
- New SVOD releases impact transactional video revenue in the US
- Data inaccuracy is driving a wedge between data analysts and marketing professionals
- Will you pay for Search? A new company is attempting just that
- Old Music can help brands waft into customer hearts
- 80% of advertisers want in-house segmentation tools
- Include one goal per email through CTAs to boost conversions
- Rely on cultural nuances, bilingual messaging to engage Hispanic audiences
- Is Metaverse the next big thing in marketing?
- PR professionals are getting serious about tracking their efforts
- With trust in news media increasing, brands need to move fast
- Influencer marketing will be a key revenue driver for B2C brands
- Pressure groups want EU to ban marketing "nutritionally poor food" to children
- Brands should use sales demos to strengthen their online reputation
- Experiment with new ad formats to capture customer attention
- Only 47% of marketers believe email is the most effective channel for boosting conversions
- Marketers must work in unison with the sales team to serve customers better
- Newsjacking can help PR pros expand their reach and enhance credibility
- Leverage server log files to attribute traffic from dark sources
- Pandemic-influenced consumer behaviour to shape future marketing strategies
- Deprived for months, thirsty travelers boost travel web traffic
- A failure to woo older users can cost this streaming giant dear
- Use memes that align with the brand’s online identity
- A brand ambassador program can help improve brand awareness
- 53% of US consumers are now on free ad-supported streaming platforms
- Businesses must build a successful CX team to improve customer retention
- Connected-TV must rework programmatic standards to bag lucrative contracts
- Buyers favouring programmatic for convenience, relevance and variety
- Marketers today are focusing on brand language to build brand connect
- Be social, Be human to boost the brand’s online presence
- Brands should aim at offering consistent and human-centric omnichannel CX
- Social media live shopping can help brands offer intimate, seamless CX
- Brands must be reactive in allocating spends amid supply chain issues
- Which sponsor’s ad campaigns caught people’s attention during ICC Men’s T20 World Cup 2021?
- Social media industry is perceived as the most untrustworthy by US consumers
- Divert event spends to digital marketing when facing marketing budget cuts
- When using memes, customise them to be aligned with brand messaging
- Measure customer sentiment and better understand customer behaviour using CRMs
- Leverage various types of blog posts to convey business value
- Branded content receives a more positive reaction than traditional advertising
- The reason a majority of companies do not outsource their content
- UK Auto AOTM: CUPRA
- Videos are important but they are not everything: Marketers
- Videos ads are 30% more effective in purchase conversion than static ads
- A majority of CMOs fear remote working will impact creativity
- Offering relevant content in digital formats is key to B2B media survival
- Choose paid ads over boosted posts for control over audience customisation
- Marketers should experiment with emojis in their email subject lines
- Instead of hurried answers, offer long-term solutions to customers’ issues
- Demand for tailored B2B content and experiences is increasingly rising: Study
- Most consumers prefer buying beauty products on broader retail sites
- Offering this option on websites can boost conversions
- Prioritise short-form videos to tap into influencer marketing across platforms
- A zero-trust strategy is crucial to incorporate data privacy in cultural DNA
- Climate change credentials, ethical business practices impact buying decisions
- What do Britons think of eco-friendly products?
- US holiday retail sales to reach $1.147 trillion by end of 2021
- Group profit desert consumers together to improve targeting
- Offer relevant digital rewards to drive survey response rates
- The metaverse can allow brands to deliver much more immersive experiences
- Draft clear and transparent messaging to enhance internal communication
- Integrate social responsibility in PR campaigns to secure coverage
- UK marketers expect a revenue drop because of cookie depreciation
- Food brands are adapting new, innovative methods to attract consumers
- Responding to negative reviews is crucial to building a positive brand reputation
- Americans are embracing new omnichannel shopping behaviours: IAB study
- Pinterest removed maximum content for conspiracy theories in Q1 2021
- Social media platforms are developing their own AR experiences
- Repurpose webinars into multiple content formats to attract new audiences
- US home entertainment jumps to record high in the third quarter of 2021
- Finance AOTM: Scottish Widows
- Brand's commitment to sustainability is a significant factor for job seekers
- Brands must choose KPIs relevant to their business model; sales funnel stages
- Ditch traditional data-collection methods and focus on breaking down data silos
- Marketers must modify AI-generated content to personalise them for users
- Content amplification helps reach new consumers and drive ROI
- Support digital marketing efforts with the Internet of Behaviour technology
- Leverage audience targeting tools on Reddit to connect with prospects
- Kestävästi tuotettujen vaatteiden ostaminen on tärkeää joka kolmannelle suomalaiselle
- Flexitarians in the Nordics
- At købe bæredygtigt tøj er vigtigt for hver fjerde dansker
- Att köpa hållbara kläder är viktigt för var tredje svensk
- Å kjøpe bærekraftige klær er viktig for hver fjerde nordmann
- Buying sustainable clothing is important for every 2 out of 5 Europeans
- SBI, LIC and SBI General Insurance top YouGov Finance Purchase Funnel Rankings 2021 in India
- Work to reduce negative experiences to retain consumers
- Google Analytics 4 offers new engagement and event metrics
- Use Instagram’s Stories Highlights to engage and interact with users continually
- Develop an SEO strategy aligned with Google’s search trends
- Less than 30% of social commerce leaders are prioritising customer engagement
- Avoid “brand-washing” and aim at authenticity when it comes to neurodiversity
- Brands must pay more attention to demonstrating empathy now
- Educate clients about the brand and its products to facilitate the sales process
- Brands can use chatbots to boost user engagement, break language barriers
- Combine first-party data with third-party data to target buyers effectively this holiday season
- Ecommerce brands should advertise cheaper products to boost sales
- Advertisers are paying more than ever for traditional TV but with reduced reach
- Create relatable campaigns to target Gen Z effectively
- Keywords continue to help brands identify user intent, fill content gaps
- Analyse relevant media publications for insights on B2B trends, opportunities
- Define goals, track campaigns diligently to boost marketing ROI
- Merge CTV household and contextual data to understand viewers better
- 82% of companies worldwide believe their unified-CXM is highly mature
- Since COVID-19, consumers want a more direct connection with brands
- Leverage white label marketing to drive growth and support marketing efforts
- Create a counter-culture that prioritises CX to offer customer-centric solutions
- Companies are looking for innovative ways to use NFTs in marketing
- The TV and video industry must digitise to navigate the changing landscape
- European Fashion Report 2021
- YouGov Finance Purchase Funnel Rankings 2021 India
- IAB Europe expects to find itself breaching GDPR as it awaits a preliminary ruling
- Larger, fewer, high-quality ads work best in grabbing audiences’ attention
- Google patents a Searcher Interface to display Trending Information
- Pinterest reports a dip in monthly active users, but a rise in revenue
- Combine surveys with overall consumer data to boost CX
- CTV leads video impressions, with a 35% share in Q3 2021
- Use this option to manage a clean email list and reduce bounce rates
- Guidelines on creating content relevant to the sales funnel
- Marketers must rethink their approach to consumers to eliminate bias
- Consumers want to stream Connected TV on the go, personalised streaming TV ads
- UK retail footfall rate improves, but growth still lingers in the negative
- Consistency in tone, interactive profiles crucial to stand out on social media
- A third of UK TV ad spending was allocated to advanced TV channels in 2021.
- How many people are willing to eat insects?
- Google revamps Google My Business for better sync with Maps, Search
- Automaker TV spending dips, Toyota leads with most spend
- Looking to boost your search ranking and SEO, Try this
- Track email KPIs to justify email marketing spends
- Find out tips on how to price products to maximise profits
- Black Friday email marketing campaigns can drive ROI
- Use blockchain tech to attribute ad conversions and ROI
- YouTube announces full-screen, continuous feed of TikTok-style clips
- Media and Entertainment brands score most brand intimacy with users
- Manufacturing sector is ditching one-off sales and using digital to add value
- Engage relevant reporters in conversations before meeting them at trade shows
- Reward existing customers, add value to an existing product to boost referrals
- Apple opposes the sideloading of Apps over malware and privacy concerns
- Create quality content that engages, entertains and informs audiences
- Landing page copies that convey FOMO and scarcity drive sales
- Not controversies, VR ambitions behind Meta rebranding: Facebook CMO
- Brands should allow audience insights to drive social media campaigns
- Determine what goals a text message campaign is expected to achieve
- Influencer marketing activity grows in Canada as more consumers adopt social
- Leverage video marketing practices to host YouTube contests
- Before creating audio marketing campaigns, conduct audience research
- Consumers will buy from companies that handle their data with care
- Brands in experiment mode lure young adults, claim a slice of creator economy pie
- Tesco’s checkout-free stores are a successful extension of its core purpose
- COVID-19 transformed the role of corporate communication
- Crafting and posting high-quality Instagram posts could augment affiliate sales
- Google suggests local businesses go digital to boost in-person visits
- SaaS companies can offer trial versions of their product to boost reach
- Hybrid events are the future, as businesses integrate in-person with virtual events
- QR codes will be accessible to one billion smartphones by 2022
- This new targeting method can help effectively target B2B buyers
- Zoom introduces ads for users in the Basic tier
- Despite COVID-19, demand for online marketing content grows significantly
- This holiday season, tap into existing customer data to re-engage lost prospects
- Create brief, engaging and informative YouTube Shorts to boost engagement
- Brands should approach relevant websites for quality, niche-specific backlinks
- Use heatmaps and integrate exit-intent popups to retain customers
- Supply-chain challenges could impact US TV advertising revenue in Q4 2021
- Identify customer intent to make the best of Google’s multimodal search
- Customer reviews and testimonials can help boost new app downloads
- Retailers adopt omnichannel strategies to provide hybrid-shopping experiences
- Publishers are embracing the opportunity to sell directly to their audiences
- Leverage creative intelligence to craft tailored contextual ads
- Adopt a human-centric approach to attract holiday season shoppers
- Deploy different campaigns to attract the right kind of influencer
- Facebook tests new conversation option to facilitate more focussed in-app chats
- Global martech industry valued at $344.8 billion, martech budgets set to increase
- Small and local businesses will be big winners in 2021 holiday season
- Prioritise first-party data to make a mark in the commerce media space
- Ensure all teams and employees understand the need for data democratisation
- Smaller influencers fare better than celebrities in delivering authenticity
- Write title tags that are relevant to the webpage content: Google
- 43% of Americans would buy from businesses with well-designed logos
- Social media platforms lost $9.85 billion due to Apple’s privacy policy changes
- Instil the Christmas Spirit in marketing messages to boost holiday sales
- Track competitor brands to create content-based projects that stand out
- Young males in UAE are most likely to follow gaming influencers: YouGov Study
- Peacock's dual-revenue model must be given room to succeed
- 314 million people globally are interested in watching women’s sport
- Understand web accessibility laws to build an accessible website
- Leverage content marketing to promote NFTs
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