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- Take a holistic approach towards measuring content marketing performances
- Study finds brands that focus on customer experience observe higher business growth
- Despite providing value, “edutainment” videos on YouTube face multiple challenges
- Lean into customer behaviour and embrace customer-centric innovation to achieve business growth
- Brands should evaluate website rank and page performances while redesigning their website
- As first-party data becomes more scarce, advertisers should recalibrate their DSP relationships
- PR needs to evolve and use tech to reach out to their audiences
- For audio ads, 180 words per minute for a commercial is the “optimal timing”
- LinkedIn Stories is being tested internally by the company
- Crafting timely, concise and value-added PR pitches can help land positive media coverage
- Facebook cancels its annual F8 developer over Coronavirus fears
- YouTube tests a new pilot program that allows creators to sell ad-space directly to brands
- Marketers could try new content angles on Instagram like surveys and product demos
- Email list cleaning is beneficial for improving engagement and ROI
- Through media tours, company spokespeople can help guide the messaging
- Globally, 34% of brands would go for more in-housing in 2020
- YouGov’s survey reveals people are indeed moving online for content after the TRAI order was passed
- NBCUniversal's launches streaming ad business for local and regional connected TV and OTT advertiser
- Adding influencer marketing to ABM strategy can help build trust through external influences
- Over 75% of people shop online at least once a month
- Interactive content helps build-up rich prospect profiles and boosts business revenues
- IGTVs recent updates can help marketers create successful video marketing campaigns
- Optimise different variants of the landing page to appeal to various audience aesthetics
- Social proof can resolve trust issues and influence consumer purchasing decisions
- Luxury brands are increasingly betting on TikTok for enhanced reach
- Work with data sources directly to avoid data duplication and repetitive payments
- Brands should combine keyword and intent research for an effective SEO strategy
- Measurement challenges are holding back Podcast analytics
- With upgraded Search Console, users can now download full details behind the charts
- Brands must use Google Analytics to set conversion goals for landing pages
- Blockchain can help the digital ad industry identify click discrepancies and bot infiltration
- Deliver key messages through editorial formats like webcasts and white papers to earn credibility
- Uber tests digital OOH ads across Atlanta, Phoenix and Dallas
- GCC residents more likely to see Coronavirus as a major threat than people in Europe and America
- 37% of small businesses say social media was the most successful channel to achieve business goals
- Creating expert roundup content can help enhance credibility and provide value to audiences
- 76% of marketers use paid distribution channels for content promotion
- IAS warns brands about fake-browser data generating bot
- Companies can map out customer journeys to glean and fix possible CX issues
- Facebook's new study indicates more people across the globe now have access to internet
- Create personalised experiences with relevant content to enhance engagement among Gen Z consumers
- Nearly 77% of marketers say videos are an important part of their online marketing strategy
- Volume-based video lead scoring helps identify a lead’s level of interest
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- Marketers can use adtech to serve immersive, relevant, personalised ad content
- 22% of marketers have planned for martech stack investment in 2020
- Title and meta description must align with search intent
- Comcast acquires OTT streaming service, Xumo
- Millennials are participating in societal issues by donating to their favourite causes
- Brands can leverage data visualisation to convey stories and add value to their marketing efforts
- Integrate marketing and sales processes to build long-lasting customer relationships
- Google Ads traffic’s consolidated view can help retailers understand the value of different keywords
- Launching branded challenge campaigns on TikTok cam help businesses market their products
- Marketers should consider focusing on the scripts and highlight product benefits in explainer videos
- Making NPS data accessible across an organisation can improve efficiency
- Target ranks eight among the top 10 US ecommerce brands
- Study says programmatic accounts for 85% of all US digital advertising
- Think like anthropologists to create an effective CX while addressing social and mental siloes
- Email automation software is useful for automating follow-ups, driving higher click and open rates
- Using TikTok for social media marketing can help brands faster grow their businesses
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- Leverage platforms like Reddit and Quora to promote a brand’s website or blog
- Netflix’s new feature lists top 10 popular programs daily
- Remarketing lets companies cross-sell and upsell to past consumers
- Integrating digital with offline retail can help companies survive a “retail apocalypse”
- Spotify looks to insert personalised ads into podcasts through a new streaming and insertion tool
- Apple updates Quick Look to allow direct purchases from its AR preview
- Bridge the gap between physical and digital presence to create a coherent shopping experience
- Use options like Google’s Privacy Sandbox as an alternative to third-party cookies for ad targeting
- Brands should measure co-viewing on CTVs with validated third-party measurement vendors
- WSJ launches a new vertical dedicated to covering events with SAP as its sole sponsor
- Chinese residents confined indoors due to Coronavirus are driving huge demand for app downloads
- Rope in professionals to design a company’s web store, and someone to write effective press releases
- Over 81% of consumers message a brand to learn more about its products and services
- Implement nudges in workplaces to promote behavioural change cost-effectively
- Prioritise conferences that could help a company generate the biggest impact
- Practising no-waste establishment policies can help businesses foster corporate sustainability
- When marketing, small businesses must differentiate between a trend and a fad
- BuzzFeed renews deal with Comscore to gain insights on digital audience measurement
- The European Commission wishes to create “European data space”
- Focusing on a specific niche can make a brand an expert in that area
- Boosting revenue using location data main goal of integrated marketing efforts for 75% of marketers
- VPN can help brands gain insight on search results from different countries and enhance SEO
- Aligning blogs with the company’s purpose can help brands create consistent content
- Integrating multiple payment gateways can help avoid losing consumers at the last stage of a purchas
- Brands should match their messaging to their audience’s lifestyle to attract their ideal customers
- Amazon ranks number one for the first time in MBLM’s Brand Intimacy Study 2020
- Google bans 600 apps from the Play Store for using disruptive advertising
- Businesses should be sensitive to consumer perceptions of value before collecting customer data
- Prioritising the right keywords can help brands build an effective competitor keyword strategy
- Advertisers and publishers need to work together to tackle walled gardens and the post-cookie era
- Companies communicating passion for their work in its ads impacts consumers positively
- ViacomCBS launches “House of Brands”
- CMOs should be front and center with the management team to optimally leverage 5G
- A brand’s social media commerce strategy must’ve been cultivated over many iterations
- HBO and Cinemax head to YouTube TV following new distribution deal
- Advertise products those will do better when shown in home screens to tackle CTV targeting concerns
- Google beta tests new image license metadata for licensable image label
- Brands can leverage email marketing to boost their social media campaigns
- Google will move authority over UK user data to the US due to Brexit
- Adopting distributed edge cloud computing models can help the ad industry optimise for 5G speeds
- Ad measurement needs to evolve to glean more insights about ad performance
- Offering tailored content upgrades push conversion rates
- Marketers and writers should adopt tech to deliver visually enthralling stories
- Consumers are demanding brands should embrace sustainable retail practices
- The UK government announces roll-out of £65 million towards extensive 5G trials
- Facebook and YouTube creators are turning to support groups for insights on platform changes
- Monitor unnatural links and distribution of duplicate content to avoid negative SEO attacks
- Groupon to halt sales of physical goods, to focus more on experiences
- Brands must understand consumer’s perception to create content that resonates with audience
- Brands must improve their “empathetic listening” to deliver excellent customer experience
- 79% of parents in the US shop online using a digital device for ease of buying
- Marketers must identify and address form fields or form pages causing cart abandonment
- 88% of marketers plan to implement more omnichannel strategies in 2020
- Political advocacy can affect a brand’s consumer perceptions as well as sales
- Companies need to optimize their voice search to meet the growing needs of smart technology
- Brands should form a consistent visual branding strategy to improve brand value on Instagram
- Leveraging Social Capital PR can help businesses improve their public relation strategies
- US and UK marketers spend more on management tech than operational tools
- US consumers are increasingly using voice search for DTC brand purchases
- Formatting and optimising posts on LinkedIn can help brands increase their engagement rates
- Pinterest says women are seeking more information on independent lifestyle choices
- Businesses should invest in content that is relevant and consistent with millennials
- Integrating agile workflow into marketing strategies can help deliver personalised experiences
- Brands should strategically respond to negative feedback on Twitter to enhance customer service
- Clients must allow PR professionals to “dissect” data gathered from Google Analytics
- Marketers could write longer headlines to get more social shares from their content
- 26% of publishing heads believe their revenue will grow by over 10% in 2020
- Total advertising media value could be $2.3 billion in 2020
- Opting for a subscription model helps improve the revenue generated from sales of digital products
- Netflix has gotten as much as it could out of cord cutters in the US
- Collaborating with relevant African American influencers can ensure a successful influencer campaign
- Digital out-of-home advertising (OOH) can help create effective location-based digital ads
- B2B brands should invest in relationship management to find influencers with similar expectations
- Integrating social media strategy with corporate communications can enhance conversions
- Marketers should ensure their location-based data is privacy compliant
- Ecommerce websites should offer a clear value proposition in “above the fold” to hook prospects
- Coronavirus outbreak leads to a major decline in the production of technological devices
- Tyre manufacturer Michelin focuses on influencer marketing activities to promote sales
- 35% of millennials believe that Amazon has a” very or somewhat negative” impact on the environment
- Amazon products show up along with product searches on Google for 10.5% of keywords
- How do attitudes to coronavirus differ across the world?
- How do attitudes to coronavirus differ across the world?
- How do attitudes to coronavirus differ across the world?
- How do attitudes to coronavirus differ across the world?
- GDPR compliant email campaigns can help brands connect with genuinely interested audiences
- Pinning a tweet allows a brand to showcase content on its Twitter profile
- A CRM tool with machine learning can help retain customers
- More than half of Indians are excited to watch Ayushmann Khurrana’s same-sex love story
- Using sensory details can let audiences experience content through vivid imagery
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- Long tail keywords could lead to a higher conversion rate
- Over the last year, ad spend on Instagram Stories has increased by 40%
- 28% of CX leaders and 39% of large organisations are planning to invest in AI
- Marketers should target “hot-audience” and “super-hot audience” on Facebook to boost sales
- Leveraging predictive SEO techniques can help marketers improve the content rankings
- Ad campaign objectives of Pinterest enables companies to target consumers according to interests
- Understanding consumer demographics can help brands produce a wide range of content
- Facebook CEO pushes for new regulations for social media companies
- Leveraging AI and customer experiences for thought leadership can help provide value in real-time
- Referring customers must be incentivised by discounting their next order
- Traditional pay-TV broadcasters face competition for sports distribution rights from digital firms
- For data to be ready for AI’s use, it must be accessible, aligned and available
- A content piece’s conclusion must deliver a definitive takeaway
- Facemask frenzy sends Watsons brand health on the rise
- CMOs think “company growth strategy” could become their responsibility in 2020
- QSRs are capable of delivering the best creative work on social media
- 37% of values-driven companies report double-digit YoY revenue growth
- 41% of UK professionals defy WhatsApp’s legal terms of service
- Investing in the lighting and camera equipment can make live videos look professional
- 62% of US employees are uncertain whether CCPA applies to their organisations
- Word count isn’t a ranking factor but long-form content gets more backlinks than short blog posts
- Map trends to predict, track and create scenarios and their likely outcomes
- Brands can leverage CPQ tools to reduce the risk of order errors
- Offer gift guides on Valentine’s Day to motivate consumers to purchase
- Businesses should create a recognizable brand identity to increase their market share
- Roku expects half of US households to be cord-cutters or never by 2024
- Unified compliance standard across websites can help publishers enhance consent workflow
- Study says seven-second advertisements are as effective as 15-second commercials
- CMOs of the future will need to be more of data analysts as well
- Positive press coverage can let brands gain credibility among customers
- Having a verified Instagram account can improve a brand’s online reputation
- Attempt “glocalisation” based on informed decisions and with help from a “brand interpreter”
- Creating a tip inventory helps categorise and catalogue tips and their sources
- Videos can work better in announcing updates than written documents
- Traditional retailers could lobby for legislation in the best interests of consumers, smaller brands
- Create campaigns around different audience demographics and interests to reduce Facebook ad costs
- B2B marketers should include employees in their content to humanize their brands
- Most small business owners in the US remain optimistic despite the looming economic downturn
- Marketers can create sub-set of “wide-net” videos to target their core audience
- Brands can leverage Schema.org to optimise their website for mobile SEO
- WhatsApp achieves two billion monthly active users worldwide
- FTC votes 5-0 to review influencer marketing posts
- 25% of women are wearing less make up than they used to
- YouGov analysis reveals Netflix is the UK’s most recommended TV and Radio provider
- Unilever plans to discontinue food and beverage ads to children under the age of 12
- Geofencing, iBeacons and wi-fi can be used as alternatives to QR codes
- YouTube tests applause feature as alternative monetisation avenue for creators on the platform
- FTC demands acquisition data worth nine years from big tech companies
- Data protection is the biggest factor that decides an online brand’s reputation for 94% of customers
- US consumers prefer more text-based customer service options from brands
- Use alias emails instead of “do not reply” emails to avoid ending up in spam folders
- Marketers can leverage user-generated fan-made Instagram content to reinforce social proof
- Create a diversified paid social media strategy to expand reach beyond the Facebook ecosystem
- Focusing on the appropriate niches and demographics can help businesses improve their websites’ SEO
- Visually engaging Story ads in the vertical format can help drive campaign conversions
- Only 15% of PR professionals leverage social listening tools to capitalize on newsjacking
- Marketers should understand consumer behaviour across streaming platforms to enhance video ads
- Companies must consider the potential that multi-sensory interaction can offer
- Publishers should look out for transparent supply sources to reduce risks and maximise revenues
- Ultra-short digital ads are more effective in delivering message than initial seconds of longer ads
- Customer-centricity can be achieved when a commitment towards it is shared across the company
- Fast fashion could eventually move towards sustainability too
- Investments into self-serve technologies by brands could increase
- Two thirds of Hong Kongers afraid of contracting the Wuhan coronavirus
- Spotify launches Spotify Kids, stand-alone app in the UK
- SEO PR could become crucial to communication campaigns
- IAB announces Project Rearc as it attempts to self-regulate the marketing industry
- About 40% of Gen Z and Millennials can’t tell a CGI influencer from human influencers
- A competitor analysis strategy can help brands optimise their digital marketing campaigns
- B2B companies can leverage AI to build a positive customer experience
- YouGov analysis finds MoneySavingExpert.com is the most recommended brand in the UK
- Shopee dominates YouGov’s annual Indonesian Buzz Rankings
- Digital brands top YouGov’s annual Hong Kong Buzz Rankings
- 86% of B2B companies believe purpose is essential for their businesses’ growth
- Having an immediate email response strategy can help brands build trust
- Businesses should collect information on their target audience to build customer portraits
- Brands should approach the PR process as informed individuals
- Facebook acquires UK-based Scape Technologies, an augmented reality company
- Lead generation quizzes must be kept to the point and short
- Brands must support current in-house agency models, simultaneously explore their untapped potential
- Three in ten Indians from tier-3 cities are open to the idea of premarital sex
- Companies must provide visibility into their sustainability models
- Marketers could examine content frequency when vetting influencers
- In a phased process, Google to ensure that HTTPS pages on Chrome only download secure files
- Use agile marketing to focus on high-value initiatives
- Blog content must be gated on a case-by-case basis
- AdMobilize partners with Broadsign to provide an integrated audience measurement solution
- Marketers should invest in decent equipment to make a successful podcast
- Marketers should invest in decent equipment to make a successful podcast
- ASA relaunches influencers’ guide with updated guidelines on influencer marketing
- Vanity metrics tied to marketing goals can help brands enhance their campaigns
- Brands can measure the success of podcasts by combining its long-term value with its ad value
- Include 5 “W’s” in the event invitation emails to improve clarity
- 2020 Valentine’s Day spending is expected to increase by 32% from last year
- Addressability lets marketers better measure business outcomes
- Deciding success in advance can help brand choose the right metric for their business strategies
- Utilise multiple functionalities of Facebooks Ads Manager to create effective marketing campaigns
- Adopt accurate revenue attribution systems to grow faster
- More than half of UAE residents feel the Expo will boost the country’s economy
- 5G will enable brands to deliver immersive in-store experiences for customers
- Posting behind-the-scenes information on a press page can make a brand seem more interesting
- Brands must connect regularly with their digital agency to ensure teams work towards the same goal
- Instagram prototypes a monetization program for its IGTV creators
- Businesses should add a human touch to their phone menus for better customer experience
- Facebook opens registration for European news publishers ahead of its News tab launch
- Publishers must showcase their detailed customer data to attract advertisers towards gated databases
- Formulating the right content marketing strategy can help marketers rank their mobile apps
- Consumers are less likely to buy from companies that perform poorly on environmental practices
- Brands can spot fake influencers by checking their follower to engagement ratio
- Marketers can use conversational AI bots to become more ROI-focused
- A Government job is highly favoured by small town residents of India
- Twitter’s ad revenue grows to $885 million in Q4 2019
- Using asymmetrical layouts in marketing campaigns helps surprise audiences and generate interest
- Brands should start developing a data-driven culture right from the C-suite level to set an example
- Companies should capitalise on Twitter videos to better their brand awareness strategies
- Marketers should use text marketing to offer perks or discount coupons
- Infographics can be used as strong lead magnets to boost landing page conversions
- 77% of users aged between 18 and 34 use Facebook on a daily basis
- Brands should leverage style guides for their buyer's guide
- Data training can help companies drive better business outcomes by accurately analysing data
- Thursday mornings before 10:30 AM is the best time to send email campaigns
- Chrome to block “intrusive” ad formats from videos running eight minutes or less
- Businesses should prioritise high performance, viewability, and visits while buying martech
- About 62% of companies have a crisis plan, but 28.90% of them don’t know if its up-to-date
- Etihad Airway’s recent communication achieves cut-through among UAE residents
- Digital brands rule YouGov’s annual Thailand Buzz Rankings
- Create personal and immersive experiential marketing events
- For omni-channel marketing, reach customers on the channels they prefer
- Working towards its larger revenue goals, Spotify acquires media company, The Ringer
- Most freelancers believe AB5’s new regulations limit their ability to work with loyal clients
- Brands should ensure their influencers include disclosures in the sponsored social media posts
- Snap’s revenues and user numbers grow but profits remain distant two years after IPO
- Coca-Cola looks to woo customers with health and environment push
- Deciding a clear range of conversion goals can help brands effectively monitor their business growth
- Understanding diversity in Gen Z’s can help brands stay relevant and target them
- Twitter launches an official rule against the posting of deceptive manipulative content
- Video header bidding implementation is a challenge for publishers
- Implementing nostalgic elements in AR can help brands drive consumer behaviour
- Native and social media ads can help businesses effectively distribute content at a scale
- Marketing and sales teams must develop processes collectively
- Linear TV ad revenue dipped 1% in CY 2019
- Shopee dominates YouGov’s annual Malaysian Buzz Rankings
- Brands must share important information on the landing page to help customers make decisions easily
- Have internal stakeholders on board while attempting a relaunch
- Brand reputation is “astronomically consequential” in 2020
- 6.8% of brands advertising at the Super Bowl featured an audio logo
- Disney Plus picked up 26.5 million subscribers over Q4
- Businesses can leverage LinkedIn influencers to effectively reach out to key decision-makers
- Brands need quality cornerstone content to rank well on search engines
- UK data ethics body bats for stricter controls for ad-targeting and personalisation
- Marketers can use Google Search Console to analyse and optimise their website URLs
- Attending blogging offline events can help marketers build a responsive blogging community
- Encourage employees to create and share content to enhance content marketing strategies
- Publishers look to onboard new readers by capitalising on Starbucks’ pilot Wi-Fi program
- Brands can employ agile marketing teams to scale up SaaS and create high-converting landing pages
- Leveraging mobile tooltips can help brands make onboarding processes engaging
- “Rehashing” old campaign ideas can help marketers set their product apart from the rest
- Brands can use TikTok to reach younger audiences with fun and unusual content
- Use neuromarketing to trigger users on a subconscious level
- YouTube has generated $15 billion in ad revenue in 2019
- Five major ad trade groups have requested California’s Attorney General to delay CCPA’s enforcement
- Marketers must make the most of audio channels as they exist now
- Instagram posts with ten or more hashtags see an average engagement rate of 6%
- Optimise business locations for proximity search to drive foot traffic
- Businesses should emphasise on brand-building activities to build trust among consumers
- Companies can leverage YouTube Influencers to get candid feedback from real customers
- Online businesses need to get ready for a post-cookie world
- Businesses can use direct mail marketing to create a fresh perspective on brand quality
- Small businesses can tailor narratives around big events like Super Bowl to create effective ads
- Create Story Highlight Albums on Instagram to expand the shelf life of customer reviews
- Ad-free Disney Plus looks beyond co-marketing deals
- Integrate PR and marketing departments to enhance public relations
- Leverage AI analytics to add value to the business and improve content creation process
- 42% of UK consumers believe advertising can “make the world a better place”
- Offering personalized product recommendations to customers can help brands boost social commerce
- Give consumers opt-in experiences to build trust and loyalty
- B2B brands must identify their target market “sweet spot”
- B2B content marketers must create an editorial calendar and style guide
- Specific, clear and concise headlines can prompt audiences to take action now
- 55.1% of users only click on a brand they know within the search results
- Content marketers must use technology to personalise content and precisely target people
- 43% of Gen Z and millennial men find live music events to be an excuse to try new grooming looks
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