From AI platforms to established consumer names, these brands made the biggest gains in Consideration among Australia Gen Z adults in 2026.
YouGov’s Brands Rising Among Gen Z analyzes more than 500 brands tracked through daily surveys in YouGov BrandIndex to identify the strongest quarter-over-quarter improvers.
Consideration measures the share of consumers who would consider purchasing from a brand. Rankings are based on the percentage growth in each brand’s average score compared with the previous quarter.
Australia's Gen Z's 10 fastest-rising brands in Q3 2026
AirAsia led this quarter’s ranking, with its Consideration score among Australian Gen Z adults rising by 73.9%. ANZ and NAB also placed among the top 10 as financial services brands gained ground, alongside established names spanning technology, personal care, travel, home appliances, retail and beverages.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Consideration is based on responses to the question: “When you are in the market next to make a purchase, from which of the following would you consider purchasing?”
The analysis compares brands’ average Consideration scores in current quarter with their average scores in previous quarter among Australia Gen Z adults.
Gen Z is defined as people born between 1997 and 2012. As YouGov’s Australia panel surveys adults aged 18 and older, the analysis represents the adult portion of Gen Z.
Rankings are based on the relative percentage increase in Consideration between the two quarters. Only brands with a Consideration score of at least 15% in the current quarter are included. A minimum base size of 300 is required, and brands must have scores available for at least 135 days across the analysis period.
Percentage growth is calculated using unrounded BrandIndex scores. Consideration scores displayed in the article are rounded to one decimal place and may therefore not reproduce the reported percentage growth exactly.
Q1: January–March | Q2: April–June | Q3: July–September | Q4: October–December