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- Online or offline: How do consumers prefer to shop for beauty products?
- Global: How much does cost influence a traveller’s holiday destination?
- Global: Where are consumers noticing inflation the most?
- Global: How influential are TV ads?
- Global: What proportion of consumers are pirating content?
- April Advertiser of the Month (KSA): Al-Rajhi Bank
- Use NFTs as a primary digital touchpoint between the brand and consumers
- Global: Are consumers more likely to follow a meatless diet?
- Global: Have mobile devices become popular sources of daily news?
- Global: How do consumers find the current cost of electronics and clothes?
- Propelled by the pandemic, UK's digital Ad spending is now second only to China
- Advertisers can leverage IP addresses to serve targeted ads across streaming media
- LinkedIn's new Lead Gen ads guide helps marketers partner with third-party platforms
- Leverage local keywords in Google Ads to enhance local search marketing
- Prevent affiliate fraud by tracking user behaviour on their websites
- Discuss pain points with fellow professionals to bolster B2B relationships
- YouTube sees slower growth in Q1 as competition from TikTok grows
- Use app engagement data to serve targeted ads and inform strategic decisions
- LinkedIn sees user engagement reach new highs
- Retailers are leveraging a mix of media tech and programmatic to increase sales
- GroupM consolidates its media agencies as it looks to streamline its services for clients
- 55% of marketers plan to use Instagram Shops for the first time in 2022
- Twitter acquired by Elon Musk for around $44 billion
- APAC Biggest Brand Movers – March 2022
- Craft entertaining social media ads with content that seamlessly blends into the feed
- US and Britain: Who’s drinking too much and how’s it affecting their health
- Why are big video game titles launching on phone?
- Leverage an XML sitemap to find and fix broken links that impact SEO
- GB: Top issues among gamers
- US/Britain - Buzzing video game franchises among mobile/handheld device gamers
- US and UK: Is vinyl still cool?
- SPO can help publishers access more transparent and unique ad inventory
- US Automotive Advertiser of the Month: Tesla
- US Financial Advertiser of the Month: UnitedHealthcare
- India – Biggest Brand Movers (April edition)
- How did the Russia-Ukraine conflict and Elon Musk impact Twitter's Buzz scores?
- The Kentucky Derby: How many Americans will place a bet?
- Word of mouth is key in boosting trust, influencing purchase decisions in 2022
- Audit websites to weed out old code and collect first-party data effectively
- Negative reviews boost authenticity, improve local SEO, and balance reviews
- Streaming service, CNN Plus, shutters down, a month after launch
- As a new framework, club relevant narratives to form a brand's positioning
- Sustainability is an important theme in small businesses' CSR missions
- Clearly outline the extent of responsibilities of a crisis management team
- Relationships in Indonesia: How long you should wait before meeting your partner's family and more
- Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more
- How the Sky Bet brand has risen in recent years
- 62% of Gen Z consumers don't have a bank account at all: Study
- Gen Z gamers would like to make money, build careers in the metaverse
- Marketers must focus on visual search and creating informational content in 2022
- Consumers worry more about identify theft than advertisers misusing their data
- Publishers must leverage user data, A/B testing to retain new digital audiences
- Choose external vendors whose sustainability goals match with your company's
- Focus on making mobile apps a hub for a seamless customer service experience
- Create authentic and practical social content that evokes audience emotion
- White papers can help brands generate leads, earn backlinks, win consumer trust
- Plan a sequence of emails before launching a product or service
- This is what brands must do while conducting their next YouTube content audit
- Choose CTV ad platforms that allow targeting specific audiences across networks
- Global: How do consumers view costs of living compared to 12 months ago?
- Global: What has business travel looked like in the past 12 months?
- Zero-party data could provide transformational benefits, if used correctly
- Do eco-labels influence the purchase decisions of consumers in Indonesia?
- 70% of customers will abandon brands that do not take sustainability seriously
- Most urban Indians want brands to take active measures to reduce their harmful environmental impact
- Eco-labels in Hong Kong: How aware are consumers of these green certification marks?
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- Do eco-labels influence the purchase decisions of consumers in Hong Kong?
- Gen Z, Millennials want digital banking experiences to go beyond mobile apps
- CTV lets brands try out various types of content, with relatively less risk
- Eco-labels in Indonesia: How aware are consumers of these green certification marks?
- Marketers aim to focus more on tailored content, loyalty programmes in 2022
- Offer expertise in online conversations to establish thought leadership
- The UK announces three-point reform agenda to tackle fake reviews, antitrust
- B2B companies could consider a best-of-suite approach to trim martech stacks
- Do eco-labels influence the purchase decisions of consumers in Thailand?
- Identify buying habits and triggers that lead B2B decision makers to purchase
- Spotify's Greenroom Creator Fund is being shut down, focus now on live audio
- Over six in ten people in M'sia prefer brands that are sustainable, with men more likely to say so
- Six in ten people in S'pore prefer sustainable brands, with those aged 18 - 24 most likely to say so
- Three-quarters of people in Indonesia prefer brands that are sustainable
- Leverage social listening to gather UGC, track competitors and improve products
- Identify and leverage unique data and insights to unlock automation potential
- Eco-labels in Thailand: How aware are consumers of these green certification marks?
- Why Americans are considering saying bye to traditional TV
- Biggest Brand Movers in the US (April 2022)
- UK – Biggest Brand Movers – April 2022
- Do eco-labels influence the purchase decisions of consumers in Singapore?
- Eco-labels in Singapore: How aware are consumers of these green certification marks?
- Collaboration between SEO professionals and other relevant teams is a must
- Zero Trust technologies can help marketers prevent misuse of customer data
- Virtual stores, free products and experiences are key to engaging Gen Z in the metaverse
- Netflix and Spotify emerge as the most preferred online streaming platforms
- Profile Peek: UAE consumers who prefer brands that are sustainable
- Who can challenge Netflix in the Nordics?
- Using a high number of hashtags in an Instagram post doesn't increase engagement
- Be transparent and communicate well with customers about the use of their data
- High-quality product is the top factor for consumers to devote brand loyalty
- At 35.4%, digital ad revenue recorded the highest YoY growth rate in 2021
- Media agencies' contracts must reflect the value the agency is able to create
- Improving a website's crawl budget is beneficial for the site's SEO efforts too
- Content that reflects brand values sees the highest ROI on Instagram
- Rely on chatbots, social listening to enhance conversational marketing efforts
- Thoroughly track brand mentions online to engage consumers thoughtfully
- Consumers prefer traffic jams over poor customer experience: Study
- Airbnb’s brand perception improved among global consumers after decision to help Ukrainian refugees
- A quarter of all American and British shoppers no longer see a need for in-store shopping
- Marketers must track upcoming trends in advertising in gaming
- US consumers have mixed reactions towards considering electric vehicles
- Combine social media, email marketing to expand email list and engage customers
- Choose a new business location that doesn't upend marketing, ad costs and plans
- B2B businesses must prioritise providing customer support to achieve higher ROI
- B2C brands leverage Instagram’s shopping tools more than their B2B counterparts
- These classic marketing tactics can help brands improve customer relationships
- In terms of sustainability, retailers are failing to make meaningful progress
- Fintech, ecommerce, gaming apps recorded highest in-app revenue in 2021
- Product descriptions on Amazon must highlight at least one key feature, benefit
- Descriptive text and colour contrasts can help make brand content accessible
- Identify specific website actions to track micro-conversions and retarget leads
- The future of CTV lies in a blend of linear and programmatic strategies
- Support for embedding ethics in AI among CEOs is rapidly rising
- Customer service executives are increasingly exploring chat-to-pay options
- Machine learning can help fill the measurement void the cookie exit will create
- Consider tapping into health, wellness messaging to attract target audiences
- Regular brainstorming, outsourcing talent help create fresh, creative content
- Indonesia’s best Dining and Quick Service Restaurants in 2022
- Hong Kong’s best Dining and Quick Service Restaurants in 2022
- Australia’s best Dining and Quick Service Restaurants in 2022
- China’s best Dining and Quick Service Restaurants in 2022
- Thailand’s best Dining and Quick Service Restaurants in 2022
- Singapore’s best Dining and Quick Service Restaurants in 2022
- Malaysia’s best Dining and Quick Service Restaurants in 2022
- Just how popular is anime in Singapore – and related merchandise and events?
- Consumers welcome personalised emails but brands must time them appropriately
- Minimise website design, minify codes to achieve optimum website loading speed
- Meta launches two creator funding programmes to monetise metaverse
- This is why marketing professional must prioritise improving martech skills now
- Reaching wider audiences, boosting content ROI among top marketing goals in 2022
- TikTok projected to claim a large US digital ad market share with 184% growth
- Address viewers directly, add text to videos to attract and retain viewer attention
- Despite pandemic worries, majority of people in Thailand intend to celebrate Songkran this year
- Most US consumers are unlikely to purchase from brands with bad reviews
- For success in the metaverse, focus on meaningful engagement over promotions
- Adopting a DTC strategy can help brands establish long-term customer relationships
- Publishers need to experiment with extended reality to boost reader engagement
- Leverage interactive emails to gather feedback, offer demos, complete purchases
- Is Easter a ‘proper’ special occasion, or is it too commercialised?
- With cookies losing sheen, brands are beginning to warm up to first-party data
- TikTok emerges as the most preferred social network among teenagers
- This is why brands must avoid repurposing radio ads on podcasts
- Data-driven storytelling can let marketers make sense of complex data
- The future of shopping: Insights from the 2021 holiday season
- Ensure an attribution models' results are communicated simply and clearly
- Six in 10 Americans will buy more from brands that reward loyalty
- When it comes to programmatic, do not restrict campaigns to display advertising
- Choose vendors with robust analytics offerings to access comprehensive insights
- Globally, TikTok grows in popularity by being the most downloaded app in Q1 2022
- Collaborate with industry experts, hold workshops for real-world connections
- Augment online live shopping with an integrated paid and owned media strategy
- Outsource marketing to external agencies to execute cost-effective campaigns
- Publishers need to focus on metrics of attention to improve their content quality
- Redundancy scandal: Public sentiment towards P&O Ferries plumbs new depths
- Before exploring any tokenisation project in Web3, build a base of superfans
- Google’s new Multisearch feature combines the best of both worlds – text and images
- AI adoption is challenged by lack of skilled people and data quality issues
- Amazon, Walmart and Target emerge as top retail sites for ad spending
- Native advertising increasingly blurs the lines between genuine news content and ads
- A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros
- More than half of UAE residents say the pandemic has negatively impacted their mental health
- Motivating content can help brands build strong social media communities
- Brands' NFT communities must look to provide enjoyable user experiences
- Use predictive analytics to forecast customer behaviour and personalise UX
- Leverage lead capture apps to access a comprehensive view of prospects
- Using humour in content humanises a brand, helps earn consumer trust
- APAC advertisers set to record over $137.4 million in digital ad spend wastage
- Pinterest content, ads must comply with its new climate misinformation policy
- People in Indonesia most likely to say the pandemic has adversely impacted their mental health
- Ecommerce brands selling digital products must keep brand messaging consistent
- Global: Attitudes towards savings accounts
- Global: Attitudes towards autonomous cars
- Most B2B marketers have lukewarm feelings about metaverse's marketing abilities
- MLB The Show 22 making a Buzz among gamers in the US
- Global: Attitudes towards quitting smoking
- Global: Which industries successfully deliver personalised experiences?
- Malaysia Advertiser of the Month: GrabPay
- Philippines Advertiser of the Month: H&M
- March Advertisers of the Month (US): Lucky Charms, Claritin and SingleCare
- March Advertisers of the Month (UK): Tesco Club, Gillette and Heinz Beanz
- Only 47% of consumers trust social networks to protect their data
- EU’s new initiative to reduce unsustainable practices by fast fashion brands
- Top transformation goals for businesses are to optimise, expand and re-imagine
- Global: How are people planning their travel in the lead up to spring-summer season?
- Leverage DOOH, CTV and digital audio advertising ahead of the cookie exit
- Global: Are companies keeping up with consumers’ personal values?
- Microsoft Advertising set to launch RSA-based open beta ad customizers
- Global: What relationship do consumers share with advertisements while streaming?
- Global: How important is accessible customer service to consumers?
- Toyota tops YouGov’s Automotive & Mobility Rankings in Thailand for the second year running
- Honda leads YouGov’s Automotive & Mobility Rankings in Indonesia for the second year running
- Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the second consecutive year
- Toyota tops YouGov’s Automotive & Mobility Rankings in Saudi Arabia yet again
- Rebranding must go beyond graphic design and affect how the company functions
- B2B marketers should experiment with video content to boost engagement on TikTok
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- Danmarks stærkeste bilmærker 2022
- Här är de högst rankade bilmärkena 2022
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- Gaming industry can help marketers warm-up to metaverse opportunities
- Have a super group of advocates encourage other users to adopt new martech
- Compared to other generations, Gen Z prioritises gender equality the most
- List an odd number of points in listicles to stand out in SERPs and drive clicks
- 77% US PR pros view a polarised political climate as a communication challenge
- Meta rolls out a Reels sharing feature for third-party apps to boost Reels usage
- Top automotive and mobility brands in 2022: The Nordics
- Who are Australia’s favorite female athletes
- Cost of admission to live events: Which markets are feeling the pinch most?
- Global marketing investment to grow by 30% to reach $4.7 trillion by 2025
- DraftKings spends a lot on marketing. Who remembers seeing an ad?
- Hotels vs. holiday home rentals: Where will British Gen Z and Millennials stay this year?
- Twitter’s over-reliance on negativity, controversy may threaten its popularity
- Global: Which sectors lead the way when it comes to a personalised shopping experience?
- Toyota tops YouGov’s 2022 Global Automotive and Mobility Rankings
- US, UK shoppers worry about being isolated from the real world in the metaverse
- From supporting causes to selling virtual tickets – NFTs are the new marketing tools
- Combine emotional intelligence with CRM and media data to personalise CXs
- 73% of organisations currently have a sustainability program in place
- Personalities popular among under 18s to be barred from UK gambling ads
- YouGov Global Profiles launches providing unrivalled global audience intelligence
- How likely are consumers in Singapore and Australia to embrace the metaverse?
- Retargeting customers who have downloaded free resources can spur conversions
- 80% of CMOs rely on media buying firms for TV ad buying insights
- 67% of Gen Zers prefer applications that feel like positive environments
- Multicultural marketing must aim at creating social impact among communities
- Identify users’ frustrations with Web 2.0 to market effectively in Web 3.0
- Content posted on Instagram between 6 PM and 9 PM could see the most engagement
- Find and delete orphan pages with no value via site audits and Google Analytics
- Reaching US consumers who prioritize diversity and inclusion in marketing
- UK and US: How many consumers are willing to pay for their podcasts?
- Optimising content for voice, mobile search are the key SEO challenges in 2022
- Global: Half of consumers have no idea what an NFT is
- Assess business outcomes before buying ad inventory on convergent TV
- Create YMYL content from credible sources to augment Google search ranking
- Promote livestreaming events by using stickers in Instagram Stories
- Find contextually relevant ways to interact with consumers in the metaverse
- Only 28% of UK ecommerce businesses have a strategy to tackle the cookie exit
- Micro-influencers can help brands drive authentic engagement on social
- YouGov Automotive and Mobility Rankings 2022 Japan
- YouGov Automotive and Mobility Rankings 2022 Malaysia
- YouGov Automotive and Mobility Rankings 2022 China
- YouGov Automotive and Mobility Rankings 2022 Indonesia
- YouGov Automotive and Mobility Rankings 2022 Thailand
- YouGov Automotive and Mobility Rankings 2022 KSA
- YouGov Automotive and Mobility Rankings 2022 India
- New WFA guidelines aim at resolving greenwashing menace, boosting consumer trust
- 55% of marketers believe metaverse will positively impact marketing efforts
- This is why marketers must prioritise creating a unified data set
- Reported cases of consumer fraud more than tripled between 2020 and 2021
- UK consumers want brands to prioritise customer personalisation
- Engage ad tech partners to adopt Google’s new privacy-preserving tech
- UK brands see brand safety levels improve in online adverts
- Most business leaders agree excellent digital CX is imperative
- Be consistent, engaging and maintain quality when posting on social media
- March KSA Advertiser of the Month: Vimto
- Global: What influences consumers to shift FMCG brand loyalties?
- Preference centres, quizzes, surveys – three ways to harness zero-party data
- Ecommerce, social channel partnerships are key revenue sources for publishers
- Security compliance must have a seat at the table in the board room
- Indonesia leads the globe in adoption of cryptocurrencies, with further growth expected
- Pick feedback automation tools that aren't rigid and have notifications built-in
- Investing in customer success functions improves net revenue retention rates
- Brands can offer bundled items and limited-time discounts to boost sales
- For a holistic view of SEM campaigns, track micro and hard conversions
- Industries that struggled amid COVID-19 now have headroom for marketing growth
- Prioritise digital omnipresence, real-time feedback to enhance CX in 2022
- Connected TV fares better than linear TV when it comes to co-viewing in the US
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