YouGov: what the world thinks

US AI search trends

US political polling

Launch a survey

UK political polling

SG podcast ads report 2026

YouGov Parallax

UAE podcast ads report 2026

Brand health tracking

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Worth a sip: U.S. beverage rankings 2026

Cans stacked on top of each other

Democrats are twice as likely as Republicans to say a lack of affordable housing is a major cause of homelessness

null

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

United States of America

entity image

Congressional ballot voting intention

At what age, if any, do you think children should start receiving an allowance?

Two-thirds of Democrats say race relations have gotten worse since 2016 but Republicans are split

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

How do Americans describe Donald Trump?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

Visit the USA site

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Have rising fuel prices given EVs a boost in Britain?

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

entity image

Voting intention

Do you think there should or should not be a general election before the end of the year?

Voting intention, 23-24 August 2026: Ref 23%, Lab 22%, Con 20%, Grn 13%, LD 13%

Sip stars: UK non-alcoholic beverage rankings 2026

What are European attitudes towards air conditioning?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

Visit the UK site

Grillsaison-Bilanz 2026: Fast sieben von zehn Deutschen haben dieses Jahr gegrillt

YouGov Studie "Sovereign Beauty"

Deutsche Urlauber und die Liegenfrage: Ist der Mythos größer als die Realität?

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Die Assoziation mit guten Gefühlen ist der stärkste Wachstumstreiber für Eiscreme-Marken

YouGov News Tracker

Die deutschen Streamingdienste Joyn und RTL+ gewinnen an Relevanz

Nach einer langen Hitze- und Trockenperiode im Juli und August gab es in den letzten Tagen einen Wetterumschwung. Welches Gefühl beschreibt am besten, wie Sie sich beim Gedanken an den aktuellen Wetterumschwung fühlen?

La Roche-Posay ist erstmalig Qualitäts-Champion

YouGov Nutrition Studie 2026: Sieben Ernährungstypen zeigen, wie Deutschland wirklich isst – zwischen Gesundheitsanspruch und Alltagsrealität

Abstimmungen über die Neutralitäts- und Ernährungsinitiative: Die Ablehnung wächst

Wird der stationäre Handel wieder beliebter? Trotz Online-Boom würden die wenigsten Deutschen vollständig auf Läden verzichten

Besuchen Sie unsere DE-Website

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

YouGov France – Advertisers of the Month 2026

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…

France Biggest Brand Movers 2026

Visitez notre site FR

YouGov España Anunciantes del mes 2026

YouGov España: marcas con mayor crecimiento en WOM

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta

YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)

Optimismo con España: así vivirá el Mundial 2026 la afición española

Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026

YouGov AI Agent: habla con tus datos en tiempo real

Visita nuestro sitio ES

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Italia 2026: vivere meglio, non più vivere al massimo

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG

Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione

Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail

YouGov AI Agent: parla con i tuoi dati in tempo reale

Foot Locker: Retail Brand Mover di Maggio 2026

Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico

Visita il nostro sito IT

The Squeeze Tightens: Romania's FMCG Market in H1 2026

What are European attitudes towards air conditioning?

Which hotel brands in India are winning with each generation?

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

One in two Ooshies collectors plan to shop at Woolworths most often in the near future

Worth a sip: Thailand beverage rankings 2026

Worth a sip: Australia beverage rankings 2026

OOH effectiveness in 2026: How effective is out-of-home advertising in Singapore?

UAE Word of Mouth Risers 2026

UAE Biggest Brand Movers 2026

UAE Advertisers of the Month 2026

KSA Biggest Brand Movers 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.