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- Geo-targeting campaigns can help marketers increase sales for their physical outlets
- Integrating videos into content can generate higher ROI
- Mobile-first email design can help brands create a uniform experience across platforms
- Marketers should adopt a measured approach to customer data analysis
- Using Instagram’s Shop Now and See More features can help boost sales
- Marketers are allocating only 2% of their budgets to voice search
- Dream 11 and Vivo are the most recalled brands in IPL 2019
- Three episodes down, most fans are confident Jon Snow will win the Game of Thrones
- Malaysians spend almost a quarter of their day on social media
- Thais spend over a quarter of their day on social media
- Ilmastokeskustelu on vaikuttanut suomalaisten ruokailutottumuksiin
- Klimadebatten har påvirket nordmenns matvaner
- Retailers can gain loyalty by offering a personalised shopping experience in return for data
- Social media audits can help brands decide which platforms to focus on for better growth
- Measuring message consistency improves customer journeys
- Chatbots need to get better at processing leads
- Over four in ten Indonesians believe their jobs are at risk from robots
- Retailers need to understand how their customers prefer to look for deals
- Emotional marketing can be used to target brand-averse millennials
- Better metrics are needed to unlock the advertising potential of podcasts
- The Stories feature on Facebook now has 500 million daily users
- Incentive and loyalty based sites help brands connect with high-value repeat customers
- Optimising product pages can improve user experience and boost conversions
- 88% of UK brands have moved programmatic ad buying in-house
- Klimadebatten har sat aftryk på danskernes madvaner
- Samsung is the brand Filipinos would be proudest to work for
- Klimatdebatten har påverkat svenskarnas matvanor
- Loyalty programmes can have a positive impact on total sales and gross profit
- "Buying Groups" can help B2B marketers sell products faster through personalised channels
- AI tools and publisher relationships can help deal with brand safety issues better than blacklisting
- Ads that are consistent with their landing pages result in more customer engagement
- Most marketers say they need more videos and photos for their content
- Social commerce can help streamline purchase journeys and improve conversion rates
- Older US adults account for 40% of top consumer spending categories
- Creating and owning a brand voice is important to engage audiences
- 54% of users have been prompted to buy a product by seeing it on Instagram
- Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA
- Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt
- Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia
- Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
- Facebook is the brand Thais would be proudest to work for
- Google is the brand Hong Kongers would be proudest to work for
- Garuda Indonesia is the brand Indonesians would be proudest to work for
- Facebook is the brand Malaysians would be proudest to work for
- Flest ville være stolte av å jobbe for SAS
- Danskerne vil være mest stolte af at arbejde for Lego
- Matching social media ads to personalities can prevent people avoiding them
- Modern marketing research needs more creative methods than significance testing
- Search intent optimisation can help marketers create engaging content
- Direct relationships do not mean DTC brands know everything about their consumers
- Using positive customer reviews in marketing videos can drive business growth
- Emotional responses to OOH ads peak between 9 and 12 exposures
- 72% of searchers on Google prefer to click on organic results instead of ads
- Why is Oyo Rooms an investment magnet?
- CPG brands should adopt a more direct-to-consumer approach to increase their sales numbers
- Choosing a hot topic is not enough for a successful advocacy advertising campaign
- Retailers need to assess if AR actually helps them to grow their revenue and customer base
- Refreshing old content can help B2B marketers to achieve better search engine ranking
- PR professionals can aid the adoption of AI
- Ensuring a smooth user experience while watching videos can drive greater audience engagement
- Marketing leaders who use precise data bring in more revenue for their companies
- Picking the right colours can help boost conversion rates
- A conceptual framework for product naming could help marketers tackle this strategic challenge
- Sending cart abandonment emails can help with ecommerce completions
- Brands should consider using TikTok to reach teens in the US and Asia
- 91.5% of outreach emails do not get a response
- Profiling B2B customers is essential for lead nurturing
- The instability of ad tech ecosystem may lead to fall out between publishers and advertisers
- Two in five Thais believe their jobs are at risk from robots
- A third of Hong Kongers believe their jobs are at risk from robots
- Three in ten Malaysians believe their jobs are at risk from robots
- Matte textured food packaging increases perceptions of product naturalness and flavour
- Building YouTube audiences then directing them to “off-channel” content can generate leads
- Brands should be careful about consumers misinterpreting their message
- Businesses can create impactful ad campaigns on Facebook using lookalike audience tools
- 84% of Gen Z consumers are more likely to trust brands that use actual customers in ads
- Social media analytics can be used to measure ROI of PR
- US 18- to 24-year-olds are most likely to engage with a brand emotionally through loyalty programs
- Conducting a branded search audit may improve understanding of customers and reputation
- 1 in 5 UAE residents are likely to buy a new car online
- The impact of a product’s good looks can extend beyond purchase to usage and loyalty
- Personalised drip campaigns can offer a simple and versatile tool to drive conversions
- Music in a brand’s audio identity should match with its message and brand image
- Marketers should look at dark social channels for greater engagement
- 70% of consumers click on social media ads within feeds
- Controversial ideas can help brands create viral content
- Social sharing of sales promotions by consumers increases purchase intent but is tuned out over time
- Using some popular Instagram hashtags can lead to a “shadowban”
- A majority of marketers find AI is improving marketing effectiveness
- Branded apps can help maximise efficiencies and improve engagement
- Taking action rather than having a conversation can help brands stem crises
- Voice-controlled product success relies on relationships as well as good functionality
- Copywriting jobs will evolve as AI-written content becomes common
- Competitor adjacency is an underreported threat to brand safety
- Will Jon Snow win the Game of Thrones?
- APAC Fitness and Health Industry Study
- A sophisticated “decision support tool” helped Mercedes-Benz marketers cut costs and prove ROI
- Curating old content with the latest insights can generate high organic traffic
- Mothercare remains a strong brand despite a recent sales drop
- Fortune 500 companies entering the marketing space shouldn’t be a concern for independents marketers
- B2B marketers can use SEO and PPC together to optimise conversion practices
- Personalised, relevant and specific messages can help marketers reach prospective influencers
- Consumer narcissism can impact the success of ad personalisation strategies
- Flexible, personalised offerings can create an impact on Gen-Z’s automobile preferences
- Marketers must factor emotional intent into experiential design strategies
- Eight in ten UAE residents think Smart Dubai will make Dubai the world’s happiest city
- Brands should focus on user-centricity when designing mobile experiences
- Voice assisted devices look to be the next big platform for retailers
- Snapchat looks to attract more marketers with in-app gaming, AR and third-party apps
- Using Facebook's Reach objective can drive conversions
- Samsung’s ad awareness rises in the UAE and KSA
- “Tryvertising” campaigns on social media can bolster new product launches
- 40% of B2B marketers using AI saw sales and marketing performance improve
- Amazon continues to capture a growing share of search ad budgets
- Brands can already use AI to streamline marketing strategies and improve ads
- Growing online is important for retailers to gain wallet share
- Indians are twice more likely to exercise than diet to stay healthy
- Chatbots can be used to convert website visitors into time-sensitive leads
- Having a clear strategy for Instagram Stories generates engaging content
- Udflytning af Radio24syv – hvad mener danskerne?
- B2B marketers can use voice search to humanise their brands
- Brands should involve influencers in product development
- US Addressable TV ad spend is set to more than triple between 2016 and 2020
- ICICI Bank and SBI Life Insurance ads manage to break out of the clutter
- Brands need to fine tune their approach when advertising on ASMR videos
- AI-powered price optimisation is effective for improving price perception
- Brands should opt for a more considered content strategy on social media
- PRs see digitalisation as biggest challenge for providing adequate services
- Three-quarters of UAE residents are willing to give help once the Good Samaritan Law is introduced
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